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Tag: Katrina Kaif

  • ‘Dhoom 3’ trailer crosses 6.5 mn in 6 days on YouTube

    ‘Dhoom 3’ trailer crosses 6.5 mn in 6 days on YouTube

    The much-awaited trailer of Aamir Khan and Katrina Kaif starrer Dhoom 3 is out and boy do people want to watch it or what!

    The action-packed teaser shows a devious Aamir Khan making an impressive statement highlighting the theme of the film has crossed the 6.5 million mark on YouTube.

    Bande hai hum uske, hum pe kiska zor…apne haatho kismat likne aaj chale hai hum.

    The film has some cutting-edge action sequences with Aamir Khan flaunting his well chiseled body and six pack abs.

    The teaser also gives a glimpse of the new Dhoom girl Katrina Kaif, who is sizzling in a white halter and black shorts.

    According to reports Katrina Kaif has done some daredevil stunts in the movie.

    Meanwhile, Abhishek Bachchan who is reprising his role as ACP Jai Dixit, is seen chasing the new baddie in town hanging from a chopper.

    Uday Chopra, who plays Abhishek Bachchan’s sidekick Ali, is also seen zooming on his bike.

    Dhoom 3 is set to release on December 20 this year. And with this teaser trailer, it surely looks like – ‘This year will end with a Dhoom.’

  • Sunny Leone to speak in Hindi in her next

    Sunny Leone to speak in Hindi in her next

    In Jackpot: Full Jhol, Sunny Leone will speak her own Hindi lines. A full-fledged Hindi-Urdu tutor has been deployed for the purpose.

     

    Director Kaizad Gustad recalls in Boom, Kaizad had introduced Katrina Kaif. Her Hindi was non-existent. And her dialogues had to be dubbed. Now Kaizad gets Sunny Leone to be one-up on Katrina in Jackpot

     

    Jackpot also stars Makarand Despande who plays a funny twisted Konkani cop. And the Tamil star Bharath. Sunny Leone seems charged with the challenge of mastering the national language.

  • ‘Jab Tak Hai Jaan’ and ‘Ek Tha Tiger’ to release in Romania

    ‘Jab Tak Hai Jaan’ and ‘Ek Tha Tiger’ to release in Romania

    MUMBAI: Yash Chopra’s last gesture of love is all set to release in Romania. Starring Shah Rukh Khan, Katrina Kaif and Anushka Sharma, Jab Tak Hai Jaan will release in Romania with subtitles on 18 October. The blockbuster film had a worldwide release on 13 November 2012.

     

    This benchmark release will be followed by another treat for Romanian audiences – the release of one more YRF historic blockbuster – Ek Tha Tiger. Starring Salman Khan and Katrina Kaif in lead roles, the film has been directed by Kabir Khan.

     

    Yash Raj Films continues to make waves all over the world with its films reaching newer heights with each passing day.

  • Deepika Padukone to replace Katrina Kaif in Dostana 2?

    Deepika Padukone to replace Katrina Kaif in Dostana 2?

    MUMBAI: The fight between the two actors – Deepika Padukone and Katrina Kaif – goes a long way back. With earlier Deepika bagging Happy New Year from Katrina, there are rumours that the Chennai Express star has ousted Jab Tak Hai Jaan babe from the sequel of Dostana as well.

     

    The Tarun Mansukhani’s Dostana 2 will star John Abraham and Abhishek Bachchan. However, as per the earlier rumours, Katrina was to step into Priynaka Chopra’s shoes for the sequel. But DP’s successful run at the box-office this year has made her a hot favourite among directors and producers.

  • Katrina Kaif to dazzle in Nakshatra’s new campaign

    Katrina Kaif to dazzle in Nakshatra’s new campaign

    MUMBAI: Nakshatra, the jewellery brand, has launched a new print campaign featuring its brand ambassador, Katrina Kaif with the tagline Divine Luck.

    The actor has been associated with Nakshatra for almost five years now. Expressing confidence that the new campaign will enhance the visibility and appeal of the brand, Nakshatra COO Amrish Masalia said, “Nakshatra is one of the most respected jewellery brands in the country and abroad. It has taken deep roots in India where it offers a wide range of designs. Our brand ambassador Katrina Kaif with her timeless beauty, elegance and charm has brought effervescence to Nakshatra and the new campaign with its mesmerising appeal is sure to strike a chord with people everywhere.”

    The campaign was executed by Red Lion Publicis. Commenting on the it, the agency‘s creative director Rajesh Kulkarni said, “Nakshatra as a brand has always been about an association between the celestial bodies and the celebrity it is being endorsed by. The latest campaign introduced the Divine Luck tagline keeping the brand in empyrean space. For this campaign we used the concept of tarot cards to make the brand more mystical yet more relatable by visually capturing the beauty of woman wearing diamonds through female oriented tarot cards. The concept further builds the brand values of fantasy, transformation and enchantment. Katrina with her ethereal beauty was a sublime fit for the brand and the concept and was an absolute pleasure to work with.”

    Adding on the current theme Kulkarni said, “The new theme is quite different from the old one and yet rooted in the basic concept of ‘constellation of stars‘. It connects with the audience through a different aspect of the heavenly kingdoms.”

    The visuals of Katrina were shot by fashion photographer, Suresh Natrajan while the styling was done by celebrity designer, Ami Patel.

    Post the print campaign, Nakshatra looks forward to shooting an ad commercial communicating the brand message. The print campaign flags off on 7 August. The campaign which goes on till 14 August will target the northern and western markets.

  • H&R Johnson (India) appoints Katrina Kaif as its brand ambassador

    H&R Johnson (India) appoints Katrina Kaif as its brand ambassador

    MUMBAI: H&R Johnson (India), a five decade old pioneer offering ceramic tiles in India has signed actor Katrina Kaif as its brand ambassador. As part of this association, Kaif will endorse the tile, bathroom products, engineered marble, quartz and modular kitchen products of the company.

     

    H&R Johnson (India) COO Sushil Matey said, “The Johnson brand continues to be the most trusted name in the home lifestyle category and represents values of trust-worthiness, innovation and contemporariness. We are also a global tile company. And hence, Johnson’s association with Katrina reinforces the very values Katrina stands for, namely, her global image, freshness and contemporariness. Over the last 10 to 15 years, the consumer’s ‘brand’ awareness in home lifestyle category has increased manifold. With India going vertical, currently, the developers constitute a large part of the reality sector. Hence, there is an urgent need to address both the B2C and B2B segment.”

     

    Kaif, who according to a source, charges anywhere between 2.5 crore to 8 crore for an endorsement, believes that home lifestyle brands are gaining in prominence. “I am happy to be associated with Johnson, one of the most trusted and globally renowned home lifestyle brands. As part of this association, I will endorse tiles, bathroom products, modular kitchens and marble and quartz businesses,” says Kaif.

     

    H&R Johnson (India) has signed Ogilvy India’s sister agency Soho Square as its creative partners. The company plans to invest 2 to 3 per cent of its revenues on various marketing campaigns. Besides traditional mediums, the company will make considerable investments in digital marketing as part of its overall communication spends. The company has roped in Hungama Digital as its digital marketing partner. It plans to come out with a TV commercial in the near future and will also tap on mediums like print and digital.

  • Slice launches “Iske Samne Sab Pheeka Padh Jayega” campaign

    Slice launches “Iske Samne Sab Pheeka Padh Jayega” campaign

     MUMBAI: Slice is all set to engage its existing and new consumers this season with the ‘Slice Taste Challenge’.

     

    Featuring brand ambassador Katrina Kaif, the new campaign promises consumers an “unmatched mango experience” with Slice.

     

    The campaign reaches out to all mango lovers and entices them with the “superior” attributes of Slice – taste, aroma, colour and the new mango inspired packaging and is titled “Iske Samne Sab Pheeka Padh Jaayega”.

     

    Created by JWT Delhi, the on-air campaign will be supported by robust on-line and on-ground activation including consumer tasting.

     

    The campaign coincides with the launch of a new Mango Slice Pet pack in multiple sizes.

     

    JWT NCD Swati Bhattacharya said, “We’re going to tell you a couple of things you didn’t know. Slice is the best tasting mango drink. Your love for any other mango drink is just a matter of habit. And this year, Slice is going to break the habit. The Slice campaign for 2013 uses pure mango pleasure as its base, mixes it up with an extra-large helping of temptation and sweetens it with a special Slice brand of mischief. With Katrina serving it up and a brand new track as accompaniment, it’s going to make for an irresistible sip.”

     

    PepsiCo India category director – colas, hydration and mango based beverages Homi Battiwalla said, “Our campaigns have always highlighted the pure mango pleasure promise of Slice in an aesthetic, sensuous and appealing manner. However, for the first time we are talking about Slice as the most delicious mango drink jiske samne sab pheeka padh jayega. The creative route dwells upon the proposition of the Slice Taste Challenge with an engaging storyline that accentuates the product attributes of taste, aroma and texture of the bottle which will enable us to include a much wider mango lover base in the Slice fold.”

     

    The main film starts on a playful note with Kaif, a young man and another woman strolling in a beautiful meadow of flowers with picnic baskets. The foot tapping remix of a Hindi song “Haal Kaisa Hai Janab Ka” sung by Shalmali Kholgade, sets the mood with the appealing visuals hinting at a love triangle. Kaif blind-folds the man, who chooses between Slice and another mango drink… losing his heart to the right one in the process. Similarly, after getting seduced by the rich aroma and then indulging in its premium taste, consumers will surely fall for the best mango drink, Slice.

  • Yash Raj Films makes a major breakthrough in Japan

    Yash Raj Films makes a major breakthrough in Japan

    MUMBAI: Japan is a territory that doesn‘t have a presence of Indian cinema till now however this might soon change what with the Yash Raj Films making a breakthrough through its tie- up with Japan‘s oldest major movie studio Nikkatsu Corporation.

    The Japanese studio has released the Salman Khan and Katrina Kaif historic blockbuster, Ek Tha Tiger, directed by Kabir Khan on 7 March with a grand premiere in Tokyo.

    The premiere will be followed by the release of Yash Chopra‘s Jab Tak Hai Jaan that stars Shahrukh Khan, Katrina Kaif and Anushka Sharma later this summer.

    A press conference was held yesterday in Osaka which was attended by Ek Tha Tiger director Kabir Khan, YRF Overseas head Avtar Panesar, and YRF Production head Aashish Singh.

    The conference was hosted by the Consul General of India Vikas Swarup (also the well-known writer of Q&A – a book which went on to be made in to Slumdog Millionaire) and attended by 30 representatives of leading media outlets, including TV crews from MBS and KTV.

    The Consul General along with Kabir Khan and the esteemed guests of honour, touched upon the vibrant Indian film Industry and its emergence as a major export from India and how the arrival of Indian Films is extremely thrilling for the Japanese people and the 26,000 Indians that live there. Kabir Khan spoke about how the film was made, the stars and the locations used in the film and his desire to shoot in Japan in the near furture.

    Nikkatsu EVP international ops Akifumi Sugihara spoke about his company‘s commitment to Bollywood and his faith in YRF‘s content.

  • Panasonic launches ad campaign with Katrina Kaif

    MUMBAI: Panasonic India has released a new advertising campaign featuring its home appliances brand ambassador Katrina Kaif on the sidelines of its new range of ACs for the approaching summer season.

    With this new campaign, the company aims to make its presence felt as the “innovator”, the “change-maker”. The communication for 2013 focuses on leveraging the benefits of the campaign in the year gone by, and further strengthen the product promise ‘One touch to change the future’.

    Panasonic India managing director- consumer product division Manish Sharma said, “The communication for 2013 focuses on leveraging the benefits of a very successful campaign in the year gone by, and further strengthen the product promise ‘One touch to change the future’.”

    “While doing so, a good deal of research input has been incorporated for the new showcase which tends to simplify the product promise further by making it more relevant and a part of something which the consumer experiences on a daily basis; Change. Thus the new communication sincerely explains how the Econavi AC with just a touch of a button changes as per change in its environment, resulting in comfort and savings,” Sharma added.

    The TVC shows the latest Panasonic Econavi AC in different scenarios. First is a day time scene with Katrina spending some leisure time with her friends. The second one has Katrina having a party at home, with the space filled with guests. All this while, Panasonic Econavi AC, with its four sensors, controls the temperature and the direction of the air flow, hence saving energy without much human intervention.

    Panasonic plans to run the campaign during major upcoming sporting events, budget session in the next few months. It will be primarily visible on the news channels, regional general entertainment channels and Pan India exposure in early March.

    The TVC will be supported with an extensive BTL activity throughout. There will be four edits of the Ad ranging from 45 seconds to 10 seconds.

  • Sony to spend Rs 3 bn on marketing Xperia; signs Katrina Kaif as brand ambassador

    MUMBAI: As its Xperia range of smartphones become critically important for Sony‘s business in India, the company plans to triple its marketing investment on the brand to Rs three billion in 2013-14.

    Sony India has roped in Bollywood actor Katrina Kaif as its brand ambassador for its Xperia range of Smartphones. The appointment of Kaif comes at a time when Xperia plans to magnify its presence. The actor and Sony have signed a two-year deal in this regard. Kaif will start endorsing the brand from March 2013.

    In addition to having Kaif as a centrepiece in the print and electronic advertisement campaign, Sony will also launch an outdoor campaign, enhance shop-front display, organise roadshows and use cinema and digital platforms.

    Sony India head marketing Tadato Kimura said, “We are looking to capture more of the youth market and believe Katrina is an adept choice as she is widely admired as a youth-icon. Her charismatic personality epitomises Xperia‘s ideology of being innovative, fun and stylish and makes her fit seamlessly into the brand. We welcome Katrina to the Sony family and we hope this association to be a phenomenal success.”

    Kaif said, “I am thrilled to represent a brand like Sony that I have been connected with as a consumer for many years from the time I got my first Walkman. And now with my association with Xperia, I look forward to explore the brand proposition even further.”