Tag: Kartik Aaryan

  • Myntra launches Masterclasses with celebrity stylists for ‘Myntra Insiders’- members of its loyalty program

    Myntra launches Masterclasses with celebrity stylists for ‘Myntra Insiders’- members of its loyalty program

    Bengaluru : Myntra announces the launch of Celebrity Masterclasses, creating a one of a kind opportunity for its customers to get fashion tips from leading stylists from Bollywood. ‘Myntra Insiders’, members of Myntra’s loyalty program, will have the unique opportunity of learning the latest trends and styles, first hand, from the very stylists who style leading celebrities such as Shah Rukh Khan, Virat Kohli, Alia Bhatt, Deepika Padukone, Kareena Kapoor, Karan Johar, Kartik Aaryan, Kriti Sanon, Arjun Kapoor, Siddhant Chaturvedi, Siddharth Malhotra, Varun Dhawan, Mahesh Babu, Saif Ali Khan and Akshay Kumar among others.

    Launched in September 2018, ‘Myntra Insiders’ is a unique loyalty program that offers a comprehensive package of tiered benefits and privileges for customers as they engage and spend more with Myntra. The core benefits of the program are Fashion advice, VIP access and Extra savings. The program offers its m embers, experiences such as sessions by stylists, opportunities to get featured on the Myntra platform and co-create designs and styles for Myntra. In addition to this, VIP access allows Insiders, early access to all Myntra sale events, exclusive access to limited edition launches and collections, while vouchers, coupons and a host of partner offers are some of the standard benefits.

    For the first phase of the Masterclasses, Myntra has partnered with 10 leading Bollywood stylists, including Tanya Ghavri, Nandita Mahtani, Esha Amin, Shaleena Nathani, Ami Patel, Sanjay Kumar, Mohit Rai, Nikita Jaisinghani, Aastha Sharma and Amandeep Kaur, to offer 20 minute sessions for Insiders. The topics will range from Wedding Time Fashion, Party Fashion, Street Fashion, Ethnic Fashion, Work Wear, Retro Wear, and Vacation Wear, among others. Myntra Insiders will be able to access these classes by redeeming points collected by them, through purchases or other activities.

    The digital Masterclasses will be offered through a web cast on the Myntra app, allowing viewers to interact with the stylists’ team for advice on fashion, in real time.  The Masterclasses will have built in shoppable features enabling customers to save the looks from the videos to their wishlist directly while viewing the content. The technology for the concept has been developed in-house by Myntra, with the videos shot in portrait mode, which is the first of its kind, optimized for viewing on mobiles.

    Speaking on the occasion, Harish Narayanan, Head of Marketing, Myntra, said, “Fashion is all about discovery and expression, we want to engage our customers more and increase time spent on the platform by helping them with their fashion discovery journey. We want to do this by investing heavily in a video content-led approach, starting with our celebrity stylist led Masterclasses. This offers our loyal customers an unparalleled experience of hearing directly from the best in the industry and also interact with them by asking questions. The classes are in line with our philosophy of helping our customers ‘style up, move up’, by being their fashion expert and rewarding our loyal customers with a superior experience.”

    The platform will stream three Masterclasses every day and the first session is slated to go live on January 29, 2020, where Tanya Ghavri will be taking her audience through a session on ‘Wedding Time Fashion’. Bollywood actor Sonakshi Sinha is featured in the campaign promoting the launch of Myntra Insider Masterclass.

  • ITC Engage launches new range of fragrances

    ITC Engage launches new range of fragrances

    MUMBAI: ITC’s one of the leading fragrance brand, Engage has announced the launch of its new range of fragrances with Kartik Aaryan and Tara Sutaria. Engage celebrates romance in its true spirit which is magnetic, charming, enigmatic and playful. Kartik and Tara embody the brand persona of Engage and its positioning of playful romance.  

    Engage launches a new set of fragrances to augment the deodorant range with Intrigue and Spirit for Him and Her. Engage Intrigue for him and her is a melange of warm, seductive and sweet notes and Engage Spirit for him and her is an enticing combination of energetic, fresh and happy notes.

    Kartik and Tara as Engage’s first brand ambassadors bring to life a magical irresistible moment of love and desire. The film is playful and weaves in the tease yet the passionate chemistry of young love. The narrative builds on the feeling of being inseparable in love which makes even bidding a simple goodbye very difficult. Fragrance is an intimate aspect of romance and moments that leave an indelible memory. The TVC subtly threads in the lingering fragrances at the core of its story.

    Speaking of the new launch, Personal Care Products Business Division Chief Executive Sameer Satpathy said, “ITC Engage, since its inception, has grown to become one of the most loved fragrance brands in the country. The brand has kept pace with the evolving needs of the consumers with its range of innovative offerings and experiences. Kartik Aaryan and Tara Sutaria embody the core brand value of Engage and we are happy to have them on board.”

    Commenting on the new offering and partnership, Kartik Aaryan echoed the essence of the new range said, “If you had to describe me in two words, passionate and playfully romantic will top the list. Engage is an interesting fragrance brand not only for its fragrance choices but also is the only brand that makes and launches fragrances for men and women together. It is exciting and I am extremely happy to be a part of the Engage family!”

    Tara Sutaria, mirrors her co-partner’s thoughts and comments on the occasion, “For me personally, fragrances are an extremely important aspect of my routine. Also, fragrances are reminiscent of cherished moments, people and many more memories that a whiff triggers. Engage is one brand that is not only known for its innovations and fragrances, but also for its spirited, equal and playful proposition of romance. I am elated to be a part of Engage!”

    Wunderman Thompson Regional Creative Director Tista Sen commented on the TVC, “Goodbyes are tough when love and a new fragrance linger on…this new spot captures what is truly the essence of a couple who are at the end of an evening out but make the moment of goodbye another expression that captures what being inseparable in love is all about. Moody and distinctive with a fresh appeal the couple Kartik and Tara embody the playful chemistry which brand Engage is synonymous with. The poignant track adds another dimension and hits the sweet spot in this new launch of Engage Deo.”

  • Veet forays into male grooming segment with the launch of Veet for Men

    Veet forays into male grooming segment with the launch of Veet for Men

    National: Veet®, the world leader in depilatory products, is all set to create a benchmark in the male grooming segment in India with the launch of Veet Men Hair Removal Cream. The brand unveiled popular Bollywood star, Kartik Aaryan as the brand ambassador for Veet Men with the new campaign #FindYourSexy. The new product is a one-stop solution for men who aspire for a clean and smooth look for their body, without any hassle.

    Commenting on the launch, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia said, "Today’s modern men realize the importance of grooming and won’t shy away from going the extra mile to put their best foot forward. This is also reflected in the increasing number of men who are wanting to remove body hair for a clean & smooth look. They also want to appear more desirable and are willing to put in the effort for it.

    Interestingly, basis an independent study done by InMobi, 60% of young women in the age group of 18-24 years also prefer to be with a man who removes body hair. With this insight we see immense potential in the market and are excited to be entering this category and launching Veet Men Hair Removal Cream, specially made for men who are looking to embrace the clean and smooth look.

    We are also delighted to welcome Kartik Aaryan to the Veet family as the brand ambassador for this range. Kartik’s relatable persona and his Youth icon status will help us connect well with our target audience and we look forward to a great association.

    Speaking about the product, Kartik Aaryan, Brand Ambassador for Veet For Men said, “Veet is a legacy brand for hair removal products and I am thrilled to be associated with the new Veet Men range of products. I myself prefer the clean and smooth look and see it fast becoming the trend. I’m excited for this new campaign- FindYoursexy that encourages men to try the new product and find what works for them

    According to a latest report by ASSOCHAM, India’s male grooming industry is set to grow at an annual growth rate of about 45%. Interestingly, an independent survey conducted by INMOBI reflects that not only men, but women also prefer men without body hair. The study highlights:  

        87% women think it is important for men to take care of their grooming and appearances
        74% of young women (between) the age group of 18-24) agreed that Men with excessive body hair look unattractive
        60% of young women (between the age group of 18 to 24) prefer to be with a man who removes body hair

    Reckitt Benckiser (India) Pvt Ltd claim based on research conducted by Inmobi in August 2019 among men and women of 25 to 44 years of age, across Delhi, Mumbai, Bangalore, Kolkata

    #FindYourSexy is a holistic, multi touchpoint campaign that will establish Veet for Men as a one stop solution for body hair removal as part of the male grooming regime.

    The Veet for Men Hair Removal Cream just takes 5 minutes to work and gives a long-lasting clean look with no risk of cuts or prickly stubble growing back. Two variants – Veet Men Normal and Veet Men Sensitive are available in 25g, 50g and 100 g packs each.

  • Cadbury Dairy Milk Silk ropes in millennial heartthrob Kartik Aaryan

    Cadbury Dairy Milk Silk ropes in millennial heartthrob Kartik Aaryan

    MUMBAI: Cadbury Dairy Milk Silk, India’s favourite premium chocolate brand ropes in new-age Bollywood actor, Kartik Aaryan, as the new entrant into the Silk family. The heartthrob of B town who has been storming the box office with a series of romantic comedy blockbusters fits in perfectly with the brand’s romantic appeal. His consistency matches the brand love that Cadbury Dairy Milk Silk enjoys and both will be a win-win together.

    Commenting on the association, Mondelez India director – marketing (chocolates) Anil Viswanathan said, “Ever since we launched, Cadbury Dairy Milk Silk has grown to be one of our most successful chocolate innovations in the country and has played a lead in the premium segment, offering the consumers a unique and indulgent experience. We believe that our association with Kartik Aaryan will further help in strengthening our connection with the youth, taking Silk’s appeal to the next level.”

    On becoming a part of the Silk family, Kartik Aaryan, said, “I am extremely excited about this association. I love playing romantic fun-filled characters and am looking forward to partaking in yet another refreshing and romantic journey with the iconic Cadbury Dairy Milk Silk.”

  • boAt signs Kartik Aaryan as brand ambassador

    boAt signs Kartik Aaryan as brand ambassador

    MUMBAI: boAt, a lifestyle brand that deals in fashionable consumer electronics like earphones, headphones, speakers, travel charger and premium rugged cables has signed on Bollywood actor Kartik Aaryan as its new brand ambassador to help steer the brand to its target audience of fashionable youthful consumers.

     

    In a sector dominated by established global brands, boat has ramped up quickly in a short span of two years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. Bollywood’s rising star strengthens the brand narrative of boAt’s high tech solutions offering the best in style and fashion. With a strong focus on consumer desires and aesthetics, the brand has created products that seamlessly integrate into the evolved consumer’s personal style statement.

     

    The trendy look and feel of the boAt bluetooth speakers and headphones have led to the new category of ‘hearables’ akin to fashion accessories. It has already created a community of over 800,000 boAtheads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement. 

     

    boAt co-founder Aman Gupta says, “We are hopeful he is going to take our brand’s style quotient to a whole new level. He complements our commitment to product designs and aesthetics and is seen as credible influencer amongst the new age millennials. Thus aligning with our brand image which is all about building brand equity through credible influencers and a strong word –of–mouth approach.”

     

    Commenting on the association, actor Kartik Aaryan adds, “The brand perfectly represents a generation that is energetic, unapologetic and fun loving which resonates with my personality and age. The millennial audio brand offers designs that are bold, fresh and in line with the latest lifestyle trends, making it the preferred choice for those who looks to make a statement with their choice of accessories. I love the way the products seamlessly integrate into my lifestyle.”

     

    Kartik gained popularity through his recent films Pyaar Ka Panchnama and Sonu Ke Titu Ki Sweety.

     

    Launched in 2016, boAt is a lifestyle brand with fashionable consumer electronics products such as earphones, headphones, speakers, travel chargers and premium rugged cables. Whether it is the use of tough fibre to considerably extend the lifespan of its connector cables, or the waterproof bluetooth speakers or the ‘Bassheads’ series of wired headsets that were designed keeping in mind the preferences of listeners of both Indian music, as well as pop and electronic dance music. Every boAt innovation has consumer needs and desires at the core of its design.

     

    boAt had recently raised 6 crore funding from Fireside Ventures.

  • MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety – Kartik Aaryan

    MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety – Kartik Aaryan

    MUMBAI: Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand. Interestingly, the two possess a similar outlook on life and believe in taking the path less travelled.

    Commenting on being on board as MUFTI’s first brand-ambassador, Kartik Aryan said, “MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety so it’s very close to my heart. It’s a great association to have. The kind of clothing lines that they have is young, trendy and matches my personal style.”

    While Kartik became a Bollywood heartthrob with the success of his new-age films, Kamal chalked a successful path in the business of fashion. With both of them abiding by the adage never-say-die in their respective fields, and with the star working with similar beliefs that the brand represents, it was only fitting that Kartik was on-boarded as the first brand ambassador for MUFTI.

    Speaking about the association, Kamal shared, “Given his journey in Bollywood, it is evident that Kartik is a man who is confident of his actions and believes in himself. He truly encapsulates the qualities MUFTI stands for – confident, authentic/genuine, youthful and trendy.”

  • Magic Moments signs Jacqueline Fernandez and Kartik Aaryan as the brand’s new faces

    Magic Moments signs Jacqueline Fernandez and Kartik Aaryan as the brand’s new faces

    New Delhi, 26 September, 2018: Radico Khaitan Limited, the largest Indian spirits company, has appointed glam diva Jacqueline Fernandez and current heartthrob Kartik Aaryan as the brand ambassadors for their premium brand Magic Moments. The actors will endorse Magic Moments’ entire portfolio consisting of Magic Moments, Magic Moments Remix, Magic Moments VERVE and Electra range as the brand looks to reinforce its position as the category leader.
    One of the most successful actresses in recent times, Jacqueline has a fresh and enthusiastic appeal, synonymous to the free spiritedness of the brand. Kartik, a rising star, embodies today’s aspiring millennial, who wants to live each moment to the fullest, intrinsic to the zeal of Magic Moments.
    Managing Director of Radico Khaitan Mr. Abhishek Khaitan, MD, Radico Khaitan said, “We are extremely delighted to have Jacqueline Fernandez and Kartik Aaryan representing Magic Moments. With this association we aim to further strengthen our position in the Indian market and take our brand to the next level. Magic Moments is targeted for the youth and those who are young at heart. Jacqueline and Kartik are the perfect embodiment of what we stand for – distinctive flavor with a confident and sparkling personality.”
    Speaking on her new role and affinity for the brand, actor Jacqueline Fernandez said,” It is exciting to be associated with Magic Moments, a brand that believes in providing unforgettable experiences. It embodies youthfulness, excitement, zeal, free spiritedness and inspires its consumers to live each and every moment.”
    Youth icon and Bollywood actor Kartik Aaryan said, “As a brand, Magic Moments promises everything that a fantastic life should be like – fun, enjoyment, zest and, above all, zing. Being a part of this brand makes me feel like I am part of everyone’s magical moments which are being woven together by the Magic Moments Brand.
    Mr. Amar Sinha, COO, Radico Khaitan added, “The premium and super premium market is growing in this category in India. Our new communication aims to be a strong youth oriented, represented by trendsetters Jacqueline and Kartik. As part of the brand association, Jacqueline and Kartik will feature in a new Campaign, ahead of the festive season”.

    Launched in 2006, Magic Moments is a millionaire brand under Radico Khaitan and currently is the largest selling brand in its category in India and 11th largest selling brand in the world. Magic Moments Remix – an extension of Magic Moments brand which was introduced in the flavoured category in 2008 is available in 8 exciting flavours – Orange, Green Apple, Lemon, Chocolate, Raspberry, Lemon & Ginger and Cucumber & Kafirlime, Grapefruit & Watermelon.
    The brand has been extended in the premium segment with Magic Moments VERVE and in ready to drink segment with Magic Moments Electra.

  • Guest Iin London….Forced comedy

    Guest Iin London is a kind of unofficial sequel to the director Ashwani Dhir’s own 2010 film, Atithi Tum Kab Jaoge? Paresh Rawal played the uninvited guest in Ajay Devgn house in that film. Paresh Rawal is the common factor as the guest in Guest In London. His hosts have changed, though.

    The character of Kartik Aaryan works in London and is at the mercy of his maniacal boss because if he loses his job, his visa would be cancelled, too. Kartik can’t afford this situation because he plans to settle and make a career here. He finds a solution which many Asians are known to use to get permanent visa and that is to marry a local girl.

    It seems there are intermediaries too to fix such temporary marriages. Using the services of one such, Kartik decides to marry the character of Kriti Kharbanda whose bio data has the unique distinction of having two fathers and two mothers! Ergo, she has never known true family love. For sums agreed upon, Kriti agrees to marry Kartik for a period of six months till he gets his visa.

    The authorities in the UK seem to be aware of such visa weddings so Kartik and Kriti have to present themselves in a magistrate’s court to attest that theirs is not one such arrangement. At the court, one who sees through their ploy is the character of Sanjay Mishra, a Pakistani court clerk. The wedding is to take place after 10 days. Meanwhile, Mishra turns out to be the next door neighbour of Kartik and he takes it upon himself to spy on the couple to catch their lie.

    That is when the guests, Paresh Rawal and the character of Tanvi Azmi, come into the couple’s lives. Somehow, the guests drop in at Kartik’s office on the basis that they are the neighbours of one of his uncles! They end up forcing hospitality on the couple since Kriti has also moved in.

    Initially, Kriti and Kartik find the guests useful to make their marriage pact look legit. For their selfish cause, they let the guests take over the reins of the house. Every day is a party as Paresh and Tanvi inculcate the great Indian values into the couple and the mainly their subcontinent neighbours.
    By this time, Kriti feels like she belongs and that she has a family now. She has fallen in love with Kartik and wants their wedding to be for real. That having been achieved since both love each other, the equations change. The couple finds the guests to be an impediment on their lives. They want to get rid of them.

    The justification for Paresh Rawal and Tanvi Azmi’s forcing themselves as guests on Kartik and Kriti has been summed up through an irrelevant sob story and melodrama.

    The film figures in the comedy genre and one is not meant to look for logic in comedy. The problem here is that, even after sacrificing logic, the film fails to create comedy. The scripting is poor and the comic situations are forced and, hence, fail to work. Paresh Rawal’s passing of gas with thunderous sounds is not considered comic anymore. Other attempts at comedy are juvenile. Direction is poor. There is no support from the musical score. Editing is weak. Dialogue fail to evoke laughter except when related to Mishra’s Pakistan connection. The use of Punjabi lacks the flavour.

    Performances are just about passable. Kriti and Kartik make a good pair but the makers fail to create adequate chemistry between the two. Paresh Rawal sails through the film mainly on his reputation of being a great actor; he does not add to that in this film. Tanvi Azmi’s use of Punjabi lets her down. Sanjay Mishra is good as always. Ajay Devgn’s guest appearance serves no purpose.
    Guest Iin London has had poor opening and lacks merits to improve.

    Producers: Kumar Mangat Pathak, Abhishek Pathak.

    Director: Ashwani Dhir.

    Cast: Kartik Aaryan, Kriti Kharbanda, Paresh Rawal, Sanjay Mishra, Tanvi Azmi, Ajay Devgn (Sp Appearance).

  • Viacom18 packs a punch with ‘Pyaar Ka Punchnama 2’ marketing

    Viacom18 packs a punch with ‘Pyaar Ka Punchnama 2’ marketing

    MUMBAI: Pyar Ka Punchnama is all set to return with new twist. Viacom18 Motion Pictures has lined up a unique marketing campaign to promote the movie. Kick-starting the teaser with #DilKaJail standees across multiplexes pan India, the studio set the tone for a quirky yet relatable marketing campaign.

     

    Presented by Viacom18 Motion Pictures, Pyaar Ka Punchnama 2 is produced by Abhishek Pathak and directed by Luv Ranjan. The movie will release on 16 October.

     

    Viacom18 Motion Pictures marketing VP Rudrarup Datta said, “Pyaar Ka Punchnama 2 is a cult film that defies the norms of quintessential Bollywood love stories. The film needed a quirky, standout campaign that would connect to the youth and their ideologies of love and relationships and we are delighted with the response we have received thus far.”

     

    An interesting campaign was done by the filmmakers where cinema patrons went behind the bars, jailed by the heart and clicked funky selfies and group pictures. This was facilitated across metros and mini metros. Driving the quirk in the campaign, human banners with the tagline ‘Love is Injurious to Health’ were created and volunteers went and photo-bombed couples at various lover’s points across 10 cities.

     

    Moreover, as the Pyaar Ka Punchnama monologue has gone viral across platforms, in an attempt to extend the idea of the monologue to the common man, an on ground contest activation was conceptualised wherein the most Pyaar mein Pareshaan boy gets a chance to win a trip to Bangkok after a successful recitation of a heated monologue.

     

    Using radio and the digital platform as mediums, this campaign engaged people across the nation. Taking the campaign a notch higher in the release week, a Mohabbat Mukti Morcha was organised where a horde of people assembled in Juhu. From witty one liner hand posters that said Jaanu mujhe jaane do to the burning of a 3ft teddy bear – all the cliché romantic symbols that lead to false expectations in a relationship were protested against. Leading this movement were the lead actors of the film including Kartik Aaryan, Omkar Kapoor and Sunny Singh.