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Tag: Katrina Kaif

  • ErosNow gets into a mess with provocative social media posts

    ErosNow gets into a mess with provocative social media posts

    MUMBAI: These are sensitive times. Brands and influencers have to tread carefully, almost as if they are walking on egg shells. Streaming service Eros Now learnt it the hard way over the past couple of days.  

    Ever since the start of Navratri 2020, Eros Now – which is part of Eros STX –  has been posting short videos and digital stills from movies produced by Eros International. Some of these  featured Deepika Padukone from 2015's Bajirao Mastani. Kareena Kapoor Khan in her Chhammak Chhallo avatar from the 2011 film Ra.One on Twitter. These were accompanied by provocative – and what could be called raunchy messaging, obviously to evoke a grin from the young who flock to dandiya and garba gatherings. The person behind the push is a young social media executive.

    "Be naughty, sweet toh mithai bhi hai," read a tweet shared alongside one of the Navratri posters.

    Another poster featured a picture of actor Katrina Kaif along with the caption "Do you want to put the ratri in my Navratri?"

    All hell broke loose as a section of  the Twitterati found the language offensive and vulgar and derogatory of Hindu icons and festivals. And the trolls got to work with a vengeance: starting a hashtag boycott ErosNow which soon became a chorus – so much so that it trended worldwide.

    Some even alluded that Ali Hussein the head honcho of ErosNow is a Muslim, which is why the streamer was insensitive to Hindu sentiments. We, at indiantelevision.com, know that a religious slur was not the intent, the idea was to connect with the youth in a manner they talk and joke amongst themselves.

     

     

    But the trolls had a field day.

    "Dear Eros Now, Why have you posted these double-meaning vulgar banners for the auspicious festive season?" asked one Twitter user.
    Others called for strict action to be taken against the company.

    Nevertheless, following the uproar ErosNow decided to pull down the so-called offensive tweets and images.

    And it shared in a tweet where it explained itself: “We at Eros love and respect our cultures equally. It is not, and it has never been our intention to hurt anyone’s emotions. We have deleted the concerned posts and apologise for having offended anybody’s sentiments.”

     

     

    At the time of writing, the anti-ErosNow campaign was losing steam, even though a bunch were still posting their annoyance on Twitter. 

  • &pictures to premiere ‘Zero’ on Nov 23

    &pictures to premiere ‘Zero’ on Nov 23

    MUMBAI: ‘Sapne Size Dekh Kar Nahi Aate’, this dialogue from the superhit movie – ‘Zero’, beautifully highlights that one doesn’t need to set their dreams basis their background or appearance. Even with perfectly imperfect situations, one can rise above and beyond in terms of achieving their
    dreams. Similarly, is the case with 38-year-old Bauua Singh who is vertically challenged, but this doesn’t stop him from dreaming big. 

    Carrying his confidence in every centimetre he embarks on a journey of finding fame and love. Starring Shah Rukh Khan, Anushka Sharma and Katrina Kaif in the lead, along with Mohammed Zeeshan Ayyub, Tigmanshu Dhulia and Sheeba Chadha essaying pivotal roles, Zero is all set to take you on a hilarious yet emotional roller coaster ride. Directed by Aanand L Rai, the movie will premiere on Saturday, 23 rd November at
    8pm only on &pictures under their property Saturday Premiere Nights.

    Katrina Kaif who essays the role of Babita Kumari said, “When I entered the industry, I knew I had to put in a lot of hard-work to get where I am today. Zero, according to me, is a film that encourages people to look beyond what holds them back and live a fulfilling life that they always
    dreamt of. I consider this film close to me as it talks about the passion that everyone should have in their life.” 
     
    Anushka Sharma said, “Aafia’s character is independent and highly accomplished. She has achieved multiple accolades on the professional front, despite dealing with an ailment which would have been tougher, probably impossible if not for the wheelchair aid. While Bauaa and Aafia’s characters have challenges, but they also have their dreams and desires that pushes them to go that extra mile.”

    Set against the backdrop of Meerut, the story revolves around Bauua Singh (Shah Rukh Khan), a short stature man who never falls short of confidence. His childlike innocence and his best friend Guddu Singh (Mohammad Zeeshan Ayub) come to his rescue every time he gets himself in a difficult situation. After having difficulty in finding a marriage partner, he comes across Aafia Yusufzai (Anushka Sharma), an accomplished scientist with Cerebral Palsy. To woo her, Bauua uses all the tricks in the book which makes her fall in love with him. However, their love story faces a twist with the entry of superstar Babita (Katrina Kaif) due to which he is put to test with his first relationship. This love triangle takes them to far off cities and thrusts Bauua into an adventure to find what his heart truly desires while he paves his way from Meerut to Mars. 

  • Reebok launches new campaign #SheGotRee

    Reebok launches new campaign #SheGotRee

    MUMBAI: Leading fitness and lifestyle brand Reebok has unveiled its latest campaign featuring brand ambassador Katrina Kaif. The campaign, ‘She Got Ree’, is a celebration of fitness and depicts the myriad ways in which you can harness your energy and enjoy being fit no matter where you are.

    Through product innovations like the Pure Move Bra and the ‘Meet You There’ collection, or campaigns such as It’s Not a Man’s World, Reebok continues to inspire women around the world to find their personal expression of fitness.

    Now, with the powerful ‘She Got Ree’ campaign with Katrina, Reebok strives to further strengthen its commitment to the constant pursuit of fitness. The campaign video, which features catchy music and impactful lyrics, has Katrina unleashing her energy in a free-spirited routine that’s a combination of running, spinning, flexing, dancing and boxing. 

    “I’m thrilled to be associated with a brand like Reebok that has always strived to inspire people to be the fittest versions of themselves. The ‘She Got Ree’ campaign only furthers this belief by encouraging everyone to find their “Ree” which is the joy and spirit of being fit” said Katrina.  

    Reebok India Brand Director Mr. Sunil Gupta commented “This isn’t just a sweat-dripping world of straining muscles, it’s a place in which the natural joy of movement finds expression through avenues such as the gym, the outdoors, and everywhere in between. Through the “She Got Ree” campaign, we hope to inspire women to find their very own expression of fitness.”

  • Katrina Kaif launches kay beauty in partnership with Nykaa

    Katrina Kaif launches kay beauty in partnership with Nykaa

    MUMBAI: Bollywood actor Katrina Kaif launched her beauty brand Kay Beauty, in partnership with India’s largest beauty retailer, Nykaa, in an unprecedented pan-India launch across 50 Nykaa stores and on the Nykaa website and app. Kay Beauty is created by Katrina with a vision to deliver high-performance, long-lasting, ultra-glam makeup products that also care for the skin. The launch collection will feature lip, eye and brow products to create 3 beauty trends – Perfecting The 3D Lip, The Art of Sultry Eyes, and Natural Ombré Brows

    As an actor, having experienced long hours of shooting, with constant touching-up of makeup, Katrina wondered if she could create a makeup product that was long-lasting, looked ultra-glam but at the same time cared for her skin. Thus was born the idea of #MakeupThatKares, a makeup collection where each product has specific ‘care’ ingredients to nourish the skin, while at the same time delivering a longwear, high performance finish. This led her on a journey to discover ingredients that could be fused with makeup to repair and enrich the skin. After months of testing and refining every aspect of every product, from ease of application to colour payoff, texture and shade range, Katrina felt that this collection was a part of her and extended her name to it, calling it ‘Kay’.

    Katrina Kaif says, “As a person, I’m very demanding of myself, always pushing for more. Kay Beauty has been created with this same rigour, asking a very demanding question – how can we get more out of makeup? The answer that the collection offers is a unique formula of makeup products that are long-lasting and ultra-glam, and that cares for your skin. Each product is  infused with ‘kare’ ingredients so that you can indulge in makeup without any guilt. It was also very important for me that the collection was versatile enough to cater to different skin tones, ages and emotions. With the range of shades and buildable formulas every woman can find their look, whether it’s quick glam or ultra-luxe. I’ve taken all the knowledge I’ve gained in my career and put it into these products. I hope that they give you the tools to explore your creativity and celebrate your own unique idea of beauty.”

    Falguni Nayar, founder & CEO, Nykaa, "The launch of Kay Beauty is a proud moment for Nykaa as India’s first celebrity beauty brand. I have always been an admirer of Katrina’s independent spirit and was inspired by her vision to create this unique collection. Over the past two years, Katrina and the team have worked with relentless passion and dedication to bring this vision to life. We are constantly looking at innovative beauty solutions to offer our customers and Kay Beauty will add a new facet to the Nykaa conversation."

    Reena Chhabra, CEO, Nykaa Brands, "Bringing Kay Beauty to life has been an amazing journey to witness Katrina’s passion, care and commitment to each product. These unique formulas meet her exacting demands for products that are high performing, professional and ultra-glamorous, all while caring for the skin. The beauty trends she identified can easily be decoded with these easy-to-use, buildable formulations. Her heart and soul is in every product and we look forward to growing the collection with her to a full-fledged luxury beauty brand for the Indian audience.”

    Kay Beauty features Kolor, Kover and Kare ranges, where Kolor represents the colour cosmetics with eyes, lips & nails, Kover will include high performance face products and Kare encompassing the nourishing ingredients. The collection launches with a 48-piece collection of versatile eye and lip products from the Kolor category. The minimalist outer packaging etched in a delicate K monogram represents a white canvas suggesting that beauty is what each woman wants it to be.

  • OPPO ropes in famous youth icons – Ranbir Kapoor, Katrina Kaif and Badshah for its Reno Series Campaign

    OPPO ropes in famous youth icons – Ranbir Kapoor, Katrina Kaif and Badshah for its Reno Series Campaign

    MUMBAI: Adding to its already rich creative spirit of Reno Series, OPPO India today announced leading Bollywood actor Ranbir Kapoor as the “Brand Icon” for its Reno series. OPPO India also roped in Katrina Kaif and Badshah as the ‘Brand Friends’ for its creatively designed Reno series.  With these talented powerhouses on board, OPPO seeks to touch hearts of their millennial and Gen Z consumers in India. The association aims to reinforce OPPO’s consistent efforts in not only bringing meaningful innovation but also taking the right marketing initiatives that will help them in further strengthening their bond with the consumers. 

    Ranbir Kapoor, Katrina Kaif, and Badshah will serve as the catalyst of the OPPO Reno series in the Indian market. With OPPO’s omni-channel marketing strategy, the integrated campaign is already live across TV and digital platforms like Facebook, Twitter and YouTube. 

    Speaking on the association, Mr. Sumit Walia, VP, Product and Marketing, OPPO India said, “At OPPO, we have always aspired to bring distinctive and innovative offerings for our customers. With the Reno series, we have taken our innovations a notch above with a brand-new product concept, design philosophy, and a communication model which is tailor-made for youthful consumers.  We are extremely happy to associate with such talented actors, who perfectly portray a blend of talent, class and popularity that compliments with OPPO’s legacy and brand ethos. Just like OPPO, these celebrities too have pushed their creative realms to delight and surprise their audience. As we pave the future growth strategy of OPPO in India, we are confident that this association will further help us strengthen the positioning of the Reno series in the Indian smartphone market.”

    Revered for his remarkable performance, Bollywood actor Ranbir Kapoor said, “I am excited to be the Brand Icon for OPPO’s creative Reno series. I have a philosophy of partnering with brands that I believe in and OPPO’s youthful approach resonates with qualities that are meaningful to me. OPPO inspires the power of creativity through their smartphones, encouraging users to think outside the box – a trait that is the very soul of my craft and helps me evolve and grow as an actor.”

    Speaking on the association with OPPO, Bollywood actor Katrina Kaif said,” I am extremely pleased to be associated with OPPO for their exciting Reno series. OPPO is a brand that strikes a chord with the youth of the country for the cutting-edge smartphones. Their products are unique & creative, which is exactly what today’s generation looks for and stands true for me as well. Just how OPPO has been pushing boundaries in bringing the latest technology is something that I relate to- I too look for roles and opportunities that enables me to surprise and delight my audience. I believe in associating with brands with whom I share the same synergy. A brand that resonates my style, has unique traits and stands out amongst others.”

    Sharing the excitement for his association with OPPO India, popular Music Producer and Performing Artist, Badshah said, “Being an artist, I understand the importance of continuously creating and innovating to keep up with the evolving trends and my partnership with OPPO is a testament to this. OPPO’s quest for uniqueness and spirit of exploration is something that I find truly commendable and believe in.”

    OPPO recently launched the Reno2 series which also marked its global debut in India. Engineered for creativity, the Reno2 is OPPO’s latest iteration to the popular Reno series and is packed with photography-enhancing features ideal to redraw the boundaries of users’ creativity. As per a recent report by IDC, OPPO registered a healthy growth of 41% in Q2, 2019. It has also been adjudged as the number one smartphone brand for after sales services in India as per Counterpoint Research.

  • EaseMyTrip Teams Up with 20th IIFA Awards as Travel Partner

    EaseMyTrip Teams Up with 20th IIFA Awards as Travel Partner

    New Delhi: EaseMyTrip.com, one of India’s leading online travel aggregators, has partnered with 20th IIFA Awards 2019 for the third time in a row. IIFA, one of the biggest annual awards of Bollywood presented by International Indian Film Academy, will be celebrated at its own deck for the first time in 20 years of its existence. With this association, EaseMyTrip will be taking care of all the travel & stay arrangements for the attendees at IIFA 2019  making them  one of the key sponsors of the event.

    The International Indian Film Academy Awards (primarily known as the IIFA Awards) are presented every year to honour the outstanding performances of actors and experts in the movie business. After hosting the awards in different cities across the globe, the global phenomenon is finally coming to India as the celebration of 20 years of its existence.  The blend of Indian Cinema, fashion, music and dance be held in Mumbai on 16th and 18th September at the Dome NSCI SVP Stadium.

    A press conference recently organized at the Sahara Star Hotel, Mumbai, on 5th September, 2019 to reveal some exciting details witnessing Salman Khan, Katrina Kaif, Madhuri Dixit along with some dignitaries and partners. Mr. Prashant Pitti, Non-Executive Director, EaseMyTrip was also present at this star-studded event.

    Talking about this alliance, Mr. Nishant Pitti, Co-Founder & CEO, EaseMyTrip, said, “IIFA Awards is one of the most celebrated events amongst Bollywood and its fans. By this association, we would be able to increase our brand visibility among celebrities and the viewers at large which would help us in enhancing our audience base and augmenting our position as an innovator in the Indian travel space.”

  • Emami ropes in Superstar Katrina Kaif as the new face

    Emami ropes in Superstar Katrina Kaif as the new face

    Emami 7 Oils in One Non Sticky Hair Oil, one of the fastest growing brands in the buoyant light hair oils category, has roped in Superstar Katrina Kaif as its new brand ambassador. With her wide appeal across demographics and ages, Katrina Kaif’s inclusion as an endorser is set to blend perfectly with the ethos of the brand, aptly representing a modern woman who performs every role seamlessly and is an all-rounder just like Emami 7 Oils in One. Emami’s hair care portfolio contribution to turnover is around 30%.

    Developed in collaboration with International hair expert Tony Pearce & Indian hair expert/specialists, Emami 7 Oils in One from the house of Emami Ltd, offers an expert solution for repairing hair damage and making it 20 times stronger from inside & all day set from outside. It gives superior nourishment while keeping the hair light at the same time. This oil is a unique blend of 7 natural oils – Almond, Jojoba, Argan, Olive, Walnut, Amla and Coconut.

    The overall hair care portfolio size of Emami is INR 1220 cr. Which includes Kesh King oil and Shampoo, Navratna and 7 Oils in One.

    Speaking on the occasion Ms. Priti A. Sureka, Director, Emami Limited said, “As per industry estimates, light hair oil is the fastest growing segment with a CAGR of 25 per cent in the last 5 years. As a brand we have taken keen interest in the segment, established ourselves as a dominant player and have gained firm foothold in this dynamic space. We welcome Katrina to our Emami family. She is an epitome of beauty and is grace personified. She is a global figure who has carved her own niche with her sheer confidence and success. Her infectious charm only adds to her superstar repertoire. She fits the brand image impeccably and her involvement will surely have a positive connect with our consumers.”

    Commenting on her association with the brand, Katrina Kaif added, “I am extremely glad to be associated with Emami 7 Oils in One as a brand ambassador. Every girl wants a healthy, lustrous mane, but it becomes very difficult to achieve the feat given the amount of damage our hair is exposed to.

    My professional commitments ensure that my hair is exposed to a lot of heat and bright lights during shoots which causes extensive damage. Pollution also adds to the harm. With Emami 7 Oils in One, I have found the perfect all-in-one solution for all such problems. The ingredients are all natural oils that help repair hair damage, rejuvenate, nourish and boost hair strength and growth.”

    Emami 7 Oils in One is available in 200 ml, 100 ml, 50 ml and 3 ml packs, priced at INR 120, INR 63, INR 33 and Re 1 respectively. Light yellow in colour with a pleasant fragrance, the oil can also be used for styling due to its light texture.

  • Katrina Kaif becomes face of PriyaGold chocolate bar

    Katrina Kaif becomes face of PriyaGold chocolate bar

    MUMBAI: PriyaGold, popular biscuit manufacturer, has roped in Katrina Kaif as the brand ambassador for its latest product SuperStar, which is a chocolate bar.

    “Katrina is the perfect choice to advocate our unique chocolate product SuperStar, since her own superstar status projects the perfect combination of vivacity and spirit represented by our brand,” said PriyaGold group chairman and MD BP Agarwal.

    The product includes chocolate, caramel and nougat and the bar claims to be the ‘taste ka blockbuster’. SuperStar will be available in 20 gram packets priced at Rs 5.

    In the 25-second ad, one can see Kaif arriving in her comfortable car for a red carpet function. While the media is going crazy outside her limo, she is busy munching on her bar. When she gets out, a reporter asks her if she is all alone to which she smartly shows off her chocolatey bar while saying, “Got my SuperStar”.

    PriyaGold is a known brand in Indian houses with biscuits like Marie, Lite, CNC, ZigZag and chocolates like Shokk and Choco Gold.

  • Xiaomi gets Katrina Kaif to endorse Redmi Y

    Xiaomi gets Katrina Kaif to endorse Redmi Y

    MUMBAI: Xiaomi Mobile has brought in Bollywood actress Katrina Kaif as the product endorser for its new Redmi Y series in India.

    Xiaomi vice president and managing director Manu Jain said, “The Redmi Y series is designed for people who need a smartphone that can complement and enhance their everyday routine and lifestyle. Katrina is one of those individuals who work extremely hard to complement every situation she is a part of. ”

    Actor Katrina Kaif said, “I am super pleased to be endorsing a product series which has been designed to enhance everyday routine and complement everyone’s lifestyle, as I personally believe in that philosophy. Xiaomi believes in providing high end technological innovation to everyone, and is the fastest growing smartphone brand in the world.”

    Alongside the new series of phones, Xiaomi also unveiled the global version of MIUI 9, the latest upgrade to its popular Android-based operating system, which includes several new features designed for India.

  • Jagga Jasoos – a disappointment both as a musical and as a comedy

    Describing a film as a musical is a misnomer as the genre does not exist and in any case music as we knew it has virtually ceased to exist Hindi films which have lyrics that pass off as songs.

    Jagga Jasoos takes inspiration from various sources like the popular comic series, The Adventures Of Tin Tin, Hollywood musicals of the sixties and some from India. It has described as a musical, adventure, romantic, comedy.

    Ranbir stutters in his speech.His father, Saswata Chetterjee suggests that if he converses in verse he will not stutter. That is what makes it an excuse of a musical as he rhymes all his dialogue. Adventures are aplenty but lack impact as they happen suddenly and are forced most of the time. As for comedy and romance, they are missing.

    Ranbiir Kapoor is a school student staying in a hostel (time he grows up to more mature roles if he wants his films to work) who plays jasoos (detective) on the side. His comic books are popular and a journalist, Katrina Kaif, reads them out to a bunch of children regularly. This is perhaps the longest introduction of a hero in any film!

    The film starts with the much publicised Purulia arms drop incident. Saswata, who was a sole witness to the dumpingt vanishes soon after. Getting down to tracking him, Jagga Jasoos is roped in as a result of Katrina having narrated two of his adventures to children. In one of the stories Katrina who has gone to follow the story of the arms drop, gets involved with Ranbir who is after the arms smugglers.

    This takes the film to half time in the film when Ranbir decides to trace his father. He asks Katrina to join him. In the process, they land up in Africa and realize that though the main arms dealer is some two headed man who owns a Russian circus, some of the Indian officials are also involved, including Saurabh Shukla, a government investigator.

    Shukla thinks Saswata has been killed by his men but oddly enough, is told by Ranbir that his father is very much alive and is somewhere in Africa! Why should he do that when he knows Shukla is not worthy of trust? So Ranbir along with Katrina are searching for his father while Shukla is out to eliminate them.

    The usual chase follows as Ranbir and Katrina find ways to escape like in a train, a car, a scooter or even an airplane conveniently placed for them whenever they need them.

    The film clearly has a very loose script and hinges between being a children’s film and a serious subject of arms smuggling. The director has no grip on the proceedings and there are many glitches. With just Ranbir and Katrina with a couple of unknown faces to Hindi screen, it becomes a drag and the length of 142 minute duration adds to the woes! The film being dubbed as a musical fails as only the already popular number Galti se mistake…passes muster. Cinematography is good. The climax has been rushed.

    As for performances, Ranbir Kapoor shows no improvement, and Katrina seems to be losing her charm. Saurabh Shukla does well as usual. Saswata Chetterjee does very well.

    Jagga Jasoos has taken almost three years in the making but comes up with a totally disappointing result.

    Producers: Siddharth Roy Kapoor, Ranbir Kapoor, Anurag Basu.
    Director: Anurag Basu.
    Cast: Ranbir Kapoor, Katrina Kaif, Saurabh Shukla, Saswata Chatterjee.