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Tag: Kartik Iyer

  • MobiKwik to pump Rs 100 crore in brand campaign

    MobiKwik to pump Rs 100 crore in brand campaign

    MUMBAI: With an aim to become India’s default mobile wallet service, MobiKwik has armed itself with a corpus of Rs 100 crore for a new brand campaign aimed to catalyze the booming market for wallet services that currently stands at around 35 million users.

     

    The company has launched a 360-degree multi-media brand campaign, which will include exposure across television, out of home, radio and digital mediums, with the first leg kicking off in May 2015.

     

    The company has chosen Happy Creative Services and given its media duties to XPosure Mass Media.

     

    Happy Creative Services CEO and co-founder Kartik Iyer said, “There are many brands who operate in the payment space but yet don’t operate like a true wallet. MobiKwik is actually the one true player in the digital payments space. In a scenario where the country is quickly changing its behaviour due to tech interventions at various touch points, it is an exciting time for a brand like MobiKwik. We see immense possibility of the brand to rise as a true leader in the space.”

     

    The Out Of Home campaign for the brand, which will be handled by Havas, has 1000 units across six cities in India, which include Delhi, Mumbai, Bangalore, Pune, Hyderabad, Chennai and Kolkata. The first campaign will run for a duration of three months, followed by another campaign that will be launched during the festive season.

     

    In the first leg, the brand’s TV campaign will follow close on the heels of its radio and OOH campaigns. Already a market leader in India, Mobikwik plans to reach out the masses and be their top choice as a product.

     

    “With our brand campaign, we aim to make MobiKwik a household name across the country and ensure many more consumer interactions with the brand. The campaign also aims to fuel the adoption of mobile wallet as the preferred mode of payment amongst a host of new customers who are as yet unaware of its benefits. With this campaign, we are confident of increasing our user base from 17 million to 30 million in the next three months and achieve a user base of 100 million users by the end of the year,” said MobiKwik chief marketing officer Saurabh Srivastava.

  • Carat is the new AoR of British Airways

    Carat is the new AoR of British Airways

    MUMBAI: As part of a global pitch, British Airways, has chosen Carat for its media agency alignment.

     

    British Airways marketing lead in India and S Asia Priti Khurana asserted that the brand is keen to start managing media in a dramatically different manner and Carat was found to be the most promising partner for the job.  “British Airways is the preferred carrier for a large part of the discerning traveler audience from India and we are keen to take the appeal much further. To this end, British Airways has already made sizeable investments on the technology and infrastructure front and now we’d want the message to be driven home, with maximum impact”. 

     

    A high voltage media campaign is also scheduled to go on-air soon and Carat is already working on the plans.

     

    Carat Media executive VP Vidhu Sagar added, “British Airways is a prestigious brand and has always been the preferred choice of the discerning traveler. However with the recent expansion of the franchise to include more mainstream audiences, our media approach is now going to be similarly aligned to connect the brand message with the chosen prospects most effectively. We shall endeavour to do this with the help of all pertinent media platforms – including Television, Print, Digital, OOH as well as Activation, as appropriate.”

     

    Carat India MD Kartik Iyer said “We are absolutely delighted that British Airways has chosen Carat to partner them in this growth phase of their business. British Airways had always led the market in creating iconic brand communication campaigns and we look forward to partnering them in their endeavor to engage with the vast traveling population of India.”

  • Carat wins Tzinga business

    MUMBAI: Hector Beverages, manufacturers of the energy drink Tzinga, have appointed Aegis‘ Carat to manage their account.

    The agency‘s Bengaluru office will handle the account.

    Hector Beverages director and co-founder Suhas Misra said, “The category is still under-developed and when compared to similar markets, the future growth potential is massive . We wanted a strong and dedicated media agency who can partner us in our growth plans wrt consumer and media understanding, and we found Carat as a perfect fit.”

    Hector Beverages media consultant Chirantan Chandran said, “We were delighted to see the response we received from Carat on the brief and their huge passion for our business. Their understanding of the brief and the customized media solution recommended by Carat using a combination of insights and cutting edge tools were something we were looking for. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”

    Carat MD Kartik Iyer said, “It has always been our effort to deliver consumer and business focused solutions and services to all our clients across India and are delighted that Hector Beverages found value in our proposal. We are happy to see that Hector Beverages reposed faith and confidence in our cutting edge media solution backed by relevant consumer insights.”

    Carat is part of the Aegis Media India Group that also includes Vizeum, Posterscope, Isobar, the global communications agency with digital at its heart and iProspect Communicate2.

  • Happy to roll out Bluestone.com’s launch campaign

    MUMBAI: Online jewellery portal Bluestone.com has entrusted its creative duties on Happy Creative Services that is launching the brand‘s first ad campaign tomorrow.

    The agency had won the creative account of Blustone.com following a multi-agency pitch that took place in December.

    Bluestone founder Gaurav Singh Khushwaha said, “We chose Happy for a variety of strategic reasons. Their fresh perspective on the category was in sync with our thought process and business model. Add to this, Happy‘s proven expertise in successfully launching and managing e-commerce brands and their creative reputation were a bonus.”

    The campaign challenges the convention that jewellery is only purchased for special occasions. Armed with a new identity from the Happy design cell, the brand launches with a TVC that will be supported by digital communication.

    “We‘re quite excited to be partnering with Bluestone to launch their brand. At Happy we have found success in working with startups and entrepreneurs. We are glad that Gaurav and his team placed their trust in us. We are all the more excited with their launch strategy and commercial that questions the behavioral and buying patterns of jewelry buyers,” Happy Creative Services CEO Kartik Iyer said.

    The launch campaign, led by a TV commercial will be supported by communication in digital and social media channels.

    The concept of the film primarily throws light upon the fact that traditionally we have all attached indulgence in the things we enjoy only to special occasions.

    The film is set in the most intimate and personal space of a couple. While the wife is busy looking up the options of jewelry she should pick for herself, the husband cozies up to get her attention. When he notices she is shopping for jewelry online is quizzes her on ‘what‘s the occasion‘ – not to impressed with his question she remarks that she is only buying something new to get his attention. When the husband cozies up further to get her to pay him some attention instead, she stops to ask him – ‘What‘s the occasion?‘. Any married couple will associate with the situation and the subtle humor associated with it, the agency said.

  • Aegis’ Carat launches Kochi operations with Indulekha account

    MUMBAI: Mosons Group’s personal care brand Indulekha that operates in the skin care and hair care category has roped in Aegis Medias’ Carat Media as its media AOR. With this account, the agency has launched its Kochi operations; its third in South India and fifth nationally. The spends on the brand are in the range of Rs 300 – 350 million.

    Carat MD Kartik Iyer said, “We are delighted to be in Kerala and do look forward to providing globally proven solutions to clients from this part of India. We are delighted that our partnership with Mosons has provided us the platform we required to begin this operation. With our cutting edge media solutions backed by CCS (Consumer Connection System), Aegis Media’s proprietary research based tool, we look forward to working with Mosons in taking the brand to new heights with solutions across every type of media like print, TV, radio, OOH, digital, activation etc.”

    Indulekha brand head Alex Thomas said, “Being a growing company , we wanted a capable media partner and therefore were delighted to see the response we received from Carat on the brief and their huge passion for our business. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”

    Carat senior vice president –south Joydeep Raha said, “We were pleasantly surprised to see the way Indulekha had brought to life micromarketing with individual solutions for different states and product lines. Our understanding of the consumers with respect to their attitudes and aspirational needs was used to recommend customised media solutions in line with their approach. We look forward to partnering with Mosons in their endeavours and will leave no stone unturned to deliver cutting edge Integrated solutions for the brand.”

    Indulekha is a brand with products already launched in Kerala, Tamil Nadu, Karnataka and the Gulf countries. Their current plans include an expansion into the rest of India.