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Tag: Katrina Kaif

  • Kay Beauty makes historic UK debut at Space NK

    Kay Beauty makes historic UK debut at Space NK

    MUMBAI: Kay Beauty, the make-up brand co-founded by actor Katrina Kaif and Indian beauty retailer Nykaa, has made its first international move with an exclusive launch at Space NK in the UK. The tie-up marks the first time a home-grown Indian beauty brand has been stocked by the British luxury chain.

    Founded in 2019, Kay Beauty has built its reputation on performance-led, skin-friendly formulas and an inclusive brand voice, encapsulated in its slogans #ItsKayToBeYou and #MakeupThatKares. Its portfolio of 197 products across eyes, lips and face will now sit alongside Space NK’s curated line-up of global labels.

    Kaif called the launch “a powerful opportunity to connect with a global community that shares our values.” Nykaa co-founder & head of its owned bands Adwaita Nayar described the step as “more than just a brand milestone,” positioning Kay Beauty as proof that Indian consumer labels can compete on the global stage. 
    Space NK  chief commercial officer Margaret Mitchell said the addition would help the retailer better serve Britain’s growing south Asian community while offering “something genuinely unique”.

    The UK launch brings bestsellers such as the Hydra Crème Lipstick, Hydrating Foundation and Velvet Creme Blush, as well as a range of kajals infused with chamomile and ceramides.

    Kay Beauty, named Vogue India’s Beauty Brand of the Year in 2022, has already carved a cult following at home with 1.6 million social media followers, 700-plus retail outlets and more than 2.5 million customers. With Space NK’s 80-store network and online reach, the brand is betting that its blend of inclusivity, heritage and innovation will resonate with British consumers too.

  • Katrina Stars in Etihad Airways’ new ad campaign for stylish and comfortable travel

    Katrina Stars in Etihad Airways’ new ad campaign for stylish and comfortable travel

    Mumbai: Etihad Airways, the national airline of the United Arab Emirates, is thrilled to announce the launch of its new TVC film featuring Bollywood star and brand ambassador Katrina Kaif. This is Etihad’s third feature video with a celebrity as part of its ongoing campaign, underlining the airline’s commitment to the Indian market.

    The video captures Katrina walking through the new Zayed International Airport as she prepares to fly for her next assignment. Zayed International exemplifies the smooth travel experience, boasting a host of hi-tech features from facial recognition and state-of-the-art biometric self-bag-drop for customers to ensure speedy check-in.

    The film captures the seamless travel spirit of the Etihad experience, including the dedicated lounges for Business and First customers, where Katrina is shown enjoying an indulgent cocktail in the Constellation bar and relaxing in a comfortable chair before boarding her flight.

    The Business lounge features an all-day dining restaurant with live cooking stations serving local and international cuisine; the Roof Lounge and Constellation Bar spanning the whole top floor of the lounge, offering handmade cocktails and an international buffet. There are 18 beautifully appointed shower suites, a fully equipped games room and a family room to keep the little ones busy in a dedicated multi-sensorial space.

    Meanwhile, the First lounge takes luxury a further notch upwards, with features including The Parlour where guests indulge in a decadent selection of chocolates, pastries and afternoon tea in an elegant setting, and then relax and recline in their own semi-private cocoon or lounge on one of the designer chaise-lounges.

    The Bollywood star then boards her aircraft on route to perhaps any of Etihad’s long-haul destinations connecting Indian guests by A380 to London, New York and, from November 2024, Paris.

    Indian guests can connect to Etihad’s extensive and growing network which includes key destinations across Europe including Barcelona, Madrid, Dublin, Rome, Vienna, and Istanbul as well as Chicago, Boston, Washington DC and Toronto in North America. Furthermore, guests are offered a seamless travel experience by offering US pre-clearance at Zayed International Airport, allowing passengers to avoid long immigration queues upon arrival in the US

    The film captures Katrina onboard Etihad’s celebrated A380, and the star is seen relaxing in one of the fully adjustable, lie-flat Business seats onboard. Guests can enjoy the complimentary Georgio Armani-designed amenity kits, filled with luxury ESPA skincare products including Nourishing Lip Treatment, Hydrating Spa Face Mist and Rejuvenating Hand and Body Lotion, alongside convenient gifts including plush slippers, an eyeshade, earplugs and a travel dental kit.

  • Katrina Kaif becomes the new face of Bonn Group & Americana Biscuits

    Katrina Kaif becomes the new face of Bonn Group & Americana Biscuits

    Mumbai: Bonn Group, the FMCG food has announced Bollywood actor Katrina Kaif as its brand ambassador for both Bonn Breads & Bakery and Americana Biscuits. Katrina’s authenticity, versatility, and widespread appeal resonate seamlessly with Bonn’s commitment to excellence and quality in every product. Katrina brings a high level of appeal to the brands she endorses; her association with Bonn Group & Americana Biscuits is expected to boost the Brand image and reach, and also attract a younger and more diversified demographic.

    Bonn is one of the dominant players in a variety of food categories including bread, biscuits, cakes, and cookies. Americana Biscuits is one of the fastest-growing brands for the Group, striving to drive aggressive growth in the coming years. The brand will execute a 360-degree campaign featuring a television commercial bolstered by the strong campaign in print, outdoor, online, and on-ground activations.

    This strategic endorsement signifies a powerful alliance with both entities having remarkable legacies. Over these 39 years, Bonn Group has got the pulse of changing consumerism and has successfully developed a wide product portfolio offering health, taste and consistent quality which has eventually made the brand as one of the most preferred brands in the Bread & Biscuit Category across Hindi Speaking belt in India. Katrina Kaif is a living icon, and a role model for millions, has been at the top of fitness with exceptional performance standards and work ethics.

    Bonn Group will roll out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range. The campaign showcases a robust assortment of diverse bread and biscuits, baked with love and care to resonate with the dietary preferences of modern consumers. Bonn Group offers a variety of healthy food products to discerning consumers across several Indian states and over 55 countries across three continents.

    Bonn Group director Amrinder Singh said, “Katrina Kaif’s appeal and pursuit of excellence perfectly aligns with Bonn’s commitment to Quality, Health, and Wellness. Her credibility and popularity among diverse demographics will help raise awareness about the significance of Americana Biscuits, Bonn Bread and Bakery products while emphasizing Bonn’s unwavering commitment to quality and a superior line of edible products. This is the start of a new and exciting chapter as we remain committed to creating a testament to the brand’s dedication to the health requirements of the consumers without compromising the taste.”

    “We are delighted with Katrina’s association, we are looking at aggressive revenue growth in the next two years, with Katrina Kaif as brand Ambassador; this would make the brand more relatable with the target audience and also add a lot of energy among the internal team as well as the entire Sales Channel. Katrina’s commitment to wellness aligns perfectly with our brand’s focus on delivering quality food and the health of our consumers without compromising on taste,” said Bonn Group head of marketing Dawinder Pal.

    Campaigns for both Americana Biscuits and Bonn Bread will be showcased across various platforms, starting with print and broadcast media, followed by digital channels, outdoor advertising, and on-ground activations.

  • Tiger 3 and Jawan cast tops IMDb’s popular Indian celebrities list

    Tiger 3 and Jawan cast tops IMDb’s popular Indian celebrities list

    Mumbai: On this week’s list of IMDb’s popular Indian celebrities, Katrina Kaif, the leading lady of Tiger 3, has clinched the top position for her portrayal of Zoya, while Salman Khan, essaying the protagonist in the film, has secured the fourth spot. The cast of Jawan has also made its mark in the top 10, with Nayanthara grabbing the second position, Shah Rukh Khan securing the third spot, and Riddhi Dogra claiming the seventh rank. Riddhi also has a cameo in Tiger 3.

    Aishwarya Rai Bachchan, Deepika Padukone, Kareena Kapoor, Alia Bhatt, and Hrithik Roshan are in the fifth, sixth, eighth, ninth, and tenth positions, respectively, on this week’s rankings.

    The popular Indian celebrities feature, available exclusively on the IMDb app for Android and iOS, highlights the top trending Indian entertainers and filmmakers each week. This is based on more than 200 million monthly visits to IMDb worldwide. Entertainment fans can see who is trending every week, follow their favourite entertainers, and discover new breakout talent.

  • Bisleri elevates its brand love story nationwide with Tiger 3

    Bisleri elevates its brand love story nationwide with Tiger 3

    Mumbai: Building on the resounding success of the limited-edition packs with the blockbuster movie Jawan, Bisleri is proud to unveil its latest partnership with the much-anticipated Bollywood movie, ‘Tiger 3,’ featuring superstar Salman Khan & Katrina Kaif, Directed By Maneesh Sharma & Produced By Aditya Chopra. The exclusive Bisleri X Tiger 3 limited-edition packs will showcase the charismatic duo Salman Khan and Katrina Kaif. It will be available in a diverse range of sizes, catering to all preferences, including 250ML, 500ML, one Litre, two Litres, and five Litres.

    Commenting on the association, Bisleri International Pvt. Ltd. marketing head Tushar Malhotra said, “Bisleri’s limited edition partnership with Tiger 3 features Bollywood icons Salman Khan and Katrina Kaif which is part of our strategy to create excitement and in the moment conversations with our consumers to create brand love.”

    Bisleri’s association with Tiger 3 is an ode to the Bollywood cinematic grandeur, celebrating the movie in its magnificent form. These limited-edition packs will be promoted nationwide, encompassing both general and modern trade outlets. Also, it will be available online through the Bisleri @Doorstep App.

  • Etihad Airways soars with Katrina Kaif as brand ambassador

    Etihad Airways soars with Katrina Kaif as brand ambassador

    Mumbai: Etihad Airways, the national airline of the United Arab Emirates, has announced its partnership with Bollywood superstar Katrina Kaif as the new brand ambassador. This collaboration marks an important milestone as Etihad strengthens its presence in the Indian market and reunites with one of India’s most celebrated Bollywood stars.

    Katrina Kaif, renowned for her global appeal and elegance, embodies the shared commitment to excellence as she reunites with Etihad. Her association with the airline will be unveiled through a captivating series of videos to be showcased across Etihad and Katrina’s social channels.

    Katrina Kaif shares her excitement about the association: “I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The airline’s commitment to excellence and its dedication to bringing people together resonate with my own values. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences. I look forward to representing Etihad and being a part of their journey.”

    Etihad Airways vice president of brand, marketing and sponsorship Amina Taher explains the significance of this collaboration: “We are thrilled to welcome Katrina Kaif to the Etihad Airways family as our brand ambassador. Our partnership with Katrina is far from ordinary, it embodies the spirit of innovation and sophistication our airline represents while celebrating our commitment to uniting cultures and communities. With her remarkable journey and global recognition, we’re not only showcasing Etihad’s offerings but also fostering authentic connections that genuinely resonate with Indian travellers and celebrating our commitment to India.”

    The new partnership builds on Katrina’s collaboration with Etihad in 2010 when she was featured as a discerning traveller showcasing Etihad’s travel experience. Her prior partnership showcased her appreciation for the airline’s commitment to comfort and top-notch service. Returning to partner again, Katrina and Etihad are showcasing Etihad’s strengthening relationship with Indian communities both domestically and in insignificant global markets such as the UAE, the United States, the United Kingdom, and Canada.

    As the brand ambassador for Etihad, Katrina will be featured in a series of creative and engaging campaign videos that highlight the airline’s commitment to unparalleled comfort, flawless service, and seamless global connectivity. Her partnership with the airline bolsters its foothold in the Indian market, where it currently serves 8 Indian cities, further solidifying Etihad as the preferred choice for travellers and aligning seamlessly with the airline’s strategy for sustained growth in India.

    The first video from the collaboration to be unveiled features Katrina Kaif on board Etihad’s newest A350 aircraft, offering a cinematic journey filled with emotions akin to a Bollywood film – featuring drama, love, and delightful surprises. The film also highlights the exclusive Armani-Casa dining wear, luxurious bedding, and complimentary in-flight Wi-Fly service, beautifully encapsulating the very essence of Etihad’s unwavering commitment to excellence. The captivating film can be seen on both Etihad and Katrina’s social media channels now.

  • Celebrity-owned beauty brands trump endorsements by celebrities

    Celebrity-owned beauty brands trump endorsements by celebrities

    Mumbai: Latest data from YouGov shows that celebrity beauty brands are popular among people and more than three in five urban Indian consumers (62 per cent) say they have ever tried a beauty brand (skin, hair, nail, or makeup) owned by a celebrity.

    Among the various generations, millennials were most likely to say they have ever tried celebrity beauty brands (69 per cent).

    When it comes to trust, slightly over a fifth of urban Indians (22 per cent) said they trust celebrities with beauty brand endorsements, while a slightly higher percentage (28 per cent) trust them with advocacy of beauty brands owned by them. However, a large proportion (45 per cent) does not trust them with any kind of beauty endorsements- for self-owned or other brands.

    The data shows that consumers seem divided on their opinion of a celebrity’s influence on their purchase decision. A third say they are more likely to buy from a beauty brand endorsed by a celebrity (32 per cent), and another third disagree with this view (33 per cent). But when a brand is owned by a celebrity, they are more likely than unlikely to buy it.

    Interestingly, when it comes to comparison with influencers, consumers are more likely to say they trust influencers over celebrities for product recommendations (38 per cent vs 27 per cent). However, when the comparison is with Hollywood celebrities, urban Indians are more likely to trust Indian celebrities.

    Among those who have tried celebrity-owned beauty brands, 27 per cent claim they have had a bad experience but 45 per cent have not. The high price of products was the biggest reason for a sour experience with celeb brands (68 per cent), followed by poor quality products (38 per cent) and misleading information or false claims (28 per cent).

    When it comes to awareness of celebrities that own beauty brands, Deepika Padukone leads the table, with over a third of urban Indians (34 per cent) saying they are aware of her owning a beauty brand.

    Katrina Kaif and Priyanka Chopra follow in second (at 32 per cent) and third (30 per cent).

    On the trust barometer, Katrina Kaif comes on top, with almost a quarter saying they trust her (23 per cent). Deepika Padukone is a close second (at 22 per cent). One in five trust Hritik Roshan (20 per cent), and just as many (19 per cent) claim they trust Priyanka Chopra.

    It is interesting to see Hritik Roshan score high on awareness and trust in an industry dominated by women.

    Even though Alia Bhatt and Anushka Sharma do not own any beauty brands, people associate them with this category and a sizeable proportion trusts them with recommendations, a great advantage should they want to start their own line.

    Methodology: YouGov Surveys: Serviced provides quick survey results from nationally representative or targeted audiences in multiple markets. This data is based on a survey of adults aged above 18 years in India with a sample size of 1005 respondents. The survey was conducted online in August 2023.

  • Emami ropes in Katrina Kaif as the face of ‘Mantra’ spice range

    Emami ropes in Katrina Kaif as the face of ‘Mantra’ spice range

    Mumbai: Emami Group’s branded food arm, Emami Agrotech, on Thursday announced onboarding Bollywood actress Katrina Kaif as brand ambassador for its spice range, ‘Emami Healthy & Tasty Mantra Masala.’

    Mantra’s collaboration with Kaif is expected to reach out to audiences across age groups with ever-changing taste preferences across Indian geographies.

    The brand has also drawn up aggressive marketing plans for Mantra and a target to reach around 25 lakh outlets (both direct and indirect) by the next three years, revealed Emami Group director Jayant Goenka.

    Speaking of this partnership, Goenka said, “We are extremely elated to be associated with Katrina Kaif, one of the leading and vibrant actors in Indian cinema. We believe that she is a perfect fit for Mantra Masala as her credibility, hard work, and commitment resonate with the values of our brand.  We do believe that her popularity and huge fan following will help us connect better with our consumers across the country and make Mantra a preferred choice of spice brand.”

    Speaking about this association, the brand ambassador, Katrina Kaif said, “Emami is a very popular and trusted household name in India, known for its quality and efficacy. I’m glad to be associated with a brand of such stature and am confident the Emami Healthy & Tasty Mantra range of spices will soon become a preferred choice of Indian households as well. I am certain that the audience will love our new campaign as well as the wide range of products that Emami Healthy & Tasty Mantra has to offer.”

  • Medimix launches campaign ‘Manmarziyaan’ featuring Katrina Kaif

    Medimix launches campaign ‘Manmarziyaan’ featuring Katrina Kaif

    Ayurvedic personal care brand Medimix has announced a new campaign ‘Skinfit Raho, Manmarziyaan Karo,’ featuring Katrina Kaif. With this new campaign the brand aims to further strengthen this and connect with the younger audience.

    Katrina Kaif has been signed as a brand ambassador recently by the brand. Medimix has a brand positioning of ‘Get SkinFit with fast-acting Ayurveda’.

    Considering the desire of the millennials to opt for products that give them quick and effective results, Medimix aims to assist them in identifying the function of this efficacy in their lives through fast-acting Ayurveda.

    Conceptualized and executed by Mullen Lintas, the TVC showcases the leading Bollywood star Katrina Kaif as her usual bold self, pursuing her interests and crossing the boundaries to do her ‘marzi’ by living fearlessly and being worry-free about her skin.

    Be it pursuing her interests like mural painting, making a difference with a plantation drive, or exploring her hobbies outdoors, she does it all without hesitation. Medimix soap bar, infused with 18 natural and organic ayurvedic herbs is the enabler for her to do whatever her heart wishes. With the best of natural ingredients and only natural components, Medimix soap is also free of parabens and sulfates, thus giving her clear, glowing, and flawless skin naturally.

    Cholayil Private Ltd managing chairman and director Pradeep Cholayil said, “With its Ayurvedic credentials Medimix has stood tall with the testing times and proven to be a quality product for decades.”

    “Katrina Kaif has a similar stature, and she is a self-made Bollywood celebrity. With this campaign we aim to establish the synergy between the two and appeal to a younger audience to truly live your life without the skin worries as Medimix is always there,” he added.

    On the launch of this campaign, Cholayil Pvt Ltd VP sales & marketing Ashish Ohlyan stated, “With the launch of this campaign we intend to strengthen the SkinFit positioning of Medimix by adding another dimension.”

    “As a brand we are constantly evolving ourselves to appeal to the younger audience and this new campaign urges today’s young females to come out of the shackles of various constraints and fulfill their desires to gain new experiences. We hope this campaign will help us achieve the desired traction with today’s modern and progressive women of India”

    Commenting on the campaign,Mullen Lintas ML Corporate chief creative officer Garima Khandelwal said, “Medimix with its legacy of Ayurveda has stood for skin that’s skinfit, with this new campaign we wanted to launch the newest positioning “SkinFit raho, Manmarziyaan karo”, liberating today’s woman of any fear of skin damage and follow her heart to pursue whatever it is she wishes for.

    She added, “Whether societal or self imposed, there should never be any constraint on what she thinks she can achieve. With natural cues that are the brand codes, we reimagined the brand world with a visual scale and this fresh new attitude with the fresh new brand ambassador and a high energy hummable track.”

  • Sugar Free, Katrina Kaif come together to unveil ‘Fitness Ka Pehla Kadam’

    Sugar Free, Katrina Kaif come together to unveil ‘Fitness Ka Pehla Kadam’

    Mumbai: Homegrown low-calorie sweetener brand owned by Zydus Wellness Ltd, Sugar Free marked the launch of its campaign ‘Fitness ka Pehla Kadam’, featuring leading Bollywood actress, Katrina Kaif. With the intent to inspire its audience to consider healthier alternatives to sugar as a lifestyle change, the TVC drives a larger focus and awareness on the brand’s Stevia range named Sugar Free Green.

    As a part of this association, Katrina Kaif will be the face of the parent brand Sugar Free and its extensions – Sugar Free D’lite chocolates, said the company. The TVC will go live in seven Indian languages and the campaign will see manifestations in print and on digital and social media platforms, it added.

    Conceptualised by Wunderman Thompson, the campaign revolves around the actor, who in a playful interaction nudges the consumers to start their fitness journey by switching to Sugarfree from sugar, thereby taking their ‘Fitness Ka Pehla Kadam’.

    “Over the last year, we’ve seen an uptick in our low-calorie sweetener portfolio as more consumers graduate towards holistic lifestyle changes, opting for healthier alternatives in their daily diets. With Sugar Free Green we have only taken this proposition further by providing our consumers with an added advantage of Stevia- a natural sweetener,” said Zydus Wellness, chief operating officer & director, Tarun Arora. “Bringing Katrina Kaif on board as SugarFree’s new brand ambassador is a step toward accelerating this growth and strengthening our position as the market leader.”

    Katrina Kaif said, “As a fitness enthusiast I know how important discipline is; especially when it comes to what you eat. I’m happy to announce my association with Sugar Free, a brand that has been at the forefront of making it easier for all of us to be able to start a fitness regime by cutting out the empty calories from sugar. There is a natural synergy in the way we see fitness and getting healthier as an organic lifestyle movement allowing you to make the choices that are right for each individual.”

    Speaking about the TVC, Wunderman Thompson’s senior VP & executive business director, Samarth Shrivastava stated, “The present behaviour of the consumer is such that they plan a lot of small initiatives but find it difficult to execute all plans. This is where Sugar Free steps in, it’s the first easy step towards fitness, it’s an ally for the consumer towards their fitness goals. And that’s what is brought out beautifully through the film.”