ITV

Tag: Kartik Iyer

  • Koovs.com appoints Carat Bengaluru as media AoR

    MUMBAI: Fashion e-store Koovs.com has appointed Aegis Media‘s Carat Media Services as its media AoR following a multi agency pitch. The agency‘s Bengaluru branch will be handling the account.

    Carat‘s south operations were started three months back and this is the second win for the office since then, the first being Wipro‘s OOH and digital account.

    Koovs.com director Rajesh Kamra said, “We were delighted to see the response we received from Carat on the brief and their huge passion for our business. Their tools and technologies as well as their approach to media completely took us by surprise as they were truly business focused. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”

    Carat Media SVP – south Joydeep Raha added, “Our thorough understanding of the online consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions for Koovs as an online lifestyle portal bringing in the best solutions in luxury & lifestyle. We look forward to partnering Koovs in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for the brand.”

    Carat India managing director Kartik Iyer said, “I am delighted to partner with Koovs.com, which is India‘s fastest growing ecommerce site and thank Rajesh Kamra for reposing faith and confidence in our cutting edge media solutions, backed by relevant consumer insights.”

  • Siddhartha Roy is ‘Happy’ COO

    MUMBAI: Bangalore-based creative agency Happy has appointed Siddhartha Roy as its first chief operating officer in Siddhartha Roy.

    Roy comes in from Phoenix Ogilvy, Sri Lanka where he set up and headed the strategic planning cell and also led account management.

    The agency has recently started its Mumbai operations.

    As part of his job profile, Roy will be responsible for Happy’s operations across branches. He has over 16 years in the business, of which 10 years were spent with Ogilvy in Mumbai, Bangalore and Sri Lanka. Besides Ogilvy, he has worked with Ambience & Everest as well as loyalty marketing specialists Direm.

    Happy co-founder and CEO Kartik Iyer commented, “Praveen and I have done things by ourselves so far. We think it‘s time to take a more structured approach to reach our goals. He comes with the right level of experience combined with the hunger to do the unexpected – this is very much the DNA of Happy. Known as the ‘oldmonkster’ among friends, we think he is the perfect fit as our COO. We welcome him and are very confident this addition will take things to a whole new level. In fact, it already has.”

    Roy said, “I think there are seismic changes taking place in the business of communications today. Gone are the days of agency imperialism. While marketers are looking for ‘ideas’, large network agencies are increasingly selling ‘processes’. And over the past few years, Happy has been successfully capitalising on this need-gap. This is the primary reason for me to join the Happy family – and I’m extremely excited about it.”

    In his career of 16 years, Roy has been associated with brands across diverse categories like FMCG (Cadbury, ITC Foods, Nestle, Coke and Ceylon Tobacco Company), Telecom (Hutch/Vodafone, Reliance and Sri Lanka Telecom), Web (Yahoo) and Retail (Madura Garments).

    Five-year-old Happy is responsible for the Flipkart campaigns featuring little kids which have been widely appreciated by the audiences and award juries. The agency also has a role to play in the ‘Lee – Never Wasted’ shopping bag design which has won them a Cannes nomination. Its other piece of work was the Incredible India tourism commercial titled the ‘post card’.

  • Flipkart.com launches new ad campaign

    Flipkart.com launches new ad campaign

    MUMBAI: Indian e-commerce company Flipkart.com has launched a new marketing campaign with the tagline- ‘shopping ka naya address‘.

    Created by Happy Creative Services, the campaign aims to take online shopping to a wider audience, beyond metros. The campaign focuses on driving home some of the advantages of shopping on Flipkart like guarantee of original products, cash-on-delivery and the 30 day replacement policy.

    Flipkart has chosen the IPL as the launch vehicle of the campaign.

    Flipkart VP-marketing Ravi Vora said, “So far we were addressing a target group that had already shopped online and was aware of its nuances. Now, to further expand the consumer base, we are going to an audience that hasn‘t experienced online shopping at all. The objective here is to build basic awareness about online shopping, apart from reinforcing the benefit of trust and reliability.”

    Happy Creative Services CEO Kartik Iyer added, “It‘s always a challenge to do a follow up to a campaign that‘s been loved and spoken about. I think we have managed to do that pretty well taking the experience to a new level without diluting the message or alienating the new-to-ecommerce audience.”

  • Talwalkars ropes in Carat and Guava

    Talwalkars ropes in Carat and Guava

    MUMBAI: Health centre chain Talwalkars Better Value Fitness has roped in Carat Media as its media agency and Guava Creative Solutions as its creative partner.

    Talwalkar‘s overall marketing spends for the upcoming year would be around Rs 40-50 million.

    Carat Media Services MD Kartik Iyer confirmed the news to Indiantelevision.com.

    Aegis Group‘s Carat and boutique agency Guava will handle the business from their Mumbai offices.

    The mandates were given following multi-agency pitches that were initiated in November last year.

    The upcoming ad campaign that is expected to start next fiscal will comprise a well-balanced media mix of TV, digital (social media such as Facebook and Twitter), mobile marketing and brand activations.