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Tag: kartik Mahadev

  • Plot Twists and Popcorn Make This Diwali a Blockbuster on Zee5

    Plot Twists and Popcorn Make This Diwali a Blockbuster on Zee5

    MUMBAI: This Diwali, forget lighting diyas light up your screens instead. Zee5 is turning the festive season into a cinematic celebration with its new campaign “Iss Diwali, sirf Zee5 par plot badlega… ho jao ready!” and the Bharat Binge Festival, where every twist, turn, and tale promises a reason to binge.

    Breaking away from the typical feel-good festive narratives, Zee5’s latest campaign adds a thrilling spin to Diwali viewing. Drawing from deep audience insights, the platform found that while family dramas and romances remain festival staples, Indian viewers are increasingly leaning towards edge-of-the-seat thrillers, mysteries, and crime dramas. And this festival, Zee5 is giving them exactly that stories that surprise, shock, and stay with you long after the credits roll.

    The Bharat Binge Festival celebrates India’s love for storytelling with a curated line-up of premieres across seven languages Hindi, Marathi, Bangla, Telugu, Tamil, Malayalam, and Kannada. Think Bhagwat Chapter One – Raakshas, Mrs Dasgupta, Sthal, Veduvan, and Sumathi Valuvu all under one digital roof, uniting diverse regions with one shared festive emotion: great stories.

    Adding more sparkle, Zee5 has rolled out special festive offers between 13 and 20 October. Viewers can grab the Hindi content pack for Rs 149 (down from Rs 199), regional packs for Rs 59 (down from Rs 99), and the all access pack for Rs 249 (regularly Rs 299). The festival gets even bigger with partner perks guaranteed cashback via Paytm UPI Autopay and Cred UPI Autopay, plus a three-month JioSaavn Pro trial bundled with Zee5 subscriptions.

    “Every Diwali tells a story of tradition and togetherness. With the Bharat Binge Festival, we’ve curated bold, genre-led stories that resonate across every language and mood,” said Zee5 chief business officer Siju Prabhakaran.

    ZEEL chief marketing officer Kartik Mahadev added, “The campaign captures India’s growing appetite for stories that blend curiosity, emotion, and surprise. Much like Diwali itself, every twist on Zee5 lights up with excitement.”

    From high-octane thrillers to heartwarming romances, this Diwali is less about sweets and more about story treats. With out-of-home, digital, and social promotions rolling out nationwide, Zee5 is set to make the festival of lights shine brighter, one binge at a time.

    Because this year, the real firecrackers are the plot twists.

  • Zee5 gives viewers a reel treat with free Friday movie premieres

    Zee5 gives viewers a reel treat with free Friday movie premieres

    MUMBAI: Popcorn’s optional, but the binge is guaranteed. Zee5 has rolled out a free film fest with its new Friday Box Office initiative, letting users across India stream top movies without paying a rupee and yes, they’re bringing out the big titles. Starting 20 June, Zee5 will premiere one major hit every Friday free for all across seven Indian languages: Hindi, Marathi, Bengali, Tamil, Telugu, Malayalam, and Kannada. It’s not a one-off either. Each film stays on the platform for a few weeks, giving users time to discover, watch and rewatch at their own pace.

    The lineup reads like a pan-India film award show: Tarla, Pad Man, Lost, Projapoti, Aparajito, Vikram Vedha, Valimai, Bangarraju, Geetha Govindam, Drishya 2, Tonic and more representing not only Zee5’s vast catalogue but its regional storytelling might.

    “At Zee5, we believe great stories should be within everyone’s reach,” said Zee Entertainment Enterprises Ltd chief marketing officer, Kartik Mahadev. “Friday Box Office is our way of democratising entertainment and inviting new users into the Zee5 world.”

    The move isn’t just a generous crowd-pleaser, it’s a savvy growth play. By opening up premium content for free, Zee5 is aiming to build user habit, grow engagement, and reaffirm its positioning as India’s go-to platform for inclusive, multilingual streaming.

    With India’s streaming audience getting younger, hungrier, and more language-diverse, Zee5’s new box office is taking blockbuster Fridays from theatres to screens subscription not required.

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  • Zee Tamil unveils new identity with heartwarming campaign on togetherness

    Zee Tamil unveils new identity with heartwarming campaign on togetherness

    MUMBAI: In a stirring rebrand that leans into emotion over ornament, Zee Tamil has unveiled its new identity and ethos ‘Ullathil Oruvarai Ungal Zee Tamil’ reaffirming its place not just on television sets, but in the hearts of Tamil households. With its latest brand campaign, the channel swaps spectacle for sentiment, tapping into the emotional truths of Tamil Nadu’s everyday lives.

    The new brand film is a love letter to community. At its heart is a poignant tale of an army father, called away just before his daughter’s wedding. In his absence, the entire neighbourhood steps up like family decorating, planning, and celebrating. The moment he returns to find the festivities perfectly intact is not just a plot point, it’s a collective sigh of relief, a testament to the strength of togetherness.

    Set against an evocative score, the film features beloved Zee Tamil artists and characters in a narrative stitched together by rituals, resilience, and that signature Tamil warmth.

    Zee South cluster head Siju Prabhakar noted, “This isn’t just a new identity, it’s an emotional reaffirmation. Zee Tamil has always been a part of the household, but with ‘Ullathil Oruvarai’, we hope to be a part of people’s inner worlds too. We’re telling stories that feel lived-in, not just viewed.”

    Zee Entertainment Enterprises Ltd CMO Kartik Mahadev added, “The larger ‘Aapka Apna Zee’ campaign echoes the heartbeat of the many Indias that make up our nation. Each of the seven brand films, including Zee Tamil’s, is rooted in the rituals, rhythms, and raw emotions of its region. From the rains in Kerala to an army village in Telangana, we’re reflecting the truths people carry in their hearts.”

    The refreshed Zee Tamil identity isn’t a surface-level makeover, it’s a deeper realignment with the spirit of the land it serves. With stories that don’t just entertain but embrace, Zee Tamil is writing a new chapter, one where the screen feels like a mirror, and the message is clear: we’re one of you.

    And in a time when connection matters more than ever, Zee Tamil isn’t just broadcasting, it’s belonging.

  • Zee brings the ‘saath’ factor back to screens with ‘Aapka Apna Zee’

    Zee brings the ‘saath’ factor back to screens with ‘Aapka Apna Zee’

    MUMBAI: Zee has dropped a fresh new identity – Aapka Apna Zee – with a campaign that’s equal parts emotion and impact. Ditching the glitz for grit and heart, the network’s latest rebrand leans into community spirit with the tagline Saath aane se baat banti hai – because let’s face it, everything’s better when done together.

    The new campaign isn’t just a slick TV spot—it’s a full-blown cinematic hug. A series of multilingual films in seven Indian languages bring alive hyperlocal stories with familiar faces, real textures, and regional quirks. From the monsoon playing co-star in Kerala to a proud military village in Telangana, each story hits home—and hard.

    The hero of the brand film is an army dad called to duty days before his daughter’s wedding. In his absence, the mohalla rises like one big Indian joint family, pulling off the shaadi with flair. When he returns to find everything flawlessly done, his wife smiles and says Itna bada parivaar hai, aaram se ho gaya. Pass the tissues, please.

    But the kicker? Zee’s most loved fictional characters—yes, Angoori Bhabi, Devansh, Shravani, Durga, and more—step out of their shows and into this narrative, not as stars, but as apne log. It’s meta, emotional, and frankly, brilliant.

    Tags links:

    Zee TV/ &TV:

    Zee Marathi:

    Zee Kannada:

    Zee Telugu:

    Zee Keralam:

    Zee Bangla:

    Zee Tamil:

    Zee Entertainment Enterprise Ltd (Zeel) CMO Kartik Mahadev said, “Aapka Apna Zee is a powerful multilingual brand film series that brings alive the essence of the many Indians that live in one country.It is a mirror to how India shows up for each other. Each of the seven films is deeply rooted in the cultural milieu of its region— capturing its rhythm, rituals, landscapes, and the authenticity of its people. From the rains becoming a character in Kerala, to a village in Telangana known for its legacy of army service, every story reflects the cultural richness and emotional truths of real India. This campaign is a reaffirmation of Zee’s role as a trusted companion in the daily lives of millions. Saath Hai Toh Baat Hai is a sentiment that links to the heartbeat of millions of homes, where Zee isn’t just watched, but welcomed every day.”

    The campaign made its grand debut during the 23rd Zee Cine Awards 2025, with all seven films premiering simultaneously across the network’s TV and digital platforms. One idea, seven voices, all heart.

  • Zee TV’s Mini-Series: Binge-worthy stories in just a week!

    Zee TV’s Mini-Series: Binge-worthy stories in just a week!

    MUMBAI: Let’s be honest: who has the time for endless episodes anymore?

    Zee TV gets it and has launched the game-changing ‘Zee Mini Series’, a first in the Hindi general entertainment space. These seven episode gems pack the punch of long-format storytelling into a week, making them the perfect dose of entertainment for modern, time-crunched viewers.

    The mini-series blend the heart of traditional television with the snappy pace of today’s content trends. Think you can’t fall in love with characters in seven episodes? Zee TV begs to differ!

    Why did Zee TV bet big on snackable stories?

    “As audience preferences evolve, so must our storytelling,” said Zee TV chief channel officer, Mangesh Kulkarni. “This mini-series format is part of our endeavor to address the increasing demand for engaging yet snackable content that spans across diverse genres, bringing stories to Indian television touching upon a spectrum of subjects not explored on Hindi general entertainment channels so far. Each of these mini-series offers a unique mix of relevance, relatability, and excitement with a promise of finite story telling.”

    Meanwhile, Zee chief marketing officer Kartik Mahadev added, “The weekly finite-series format is a category-first in the Hindi GEC space, offering audiences a refreshing way to enjoy entertaining stories. The curated series enable us to delve into diverse worlds and explore unconventional themes, delivering the satisfaction of a finite yet fulfilling storytelling experience. While television continues to witness robust viewer engagement and increased time spent per viewers, this innovative short-story format aligns with evolving audience preferences and the growing demand for bite-sized content, reaffirming Zee’s position as a pioneer in building content repertoire that push boundaries within the entertainment landscape.”

    Ready to dive into some thrilling, heartwarming, and laugh-out-loud tales? Here’s the stellar line-up:

    . Paithani: A celebration of the rich heritage of the Paithani saree, intertwined with a touching mother-daughter story.

    . Virtomates: A poignant exploration of friendship and resilience among women facing fertility challenges.

    . Beintehan Chahtein: A gripping family drama about materialism and redemption.

    . Divorce Ke Liye Kuch Bhi Karega: An undercover rom-com that’s equal parts hilarious and heartwarming.

    . Pyaar Testing: Modern love takes the spotlight as a couple tests their compatibility in a live-in relationship.

    . Khoj: A psychological thriller that dives deep into identity and betrayal.

    . Maeri: A mother’s emotionally charged battle for justice against systemic oppression.

    Here’s why these mini-series are worth your precious screen time:

    1. Compact storytelling: Forget endless cliffhangers—these narratives wrap up in just seven episodes, giving you closure faster than your last binge-watch.

    2. Relatable themes: From age-old traditions to modern dilemmas, the stories mirror your life in ways that are both heartwarming and thought-provoking.

    3. Diverse genres: Drama, comedy, romance, thrillers—you name it, they’ve got it.

    Will snackable stories redefine TV?

    Zee TV’s Zee Mini Series are set to premiere with the goal of creating appointment viewing, encouraging audiences to tune in daily and savour a complete story in just a week. The narratives, developed with some of the industry’s most creative minds, promise to push the boundaries of what Hindi general entertainment can offer.

    What’s your pick? Are you a drama addict? A mystery junkie? Or maybe a rom-com enthusiast? With its diverse genres and relatable stories, Zee Mini Series has something for everyone. Which one will you dive into first?

  • Publicis India unveils Thank You TV campaign for Zee TV

    Publicis India unveils Thank You TV campaign for Zee TV

    Mumbai: In India, television still rules. Especially for viewers and the major broadcast networks. Pioneer Zee Entertainment found a way to express its gratitude to the medium by releasing a new TVC  titled Thank You TV  on World Television Day on 21 November. Created by Publicis India, a part of the Publicis Group, it celebrates television’s remarkable 65-year journey.

    As a source of entertainment, TV has been a constant companion, evolving alongside society, culture, and technology, and witnessing everything from historic moments and shifting family dynamics to significant societal progress. Through it all, television has remained a powerful medium that unites and connects people.

    The TVC tells a unique story from the perspective of a sofa, illustrating how TV not only brings joy and smiles to families but also offers a sense of fulfillment in itself. The ad highlights its  enduring importance in our lives and shows how storytelling, along with generational connections, has evolved—set to a catchy and memorable song.

    Publicis India managing director Oindrila Roy said: “With the Thank You TV campaign, we aim to celebrate television not only as a source of entertainment but as a medium that has profoundly shaped how families connect and share moments together. We are proud to collaborate with Zee TV to bring this heartfelt narrative to life. Through compelling storytelling and innovative ideas, we continue to support Zee TV in strengthening its bond with audiences, ensuring television remains a cherished and integral part of millions of lives.”

    “TV is still one of the best modes of entertainment for getting families and friends together. It makes us laugh, cry, think, and reflect,” added Publicis India national creative director Aman Mannan. “It even makes us jump in fear and joy. So, we wanted to pay our respects to this incredible box of wholesome entertainment with an out-of-box idea. Thank you, TV campaign is sofa’s ode to TV.”

    Zee Network CMO Kartik Mahadev highlighted:  “As 10 crore homes watch TV together every minute, we are reminded of its unparalleled ability to spark joy, ignite conversations, and shape the collective aspiration of a nation. On World TV Day, we wanted to celebrate this unique bond, and our partners at Publicis India brought it to life with a playful twist — seeing TV through the eyes of the sofa, the constant companion to countless shared moments. This idea beautifully captures TV’s role as the heart of togetherness in Indian homes. This film is a tribute to TV’s role as a timeless storyteller that evolves with us while keeping the spirit of togetherness alive.”

    As a television  monitor, Indiantelevision.com would like its impact only to grow!

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

     

  • ZEE Network announces their new campaign ‘Dilfluencers’

    ZEE Network announces their new campaign ‘Dilfluencers’

    Mumbai: ZEE Network is set to announce the launch of their new campaign ‘Dilfluencers’.

    The latest campaign emphasizes that its most loved TV characters are far more than just social media stars but are a daily companion to the millions of viewers whose hearts they touch on a daily basis, therefore dubbing them as ‘Dilfluencers’. A campaign film featuring Jackie Shroff humorously shifts the focus from conventional social media shoutouts to the powerful everyday influence ZEE’s characters wield. The messaging for ‘Dilfluencers’ is rooted in #SachTohYehiHai, underscoring how ZEE’s characters have, since 1992, evolved into symbols of resilience and empowerment, producing over 5 lakh episodes and 3 lakh+ hours of content. Serving as a daily companion to 174 million people, ZEE’s characters capture the evolving aspirations of viewers, championing themes like equality, reverse parenting, and second chances. ‘Dilfluencers’ creates an opportunity for brands to leverage the authenticity and deep-rooted trust these characters command, making connections that extend beyond social media into the everyday lives of audiences across Bharat.

    ZEE chief growth officer, digital & broadcast revenue, Ashish Sehgal said, “In a culturally diverse country like India, our ‘Dilfluencers’ resonate with viewers across multiple demographics. With a network reach of 859 million viewers, including 439 million females, ZEE connects with the key decision makers of every household. Our weekly organic cumulative reach on social is 960 million which makes ZEE’s characters indispensable for brands to influence household choices. These characters are more than on-screen personas—they are deeply relatable figures in viewers’ lives, offering brands a unique opportunity to tap into their trust and loyalty. Television has built these iconic characters, while digital media has amplified engagement, adding new dimensions. Branded content leveraging ZEE Influencers has already delivered impactful results, and with this launch, we aim to scale this success, offering partners an unmatched connection with households across India.”

    ZEE CMO, content SBU, Kartik Mahadev said, “At Zee, our storytelling is consumer inspired, it reflects the evolving aspirations of our audiences, feels authentic and creates emotional resonance required to propel change. Our characters today take on roles as bankers, bakers, entrepreneurs, and teachers, they spark cultural conversations and foster a deep sense of community. It isn’t enough for influencers to just wear a product. Through ‘Dilfluencers’ we are going further, enabling brands to harness the halo of our most trusted TV characters and their unique ability to shape life choices, coupled with a digital video delivery that feels personal. This initiative brings the best of two worlds, the equity building power of TV personas and the flexibility of digital delivery that can be targeted to hyperlocal audiences, creating empathy at scale.”

  • Zee TV launches three distinct shows in September

    Zee TV launches three distinct shows in September

    Mumbai: Zee TV has launched three distinct shows in September— Sa Re Ga Ma Pa on 14 September followed by Vasudha and Jagriti – Ek Nayi Subah on 16 September. Each show taps into fresh, innovative marketing strategies, creating multiple touchpoints for viewers to engage with. Whether through influencer-driven digital content, on-ground activations, or clever tech integrations, Zee TV is once again setting the benchmark for audience engagement across platforms.

    Innovative Collaboration with Orry for Vasudha

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Orhan Awatramani (@orry)

    For the launch of Vasudha, Zee TV partnered with popular influencer Orry to introduce Vasu, the lively, spontaneous and very desi lead character in a light-hearted, engaging video. The spunky interaction of these two very contrasting prototypes, shared on Orry’s and Zee TV’s Instagram handles, perfectly captures Vasu’s essence— lovable, rooted, full of heart but far from disciplined. The video, packed with charming moments, ends with Vasu declaring her mission to win over the boss lady, the  formidable matriarch – Chandrika Singh Chauhan. Orry’s vibrant personality, paired with Vasu’s innocence, has created a shareable moment that’s already generating buzz online.

    Enlisting public support for Jagriti’s movement via #JagritiSeBadlaav 

    For Jagriti – Ek Nayi Subah, Zee TV has launched a multi-layered grassroots campaign designed to spark conversations on social change and raise awareness around the plight of marginalized communities. Live performances of a nukkad natak have been organized across five cities—Delhi, Lucknow, Kanpur, Agra, and Patna based on an evocative poem that encapsulates the show’s core theme of fighting social injustice. The poem, recorded in Shweta Tripathi’s voice with visuals created using AI technology, captures the spirit of Jagriti’s struggle. Zee TV has also enlisted inspiring personalities like Mirabai Chanu, Hima Das, and Sumit Antil, who will share their personal journeys of overcoming societal barriers, reflecting the same spark of resilience seen in Jagriti’s character. Along with Shweta Tripathi, they are joining the movement under the hashtag #JagritiSeBadlaav. Additionally, 100 influencers will amplify the campaign on social media by sharing their own #JagritiSeBadlaav stories, ensuring the message resonates both online and offline.

    Sa Re Ga Ma Pa Teams Up with PhonePe for a Creative Digital Push

    In the lead-up to its launch, Sa Re Ga Ma Pa has introduced several innovations to engage audiences in fresh and creative ways. During the auditions phase, the show partnered with Bobble AI to leverage AI and intent-based marketing, serving anyone discussing singing or auditions with details of its auditions. Additionally, the channel roped in Jaggu Dada (Jackie Shroff) to playfully nudge viewers into channelling their judgments into constructive action—helping Sa Re Ga Ma Pa select the best talent from over 50 videos posted on the show’s Instagram page. In its latest push, through a collaboration with PhonePe, Zee TV has seamlessly integrated the Sa Re Ga Ma Pa logo into the circular ‘wait’ button that appears during online payment processing. This high-attention moment ensures that users engage with the show’s campaign just as their transaction completes, creating a smart and non-intrusive way to stay top-of-mind with viewers.

    Zee TV chief channel officer Mangesh Kulkarni said, “Our marketing innovations for the new show line-up are customized to bring alive the essence of each show. For Vasudha, the quirky influencer collaboration perfectly captures the fun, impulsive spirit of the lead character. With Jagriti, we’ve taken a more socially conscious route by blending powerful on-ground activations and evocative poetry with AI-led visuals. For Sa Re Ga Ma Pa, we’ve integrated tech in a smart, seamless way that keeps the show top of mind for viewers. With Hamara Parivar, our audience feedback initiative, we continue to drive consumer centricity, ensuring our content aligns with their evolving expectations. These new launches are a result of actively listening to their preferences and delivering stories that resonate”

    ZEEL CMO, Content – SBU, Kartik Mahadev said, “At ZEE, we are obsessed with the customer in a platform-agnostic manner and we’re always exploring innovative ways to connect with our viewers—whether through their digital devices or phygital experiences. The Sa Re Ga Ma Pa integration with PhonePe leveraged a behavioural insight to create a meaningful brand interaction. Our collaboration with Orry developed organically, as Vasudha’s character is in a fun and charming contrast to Orry’s persona. Jagriti as a character needed to convey purpose, and #JagritiSeBadlaav became an expression of solidarity, serving as a beacon of hope for marginalized communities within the Zee TV digital community”

     

  • ZEE and Birla Opus Paints unveil content integration across diverse markets

    ZEE and Birla Opus Paints unveil content integration across diverse markets

    Mumbai: ZEE Entertainment has announced a partnership with Birla Opus Paints, marking a key deal in the Indian media and advertising space. Birla Opus Paints, a new player in the paints industry, is focused on building a strong brand presence across various markets. ZEE Network, with its wide reach in India and globally, offers the brand a platform to connect with its target audience.

    Birla Opus Paints has come on board as the co-title sponsor for ZEE’s flagship singing reality show, Sa Re Ga Ma Pa across Hindi, Telugu and as a co-powered sponsor in Tamil – further expanding its footprint across multiple regions. The collaboration goes beyond traditional sponsorships, as ZEE’s sales and brand integration teams have devised a unique and creative set of brand placements within Sa Re Ga Ma Pa. In line with the Opus brand’s creative ethos, ZEE has executed a unique network-wide innovation that cuts across both GECs and movie channels, ensuring that the brand’s presence is impactful and widely recognised.

    ZEEL chief growth officer – digital & broadcast revenue, Ashish Sehgal shared his excitement about the partnership: “Partnering with Birla Opus Paints, one of the most anticipated new entrants in the market, has been an incredible opportunity. With Birla Opus Paints joining us as the co-title sponsor on Sa Re Ga Ma Pa across Hindi and regional markets, we are amplifying their brand visibility with our initiatives. We’ve pushed the boundaries of creativity with a unique innovation, integrating their mascot into our content across multiple languages, ensuring that the brand’s presence is not only visible, but unforgettable. We look forward to collaborating with them in the future as well and hope the brand rises and shines.”

    ZEE CMO Kartik Mahadev emphasised the power of content in driving brand narratives: “At ZEE, we believe that content has the ability to create meaningful connections between brands and their consumers. Our partnership with Birla Opus Paints is a testament to this belief. Sa Re Ga Ma Pa connects cultures through the power of music with its presence across 8 language markets. By seamlessly incorporating engaging touchpoints on our iconic singing reality show, we’ve crafted a richer brand experience for Birla Opus across markets. We’re excited to collaborate with a brand that shares our vision for innovation and storytelling.”

    Birla Opus Paints CMO Inderpreet Singh spoke on the strategic importance of this partnership: “Birla Opus Paints wants to add beauty & colour to life of every Indian. ZEE Network, with its unmatched reach and content innovation, is a perfect partner to create meaningful connections with our consumers.”

    Speaking on the collaboration, Wavemaker India chief client officer & office head – West, North & East, Shekhar Banerjee said, “At Wavemaker, our commitment is to forge distinctive brand experiences for Birla Opus Paints and we’ve crafted something truly special in partnership with Zee Network. We thank Zee Network for breaking some well-established norms of television to create a partnership that delivers beyond standard sponsorship and also leverages their diverse portfolio of channels. This collaboration is the result of dynamic creative synergy, meticulously designed to be impactful and resonate deeply with our audience, ensuring Birla Opus achieves the visibility and impact.”

  • Zee TV returns with the new season of ‘Sa Re Ga Ma Pa’

    Zee TV returns with the new season of ‘Sa Re Ga Ma Pa’

    Mumbai: In today’s fast-paced world, staying relevant means embracing change. India’s iconic singing reality show Sa Re Ga Ma Pa is launching its latest season with a new format, featuring a fresh panel of mentors and distinguished voices from across the country. Zee TV has released a brand film highlighting the season’s theme ‘Nayi Aawaaz, Naya Andaaz,’ showcasing the musical expertise of the mentors, whose melodies have resonated with audiences across India.  

    The brand film captures a gamut of emotions that are a part of our daily lives. It opens with a young girl sobbing in her bedroom after a heartbreak. The voice-over (VO) whispers, “Jab dil tootta hai toh hum hai.” From beneath the bed, mentor Sachet Tandon gently sings the iconic lines of his soul-scorching melody “Bekhayali mein bhi tera hi khayaal aaye”. Cut to a boy staring into the mirror, his eyes reflecting the same sorrow. Behind the bathroom door, Parampara Thakur picks up the same melody she and Sachet have composed together with love, completing the heartfelt duet.

    The story takes a joyous turn as the same couple’s ring ceremony brings their families together. The VO continues, “Aur jab wahi toota dil judta hai toh hum hai,” as Sachin-Jigar emerge from behind with a lively rendition of their romantic hit “Apna bana le piya.” The celebration then peaks with a vibrant wedding party and the VO concludes, “Judte hue dil ke jashn mein toh main he suit karta hoon na,” with Guru Randhawa lighting up the scene, dancing and singing to his popular track “Tenu Suit Suit Karda.” The mentors then introduce themselves before joyously exclaiming together, “India ke har emotion mein hai hum. Aur ussi India ke liye laa rahe hum, nayi aawaaz, naye andaaz mein!”

    Zee TV chief channel officer Mangesh Kulkarni said, “As India’s longest-running singing reality show, Sa Re Ga Ma Pa has consistently reinvented itself, setting trends across the industry. This season, we’re infusing freshness by introducing a new set of mentors who have their finger on the nation’s musical pulse, alongside diverse voices and a contemporary vibe that resonates with our evolving audience. Our brand film beautifully captures the emotional connection people have with music, and we promise to celebrate those emotions with performances that touch hearts across India.”

    ZEE CMO, content SBU Kartik Mahadev added, “Earlier this year, we launched ‘Hamara Parivar’, a direct line to our viewers, allowing us to listen to their preferences and craft content that truly resonates. The upcoming season of Sa Re Ga Ma Pa is a reflection of this initiative, offering a refreshed experience with Nayi Aawaaz, Naya Andaaz—new voices will be shaped by new mentors whose music captures the full spectrum of emotions across India. With a fan-first mindset, we empowered our viewers to decide the best talent from over 50 audition videos posted on Sa Re Ga Ma Pa’s Instagram page. With our integrated marketing campaign creating even more digital touchpoints for engagement, we’re confident this season will connect deeply with our viewers.”

    With its rich legacy and commitment to constant reinvention, Sa Re Ga Ma Pa is all set to embark on a new chapter. From chart-topping hits to captivating performances, the show promises to bring viewers on a musical journey like never before. Be prepared to witness musical excellence, emotional stories, and fresh talent as Sa Re Ga Ma Pa returns at 9 pm on 14 September, exclusively on Zee TV.