Tag: Kartik Jain

DBS Bank India introduces travel marketplace on digibank app

MUMBAI: DBS Bank India has introduced ‘Travel Now’, a one-stop travel marketplace within the digibank app. The new feature enables customers to browse and book flights, bus tickets and hotels across hundreds of destinations within and outside of India. Customers can also opt for travel insurance, offered by Bharti AXA General Insurance, with an automated claims process for flight cancellation, and flight departure and arrival delays of over 60 minutes.

digibank’s intuitive UX is designed to remember customer preferences and deliver a customised and hassle-free experience. Customers can make payments using their digibank account through a seamless and secure one-click payment process, thereby eliminating the need to enter or save card details and wait for an OTP. They can also avail a range of targeted offers tailored to their individual requirements.

DBS Bank India executive director – digital bank Kartik Jain said, “Recognising that customers often spend significant time navigating multiple sites for their travel arrangements, we have introduced a one-stop-shop in digibank to cater to all their travel needs and streamline their booking process. The Travel Now proposition provides an intuitive booking experience, including bespoke flight cover with automated claims solution, and hassle-free one-click payment from the customer's DBS account. The proposition aligns with our focus on delivering innovative and seamless solutions to address our customers' needs.”

The integrated insurance offering is available for flight and bus bookings in partnership with Bharti AXA General Insurance Company Ltd. Designed to address customer pain-points and key challenges in their travel journey, the insurer auto-detects flight delays and flight cancellations and notifies the customers, while enabling an automatic claims process. The claim journey is a simple, two-click process, and the amount is directly credited to the customers’ account. For bus bookings, customers can avail an accidental death cover of up to five lakh rupees and an emergency medical expenses cover up to one lakh rupees at a price of Rs 20 (inclusive of taxes).

DBS introduced digibank in 2016 and has acquired one million savings accounts since its launch. In addition to savings accounts, digibank provides unsecured loans and is the first to offer paperless onboarding for mutual fund investments from multiple fund houses. DBS also provides a compelling suite of services and wealth solutions through DBS Treasures. These include accelerated account opening services globally, an all-in-one digital banking and wealth management platform, remittance services and 40+ exclusive signature experiences and bespoke privileges to its customers.

December 29, 2020
HDFC Bank opts for Adobe Marketing Cloud solution

MUMBAI: HDFC Bank announced that it has selected Adobe Marketing Cloud platform to deliver personalized digital experiences to its 37 million customers. This multi-million dollar deal represents one of the biggest implementations of Adobe Campaign globally, and reinforces HDFC Bank’s commitment to taking the lead in providing a truly world-class digital experience for Indian customers.

In partnership with Adobe, HDFC Bank has developed a comprehensive email marketing solution based on Adobe Campaign that will span multiple outbound channels including email, SMS, social and mobile apps.

“The ongoing digital revolution has opened up an array of opportunities as well as challenges for companies across the world. This is especially true for the BFSI sector in India, where more and more customers are relying on the power of the internet for all their banking requirements. At HDFC Bank, we are making strategic investments in driving a company-wide digital transformation to deliver on the fast evolving needs of our customers today. The implementation of this solution provides us with a comprehensive view our customers’ engagements with our campaigns, allowing us to share relevant, personalised marketing content with them, which enhances the customers’ experience with us with a real time response. As one of India’s leading brands, it’s important to us to maintain the trust and relationship we have built with our customers by continuing to improve and innovate,” said HDFC Bank’s Kartik Jain.

As part of this partnership, HDFC Bank will replace its current engine for outbound campaigns with an all new solution based on Adobe Campaign that will help the Bank create multi-wave campaigns that will deliver an improved and personalized experience for its customers.

“In today’s digital era, consumers have a low tolerance for irrelevant or meaningless marketing material. A laser sharp focus on delivering the right message at the right time for customers is key to the success of any brand. We are excited about partnering with yet another industry leader and leading brand like HDFC Bank to drive their digital transformation agenda and help them engage with their customers in a multi-screen, digital world,” said Adobe south Asia MD Kulmeet Bawa.

Promoted by Housing Development Finance Corporation (HDFC), India’s leading housing finance company, HDFC Bank was incorporated in 1994 and is today one of the country’s premier banks providing a wide range of financial products and services to 37 million customers across India.

October 3, 2016
HDFC Bank opts for Adobe Marketing Cloud solution

MUMBAI: HDFC Bank announced that it has selected Adobe Marketing Cloud platform to deliver personalized digital experiences to its 37 million customers. This multi-million dollar deal represents one of the biggest implementations of Adobe Campaign globally, and reinforces HDFC Bank’s commitment to taking the lead in providing a truly world-class digital experience for Indian customers.

In partnership with Adobe, HDFC Bank has developed a comprehensive email marketing solution based on Adobe Campaign that will span multiple outbound channels including email, SMS, social and mobile apps.

“The ongoing digital revolution has opened up an array of opportunities as well as challenges for companies across the world. This is especially true for the BFSI sector in India, where more and more customers are relying on the power of the internet for all their banking requirements. At HDFC Bank, we are making strategic investments in driving a company-wide digital transformation to deliver on the fast evolving needs of our customers today. The implementation of this solution provides us with a comprehensive view our customers’ engagements with our campaigns, allowing us to share relevant, personalised marketing content with them, which enhances the customers’ experience with us with a real time response. As one of India’s leading brands, it’s important to us to maintain the trust and relationship we have built with our customers by continuing to improve and innovate,” said HDFC Bank’s Kartik Jain.

As part of this partnership, HDFC Bank will replace its current engine for outbound campaigns with an all new solution based on Adobe Campaign that will help the Bank create multi-wave campaigns that will deliver an improved and personalized experience for its customers.

“In today’s digital era, consumers have a low tolerance for irrelevant or meaningless marketing material. A laser sharp focus on delivering the right message at the right time for customers is key to the success of any brand. We are excited about partnering with yet another industry leader and leading brand like HDFC Bank to drive their digital transformation agenda and help them engage with their customers in a multi-screen, digital world,” said Adobe south Asia MD Kulmeet Bawa.

Promoted by Housing Development Finance Corporation (HDFC), India’s leading housing finance company, HDFC Bank was incorporated in 1994 and is today one of the country’s premier banks providing a wide range of financial products and services to 37 million customers across India.

October 3, 2016
Leo Burnett bags HDFC Banks’ creative duties

MUMBAI: Advertising agency Leo Burnett has been awarded the creative mandate for HDFC Bank. The HumanKind approach of Leo Burnett helped it win the business informs a Burnett release., HDFC Bank has been named the ‘Most Valuable Indian Brand’, according to rankings done by BrandZ for the second consecutive year.

HDFC Bank EVP and head- marketing Kartik Jain said, “Customer centricity is key to our marketing success. Going forward we want to intensify our focus on highlighting how digital banking is enabling customer convenience. We have been at the forefront of launching services that use the latest technologies to benefit our customers. We wanted to partner an agency that understands consumer behaviour effectively and uses the power of integration to communicate Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Muthi Mein positioning amongst our existing and potential customers.”

Excited over this new association, Leo Burnett India CEO Saurabh Varma said, “As a HumanKind agency, we believe in unleashing the true potential of a brand by defining its purpose and creating communication that is strategic, meaningful and effective. We have a clear mandate to bring our multi-disciplinary approach for creating an integrated narrative for HDFC Bank that would shine the spotlight on their digital offerings. This will help us partner HDFC Bank in achieving the change they are looking for in their business.”

The creative agency is already working on an integrated campaign for the brand titled ‘Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Ki Mutthi Mein,’ that reinforces the brand’s position as a leading digital bank in India.

November 18, 2015