ITV

Tag: Kashmere Gate

  • Rethinking distribution: a vending machine to hand you Super-Max razors

    Rethinking distribution: a vending machine to hand you Super-Max razors

    MUMBAI: Super-Max Personal Care Pvt. Ltd, the world’s second largest manufacturer of razors, has developed a novel sales channel for Razors that no grooming products Company in India has ever explored: Razors in vending machines.

     

    Traditionally, in a country which has seen vending machines used to sell snacks and beverages, consumers for the first time will have the opportunity of buying their preferred brand of Super Max from a vending machine.

     

    Talking about the unique initiative, Mr Sameer Khan, National Sales Manager- Super-Max Personal Care Pvt. Ltd said, “This is an innovative sales channel that no grooming company has ever explored in India before. It is an ideal opportunity to reach mass audiences, creating a brand buzz and simultaneously selling products.  The plan was to make our products available to our consumers 24×7. In a highly competitive market this step will help the brand in creating visibility and availability to more than 25 lakh of customers daily.”

     

    Currently the vending machines are installed at 15 different locations in Delhi and consumers can try the innovative vending machines at metro stations Rajiv Chowk, Kashmere Gate, Chawri Bazaar, Anand Vihar ISBT, Karol Bagh, New Delhi Railway Station, Vishwa Vidyalaya.

     

    Mr Anil Kumar Gupta, a government employee who is a daily Delhi Metro commuter from Shastri Nagar to Rajiv chowk said “Razors are something that one needs on a daily basis. Finding the high quality SuperMax razors at vending machine at Metro stations is extremely convenient. Even if stores are shut in the mornings or late in the evenings when I travel from office I can pick a SuperMax razor from vending machines that are visible from a distance with SuperMax branding.”

     

    Super- Max soon plans to take this format to different parts of the country at corporate offices, malls, railway stations etc.

  • Docu on coin collectors released

    Docu on coin collectors released

    Mumbai: Did you know that a section of homeless people eke out their daily living from the modest coins dropped as offerings into the Yamuna river?

    A 22 minute-long documentary titled In Search of Destiny (Coin Divers) by Aakash Arun, that attempts to throw light into the lives of coin divers numbering around 400 and 500 and living near the much-polluted but equally revered Yamuna, has been in circulation.

    The film begins with a train chugging on a bridge and people ‘offering‘ coins to the Yamuna and subsequently praying for their wishes.

    It is followed by a shot, where a child is seen hurling a dumbbell-shaped greasy object into the river and tugging the rope. The camera zooms into the dumbbell-shaped object and you see one shining coin stuck to it. Later on, the scene focuses on two men who narrate how they receive sustenance from the Yamuna in the form of coins.

    "The men are part of the marginalised section which is not only homeless and helpless but also are susceptible to the ills of addiction, says Arun.

    Nearly 60 per cent of these coin drivers in the national capital are in the grip of some form of addiction. These people are not too difficult to find out. Most of them are present in a radius of 4-6 km of the bridge over Yamuna that can be reached from Kashmere Gate, according to the film‘s narration.

    "Coin divers on an average find coins worth Rs 100 daily," says Arun adding that earning goes up on few occasions when luck smiles upon them in the form of trinkets, heavy metallic objects that fetch decent prices.

    The documentary was shot entirely using a DSLR camera which, he said, could be brought out in the open only after he could gain confidence of the coin divers.

    The fact that Yamuna plays a pivotal role in these people‘s lives can be easily grasped by viewers.