ITV

Tag: Kasturi Media Pvt Ltd

  • TV9 targets September-October launch of Kannada news channel

    TV9 targets September-October launch of Kannada news channel

    MUMBAI: TV9, the Hyderabad-based media firm promoted by venture fund i-Labs Associated Fund and Chennai-based Unify Wealth Management, is all set to enter the Kannada market with a news channel. TV9 Kannada is aimed at a September-October launch.

    “TV9 is all set to launch its news channel in the Kannada market. We are tentatively targeting a launch date within the September-October period. The dry run is already on,” says TV9 Kannada director Mahendra Mishra. TV9 already runs TV9 Telugu, a news channel in the Telugu language.

    TV9 Kannada will be joining Sun Network’s Udaya News, the only other news channel in the market. And the timing of the launch will be very crucial for the channel, since the Rs 2 billion market is also awaiting the launch of Kannada Kasturi, the infotainment channel promoted by the Bangalore-based Kasturi Media Pvt Ltd (KMPL). Kannada Kasturi is targeting a November launch.

    TV9 Kannada will be following a ‘market expansion strategy’ rather than setting up head-on collision situations with the rival channels. “Our plan is to expand the market further. We are looking at building a new market. News as a genre in Kannada hasn’t been really explored by the existing players as yet. Our effort will be to fill this vacuum with a very different kind of programming,” Mishra says.

    TV9 is projecting the Kannada channel as “Kannada’s national channel”. “The plan is to give Kannadigas a national channel, which speaks their language. We will be raising the bar in Karnataka, by bringing in the national standards and quality of news coverage and presentation. Our focus will be on local-oriented news, but the packaging will be completely of national standards,” Mishra explains the strategy.

    The free-to-air channel will have the retail advertiser segment playing a crucial role in its plans, Mishra adds. “Retail advertising is a huge area of activity in Karnataka. It is really booming and we will be exploring this segment to the fullest.”

    The otherwise sleepy Kannada television market is expected to witness a lot of action this year with the entry of TV9 Kannada and Kannada Kasturi. The proceedings have already been kicked off by Zee Telefilms, which launched its entertainment channel Zee Kannada in May this year.

    Says Zee Kannada business head Venkat Giridhar on the key learnings the channel had in this three-month period: “Unlike any other South market, Kannada is open to all the other languages, whether it is Hindi, English, Tamil or Malayalam. Hence, it is kind of a complicate market for a new entrant. Our effort has been to educate the viewer on genres other than films and soaps. We are going ahead with our plans and will be launching a lot of new programmes which would fit into categories such as talent hunts and reality shows in the coming days.”

  • Karnataka MSO Amogh Broadband plans expansion

    Karnataka MSO Amogh Broadband plans expansion

    MUMBAI: Amogh Broadband Services, a multi-system operator (MSO) owned by Karnataka chief minister D Kumaraswamy’s wife Anitha and a group of entrepreneurs, is on a major expansion spree.

    The promoters have recently bought out the 26 per cent stake held by Pratap Wadhwa who heads Hinduja-owned Incablenet in Bangalore. Plans are now afoot to launch digital cable TV service in Bangalore by 15 October while expanding analogue business into the other bigger towns of Karnataka.

    “Wadhwa has offloaded his stake in Amogh Broadband. We are investing heavily on expanding our cable network,” says Amogh Broadband director M V Prasad Babu.

    The set-top boxes (STBs) will be supplied by Bharat Electronics Ltd. (BEL) and is expected to be priced at Rs 2,200 (excluding taxes). The company is also in advanced negotiations with a vendor from Taiwan for the high-end STBs.

    The conditional access system (CAS) platform is being provided by Norway’s Conax. The subscriber management system (SMS) solutions will be from Hyderabad-based MagnaQuest. “We will have one digital headend in Bangalore,” says Babu.

    Amogh has a control room for analogue cable in Bangalore, Hasan and Mandya. “We offer 103 television channels on our analogue cable and are spread over three districts. We plan to have 150 channels on our digital system,” Babu says.

    The MSO has tied up with Railtel to spread its reach throughout the state. “In the first phase, we will expand our network in these three districts. Then we will look at the other regions of Karnataka,” says Babu.

    Amogh also plans to launch broadband services for its subscribers. “We had tied up with Spectranet and Dishnet and were offering broadband. But we have stopped this now and are planning to soon have our own broadband service through the ethernet. We will only be targeting retail customers,” says Babu.

    The promoters of Amogh are also launching a general entertainment and news channel, Kannada Kasturi, through a separate company, Kasturi Media Pvt Ltd.