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Tag: Kasam

  • Balaji Telefilms ‘Kasam..Tere Pyar Ki’ on Colors starting March 7

    Balaji Telefilms ‘Kasam..Tere Pyar Ki’ on Colors starting March 7

    MUMBAI: Leaving no stone unturned, Viacom 18’s Hindi general entertainment channel, Colors is all prepped up for Balaji Telefilms’ new show Kasam…Tere Pyaar Ki. Starting from 7 March, the show will be aired at 10pm from Monday to Friday. The channel has roped in Indiagate Basmati Rice as the powered by sponsors for the soap

    Kasam…Tere Pyaar Ki, a tale of star-crossed lovers Rishi played by Ssharad Malhotra and Tanushree played by Kratika Sengar, highlights the connection between their souls since childhood, but the vagaries of destiny pulls them apart.

    Talking with Indiantelevision.com, Colors programming head Manisha Sharma said, “This is an older man and younger girl reincarnation love story. I am hoping it will be as romantic as Ekta’s other shows. I am sure the new offering from Balaji will have all the flavours. The show further marks the strengthening of our relationship with Balaji Telefilms, with which we have delivered path-breaking content time and again. Balaji’s Telefilms proficiency at depicting the various shades of love has made it a master storyteller with a strong hold on the pulse of the audience’s hearts”.

    As reported earlier by Indiantelevision.com, the new show Kasam will replace one of the most popular show on Colors,  Meri Aashiqui Tum Se Hi  which is yet another Balaji production. Talking about the same, Sharma added, “Its time to bid goodbye to Meri Aashiqui Tumse Hi because it has lived its life. It used to do well for us and was loved by our audience but it has to end, because you can’t keep stretching love stories for long.“

    Speaking about the show, Balaji Telefilms producer Ekta Kapoor said, “Kasam…Tere Pyaar Ki redefines every known shade of love. It explores a deep-rooted connection between souls, binding Rishi and Tanushree’s hearts from childhood and continuing, across lifetimes, long after destiny separates them. The show instils freshness through its intensity of emotions, which combined with a distinctive backdrop, will find appeal amongst romantics and convert non-believers. The show’s scale and production quality further adds to the authenticity of the concept thereby creating a belief system around the perpetuity of love”.

    Colors has devised a 360-degree integrated marketing campaign for the show that includes print, broadcast, OOH, and radio among others. Kasam…Tere Pyaar Ki will also be promoted via a robust digital strategy engaging viewers across social media platforms like Facebook, Twitter and Instagram.

     
  • Balaji Telefilms ‘Kasam..Tere Pyar Ki’ on Colors starting March 7

    Balaji Telefilms ‘Kasam..Tere Pyar Ki’ on Colors starting March 7

    MUMBAI: Leaving no stone unturned, Viacom 18’s Hindi general entertainment channel, Colors is all prepped up for Balaji Telefilms’ new show Kasam…Tere Pyaar Ki. Starting from 7 March, the show will be aired at 10pm from Monday to Friday. The channel has roped in Indiagate Basmati Rice as the powered by sponsors for the soap

    Kasam…Tere Pyaar Ki, a tale of star-crossed lovers Rishi played by Ssharad Malhotra and Tanushree played by Kratika Sengar, highlights the connection between their souls since childhood, but the vagaries of destiny pulls them apart.

    Talking with Indiantelevision.com, Colors programming head Manisha Sharma said, “This is an older man and younger girl reincarnation love story. I am hoping it will be as romantic as Ekta’s other shows. I am sure the new offering from Balaji will have all the flavours. The show further marks the strengthening of our relationship with Balaji Telefilms, with which we have delivered path-breaking content time and again. Balaji’s Telefilms proficiency at depicting the various shades of love has made it a master storyteller with a strong hold on the pulse of the audience’s hearts”.

    As reported earlier by Indiantelevision.com, the new show Kasam will replace one of the most popular show on Colors,  Meri Aashiqui Tum Se Hi  which is yet another Balaji production. Talking about the same, Sharma added, “Its time to bid goodbye to Meri Aashiqui Tumse Hi because it has lived its life. It used to do well for us and was loved by our audience but it has to end, because you can’t keep stretching love stories for long.“

    Speaking about the show, Balaji Telefilms producer Ekta Kapoor said, “Kasam…Tere Pyaar Ki redefines every known shade of love. It explores a deep-rooted connection between souls, binding Rishi and Tanushree’s hearts from childhood and continuing, across lifetimes, long after destiny separates them. The show instils freshness through its intensity of emotions, which combined with a distinctive backdrop, will find appeal amongst romantics and convert non-believers. The show’s scale and production quality further adds to the authenticity of the concept thereby creating a belief system around the perpetuity of love”.

    Colors has devised a 360-degree integrated marketing campaign for the show that includes print, broadcast, OOH, and radio among others. Kasam…Tere Pyaar Ki will also be promoted via a robust digital strategy engaging viewers across social media platforms like Facebook, Twitter and Instagram.

     
  • Colors to launch two shows from Balaji Telefilms’ stable in March

    Colors to launch two shows from Balaji Telefilms’ stable in March

    MUMBAI: Colors is all set to launch two new shows called Kasam and Box Cricket League (BCL) in March from Balaji Telefilms.

    While the reality show BCL will begin from 5 March, the fiction Kasam will kick-start from 7 March.

    As reported earlier by Indiantelevision.com, Balaji’s another popular show Meri Aashiqui Tum Se Hi has paved the way for the new offering Kasam. The show will be aired from Monday to Friday and has been slotted in the 10 pm time band.

    Launched on 24 June, 2014, Meri Aashiqui Tum Se Hi will go off air on 19 February. As a result of this, Colors has extended its other fiction series for one hour  till the time Kasam launches.

    Colors’ other offering in the non-fiction space is BCL season 2 is co-produced by Balaji Telefilms and Marinating Films. It can be recalled that the first season of the property was aired on Sony Entertainment Television in 2014.

    Season 2 of Box Cricket League will be a six-month long reality show with a stellar line up of 200 celebrities in 10 teams. The one and a half hour show will be aired on Colors and Colors HD every Sunday at 4.30 pm with a repeat telecast on Rishtey.

    Additionally, Colors’ flagship talent-based reality show India’s Got Talent is all set for another season. The channel has already started auditioning for its seventh season. While Colors has not yet confirmed an official launch date, the show is slated to launch sometime in April.

  • Colors to launch two shows from Balaji Telefilms’ stable in March

    Colors to launch two shows from Balaji Telefilms’ stable in March

    MUMBAI: Colors is all set to launch two new shows called Kasam and Box Cricket League (BCL) in March from Balaji Telefilms.

    While the reality show BCL will begin from 5 March, the fiction Kasam will kick-start from 7 March.

    As reported earlier by Indiantelevision.com, Balaji’s another popular show Meri Aashiqui Tum Se Hi has paved the way for the new offering Kasam. The show will be aired from Monday to Friday and has been slotted in the 10 pm time band.

    Launched on 24 June, 2014, Meri Aashiqui Tum Se Hi will go off air on 19 February. As a result of this, Colors has extended its other fiction series for one hour  till the time Kasam launches.

    Colors’ other offering in the non-fiction space is BCL season 2 is co-produced by Balaji Telefilms and Marinating Films. It can be recalled that the first season of the property was aired on Sony Entertainment Television in 2014.

    Season 2 of Box Cricket League will be a six-month long reality show with a stellar line up of 200 celebrities in 10 teams. The one and a half hour show will be aired on Colors and Colors HD every Sunday at 4.30 pm with a repeat telecast on Rishtey.

    Additionally, Colors’ flagship talent-based reality show India’s Got Talent is all set for another season. The channel has already started auditioning for its seventh season. While Colors has not yet confirmed an official launch date, the show is slated to launch sometime in April.

  • Colors to replace ‘Meri Aashiqui Tum Se Hi’ with Balaji’s ‘Kasam’

    Colors to replace ‘Meri Aashiqui Tum Se Hi’ with Balaji’s ‘Kasam’

    MUMBAI: One of Colors’ popular shows Meri Aashiqui Tum Se Hi, which is produced by Balaji Telefilms, is slated to go off air from 26 February. The show will be replaced by yet another Balaji production titled Kasam, which will go on-air from 29 February.

    Kasam will be aired in the 10 pm time band from Monday to Friday.

    Launched on 24 June, 2014, Meri Aashiqui Tum Se Hi will complete 442 episodes on 26 February.

    A source close to development tells Indiantelevision.com, “The drop in ratings of the show is the reason why the channel has pulled off the show.”

    It may be recalled that Meri Aashiqui Tum Se Hi was among the top five shows according to Broadcast Audience Research Council (BARC) India data.

    Kasam is the story of reincarnation of love in its purest, unexpected and most powerful form. The story will revolve around the rich foreign-return Bedi family and their son falling in love with a girl in India.

  • Colors to replace ‘Meri Aashiqui Tum Se Hi’ with Balaji’s ‘Kasam’

    Colors to replace ‘Meri Aashiqui Tum Se Hi’ with Balaji’s ‘Kasam’

    MUMBAI: One of Colors’ popular shows Meri Aashiqui Tum Se Hi, which is produced by Balaji Telefilms, is slated to go off air from 26 February. The show will be replaced by yet another Balaji production titled Kasam, which will go on-air from 29 February.

    Kasam will be aired in the 10 pm time band from Monday to Friday.

    Launched on 24 June, 2014, Meri Aashiqui Tum Se Hi will complete 442 episodes on 26 February.

    A source close to development tells Indiantelevision.com, “The drop in ratings of the show is the reason why the channel has pulled off the show.”

    It may be recalled that Meri Aashiqui Tum Se Hi was among the top five shows according to Broadcast Audience Research Council (BARC) India data.

    Kasam is the story of reincarnation of love in its purest, unexpected and most powerful form. The story will revolve around the rich foreign-return Bedi family and their son falling in love with a girl in India.