ITV

Tag: Kasamh Se

  • Bade Ache Lagte Hai… writer-director voices against rape

    Bade Ache Lagte Hai… writer-director voices against rape

    MUMBAI: Last December, the gruesome act of rape of a 23-year-old physiotherapy intern shook the entire country. People took to streets for days to protest against such crimes against women and to call for stricter laws. However, nothing has changed so far and the nation was shaken again when another innocent victim, a photo journalist from Mumbai, who was on job, also raped.

     

    Like many others who have been vocal about such incidents, Writer-director Mitu Kumar, who is known for her creativity in some of the popular television shows like Kahani Ghar Ghar Kii, Kasamh Se, Saath Phere, Sarrkkar, Yahaan Main Ghar Ghar Kheli and currently Pavitra Rishta & Bade Ache Lagte Hai… has created web series – Dil se…the echo from the hearts of women.

     

    The series will represent the various facets of Indian women and to try to awaken the perpetrators of crime and help women take cognizance about the dangers that lie before them.

     

    “The reason for this series is to create awareness, on gender sensitization. Why   wake up only in the face of the brutality of such gruesome incident … we need to take a step when we are harassed and not wait… or turn a blind eye till it is too late. What is happening is appalling and has literally jolted us. Outraging a woman’s modesty begins across your street, at your bus stop, in the train you travel, in the office/place you work…stop it there…and rape will be history,” said Mitu Kumar.

     

    The series which kick started on YouTube on gender sensitization has covered issues like eve teasing, marital rape, domestic violence, respect women, gender bias, dressing up women, stalking, harassment at workplace, rape victim, child molestation, dowry, and rights of women and gender stereotypes.

  • Zee Tele Q2 revenues up 38% at Rs 4.6 billion; Net Rs 333 million

    Zee Tele Q2 revenues up 38% at Rs 4.6 billion; Net Rs 333 million

    MUMBAI: Subhash Chandra’s Zee Telefilms Limited today reported second quarter consolidated revenues of Rs 4.64 billion representing a 38.1 per cent growth over the corresponding period in the previous fiscal where it stood at Rs 3.36 billion.

    Consolidated operating profit stood at Rs 338 million, after expensing of initial investments in new activities viz. Zee Telugu, Zee Smile, Zee Sports and others, amounting to Rs 832 million (17.9 per cent of consolidated revenues).

    As a result, consolidated operating profits of continuing businesses were Rs 1,171 million, higher by 28.4 per cent over to the corresponding quarter last year.
    Profit before tax for the second quarter of fiscal 2007 was Rs 409 million while net profit was Rs 333 million, down 21.6 per cent from the Rs 425 million recorded last year.
    The results announced are after consolidating the financials of ETC Networks Limited (ETC) for the second quarter of FY2007.

    2Q FY2007 – Highlights
    Advertisement revenue Rs 2,107 million – up 42.6%
    Subscription revenue Rs 1,930 million – up 10.6%
    Zee TV now leader in 9-10 pm & in 6-8:30 pm time band
    Siticable acquires 250,000 last mile cable connections
    DishTV enhances content offering, Star bouquet available from August
    DishTV subscriber base now 1.5 million

    Said Chandra, “Zee’s second quarter results prove the continued strength of our content business and a growing presence across new genres. Not only are we growing our content business, we have been very successful in integrating it with new platforms like DTH, with significant growth potential. The performance reflects our success in delivering superior content to viewers and stronger relationship with our consumers.”

    Chandra added, “We are also happy about some recent developments relating to our business. There is continued monitoring of High Court for implementation of CAS in the notified areas of Mumbai, Delhi and Kolkata by December 31, 2006. This will additionally help in bringing about addressability on cable. On DTH, DishTV further enhanced its offering from August when the Star bouquet was also made available to subscribers and now DishTV has the most comprehensive content on any pay television service, whether cable or satellite. All these have extremely positive and long term impact on our business.”

    Commenting on the restructuring exercise, Chandra continued, “The restructuring exercise is underway and is expected to be completed by January 2007. There has been some delay from our earlier expectation of November 2006, due purely to a number of adjournments of court hearings. When completed, the restructuring would result in four listed companies ready to exploit the vast emerging opportunities in each line of business. The next several years would provide tremendous growth opportunities for all these four businesses.”

    Punit Goenka, whole time director and responsible for content creation, commented, “Zee TV continued to increase its viewership share from 25% in 1Q FY2007 to 28% during 2Q FY2007, along with a significant growth in time spent. During the quarter, average gross ratings points (GRPs) of Zee TV remained at 240 levels, while recording peak GRPs of 270 in week 36. The growth momentum has been led by widespread success of Sa Re Ga Ma Pa Little Champs, Saat Phere and Kasamh Se, while our new launches Dulhan and Betiyan have been very well received. Betiyan touched a TVR of 5 in its first week. Zee TV now has five programmes in the Top 20 and 12 programmes in the Top 50. It has leadership in the 9 pm to 10 pm time band, and between 6 pm to 8:30 pm on weekdays.”

    “Zee Cinema continues to be the No. 1 movie channel, and increasingly is becoming a reach channel for the advertisers. Zee Marathi has improved its viewership by 16 per cent during 2Q FY2007. Zee Bangla has improved its viewership by 60 per cent and has gained leadership position in the 8:30 pm to 9:30 pm time band. Zee Sports continues to build on the back of Cricket Tri-Series in Malaysia between India, Australia and West Indies. We will continue to reinforce our competitive advantage and deliver more value to viewers and shareholders.” Goenka added.

    Elaborating on the performance, CEO Pradeep Guha said, “We are pleased with the strong operating results, content business delivered in the second quarter. We once again outperformed the market with unmatched connection with our audience and remain focused on building on our progress. Looking ahead, we are confident that continued execution of our content strategy would result in a revenue growth faster than that of industry.”

  • Zee TV’s ‘Banoo Main Teri Dulhan’ breaks into Tam top 100

    Zee TV’s ‘Banoo Main Teri Dulhan’ breaks into Tam top 100

    MUMBAI: Zee TV has kicked off its pre-Diwali campaign on a confident note with its brand new prime time property Banoo Main Teri Dulhaan (8 pm) establishing its presence in the Tam (CS4+ C&S-Hindi Speaking Markets) top 100 list.

    Another key property Saregama Lil Champs has also improved its position in the line up as per the latest data.

    As per the Tam data for week 35 (27 August to 2 September), Banoo Main Teri Dulhaan delivered an above 2 TVR (average) performance on 28, 29, 30 and 31 August. The best performance came on 31 August, when the soap was positioned in the 62 spot with a rating of 3.57 TVR. On 29 August came the next best score – 3.06 TVR, followed by a 2.79 TVR performance on 28 August and a 2.69 TVR performance on 30 August. The soap, launched on 14 August, had recorded an average rating of 1.9 TVR in the opening week.

    “Banoo Main Teri Dulhaan is showing good signs of becoming another hot property for Zee TV. The soap has improved its performance really well over the period, thanks to the extremely strong and innovative content. We are expecting much better results in the coming weeks. In Banoo Main…, we have tried to portray how an uneducated girl fights life’s adverse situations with so much grit and determination,” states Zee TV marketing head Tarun Mehra.

    Saregama Lil Champs is positioned in the 23rd spot in the top 100 with a score of 5.72 TVR on 1 September. This was followed by a 5.12 TVR performance on 31 August. Mehra expects the show to deliver even better ratings as it has entered the final phase now. “Lil Champs has entered the interactivity round and even the audience is involved in selecting the winners. Hence we expect the show to better its performance in the coming weeks,” he says.

    The top drivers of Zee TV, Saath Phere and Kasamh Se, continue to deliver good ratings for the channel as per the data. Saat Phere leads the 9:30 pm slot with 6.55 TVR (recorded on 1 September). Karam Apna Apna, which Star Plus launched to counter Saath Phere, has recorded its week’s best rating of 6.25 TVR on 29 August.

    Meanwhile, the 9 pm Zee soap Kasamh Se is positioned ahead of its Star Plus counterpart Prithviraj Chauhan as per the latest Tam data. The scorecard reads 6.16 TVR (Kasamah Se 30 August) versus 5.59 TVR (Prithviraj Chauhan 28 August).

    The pre-Diwali phase will also see Zee TV celebrating its 14th anniversary on 2 October. To spice up the occasion, the channel has announced a marketing campaign-contest Jeeto Zee Bhar Ke. The contest, which promises jewellery worth Rs 1.4 million for a mere Rs 14, is also aimed at promoting the channel’s prime time properties.

    The participant has to guess a secret five digit code to win the prize. The channel will endeavor to reward the viewer while at the same time also integrate the contest with programming content. Hence Zee TV will be giving out the clues to crack the secret code. Every week starting 18 September, the prime time soap characters Bani (Kasamh Se, 9.00 pm), followed by Saloni (Saath Phere, 9.30 pm) in week II and Vidya (Dulhann, 8.00 pm) in week III, will the viewer a number that will be a part of the five digits. Every week one winner, from amongst those who have guessed the code, will be able to buy Eros Jewellery worth Rs 14 Lacs for Rs 14 only, the release further adds.

    “This is our way of gratifying those people, who have been with us for long. We have integrated marketing and programming aspects into the campaign,” says Mehra.

  • ‘K’ show rate hikes: Balaji expects 8% rise in turnover

    ‘K’ show rate hikes: Balaji expects 8% rise in turnover

    MUMBAI: Balaji Telefilms Ltd. is targeting a 7-8 per cent growth in turnover to around Rs 3.1 billion this fiscal on the back of a rate hike on four of their popular TV serials and an increase in programming hours.

    The investment in capital expenditure for the year is estimated at Rs 250-300 million. “We are adding two more studios this year. The capex is also towards equipments and sets,” a source in the company says.

    Of the four serials that will come up for an upward rate revision, three are expected from Star India and one from Zee Telefilms. Balaji makes a prime time show, Kasamh Se, for Zee TV.

    The paid up capital for Balaji’s wholly owned subsidary company at Sharjah will be Rs 40 million.

    The company is making a serial for ARY which will go on air by the first week of November. “The serial will air four days a week. If demand for our shows increase, we will invest in ramping up our facility. We don’t expect revenue inflows getting reflected this fiscal,” the source adds. The subsidiary company will produce serials aimed specifically at the Middle East market.

    Commissioned programming in the year is eexpected to increase by 7-8 per cent while exposure in the sponsored category will reduce. Revenue from the southern market is also estimated to reduce from Rs 320 million to Rs 200-250 million. Balaji has an exposure on the Sun Network channels.

    “The average revenue realisation per house will see a further rise this fiscal,” the source says. Balaji’s realisation per hour of commissioned shows rose from Rs 1.7 million to Rs 2.2 million for FY06.

    The company is adopting a cautious approach towards movie production. It will not be releasing any movie this year and is taking the co-production route for the next three films. “We are taking safer bets. There is no pressure on us to take risks. Our bottomline will stand even stronger this year,” the source says.

    Balaji Telefilms saw a robust growth in FY06 with topline increasing 43 per cent to Rs 2.8 billion. Net profit rose 44 per cent to Rs 594 million.

  • Zee TV tightens hold on 2nd spot in prime time

    Zee TV tightens hold on 2nd spot in prime time

    MUMBAI: The last time indiantelevision.com analysed the Hindi General Entertainment Channel rankings (CS4+HSM) in February 2006, Zee TV had gone ahead of its nearest competitor Sony in the all day time band. Also, there was a neck and neck fight going on in the coveted prime time band.

    The big question was, would Zee TV be able to post a convincing win over Sony in the prime time, while sustaining its all day performance?
    Now, after a couple of months it is time to update the score card. Analysing the Tam data (2 April 2006 to 30 April 2006, CS4+ HSM), we have Zee TV proving that its good show in the past months was not a mere flash in the pan. The channel has not only retained the second rank in the all day part with a clear margin, but also reached the number two position (behind Star Plus) in the prime time band.

    Zee’s ad sales wing also rose to the occasion. Based on the good performance, Zee Telefilms increased the ad rates for certain Zee TV shows last week. The programmes in question are on the expected lines: Saath Phere (an increase from Rs 75,000 to Rs 80,000 for 10 seconds), Kasamh Se (from Rs 40,000 to Rs 70,000) and Sa Re Ga Ma Pa – Ek Main aur Ek Tu (Rs 40,000 to Rs 70,000.).
    “The logic behind the rate hike is fine performance. We wanted our inventories to meet the demand-supply situation. And hence, we have increased the ad rates of some shows, which passed the bench mark. For the upcoming shows Johnny Ala Re and Shabash India, we have zeroed in on decent rates, which we think are right,” says Zee Network EVP Sales Joy Chakraborthy.

    The data says it all: In the prime time band, the average channel share Zee TV has posted within the above five week period is 14.6 per cent, against Sony’s 14.2 per cent. In the all day time band, Zee holds a significant 18.6 per cent of channel share, while Sony’s share now stands at a meagre 12.4 per cent.

    Apart from the channel driver Saath Phere, the serials which powered the good show include Kasamh Se and debutant Jabb Love Hua. Saath Phere and Kasamh Se are running in the range of 4 TVRs (see the programme rating chart below), according to Tam. Zee TV programming head Ashwini Yardi considers Jabb Love Hua as the latest find. “The soap opened with 0.6 TVRs in the opening week and the following week it recorded a far better 1.7 TVR. The storyline is going to gather much steam in the coming weeks and we are confident of the soap giving a solid performance,” she says.

    Zee’s best prime time band performance in this five week duration came from the week beginning 23 April. The week was a significant one for Hindi GEC since three prime time shows launching (Jabb Love Hua on Zee and Aisa Des Hai Mera and Thodi Khushi Thode Gham in Sony) simultaneously on 24 April. Now, as per Tam, the day favoured Zee TV, as the channel improved its share by 20 per cent in the week – from 15.4 per cent to 17.6 per cent. Meanwhile, Sony’s channel share dropped from 17.4 per cent to 12.4 per cent.

    Yardi attributes the jump to a good opening by the soap Jabb Love Hua. “Zee TV’s ratings for that particular slot went up by about 400 per cent on 24 April. That played a key role in the surge,” she says.

    According to Yardi, Zee TV is not about to rest on its laurels. The channel is planning various strategies to further improve the performance of its prime time soaps. “For example, Saath Phere is going to be in the spotlight in the coming week. The story will take a major turn as we reveal a well-kept secret in the serial. We also have a new show coming in to fill the Kam Ya Zyaada slot,” Yardi offers. The channel dropped the Manoj Bajpai-anchored gameshow two weeks ago. Re-runs of the celebrity show Jeena Isika Naam Hai has replaced Kam Ya Zyaada temporarily.
    Channel
    Key properties
    April-May average ratings combined
    Star Plus Kyunki…, Kahaani…, Kasauti… 12.64 TVR
    Star One Laughter Challenge, Mano Ya Na.., Kya Hoga.. 2.61 TVR
    Zee TV Saath Phere, Kasamh Se 4.44 TVR
    Sony Idol final & Idol Muqabla, Fear Factor, CID 3.36 TVR
    Sahara One Cricket, Woh Rehne Wali.., Hanuman (film) 2.76 TVR
    Sab TV Caravan (film), Idol Takka Tak, Wah Wah, Lo Kal.. 0.52 TVR
    (Source: TAM Peoplemeter System TG: CS 4 years+ Hindi Speaking Markets Period: 2/4/06 to 6/5/06)

    Hasn’t Zee TV’s big ticket reality show Business Baazigar’s non-performance dampened the mood a bit? “Business Baazigar is totally different from all the other reality shows that happened on Indian television so far. The format is new and people are taking their time to get into the loop. The show is delivering a TVR of 0.6 on an average and we expect this go up in the coming weeks,” Yardi reasons.