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Tag: Katrina Kaif

  • Viacom18 buys remaking rights of Seeta Aur Geeta

    Viacom18 buys remaking rights of Seeta Aur Geeta

    MUMBAI: Viacom18 and Sunil Bohra have teamed up and bought the remaking rights of the 1972-made film Seeta Aur Geeta that starred Dharmendra, Hema Malini and Sanjeev Kumar in pivotal roles.

    Seeta Aur Geeta is a story about identical twins who are separated at birth and grow up with different temperaments. The twins then swap places.

    This theme has been earlier repeated in several films like Ram Aur Shyam starring Dilip Kumar in a dual role, Jeetendra-starrer Jaise Ko Taisa and the Anil Kapoor-starrer Kishen Kanhaiya.

    While Katrina Kaif will essay the role that Hema Malini played, Abhay Deol and Akshay Kumar are being considered for the roles played by Sanjeev Kumar and Dharmendra respectively.

    The film is set to go on floors soon.

  • Irish film fest from 23 to 26 Feb in Mumbai

    Irish film fest from 23 to 26 Feb in Mumbai

    MUMBAI: Relations between Bollywood and the Irish government have been growing ever since parts of YRF’s Salman Khan, Katrina Kaif-starrer Ek Tha Tiger was shot in Dublin, the capital of Ireland.


    Banking on the excellent relations, the inaugural Irish Film Festival of India will be held in Mumbai from 23 to 26. The festival will follow the theme of ‘The Writing Irish’ to celebrate in film the long and rich heritage of Irish literature.


    Films that would be shown in the festival include The Dead (1987), Krapp’s Last Tape (2000), The Butcher Boy (1997) and Circle of Friends (1995).


    The festival has been founded by Marc-Ivan O’Gorman of Cleverality Productions with the support of the Irish Embassy in India, the Irish Film Institute, Enterprise Ireland and Culture Ireland.

  • Zoya Akhtar set to make a short film with children

    Zoya Akhtar set to make a short film with children

    MUMBAI: After having debuted with Luck By Chance and seconded by Zindagi Na Milegi Dobara, Zoya Akhtar is set to direct a short film with children.

    Akhtar has been auditioning children for the film and if all goes according to plans, she will start shooting during the summer vacations this year.

    The film will be shot in Mumbai.

    Incidentally, Akhtar’s second film Zindagi Na Mile Dobara that starred Hrithik Roshan, Abhay Deol, Farhan Akhtar, Katrina Kaif and Kalki Koechlin, was well received by critics and turned out to be a huge box office success.

  • Katrina Kaif is most searched for celebrity for mobile video

    Katrina Kaif is most searched for celebrity for mobile video

    NEW DELHI: Bollywood star Katrina Kaif is the world‘s most searched for celebrity so far as mobile videos are concerned. Kaif beats the likes of global pop star Britney Spears, says the Global Video Insights report by Vuclip.

    Vuclip is one of the world‘s largest independent mobile video services.

    Vuclip VP (India and Middle East) Salman Hussain said, “A Bollywood star leading ahead of her global peers in mobile video searches worldwide is a testimony to the fact that mobile videos have finally taken off in India in a big way.”

    Not too long ago, Kaif topped the list of the Sexiest Women 2011 conducted by the world‘s largest men‘s lifestyle magazine -FHM, based entirely on online polls and SMS with over 35,000 entries being cast this year.

    She was also the only Bollywood actress to feature on the India Today‘s Elite Power list and has the most Google searches than any other Indian celebrity. Kaif was immortalized by Mattel who created a one-of a-kind ‘I Can Be a Movie Star‘ Barbie Doll sketched on her image.

  • Release of Ek Tha Tiger deferred, makes way for Dhuan

    Release of Ek Tha Tiger deferred, makes way for Dhuan

    MUMBAI: The release of YRF’s Ek Tha Tiger has been postponed to an Eid release next year.

    The release has been postponed since Aamir Khan wanted to release his next film Dhuan, directed by Reema Kagti, on 1 June for which he requested Salman Khan and producer Aditya Chopra to reschedule the release of their project.

    “Owing to close relationship and mutual respect they share with one another, both Chopra and Khan were happy to oblige and shift the release to Eid,” a Yash Raj Films (YRF) statement said.

    Earlier, the film starring Salman Khan and Katrina Kaif among others was to release on 1 June 2012.

    Ek Tha Tiger is currently being shot in Dublin from where it will move on to Turkey for its next schedule.

  • Titan signs on Farhan Akthar as brand ambassador for Xylys

    Titan signs on Farhan Akthar as brand ambassador for Xylys

    BANGALORE: Following its recent announcement of signing on Katrina Kaif as brand ambassador for its women’s range of Raga watches, Titan Industries announced Bollywood personality Farhan Akthar as the brand ambassador for its Swiss line of watches made by Titan-Xylys.

    Titan launched Xylys in the year 2006, with the aim to leverage the immense potential in the Indian premium watch market. Designed exclusively for the generation of today, Xylus, a new age Swiss made brand, has built up an appeal amongst watch aficionados for its design and style and is now poised to take a bigger share in burgeoning Indian premium watch market.

    Said VP and global business head-Titan & Retail, Ajoy Chawla, “Xylys has had a dream run and been growing at a CAGR of 30%, thanks to our investments in building awareness for the brand over the last 5 years. The market in the premium and Swiss segment is fragmented with several international brands, hence there is a strong need to sharply position our brand Xylys and target the young, contemporary global Indian.

    Further talking on Farhan’s association with Xylys, Chawla said, “Farhan is a new age, multi-talented individual admired for his unconventional work. He embodies the Xylys brand’s core values of sophistication, individualistic, authentic yet unconventional. We believe he will enable XYlys to connect deeply with the new age, global Indian seeking to express their own identity in a unique way.”

    Farhan Akthar, known for movies like DON, Rock On, Lakshya, Luck By Chance and more recently acclaimed for his performance in Zindagi Na Milegi Dobara, has been signed as the brand ambassador to reinforce Xylys’ brand philosophy of novel design and quality.

    Amongst the other Bollywood celebrities besides Kaif, Akthar joins Rani Mukherjee who was a brand ambassador for Titan Raga in 2006 and Aamir Khan who has been a brand ambassador since 2008 for the refurbished Titan brand identity.

  • Katrina Kaif is Titan Raga brand ambassador

    Katrina Kaif is Titan Raga brand ambassador

    BANGALORE: Indian watches brand Titan Industries Limited (Titan) has roped in Bollywood diva Katrina Kaif as the brand ambassador for its exclusive women’s watch brand, Titan Raga.

    Said VP and global business head-Titan & Retail, Ajoy Chawla,” “Driven by continuous launch of new designs and collections, Raga has witnessed a 27% CAGR in the last 5 years and will be a Rs.400 crs brand this year! However, the potential in the women’s segment is still huge as watch penetration even amongst SEC A/B women is still very low. A brand ambassador will help to make the watch a desirable accessory amongst women.”

    As a brand ambassador of Titan Raga, the renowned actress will play a key role in shaping brand communication on television, print, outdoor and other media.

    Amongst the other Bollywood celebrities, Kaif joins Rani Mukherjee who was a brand ambassador for Titan Raga in 2006 and Aamir Khan who has been a brand ambassador since 2008 for the refurbished Titan brand identity.

  • An average rom-com with limited appeal

    An average rom-com with limited appeal

    Mumbai : Looking at Mere Brother Ki Dulhan, it becomes obvious that the writer-director Ali Abbas Zafar is a film buff and has acquired most of his story telling from the films he watched.

    The theme was earlier made as Devar in mid 1960s with Dharmendra and Deven Verma, where one looks for a match for the other.

    Imran Khan has an elder brother, Ali Zafar, aptly called Bhaisaab, living in London. He sets the tone for the story by ending his five-year-old romance, thereafter wanting to settle down and, hence, asking Imran to look for a bride for him; he sort of identifies with his younger brother‘s choice! After a mandatory montage of some hardly tolerable faces as prospective brides, finally it is the bride‘s family who reaches him.

    The eligible girl is Katrina Kaif, born and brought up in London, who swings between two personas; a guitar strumming, torn jeans bold girl on the move, she is ready to be domesticated for, as she says, if a girl was still single after 25, tongues would wag. Imran has encountered the bold and wild Katrina earlier and as the families are preparing for the wedding, Imran and Katrina come closer and soon realise they love each other.

    So far so good, it is all fun and joy. The pair weighs many ideas to avoid the inevitable wedding between Ali Zafar and Katrina Kaif. While she wants to elope, Imran wants to find an honourable way out. From here on, Mere Brother ki Dulhan becomes one tryingly winding film with many attempted comic scenes and cliché sequences like a bhaang song, dug up from old hits. The wedding changes venues as the bride changes too.

    Ali Zafar‘s Patel girlfriend from UK is brought down, his romance for her rekindled and they marry, paving the way for Imran-Katrina romance to flourish and since all preparations are made, they should marry too. One thought this was the happy ending but, no, the director thinks he still has one smart gimmick up his sleeve. Both fathers fight, exchange insults and call off Imran-Katrina‘s marriage, adding a senseless extra sequence and stretching the film further.

    With a script that can go in any direction, Mere Brother Ki Dulhan is generally a rehash of most things seen on screen before.

    Direction lacks inspiration, the treatment is cliché filled; how does one depict Katrina to be a fun-loving, outgoing bindaas girl? Well, she strums on a guitar, gathers crowds around her and generally keeps waving from a car or scooter like a mobile traffic cop!

    Musically the film has two decent numbers in ‘O Malang……‘ and ‘Madhubala…‘ Dialogue is routine. Performance wise, Imran Khan passes muster more because of his role than the acting. Katrina Kaif overdoes her chulbuli fun loving girl and is loud at times. Ali Zafar is good in a brief role. Tara D‘ Souza is not up to the mark, Kanwaljit and Parikshat Shahni are okay.

    Mere Brother Ki Dulahn is an average rom-com with a very limited appeal.

  • World premiere of Mere Brother Ki Dulhan in Dubai

    World premiere of Mere Brother Ki Dulhan in Dubai

    MUMBAI: The world premiere of Yash Raj Films‘ (YRF) Mere Brother Ki Dulhan will be held in Abu Dhabi on 7 September.

    YRF has tied up with Zee Aflam, a pan Arab Bollywood channel, in organising the event.

    Mere Brother Ki Dulhan, an upcoming romantic film set around a love triangle, marks the directing debut of Ali Abbas Zafar who has also written the film. It stars Imran Khan, Katrina Kaif and Ali Zafar in the lead roles, while John Abraham appears in a cameo role.

    The film will release on 9 September.
     

  • Mango Slice launches campaign featuring Katrina Kaif

    Mango Slice launches campaign featuring Katrina Kaif

    MUMBAI: PepsiCo‘s mango drink, Slice, is launching a new campaign featuring Katrina Kaif on 19 February.

    There will be a 40-second long television commercial, which will be supported by robust outdoor and on-ground activation. Mango Slice will soon roll out its experiential activity called ‘Mango Lounge‘ across India.

    The campaign is created by JWT.

    Says JWT VP and executive creative director Soumitra Karnik JWT, “The current film builds on the already popular Slice Aamsutra campaign. Aamsutra was designed as a brand idea to give the consumer a differentiated and superior mango experience. In the current TVC, the importance of ‘waiting‘ is highlighted as one of the ways by which one can truly enhance the pleasure of enjoying the real taste of mango. The insight is true to the mango fruit which is seasonal, and we eagerly await rest of the months for it to arrive.”

    Shot in Thailand, the new TV commercial also coincides with the launch of new Mango Slice Handy Pack.

    “I am very excited to be a part of the new Slice campaign as it beautifully highlights the concept of indulgence for all mango lovers including me. Set in a magical, dream like forest, the campaign celebrates mango as the sweet fruit of patience. I also relate to the theme of ‘Sabr Ka Phal Meetha Hota Hai‘ as it holds true to my life and my journey in Bollywood”, said Katrina Kaif.

    The TVC is directed by Karina Taira and is produced in Hindi and other Hindi and other regional channels.
    Added PepsiCo India juices and juice drinks director Homi Battiwalla, “Mango Slice continues to enjoy strong growth in the juice and juice based drinks category and we are looking forward to another exciting mango season with the launch of our new campaign and the 350ml Handy Pack. The Aamsutra series has been very well received by mango lovers and has carved a distinct brand identity in its category. With this new campaign, we have taken the concept of indulgence and pleasure to another level and look forward to creating more excitement amongst consumers.”