Tag: Kasauti Zindagi Kay

  • BARC week 23: Sun TV claws back to first place across genres, Star Sports 1 Hindi re-enters list

    BARC week 23: Sun TV claws back to first place across genres, Star Sports 1 Hindi re-enters list

    BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV was ranked one in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 23 of 2019 (Saturday, 1 June 2019 to Friday, 7 June 2019, week under review). Enterr 10 TV’s Hindi GEC Dangal, the normal occupier of first place in non-IPL week’s after the implementation of TRAI’s new tariff order climbed down to second place during the week under review.

    And now that ICC’s World Cup 2019 cricketing tourney is on, Star India’s Hindi Sports channel – Star Sports 1 Hindi re-entered BARC’s weekly across genres list at third rank in week 23 of 2019. Consequently, a number of channels dropped a rank in week 23 of 2019 as compared to their ranks in the previous week. Sony Pictures Network India (SPN) Hindi movies channel Sony Max also re-entered BARC’s across genres list on the back of SS Rajamouli’s Bahubali The Conclusion and old faithful Sooryavansham among other movies at tenth rank.

    Six Hindi GECs, and one channel each from the Hindi movies, sports, Tamil and Telugu channels comprised BRAC’s weekly list of top 10 channels across genres in week 23 of 2019. From the network’s perspective, there were three channels from the Star India fold, two channels each from SPN and Zee Entertainment Enterprises Limited (Zeel) and one channel each from Enterr 10 TV, Sun TV Network and Viacom18 in the list.

    As mentioned above, Sun TV was ranked one in week 23 of 2019 with 811.795 million weekly impressions as compared to second rank and 765.397 million weekly impressions in week 22. Sun TV also headed BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets and four of the top 5 Tamil programmes in this market based on average rating across all original airings in the week were aired on Sun TV.

    Dangal TV at second rank in week 23 of 2019 garnered 805.510 million weekly impressions as compared to first rank and 884.884 million weekly impressions in week 22. Dangal also headed BARC’s weekly lists of top 10 Hindi GECs in the combined urban and rural Hindi speaking market -HSM (U+R) and HSM (R).  Dangal was ranked seventh in HSM (U). An Indian mythology programmes– Mahima Shanidev Ki and a family drama Baba Aiso Var Dhundo on Dangal were in BARC’s list of  Top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (R).

    Star Sports 1 Hindi entered BARC’s weekly list of top 10 channels across genres in week 23 of 2019 with 784.016 million weekly impressions at third rank. The channel was also ranked first in BARC’s weekly list of top 5 Sports channels during the week under review. Further, four of the top 5 sports programmes on average rating across all original airings in the week were aired on Star Sports 1 Hindi.

    Dropping a place to fourth rank in week 23 of 2019 was Zeel’s Hindi GEC Big Magic with 695.790 million weekly impressions as compared to third rank and 732.325 million weekly impressions in the previous week. Big Magic was ranked second in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). Big Magic was ranked eighth in BARC’s weekly list of top 10 Hindi GECs in HSM (U). The Indian mythology drama Parmavtar Shree Krishna aired on Big Magic was present in BARC’s weekly list of top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (R).

    Star India’s flagship Telugu GEC Star Maa also dropped a rank to fifth place in week 23 of 2019 with 653.203 million weekly impressions as compared to fourth rank and 643.989 million weekly impressions in week 22. Star Maa was also ranked first in BARC’s weekly list of top 5 Telugu GECs in the Andhra Pradesh/Telangana markets and four of the five programmes in BARC’s weekly list of top 5 Telugu programmes based on average rating across all original airings in the week in these markets were aired on Star Maa.

    Dropping down a place to sixth rank was Star India’s flagship Hindi GEC Star Plus with 626.032 million weekly impressions as compared to fifth rank and 641.814 million weekly impressions in week 22. Star Plus was also ranked third, fourth and first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively. The reboot of  Balaji Telefilm’s  Indian soap opera Kasauti Zindagi Kay on Star Plus was amongst BARC’s weekly list of top 5 Hindi GEC programmes on average rating across all original airings in the week in HSM (U).

    Zeel’s flagship Hindi GEC Zee TV also dropped a place to seventh rank with 612.470 million weekly impressions as compared to sixth rank and 628.588 million weekly impressions in week 22. Zee TV was ranked fourth in HSM (U+R), fifth in HSM (U) and was ranked third in HSM (R). The Balaji Telefilms-produced Kumkum Bhagya its spinoff Kundali Bhagya aired on Zee TV were among the top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (U+R), HSM (R) and HSM (U). Another programme on Zee TV -Tujhse Hai Raabta was also in BARC’s weekly list of the top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (U+R).

    SPN’s Hindi GEC Sony SAB retained its previous week’s eighth rank in week 23 of 2019 with 541.665 million weekly impressions as compared to 535.117 million weekly impressions in week 22. Sony SAB was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked fourth in HSM (U).

    Viacom18’s flagship Hindi GEC Colors dropped two ranks to ninth place in week 23 of 2019 with 536.639 million weekly impressions and seventh rank and 612.337 million weekly impressions in week 22. Colors was ranked sixth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked third in HSM (U).

    As mentioned above, SPN’s Hindi movies channel Sony Max entered BARC’s weekly list of top 10 channels across genres in week 23 of 2019 with 526.994 million weekly impressions. Sony Max was ranked second in BARC’s weekly lists of top 5 Hindi Movies channels in HSM (U+R) and HSM (U) and was ranked first in HSM (R). Three movies on the channel – Bahubali 2 The Conclusion, Sooryavansham and Nela Ticket were among BARC’s weekly list of top 5 Hindi Movies programmes in HSM (U+R) and HSM (R), while Bahubali 2 The Conclusion and Sooryavansham were in the top 5 Hindi movies channels list in HSM (U).

  • Dangal TV leads BARC’s maiden across genres list in new TRAI tariff regime

    Dangal TV leads BARC’s maiden across genres list in new TRAI tariff regime

    BENGALURU: Two Hindi GECs entered Broadcast Audience Research Council of India (BARC) maiden list after the new tariff regime of top 10 channels across genres list for week 13 of 2019 (Saturday, 23 March 2019 to Friday, 29 March 2019). Dangal TV headed the across genres list for week 13 of 2019 with 1,164.432 million weekly impressions. Another Hindi GEC – Big Magic, which also entered the list was ranked fourth with 675.106 million weekly impressions.

    Six Hindi GECS, two Tamil channels and one channel each from the sports and Telugu genres formed BARC’s weekly list of top 10 channels across genres during the week under consideration. From the network perspective, there were three channels each from Star India, Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Enterr 10 Television, Sony Pictures Network India (SPN), Sun TV Network and Viacom18 stables for week 13 of 2019.

    As mentioned above, Dangal TV headed BARC’s list of top 10 channels across genres in week 13 of 2019. Dangal TV also headed BARC’s weekly lists of top 10 Hindi GECs in the combined urban and rural Hindi speaking market – HSM (U+R) and HSM (R). It was ranked sixth in HSM (U). Two Indian mythology programmes – Ramayan and Mahima Shanidev Ki were in BARC’s list of Top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (U+R). Further, four programmes on Dangal TV– Ramayan, Mahima Shanidev Ki, Saibaba and Bandini were also among the top 5 Hindi GEC programmes in HSM (R).

    Star Sports 1 Hindi was ranked second with 1,094.720 million weekly impressions in week 13 of 2019. The channel was ranked first in BARC’s weekly list of top 5 sports channels, and all the five programmes – (matches) led by the Mumbai Indians – Royal Challengers Bangalore match were aired on Star Sports 1 Hindi. The other four channels in BARC’s weekly list of top 5 sports channels were from the Star India stable.

    At third rank was the Sun TV Network’s flagship Tamil GEC Sun TV with 850.156 million weekly impressions. Sun TV also headed BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets and four of the top 5 Tamil programmes based on average rating across all original airings in the week were aired on Sun TV.

    Also as mentioned above, Zeel’s Big Magic was ranked fourth in week 13 of 2019. Big Magic was ranked second in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). Big Magic was ranked eighth in BARC’s weekly list of top 10 Hindi GECs in HSM (U). The fantasy action thriller Maharakshak Aryan aired on Big Magic was ranked fifth in BARC’s weekly list of top 5 Hindi programmes based on average rating across all original airings in the week in HSM (R).

    At fifth rank in week 13 of 2019 was Star India’s flagship Hindi GEC Star Plus with 668.739 million weekly impressions. Star Plus was also ranked third, fourth and first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively. Three programmes on Star Plus – Kulfi Kumar Bajewala, Kasauti Zindagi Kay, Yeh Rishta Kya Kehlata Hai were amongst BARC’s weekly list of top 5 Hindi programmes on average rating across all original airings in the week in HSM (U).

    At sixth rank was Star India’s flagship Telugu GEC Star Maa with 635.721 million weekly impressions in week 13 of 2019. Star Maa was also ranked first in BARC’s weekly list of top 5 Telugu GECs in the Andhra Pradesh/Telangana markets and all the five programmes in BARC’s weekly list of top 5 Telugu programmes based on average rating across all original airings in the week in these markets were aired on Star Maa.

    At seventh rank was Zeel’s flagship Hindi GEC Zee TV with 589.507 weekly impressions. Zee TV was ranked fourth in HSM (U+R) and HSM (U) and was ranked third in HSM (R). The Balaji Telefilms produced Kumkum Bhagya and its spinoff Kundali Bhagya and Tujhse Hai Raabta aired on Zee TV were among the top 5 programmes based on average rating across all original airings in the week in HSM (U+R). Further, Kundali Bhagya on Zee TV was also ranked fourth in BARC’s weekly list of top 5 programmes based on average rating across all original airings in the week in HSM (U).

    SPN’s flagship Hindi GEC Sony Entertainment Television (SET) was ranked eighth in week 13 of 2019 with 533.980 million weekly impressions. SET was also ranked fifth, sixth and second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively. The reality dance show Super Dancer Chapter 3 was ranked third in BARC’s weekly list of top 5 programmes based on average rating across all original airings in the week in HSM (U).

    At ninth rank was Viacom18’s flagship Hindi GEC Colors with 520.906 million weekly impressions. Colors was also ranked sixth, fifth and third  in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively.

    At tenth place was Zeel’s flagship Tamil GEC Zee Tamil with 515.571 million weekly impressions. Zee Tamil was ranked second in  BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets and one of the top 5 Tamil programmes based on average rating across all original airings in the week was aired on Zee Tamil.

  • ‘Kasautii Zindagii Kay 2’ to launch on 10 September

    ‘Kasautii Zindagii Kay 2’ to launch on 10 September

    MUMBAI: A show that stormed TV channel Star Plus 17 years ago is making its comeback. Ekta Kapoor’s famed Kasautii Zindagii Kay is relaunching with a new cast and story from 10 September weekdays at 8pm.

    The Balaji Telefilms produced show released its first promo in July featuring Erica Fernandes as Prerna in the show, while the male lead will be played by Parth Samthaan. Ekta Kapoor had used social media to convey that “Love never dies!!! When you think it’s over, it returns! Here it is Kasauti Zindagi Kay!

    Kasauti was one of the most successful shows, not just for Balaji Telefilms but also Star Plus. The channel has been revamping its lineup frequently in the recent past as it grapples with low ratings. Shweta Tiwari and Cezanne Khan have played iconic characters and it may be difficult for the audience to imagine new faces. However, the gap would mean there are newer audiences who may not have watched the earlier version and Kapoor’s hint that the rebooted version will also be an emotional drive is likely to mean that the storyline will be suited to modern times.

    Currently, the political satire Har Shaakh Pe Ullu Baithaa Hai is being aired at the 8pm slot but it will go off air. Earlier, newly launched Nazar was supposed to take over but it has been given the late night slot of 11pm.

  • ‘Kasauti Zindagi Kay’ season 2 to return on Star Plus

    ‘Kasauti Zindagi Kay’ season 2 to return on Star Plus

    MUMBAI: One of the love sagas by Ekta Kapoor, Kasauti Zindagi Kay is all set to hit the small screen after 17 years. The third longest running show from the K-series is back again on Star Plus. Produced by Balaji telefilms, the show successfully ran for seven years with Shweta Tiwari as Prerna, Cezanne Khan as Anurag Basu and Ronit Roy as Mr Bajaj.

    Recently, the first promo of Kasautii Zindagii Kay was released. The promo features Erica Fernandes as Prerna in the show, while the male lead will be played by Parth Samthaan.

    On this, Ekta Kapoor used social media to convey that “Love never dies!!! When you think it’s over, it returns! Here it is Kasauti Zindagi Kay!”

    Kasauti was one of the most successful shows, not just for Balaji Telefilms but also Star Plus. The channel, which is currently facing a hard time owing to low ratings, has been brainstorming on ideas to get its audience back. It may be difficult to imagine new faces in these roles. But as hinted by Ekta in the post, the rebooted version will also be an emotional drive and audience will love this season as well.

  • Soaps – the violence within

    Soaps – the violence within

    Violence, subtle and physical, has permeated the soaps of the small screen, according to a recent study.

    In a monitoring study that spanned 30 episodes of various soaps on Star Plus, Sony and Zee in June 2002, the Delhi based Centre for Advocacy and Research found that there is a high presence of physical, verbal and psychological violence on screen. Most of this is directed at women. Marital discord, male female conflicts, male aggression and family honour are the reasons for the high quantity of violent acts on television, notes the study.

    During the seven day study, the CFAR viewers‘ panel also looked at regional language channels like Alpha Bengali, Alpha Gujarati, Asianet and Sun TV. In the monitored sample, the panel noted 10 scenes depicting domestic violence in which women were the victims and men the aggressors. The nature/act of violence was physical or verbal. However, the psychological impact of the violence was to a major extent borne by the female victims, the study avers.

    Whether marital discord, anger and frustration of the man in his professional life, a misunderstanding or the honour of the family, the women were always at the receiving end, notes the study. The relationship between the aggressor and the victim is seen as mostly marital or through marriage, but in a few instances, even a brother was an aggressor.

    The study also finds that women are often shown submitting to maltreatment and lacking the conviction to defend themselves. The ‘family court’, found the study, is a common occurrence. The woman is ‘accused’, judged and convicted by this ‘family court’ which consists of the woman’s in-laws. She has no recourse to any other agent, legal or otherwise.

    Although bigamy is illegal in India, it is often depicted – with the onus on the wives. It is dramatised in a sensational and voyeuristic manner, without any respect for or mention of the law.
    In many instances, male and female characters are forced into marriage against their wishes. This results in domestic violence or extra-marital affairs. As upholders of the family honour, women are always expected to place the family ahead of their personal aspirations, claims the study.

    Most of the viewers CFAR spoke to have said that a serial need not be violent in a bloody or in a destructive way without reason. Conflicts should be depicted in a ‘reasonable’ way and appropriate to the situation and not just to heighten the suspense and hook viewers. Violent situations are usually a way of creating excitement and expectations, viewers said.
    Citing examples, the study mentions Kasauti Zindagi Kay (Star Plus), in which Shivani, just married to Anupam, is slapped by him when she discovers a fraud he had committed. The new bride is shown howling when her brother visits her. The brother takes up the matter with her husband and her in-laws. But Shivani‘s in-laws don‘t intervene. Shivani folds her hands and pleads with her brother to leave.

    The CFAR study raises the point that while the wife is mistreated by her husband, she is made to apologise instead of being consoled or the husband being chastised for his behaviour. Such scenes show women as submissive to any maltreatment and lacking in the ability to stand up for their rights, the study says.
    In another episode of Kasauti Zindagi Kay, Kajol is threatened and emotionally blackmailed by her boyfriend as well as her family. The parents and her elder brother are against her alliance with the boy. When the elder brother catches her red-handed with her boy friend, he pulls her away angrily and takes her to home. She is brought to the ‘family court‘ where the brother screams at her and threatens her with dire consequences unless she behaves properly.

    Citing other similar cases, CFAR raises another issue – The ‘family court‘ is used in many serials like a “court martial”. The ‘accused‘ is judged and convicted by this ‘family court‘ which consists of her in-laws, without recourse to any other agent, legal or otherwise. Should such family courts be held and given the authority to judge an individual who has no one to fall back upon?

    In Sanjjhi (Zee TV), Amar Singh uses physical and verbal means to threaten both his wives and their families when the first one files a suit of bigamy against him while the second testifies against him. He taunts and threatens his first wife, Kanak, by reminding her of her inability to bear a child. CFAR in its study asks whether such violations of the law be depicted in such a dramatic, sensational and voyeuristic manner, without any respect or mention of the law, which clearly prohibits bigamy?
    In Hubahu (Sony TV), Aditi‘s husband roughly pushes her towards the door and asks her to leave the house because he feels that she is not allowing him physical intimacy. The study points out that though the serials did not project a lot of physical violence against women, there are many instances of extreme and repeated mental pressure, threats, screaming and shouting and anger directed towards women. Women were shown constantly under a lot of stress and anxiety, the panel felt.

    Tradition and societal pressures act as an aggressor in their own way, points out the study.

    Anamika in Kahaani Ghar Ghar Ki is shown to undergo tremendous mental and societal pressure in trying to decide between her role as a wife (which is to protect her husband at any cost) or to side with the truth (and thereby reveal his crime). At no point does any family member counsel her. In Kkusum, Kasauti Zindagi Kay, Tu Kahe Agar, the three leading women are shown to be under constant stress and mental pressure owing to either their husband‘s affair with other women or due to some familial problem. In Bhabhi, Tilak and Pushpa pretend she is his wife. In one scene, he pushes her towards the wall and warns her never to tease him.

    In Kasauti Zindagi Kay, Kamolika is under constant physiological stress because she suspects that her husband, Anurag, is still in love with the girl he wanted to marry in the first place.

    In all these instances and in other serials, the wife is placed under tremendous mental duress and even abuse because marriage is often founded on a misunderstanding or for some reason that is unacceptable to the man. Often her husband is in love with another woman and marries her under pressure from his family. What is supposed to be one of the happiest milestones in a woman‘s life, becomes a source of unhappiness and uncertainty and of future conflicts between the couple from the very first day of their marriage and justifies the husband‘s ill-treatment of the wife, the study notes.

    In Choti Maa..ek anokha bandhan (Zee Tv), Kasauti Zindagi Kay (Star Plus), the boyfriends of the female characters physically, verbally and psychologically carry out violence against them. Koyna in Choti Maa becomes the victim to physical abuse by her boyfriend who takes her to a pimp.

    In another example, an apparently progressive character who takes up cudgels for his sister in law against his own brother is also shown taking recourse in brute force. In Kahaani Ghar Ghar Ki (Star Plus), Om uses both verbal and psychological pressure along with his tough body language to force Anamika to reveal the truth about her husband raping a blind girl. She is reduced to hysteria in her pregnant state, and finally, breaks down. When she testifies in court, her husband Devan starts screaming at her. She cries and walks out of the courtroom all by herself. The CFAR study raises the pertinent issue of whether a family member be given the license to continuously pressurise or “torture” a woman on the justification that the ‘truth’ has to be established.

    Impacts –
    Several female viewers interviewed by CFAR observed that many of the so-called safe family serials, which hook the viewers with very identifiable situations and characters, have their share of problems. Not only is the depiction of men and women lopsided or one-dimensional, it is highly exaggerated, unrealistic and inconsistent, the study claims. Besides, some female characters are portrayed in an extremely unconvincing manner, especially when portraying a scheming, unscrupulous and dominating character. Men are portrayed in a highly negative manner too and such negative behaviour is often glorified.

    In many of these serials, extramarital affairs, bigamous relationships are shown as a matter of routine, and in some cases extremely casually. This gives children the impression that these are normal, acceptable or even desirable situations and expected adult behaviour, says the study. Mothers also found adverse impact on children’s lifestyles and their quality of life, and felt that children are getting increasingly prone to aggression. They constantly demand attention, exhibit severe mood swings and in some cases are prone to addictive habits. Finally, they behave in a highly precocious fashion, acting and behaving much older than they actually are, adopting adult postures and mannerisms. In most Indian homes, the mothers are at the receiving end of such behaviour.

    This presumes greater importance because research studies show that most of the children are hooked to adult programming. According to CFAR’s recent five-city study on Media Habits of Children, it was found that 50 per cent of the most favourite serials mentioned by the children in the age group of 6-12 years fell in the category of adult programming. Delhi topped the list of children viewing family drama with Shaktimaan (Doordarshan) the only exception.

    The study says that most soaps are exploiting reality to justify domestic violence – not normally condemned. Therefore, shown as ‘normal‘ within a family. The TV family is thus one in which violence is a day to day occurrence. No effort is made to correct this highly offensive and prejudicial behaviour. This justifies violence in real life and desensitises us to it and a future generation who will tend to believe that such personal liberties and violations are permissible in marriage and personal relationships, the study notes.

    Legal steps are seldom shown, the study notes. “Family courts” are held instead, in which might is the norm. Violations of individuals and their legal rights are openly shown. They allow a whole host of individual violations as if it is acceptable behaviour. People, including children, are shown eavesdropping, violating people’s privacy, inflicting physical and verbal violence, taking recourse to hate-filled speeches etc, as if it is their individual prerogative to abuse as long as the person you are abusing is within the family, the study observed.

    Finally, says the study, it gives men the power to resort to violent means to control their wives and teaches wives to submit to the violence in the larger interests of the family, which is at the core of these serials.

    The one week sample included –

    Serial   Number of episodes
       
    Kahaani Ghar Ghar Ki 5
       
    Kasauti Zindagi Kay 4
       
    Bhabhi 3
       
    Kkusum 4
       
    Saanjhi 1
       
    Kitne Kool Hai Hum 1
       
    Choti Maa 4
       
    Tu Kahe Agar 1
       
    Kyunki Saas Bhi Kabhi Bahu Thi 4
       
    Kuntee 2
       
    Hubahu 1
  • Capital rollout for BIG FM; Bachchan Jr. brand ambassador

    Capital rollout for BIG FM; Bachchan Jr. brand ambassador

    NEW DELHI: BIG 92.7 FM, an Adlabs Films venture, began its nation-wide station roll out from Delhi today with future plans of getting into Internet radio also.

    The station has signed up Bollywood actor Abhishek Bachchan, son of Hindi film legend Amitabh Bachchan, as its brand ambassador.

    Over the next fortnight, BIG 92.7 FM will be heard across the six metros of Delhi, Mumbai, Bangalore, Kolkata, Chennai and Hyderabad, apart from FM radio virgin territories of Jammu, Srinagar and Aligarh.

    The tagline of the station being: BIG 92.7 FM. Suno. Sunao. Life Banao (listen to BIG FM, make others also listen to it and make your life).

    Unveiling the brand, BIG 92.7 FM COO Tarun Katial today said here, “At BIG 92.7 FM, we will be driven by the desire to give new and innovative radio programming to millions of Indians. We will not only present unique, city-specific content but also rope in personalities who will connect with the listeners and provide the glamour quotient”.

    Aimed at touching the lives of 200 million listeners – that is, every fifth Indian in the country; every third Indian in the cities and every eighth Indian in the villages — BIG 92.7 FM claimed it would redraw the broadcast map of the country.

    “Our detailed research on the city’s psychographics will ensure that the station sounds refreshing and different, with a major focus on utilities and entertainment”, Katial, a former programming head of Sony Entertainment TV, added.

    Based on extensive research and in-depth analysis, BIG 92.7 FM has made special effort to customize its programming to the preferences of each of the cities that it plans to enter.

    According to brand ambassador Abhishek Bachchan, “Radio has risen phoenix-like after being overshadowed by the visual medium. With the launch of BIG 92.7 FM, this romance with the radio is set to continue and intensify. My association with BIG 92.7 FM gives me a chance to connect directly with the Indian audiences.”

    To ensure high aspiration and connect with the listeners, BIG 92.7 FM has signed on celebrity radio jockeys such as Mona Singh aka Jassi and Gaurav Gera aka Nandu of the Jassi Jaisi Koi Nahi serial fame.

    Apart from these, ace comedian Sunil Pal of The Great Indian Laughter Challenge and Shweta Tiwari from Kasauti Zindagi Kay will host shows on BIG FM.

    On the day of the official launch of the station, BIG 92.7 FM hosted a city-wide awareness telethon to sensitize Delhi to the issue of safety as part of its initiative of “providing entertainment with a cause”.

    For this initiative, the station roped in several celebrities to come on air and discuss with Delhi-ites various safety concerns facing the Capital, including crimes against senior citizens, women and foreign tourists.

    Among the celebrities who joined this forum were singers Shuba Mudgal and Kailash Kher and actors Sushma Reddy, Smriti Irani, Isha Koppikar, Arjun Rampal, Neha Dhupia, Mandira Bedi and Varun Badola.

    ADLABS MAKES BIG INVESTMENT

    Adlabs Films, which is majority controlled by Reliance-Anil Dhirubhai Ambani Group (ADAG), is making big time investment in its FM radio venture.

    According to company sources, a total of Rs. 4 billion will be invested in the radio venture out of which approximately Rs. 2.4 billion will be spent on the rollout of 45 stations across the country, which includes programming costs too.

    The remaining investment is in the form of licence fee.

    Asked whether programming would consist of only music — mostly from films and Indipop like other FM radio stations— a senior executive of Reliance said that sports programming is also being explored, subject to clearance from the government.

    At present, the government hasn’t come out with a clear policy whether sports programming like running commentary of cricket matches on private radio stations would be categorized as news and current affairs or entertainment genre programming.

    Present FM radio policy guidelines don’t allow news and current affairs programming, except weather and stock market quotations, on private radio stations. Only All India Radio’s FM channels are allowed to broadcast news.