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Tag: Kasthuri TV

  • White Horse readies new Kannada shows for Kasthuri TV

    White Horse readies new Kannada shows for Kasthuri TV

    BENGALURU: As a part of its programming revamp, White Horse Network Services, which manages the operations of the Kannada GEC Kasthuri TV, has launched two new shows for the channel. Additionally, two more shows are also in the pipeline.

     

    The two 30 minutes soaps Nee Hacchida Kumkuma and Prema Pallavi will be aired during the primetime slot of 7 – 8 pm. The shows will run daily Monday to Friday starting 27 April, 2015. On the other hand, Kitchen Kamaal and Ganda Hendathi are also slated to launch soon.

     

    The first soap Nee Hacchida Kumkuma intends to show the importance of moral values in one’s life. The soap features around Mrudula – a girl with principles and Aishwarya, a girl with no moral values and Samay – Mrudula’s love interest, a man whose ambition is social welfare.

     

    The second show Prema Pallavi features four main characters Suryakanthi, Chandrakanthi, Shalwa and Parashara. It showcases the twisted love story between them. Rekha Rani is the writer, director, producer for the show and also has the additional responsibilities for story, screenplay and dialogues.

     

    A source from Kasthuri TV tells Indiantelevision.com that so far 15 episodes of both the soaps have been canned. Depending upon the popularity of the shows, 250 plus episodes could be the way ahead.

     

    Each episode is about 21 minutes long, the rest of the time being utilised for promos and advertisements. “We have brands from big companies like HUL, Procter & Gamble, Tata Sky and Colgate on board as advertisers. However, we have not have taken on title or anchor sponsors, though a couple of brands have evinced interest. We will wait for the shows to pick up momentum in ratings and then take in sponsors,” the source further revealed.

     

    Elaborating the programming changes that the company has made and plans to make in the near future, White Horse CEO and managing director P Kailasam said, “Along with these new soaps, we have planned to give viewers delightful experience of cooking an exquisite range of international and authentic food from all over the world. A show not only for food lovers but also learners – Kitchen Kamaal. With regards to our rich culture and family values, we have The show will be anchored by Naveen Krishna along with Mahalakshmi. Ganda Hendathi will be catering to the participants from districts all over Karnataka.”

     

  • Kasthuri TV launches new logo; readies four new shows

    Kasthuri TV launches new logo; readies four new shows

    MUMBAI: Kannada general entertainment channel (GEC) Kasthuri TV, which was taken over by Whitehorse Network in November 2014 has been undergoing an extensive revamp process.

     

    The channel will be launching its new logo, a day after the auspicious festival of Ugadi on 22 March. This is part of the channel’s ‘New Shows, New Look, New Positioning’ strategy.

     

    The channel’s new logo is being launched in order to enhance its look and feel while keeping its target audience in mind. The happy and smart logo has been designed with the intent of captivating its audience specially women and the youth.

     

    Whitehorse Network CEO P Kailasam said, “Apart from the new programme line-up, we are also working towards changing the look of the channel. Hence, to begin with, we are now going to launch the new channel logo on the auspicious occasion of Ugadi Festival.”

     

    Apart from this, Kasthuri TV has lined up four new shows, which will be launched by mid-April this year. Out of the four shows, there will be two each in the fiction and non-fiction categories. Of the two fiction shows, the first is a women centric daily soap, which focuses on the beautiful relationship between a father and a daughter. The second daily show is a love story that goes through various tests and trials and still stands strong. 

     

    Of the non-fiction shows, while the first will solely focus on children’s entertainment, the other will be for older age groups. Kasthuri TV is also in the process of giving a completely new look to its cookery show Kitchen Kamaal, in order to make it appealing to its viewers, especially women.

     

    Earlier this year, the channel had launched seven new shows, both, in fiction and non-fiction categories. All shows aired during weekday prime time slots. Additionally, there are also a number of category-A movies, which are being telecast every weekend on Saturday at prime time and on Sunday at 4 pm.

     

  • Kasthuri TV set for a revamp

    Kasthuri TV set for a revamp

    MUMBAI: Karnataka based general entertainment channel (GEC) Kasthuri TV is all set for a revamp. It was in November 2014, when Kasthuri TV roped in Whitehorse Network (WHN), an organisation floated by media industry veteran P Kailasam to take over the channel’s operations for five years.

     

    The core management team at Whitehorse comprises director and CEO P Kailasam, business head GV Krishnamurthy and chief content strategist Shivakumar.

     

    Together, the team has been spearheading the way forward for the channel with new shows, a revamped look and new positioning on their agenda. The channel has entrusted its ad sales duties to Aidem Ventures.

     

    As a part of its re-launch strategy, the channel will feature a refreshed line-up of programmes. “Kasthuri is poised to get back its glory. We are completely revamping the channel and our USP is to offer differentiated yet mass-based content to the viewers,” said Kailasam.

     

    “Kasthuri TV at present enjoys a good reach that is comparable to the bigger platforms within its genre. The new content will bring in fresh audiences and improve time spent and stickiness of the existing base,” added Aidem Ventures director Vikas Khanchandani while emphasising that it will be focusing on all brands but FMCG will be a priority.

     

    Based on the research done in order to understand the regional television viewing habits in Karnataka, the new content strategy involves strengthening the prime-time viewing slot with a mix of fiction and non-fiction programmes.

     

    Of the non-fiction programmes that are slated for launch, Mathandre Maathu, starring Murali is a talk show that brings two polarised sections of the society onto one platform to share their views on social and political issues.

     

    Another non-fiction programme that is to launch next week is Padhakondhu Saval. This is an interactive game show in which callers can participate in the on-going game or contest to win prizes. Yet another interactive game show that first went on air last Monday is Sakath Atte Super Sose hosted by Sushma K Rao. In this first-of-its-kind TV show, a mother-in-law – daughter-in-law duo participates together as a team and is pitted against other mother-in-law – daughter-in-law duos.

     

    The weekend programming line-up includes Aradirali Belaku, which is a talk show discussing social issues faced by the common man today. Malavika Avinash, a Kannada television celebrity, will host the show. Along with a panel of experts and the audience, she will debate over issues raised, help resolve them and suggest corrective measures to the victim and to the audience.

     

    Nan Life Nal One Dhina, is a celebrity talk show where the audience can take a sneak peek into the real life of popular big screen actors, politicians, sportsmen etc. as the host interviews them every Sunday from 7.30 to 8.30 pm. 

     

    Another weekend programme called Crime Alert brings to light the criminal minds behind innocent faces. This is an informative show for viewers in which each episode ends with an optimal solution for preventing crime. Guggunanmaklu is a comedy fiction show in which the lead character has short-term memory loss which leads him into awkward and embarrassing situations.

     

    Apart from the new list of appealing programmes, WHN has strengthened the channel’s movie library by acquiring 50 ‘A’ category titles this financial year. It will soon be donning a new look. Its refreshed packaging and new promotional strategy are also underway.

  • Kasthuri to air grand finale of ‘Chinnadha Bete’ on 21 November

    Kasthuri to air grand finale of ‘Chinnadha Bete’ on 21 November

    BENGALURU:  8 pm, Friday, 21 November will be a day when it will rain gold on the participants at grand finale of the flagship show of Kasthuri TV – Chinnadha Bete (Gold Hunting). During the three hours, winners from a bevy of celebrities, film stars, television artistes and the general public who made it to the finals of each week as well as four people selected by the lucky draw will vie for 100 grams of gold or settle for second best with 50 grams of the noble metal.

     

    Kasthuri TV has done well to rope in Sudarshan Jewellers as title sponsors and big brands as programme sponsors. These include Lake, TVS, Castro, Pantene, Dettol, Santoor, besides a host of advertisers for the show, reveal sources at the channel.

     

    Chinnadha Bete, a home grown production, has been the top performing show in Kasthuri TV’s kitty and has managed to reach respectable ratings in the Kannada GEC space that has had big games shows like the Kannada editions of KBC and Bigg Boss on air.

     

    Chinnadha Bete is a game show for female participants with a difference. It runs Monday to Friday every week for 90 minutes during primetime. Each week different tasks or contests as well as the luck of the draw help select the winner. In all, this season will clock 65 episodes including the grand finale to be aired this Friday.

     

    Some of the tasks and contests include Joker Game, Pool Board Game, Fish Tank Game, Ragi and Golden Coins Game, Caterpillar Game, Boxing Ring Game, Gym Ball Game and so on.

     

    On Monday, film stars compete for the small finale that is held on Friday. On Tuesday, it is the turn of television artistes from the Kannada GEC space. Wednesday is the turn of the public that are selected through auditions and Thursday, it is celebrities that take part. Winners of the daily episodes compete with each other on Friday and the weekly winner goes onto participate in the grand finale or the fourth month.

     

    Among the film artistes and celebrities that have taken part in Chinnadha Bete include crooner Supriya Lohith, news anchors  Prathima Bhat and Navitha Jain – news anchor, RJ Nethra , Soumya  -a model, female actors Deepika , Ramya Barna, Tejaswini, Sindhu Loknath, Poornima, Sanathani, Rekha Das, Apoorva, Jeevika, Neha Patil, Roopashri, Mytreya and Karunya.

     

    TV artistes from other channels that have participated in the game show this season include Yamuna, Nagashree, Kavitha Kambhar, Aruna Balraj, Nandini Vallish, Jayashri, Padmakala, Meghashri, Shwetha Rao and Shobha Shetty among others.

     

    The channel sponsor has been rewarding participants quite well too-winners from Monday to Thursday episodes are given 2 grams of gold, the weekly winners 4 grams, and winners who compete in the mega finals will be given 5 grams of gold, besides the 100 grams of gold for the finale winner and the 50 grams of gold for the runner-up.

     

    Among the weekly celebrity winners for the first season are female lead actors Neha Patil, Roopashri, and Shruthi a public contestant selected through auditions.