ITV

Tag: Kartik Iyer

  • Happy mcgarrybowen, Tally Solutions create GST-ready software campaign

    MUMBAI: Tally Solutions, accounting and business management software, collaborated with Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, to launch its first campaign for its GST-ready software. With over 30 years of serving businesses across India, Tally is in an important position to deal with GST.

    The campaign centres around a clear message: ‘Tally Hai Toh Tayyar Hain’. The campaign drives home this message across film, print and digital by contrasting different kinds of business people and their approaches to GST. Essentially, it is the difference between those who adapt with times and those who don’t. The tonality of the campaign is light-hearted, yet it drives home a strong message.

    Speaking about the campaign, Happy mcgarrybowen CEO and co-founder Kartik Iyer in a statement said, “Working with tally has been an enriching experience at many levels. As pioneers in the business of Fintech, their insight and view into the GST era is unmatched. Their ability to break anything that is complex down to simple clear points is what makes them the leader undoubtedly. There is a lot to do together. We look forward to doing some great work for them.”

    Agency Credits:

    Agency: Happy mcgarrybowen

    CEO: Kartik Iyer
    COO: Samarjit Choudhry

    Creative
    CD(Art): Bobby Thomas
    ACD(Copy): Athul CT
    Art Director: Rashmi R.
    Creative Controller (Art):Sabu CV
    Creative Controller(Copy): Ben Samuel 

    Account Management
    Sr. VP: Kunal Madhavdas
    Account Supervisor: Aditi Chawla
    Account Executive: Meghna Majumdar

    Planning 
    Phalgun Reddy – Director-Strategy Planning 
    Nakul Bhat – Executive – Strategic Planning 

    Production House: Chrome Pictures

    Director: Vijay Veermal

    Producer: RoopaliSinghal

  • Happy mcgarrybowen appoints Choudhry as COO – advt, makes key changes

    MUMBAI: Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has announced key structural changes to further strategise its business approach and strengthen its top-line leadership. As part of this change, PM Praveen Das, Co-founder and MD, Happy mcgarrybowen, will spearhead growth of the specialised units for Design, B2B and Social Behaviour Change Projects (SBCP).

    Das said, “The dream here is to use ‘design thinking’ to contribute something unique to design from India and create value for our clients. We also want to help B2B clients with solutions that fall between a digital and communication agency by leveraging technology and creating unique experiences with UI and UX, VR, AR, AI, Machine Learning, IOT (internet of things), etc. In SBCP too, we have been trying to use technology to solve communication challenges even as we patiently engage with continuous research and feedback to create and recreate communication for change. Yes, the process is slow but fulfilling and effective if done well. To accomplish this, we have put together a talented, top-of-line team of experts to deliver results.”

    Meanwhile, Happy mcgarrybowen has roped in Samarjit Choudhry as chief operating officer (COO), Advertising. Armed with more than 20 years of experience, Samarjit’s mandate here will be to run and grow the agency’s advertising business across the country. Prior to this, Samarjit was with Ogilvy Bangalore where he held the position of chief growth office. He was also instrumental in setting up Orchard in Bangalore and Black Pencil for the Leo Burnett Group. In his new role, he will report to Kartik Iyer, co-founder and CEO – Happy mcgarrybowen.

    Choudhry said, “Most agencies give lip service to integrated thinking. At Happy, it’s actually a way of life. This brings a unique perspective to the table and a very different understanding of the shopper of today. Also Kartik and Praveen are not just great people to work with, they are truly Happy people also. I quite look forward to our journey ahead of taking Happy mcgarrybowen to the Delhi and Mumbai markets.”

    Iyer will continue to oversee the advertising discipline for Happy mcgarrybowen. On the developments, Iyer said, “We have always wanted Happy mcgarrybowen to be a hybrid agency with multiple capabilities. Between Praveen and me, we are very clear what we want for Happy mcgarrybowen in the future. So it just makes absolute sense to split forces and give the attention each discipline needs.”

    “Samarjit comes with a rich experience of having built business units. His personality, in a lot of ways, echoes the values we believe in at Happy. We have entrusted him with the responsibility to running and growing the advertising business across the country. So we can concentrate on attracting the best talent and improving the creative product,” he added.

  • Dentsu Aegis ‘Happy’ about mcgarrybowen’s India entry

    Dentsu Aegis ‘Happy’ about mcgarrybowen’s India entry

    MUMBAI: Dentsu Aegis has added another feather in its acquisition cap. Dentsu Aegis Network has signed a definitive agreement to acquire creative marketing agency, Happy Creative Services in India. It will join the global mcgarrybowen network of agencies and be rebranded as Happymcgarrybowen. The deal is expected to close in the next few weeks.

    The acquisition will strengthen Dentsu Aegis’ creative offering in the market, marks the first mcgarrybowen agency in India and expands its footprint in Asia – with other offices in Singapore, Hong Kong and China.

    Established in 2007, Happy is an award-winning boutique creative marketing agency located in India. Regarded as one of the most promising independent creative outfits in India, Happy boasts a staff of 100 across three disciplines – Brand Design, Integrated Brand Communication and Digital, building and rejuvenating brands through media agnostic ideas, customised to deliver on key business and brand metrics.

    Joining the Dentsu Aegis leadership team in India is Happy’s co-founder and CEO Kartik Iyer, and co-founder and MD Praveen Das, who will both report to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia.

    Dentsu Aegis Network South Asia Ashish Bhasin, chairman and CEO of said: “Happy has carved out a very strong digital and creative reputation in the Indian market. Founders Kartik Iyer and Praveen Das – who are among Fortune India’s 40 Under 40, are prominent and well-respected figures in the industry, and this acquisition will add creative bench strength to the wider team. This will enable us to launch mcgarrybowen in India and we will be another step closer to our mission of being the second largest agency group by the end of 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in the market.”

    mcgarrybowen founder and global chairman Gordon Bowen, said: “India is an important creative market that boasts world-class talent and an enviable group of multi-national clients, both of which represent untapped potential for mcgarrybowen. We knew that successfully expanding in this very competitive market required finding great partners that share our passions and values. With a respected reputation and well awarded creative offering, Happy is just that kind of partner and I am proud to welcome them into the mcgarrybowen family.”

    “Like us, Kartik and Praveen believe in the power of big organising ideas, collaboration and strong client partnerships. Together I am confident we will fuel even greater creative and business success for clients here in India and around the world,” he added.

    Iyer and Das said: “It has taken us a good nine years to come this far in terms of talent, business and reputation. There comes a time in every business to take a big leap to propel it to the next level and being a part of Dentsu Aegis and mcgarrybowen supports this growth ambition and provides us with the right platform. We are presently working with a number of marquee clients that require the support of a global network and we have always been clear that Happyshould to equip itself to compete with the biggest players on the largest stage. In mcgarrybowen we found a true match in philosophy and belief and being a part of their vision makes us truly proud.”

    Most recently, Happy bagged the ‘Agency of the Year’ title at the 2016 edition of Maddys, organised by The Advertising Club Madras. Happy’s work on the ‘Ola Boat’, which was an emergency boat service set up by Ola cabs, to help stranded people in the city of Chennai during the Nov 2015 floods, has also won numerous national and international awards for the effort.

  • Dentsu Aegis ‘Happy’ about mcgarrybowen’s India entry

    Dentsu Aegis ‘Happy’ about mcgarrybowen’s India entry

    MUMBAI: Dentsu Aegis has added another feather in its acquisition cap. Dentsu Aegis Network has signed a definitive agreement to acquire creative marketing agency, Happy Creative Services in India. It will join the global mcgarrybowen network of agencies and be rebranded as Happymcgarrybowen. The deal is expected to close in the next few weeks.

    The acquisition will strengthen Dentsu Aegis’ creative offering in the market, marks the first mcgarrybowen agency in India and expands its footprint in Asia – with other offices in Singapore, Hong Kong and China.

    Established in 2007, Happy is an award-winning boutique creative marketing agency located in India. Regarded as one of the most promising independent creative outfits in India, Happy boasts a staff of 100 across three disciplines – Brand Design, Integrated Brand Communication and Digital, building and rejuvenating brands through media agnostic ideas, customised to deliver on key business and brand metrics.

    Joining the Dentsu Aegis leadership team in India is Happy’s co-founder and CEO Kartik Iyer, and co-founder and MD Praveen Das, who will both report to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia.

    Dentsu Aegis Network South Asia Ashish Bhasin, chairman and CEO of said: “Happy has carved out a very strong digital and creative reputation in the Indian market. Founders Kartik Iyer and Praveen Das – who are among Fortune India’s 40 Under 40, are prominent and well-respected figures in the industry, and this acquisition will add creative bench strength to the wider team. This will enable us to launch mcgarrybowen in India and we will be another step closer to our mission of being the second largest agency group by the end of 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in the market.”

    mcgarrybowen founder and global chairman Gordon Bowen, said: “India is an important creative market that boasts world-class talent and an enviable group of multi-national clients, both of which represent untapped potential for mcgarrybowen. We knew that successfully expanding in this very competitive market required finding great partners that share our passions and values. With a respected reputation and well awarded creative offering, Happy is just that kind of partner and I am proud to welcome them into the mcgarrybowen family.”

    “Like us, Kartik and Praveen believe in the power of big organising ideas, collaboration and strong client partnerships. Together I am confident we will fuel even greater creative and business success for clients here in India and around the world,” he added.

    Iyer and Das said: “It has taken us a good nine years to come this far in terms of talent, business and reputation. There comes a time in every business to take a big leap to propel it to the next level and being a part of Dentsu Aegis and mcgarrybowen supports this growth ambition and provides us with the right platform. We are presently working with a number of marquee clients that require the support of a global network and we have always been clear that Happyshould to equip itself to compete with the biggest players on the largest stage. In mcgarrybowen we found a true match in philosophy and belief and being a part of their vision makes us truly proud.”

    Most recently, Happy bagged the ‘Agency of the Year’ title at the 2016 edition of Maddys, organised by The Advertising Club Madras. Happy’s work on the ‘Ola Boat’, which was an emergency boat service set up by Ola cabs, to help stranded people in the city of Chennai during the Nov 2015 floods, has also won numerous national and international awards for the effort.

  • Kaash a movie on AurDikhao

    Kaash a movie on AurDikhao

    MUMBAI: How many times have we experienced a moment of realisation but have not voiced our opinions due to various reasons? How often have we hoped for different scenarios for various situations? Director Kartik Iyer, associate director Mayank Pushpam Singh and producer and content head Aditya Bhat have come together to launch a short film titled Kaash.

    Starring Ayaz Ahmed, the popular face from Roadies and Jai Santoshi Maa, as a young man named Vikas Verma, who is unconfirmed about his life, his escapades and his fantasies. The movie focusses on men who are nonchalant about their MCP (male chauvinist pig) or frivolous attitude.

    With no brands on board, the movie is already available on the YouTube channel AurDikhao. Targeted at the TV audience as well, this video brings out the perspective of every narrow minded man who has been brought up to believe that men are superior to women.

    “The concept is very much prevalent in society and is out there to be seen. However, we thought of a different take on it by inducing a feeling of Kaash, a moment of realization which every individual might feel but due to whatever reasons, but, just does not voice his/her opinion”, says writer and associate director of the film Mayank Singh.

    The black and white film has a seven and a half minute run. Shot a flat in a day to give the feel of the home of a bachelor with Vikas`s income, the editing took two weeks’ time. With a team of six, the entire movie has been shot using Canon EOS 5D Mark 3 cameras.
    “We believe that short films are a medium to showcase ones talent in the most unique way because you have time constraints yet you depict an entire story of an individual or a subject. We should encourage such talent and help them show the light of day. It also helps in expression of one`s opinion about societal undercurrents”, says Singh.

    The team is also thinking about sending the film to various film festivals and has various themes and concepts lined up for the month with multiple Bollywood and TV celebrities. Other projects are in the pipeline with Harshwardhan Rane, Rajit Kapoor, Mawra Hoccnane, Hanif Hilal, etc.

  • Kaash a movie on AurDikhao

    Kaash a movie on AurDikhao

    MUMBAI: How many times have we experienced a moment of realisation but have not voiced our opinions due to various reasons? How often have we hoped for different scenarios for various situations? Director Kartik Iyer, associate director Mayank Pushpam Singh and producer and content head Aditya Bhat have come together to launch a short film titled Kaash.

    Starring Ayaz Ahmed, the popular face from Roadies and Jai Santoshi Maa, as a young man named Vikas Verma, who is unconfirmed about his life, his escapades and his fantasies. The movie focusses on men who are nonchalant about their MCP (male chauvinist pig) or frivolous attitude.

    With no brands on board, the movie is already available on the YouTube channel AurDikhao. Targeted at the TV audience as well, this video brings out the perspective of every narrow minded man who has been brought up to believe that men are superior to women.

    “The concept is very much prevalent in society and is out there to be seen. However, we thought of a different take on it by inducing a feeling of Kaash, a moment of realization which every individual might feel but due to whatever reasons, but, just does not voice his/her opinion”, says writer and associate director of the film Mayank Singh.

    The black and white film has a seven and a half minute run. Shot a flat in a day to give the feel of the home of a bachelor with Vikas`s income, the editing took two weeks’ time. With a team of six, the entire movie has been shot using Canon EOS 5D Mark 3 cameras.
    “We believe that short films are a medium to showcase ones talent in the most unique way because you have time constraints yet you depict an entire story of an individual or a subject. We should encourage such talent and help them show the light of day. It also helps in expression of one`s opinion about societal undercurrents”, says Singh.

    The team is also thinking about sending the film to various film festivals and has various themes and concepts lined up for the month with multiple Bollywood and TV celebrities. Other projects are in the pipeline with Harshwardhan Rane, Rajit Kapoor, Mawra Hoccnane, Hanif Hilal, etc.