ITV

Tag: Kartik Sharma

  • Maxus elevates Sanchayeeta Verma to Managing Partner

    Maxus elevates Sanchayeeta Verma to Managing Partner

    MUMBAI: Maxus, the country’s leading media investments firm today announced the promotion of Sanchayeeta Verma as Managing Partner, Maxus South India& South Asia. She joined Maxus in 2009 as head of the Bangalore office. Over the years she has successfully managed the Bangalore operations and established the Kerala set-up. She helped the team bring in some key clients such as Wipro, Tata Tea, RedBus.com, Google, Myntra.com, Manapuram, Kerala Tourism (for digital) into the Maxus fold. Sanchayeeta has been key architect in driving the entertainment & sports programming, digital and activation agenda for all Maxus clients in the Southern region. Under her stewardship, Maxus won the agency of the year title in Ad Club Bangalore awards for 4 years in a row.

    Speaking on her appointment, Kartik Sharma, Managing Director, Maxus South Asia said, “Sanchayeeta is one of our star Maxusites.  A team player to the core, her sharp strategic thinking and keen sense of innovation keeps her and her team at the cutting edge of media investments and planning. We wish her all the best for her future endeavors at Maxus.”

    Upon her appointment Sanchayeeta Verma, Managing Partner, Maxus said, “The effort till now has been to put together a formidable setup, be it in terms of the clients we handle, the work we do and most importantly the rich and diverse talent pool. Going forward the biggest thrust will be on making our clients future ready. The future of media is about choreographing convergence between traditional, digital and experiential media, content & data being the epicenter of it all. To survive today’s complex, always under stress market conditions, brands need to master how to navigate the same. Maxus is best poised to lean into change towards this exciting new future and I look forward to it!”

    Sancheyeeta has been with the GroupM system for over 10 years, earlier with Mindshare.

     

  • Maxus wins Kotak Mahindra’s media AoR

    Maxus wins Kotak Mahindra’s media AoR

    MUMBAI: The year has been a good one for Maxus and it ended it by bagging the media duties for Kotak Mahindra following a multi-agency pitch.

    Prior to the development, Starcom MediaVest handled the business of the financial services conglomerate.

    On the win, Maxus south Asia MD Kartik Sharma who will take over the responsibilities of Maxus south Asia from Ajit Verghese effective January 2014, said in a statement, “We are excited about working with one of India’s most established brands, with a legacy of over 20 years. 2013 has been a great year for Maxus and we are excited with yet another client in our roster.”

    The agency acquired several new businesses including Ruchi Soya, Tata Tea, Redbus and Musafir.com while retaining the L’Oreal business.

  • Kartik Sharma to take over from Ajit Verghese in January 2014

    Kartik Sharma to take over from Ajit Verghese in January 2014

    MUMBAI: GroupM and Maxus has announced the new managing director for Maxus South Asia, Kartik Sharma. Sharma takes over the reins from current managing director Ajit Varghese wef January 2014, as Verghese moves into a new regional role as CEO Maxus Asia-Pacific.

    Kartik moves up from Managing Partner, Maxus and will report into GroupM South Asia CEO CVL Srinivas and Verghese. He will also now be a part of the GroupM South Asia EXCO.

    Commenting on Sharma’s Appointment, CVL Srinivas said, “Kartik has done a stellar job as managing partner, Maxus, working closely with Ajit in shaping the Maxus brand, creating client delight, winning several new businesses and helping Maxus dominate industry awards. I wish him the very best and also welcome him to the GroupM South Asia EXCO which will benefit immensely from his product knowledge and experience.”

    On handing over the charge, Verghese added, “Kartik is an excellent choice for Maxus going forward especially considering his product strengths and client focus. A long standing employee of GroupM, he has the in-depth knowledge and insight of what is needed to take Maxus to the next level. Kartik has been the key architect in growing the Maxus Mumbai office 3 fold in the last 6 years and building up a collaborative culture of working across offices and between various teams inside GroupM.”

    With over 18 years of experience under his belt, Sharma said on his appointment, “The last six years at Maxus has been very exciting. What I love most is the passion & collaborative culture where every team member works hard to deliver on our 10/10 vision of delighting clients. Our focus on constantly improving the product and the ability to develop a unique work culture has helped us deliver winning solutions for clients. I look forward to my new journey and am confident it will be equally exciting & fulfilling.”

  • Madhouse launches SmartMAD on it first anniversary

    MUMBAI: Mobile communications company Madhouse celebrated its first anniversary on 14 February. Madhouse is a full service mobile communications company that has brought together agencies, publishers and technology partners to deliver robust mobile marketing solutions to advertisers across categories.

    The agency has furthered its endeavour to take the mobile medium to greater heights with the launch of SmartMAD – an intelligent mobile advertising network in India that opens a plethora of opportunities for advertisers and publishers. SmartMAD provides targeted serving capabilities on premium and long tail publisher properties and enables interactive HTML 5 rich media ad formats, advanced features like frequency capping and near real time reporting.

    During its first year of operations, Madhouse has achieved milestones like becoming a true end-to-end mobile communications company with all services like technology, strategy, creative, media, analytics and execution carried out in-house. The company also achieved the feat of being the only company with over 25 mobile marketing certified professionals apart from being the exclusive partner to Mindshare Global in the Mobile Center of Excellence initiative. Apart from this, Madhouse secured exclusive content partnerships on mobile and rolled out content led apps, carried out third party serving and tracking enabled for advertisers and agencies and enabled partner agencies and client campaigns win over 40 awards both nationally and internationally. It also got representation on the board of Mobile Marketing Association India chapter in its launch year and is now set to launch a mobile DSP platform in this year.

    Ford VP marketing Anurag Mehrotra said, “Mobile is one of the key focus areas. In Madhouse we have a partner that understands our business & brings solutions that help meet our business objectives. In partnership with Madhouse, Ford has delivered many innovations – big & small – positioning us successfully to our audience via the medium.”

    Maxus managing partner Kartik Sharma said, “Madhouse has a scientific approach to mobile media planning which is fantastic. Madhouse truly has the expertise of an end-to-end mobile solutions company and not just another media agency. Madhouse is a real welcome change lead by a set of passionate people.”

    Madhouse India chief operating officer Vinod Thadani said, “Advertisers realize the potential of the medium but only need direction. 2013 is more the year of mobile maturity rather than the beginning of the era. Having said that there are clients at different stage of readiness & that‘s what makes the market interesting. Some have templatized mobile as a part of their marketing campaigns some are constantly experimenting with various technology innovations or ideas and others realize the medium potential & want to exploit. All they need is direction. Madhouse in 2013 is boisterously driven to discharge our expertise to charge advertisers growth and rise.”

  • Good Morning India to launch two news channels

    MUMBAI: To the ever-growing list of companies entering the news broadcasting arena, add Good Morning India, publisher of Hindi current affairs magazine India News.

    Promoted by Kartik Sharma, son of former Union minister Venod Sharma, Good Morning India will be launching a Hindi language news channel as well as an English one.

    “We have got the license from the (information & broadcasting) ministry for both the channels. The Hindi news channel will be called Ab Tak while the English news channel is likely to be called ITV News,” a source close to the developments avers.

    “The Hindi news channel will launch first, by year-end, to be followed later by the English news channel,” the source adds.

    While refusing to divulge any details about the investments being made, the source confirms that the company is expanding in the print space as well, and will be launching an English weekly and a Hindi newspaper.