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Tag: Kartik Aaryan

  • CNN-News18 to host second edition of ‘Town Hall’ in Mumbai on 10 September

    CNN-News18 to host second edition of ‘Town Hall’ in Mumbai on 10 September

    Mumbai: After the launch of its thought leadership series ‘Town Hall’ in Delhi, CNN-News18 has announced to host its second edition in Mumbai on 10 September.

    The Mumbai edition will witness conversations with policymakers such as Maharashtra deputy chief minister Devendra Fadnavis on “75 Years of Independence: How has the governance paradigm changed in the last 8 years?,” Shiv Sena leader Aditya Thackeray on “Mumbai as a World-Class City: Rhetoric or Reality?” and Indian film actor Kartik Aaryan on “Is it time for Bollywood to reinvent itself?”

    Town Hall Mumbai chapter will look at the country’s most pressing challenges in the political, economic, and social space and discuss the future of the entertainment industry, with CNN-News18 managing editor Zakka Jacob and other top anchors of the channel leading the conversation. 

    Speaking on the Town Hall initiative, Network18 Group CEO – business news Smriti Mehra said, “Being the industry leaders, we at CNN-News18 believe that it is important to initiate a direct dialogue with key news-makers without any prejudice. Carrying this belief forward with Town Hall, we are bringing forth a balanced and analytical perspective on policy change and policy dynamics in India. We are very excited to launch the Mumbai chapter of Town Hall, which will continue to build on the success of the Delhi Town Hall and deliver result-oriented conversations that decode the most relevant and topical issues that shape India.”

    The Town Hall Mumbai chapter will be broadcast on CNN-News18 from 6 p.m. to 9 p.m. CNN-News18 plans to roll out the Town Hall series across India in the near future.

  • ‘Bhool Bhulaiyaa 2’ to cross Rs 100 crore mark

    ‘Bhool Bhulaiyaa 2’ to cross Rs 100 crore mark

    Mumbai: Kartik Aaryan and Kiara Advani starrer horror comedy film “Bhool Bhulaiya 2” is continuously creating records at the box office. The film has done a business of about Rs 98 crore in just eight days and trade experts believe that the movie will cross the Rs 100 crore mark on Saturday.

    Film critic and trade analyst Taran Adarsh believes that the movie will break into the Rs 100 crore club. Adarsh took Twitter to share his expectations from the movie.

    “#BhoolBhulaiyaa2 marches ahead gloriously, unaffected by the new opponents… Expect bigger numbers over the weekend… Will hit Rs 100 crore today [second Sat]… #KartikAaryan’s second film to hit the century, after #SKTKS… [Week 2] Fri 6.52 cr. Total: ? 98.57 cr. #India biz,” reads the recent Tweet from Adarsh.

    Taran also mentioned that “Bhool Bhulaiyaa 2” will also become the fifth film to cross the 100 crore mark in 2022 on 28 May. Before “Bhool Bhulaiyaa 2” (May), “Gangubai Kathiawadi” (February), “The Kashmir Files” (March), “RRR” (March) and “KGF2” (April) had crossed the 100 crore mark.

    Apart from this, “Bhool Bhulaiya 2” has also become the second highest-grossing Bollywood film of this year in the first week itself. Before “Bhool Bhulaiyaa 2” (92.05), “The Kashmir Files” earned Rs 97.30 crore. In this list, Alia’s Gangubai Kathiawadi is at number three with an earning of Rs 68.93 crore.

    Let us tell you that it is not the first time that Kartik Aaryan is entering the 100 crore club. He achieved this milestone long back in 2018 with his superhit movie “Sonu Ke Titu Ki Sweety”. Bhool Bhulaiyaa 2 will be the second movie of Kartik to touch Rs 100 crore.

    “Bhool Bhuliyaa 2” is also doing wonderful business worldwide. The film has done a business of Rs 132.69 crore worldwide so far.

  • Finolex Cables unveils a new marketing campaign

    Finolex Cables unveils a new marketing campaign

    Mumbai: Finolex Cables Limited has announced Kartik Aaryan and Kiara Advani as its brand ambassadors along with a brand refresh and the launch of a 360-degree campaign.

    The new campaign is called ‘No Stress. Finolex’ will showcase the brand’s diverse product range of ceiling fans, LED lights along with electric cables and wires in three TVCs featuring the two actors.

    “Driven by a set of timeless values and a contemporary vision, Finolex Cables has always provided quality products to its customers, which we will continue to do with our refreshed brand mantra of ‘Xceeds Xpectations’,” said Finolex Cables executive chairman Deepak Chhabria. “Our growth in the FMEG segment is a testimony of our unparalleled understanding of the discerning needs of the customer. With a diverse product portfolio range and a robust distribution network, we aim to carry forward our cables and wires legacy and become the number one destination for all FMEG products in the country.”

    “There is a rising awareness among the new age consumers about safe, smart and stress-free home solutions,” said Finolex Cables president sales and marketing Amit Mathur. “Our dedication and passion in making our customer’s life Stress Free has resulted in designing our products to be feasible and dependable. The new campaign reiterates this purpose and our promise to go beyond customer expectations by providing them with reliable and innovative electrical solutions. We are delighted to have Kartik Aaryan and Kiara Advani, two of the most promising and talented young actors of the film industry, to be the face of the brand and help further strengthen the brand’s connect with its customers.”

    “I am pleased to be associated with Finolex Cables, a brand that has quality products, diversified product portfolio and a strong market presence,” said Kartik Aaryan. “The new campaign being relatable and refreshing, resonates with my personality and is in sync with today’s youthful mindset.”

    “I am glad to represent a brand with such a positive and deep-rooted Indian legacy,” said Kiara Advani. “While there is constant innovation and new designs, the quality is never compromised and I’m elated to be part of something that represents such consistency.”

    The ‘No Stress. Finolex’ campaign will roll out in the second week of May and will reach the audience through traditional and new age mediums including the brands digital channels. The 360-degree campaign will showcase multiple aspects of the brands positioning and product portfolio and will have renditions on television, radio, digital, BTL and OOH platforms.

  • Supercell launches #AlagSaAction campaign with actor Kartik Aaryan

    Mumbai: Supercell launched campaign #AlagSaAction with Bollywood heartthrob Kartik Aaryan as the brand ambassador for its mobile title ‘Brawl Stars’.

    Brawl Stars is a fast-paced multiplayer team action game available on the App Store and Google Play. The actor also stars in the game’s new promotion campaign which is centered in the Brawl Universe.

    “I’ve been into gaming since my college days, and during the last lockdown, I discovered Brawl Stars. What instantly drew me to this unique game was its pace and intensity, and the fact that I could play it with friends. That makes it more fun for me, as I absolutely love it when some friendly competition is involved,” said Kartik Aaryan.

    Talking about his recent association with Supercell, Aaryan added, “It was great fun working with a brand that goes all out in the creative department. From the script to the game, everything about the whole process was quite in- sync with my vibe. I also loved exploring the action hero genre for a change, and I hope the audience enjoys watching a different avatar of mine!”

    The #AlagSaAction campaign launched on 20 June, starring Kartik Aaryan illustrates the game’s unique take on multiplayer action. Its launch also coincides with the ‘Brawl Stars’ latest Brawl Pass, bringing unique quests and exclusive rewards. The game’s popularity has been soaring in India with 20 million views and over 3.5 M+ engagement for the new campaign across social media platforms recorded in just the last four days, said the brand on Thursday.

    Sterling AG, founder, Abhishek Gupta, Founder said, “Digital marketing is a fairly cluttered space. With this campaign, we wanted to capitalize on the game’s quirky take on action and personalize our outreach. Storytelling is crucial when marketing to Gen Z, especially through quality video content. An action-packed storyline, a glint of humor and the innovative use of music and lyrics, this campaign strikes all the right chords. Gaming in India has become one of the most exciting industries and we wanted to ensure that we tapped into the country’s vast gaming community with this campaign.”

    “With this campaign, Sterling AG engaged with the vast gaming community in India Fans enjoyed the ‘cinematic feel’ of the campaign and Kartik’s seamless integration into the gameplay. Leading gaming influencers such as Nery (3.14L Subscribers) and Clashing Adda (7.19L Subscribers) created organic reaction videos (a video format popular on streaming platform, YouTube) garnering a further 222K views for the campaign,” the brand said in a media statement.

  • Television industry faces renewed threat as Covid2019 cases begin to surge

    Television industry faces renewed threat as Covid2019 cases begin to surge

    MUMBAI: Just as the television industry began limping back to normal after braving the toughest lockdown in the country’s history, a resurgence of fresh Coronavirus cases nationally – and more so with Maharashtra leading the infections – have set it on high alert once again. In the past few weeks, some production houses have been forced to halt shooting or work with lesser staff and crew amid the new surging wave of Covid2019 infections in the general population. This, despite strict standard operating procedures (SOPs) being followed at every shoot location.

    There have been instances of cast and crew members contracting the novel Coronavirus. Bollywood actor Kartik Aaryan, Ranbir Kapoor, director Sanjay Leela Bhansali, Sanam Teri Kasam director and writer Vinay Sapru, Taarak Mehta Ka Ooltah Chashmah actor Mayur Vakani and an artist from TV show Mehndi Hai Rachne Wali and Gum Hai Kissi Ke Pyaar Mein tested positive recently.

    According to the Indian Film & TV Producers Council (IFTPC) member and  TV producer Nitin Vaidya, the TV production community has done well so far as far as Covid2019 is concerned, especially considering the pace they have to produce at.  Safety protocols with adequate arrangements for checking temperature of staff members and timely sanitisation and fumigation on the sets are being followed.

    IFTPC has asked producers to personally visit the sets and share pictures if Covid-2019 protocols are being followed.

    “We have been through the lockdown once, and we do not want to face that situation again. So, we are trying our best to ensure that adequate protocols are followed on sets. Each of us have to be careful and we are trying to ensure that producers do not become complacent and keep shooting programmes in a safe manner,” said Vaidya.

    Last week, the IFTPC wrote a letter to producers and cautioned them about a potential situation akin to "September 2020" developing again. The association urged them to avoid outdoor shoots with immediate effect. It also requested them to personally visit their sets and ensure that SOPs are implemented even more meticulously. “Fatigue and carelessness have crept into our system rather exponentially which needs to be rectified immediately," IFTPC warned.

    General entertainment  broadcasters were also alerted about the sudden resurgence of cases and urged to cooperate with the production houses and not make requests for extravagant scenes. “We asked the broadcasters to depute Covid inspectors on the sets and request their creative teams not to insist on any outdoor shoots at this point or even shooting in places where there can be a crowd,” IFTPC chairman (TV division) JD Majethia told Indiantelevision.com. “We have fought hard for the entire year and we will continue to do the same.”

    Maharashtra currently accounts for roughly 70 per cent of the total caseload of the country. Last week, state health secretary Pradeep Vyas also warned that Maharashtra’s active Covid2019 cases may reach the three lakh mark by the first week of April if the current trend of rising cases continues.

    IFTPC has asked producers to personally visit the sets and share pictures if Covid-2019 protocols are being followed.

    The surge in cases could pose serious trouble for the beleaguered television industry, which has just begun to show signs of revival. In its latest report, television monitoring agency Broadcasting Audience Research Council (BARC) had highlighted that the TV ad volume had a promising start in January and February, with a higher ad-spend than last year.

    Some production houses like Contiloe Pictures, Directors Cut, Banijay, Endemol Shine India, and StudioNext have Covid2019 compliance agencies which look after the sanitisation process, disinfection, and misting of the entire set including the main floor, vanity vans, and makeup rooms. Others like Swastik Productions have a separate residential facility in Umbergaon for the cast and crew members.

    There are concerns that actors and staff members who commute daily to the sets are more likely to be exposed to the Coronavirus. In its letter, IFTPC has asked the producers to restrict the crew size to 33 per cent like last year and avoid shooting scenes that require large crowds.

    Meanwhile, the Maharashtra government is mulling over an extended lockdown, but chief minister Uddhav Thackeray said he is counting on people to cooperate to prevent the situation from escalating. On Monday, the state witnessed a total surge of 24,645 cases in 24 hours and lost 54 lives. Roughly 3,200 of these cases were reported from Mumbai.

  • Kartik Aaryan lounges around in Bata’s Relaxed Workwear collection

    Kartik Aaryan lounges around in Bata’s Relaxed Workwear collection

    New Delhi: After a span of one year, offices have reopened, but it is posing a major lifestyle challenge for those who have made their peace with the work from home scenario. Bata India has launched a new TVC starring Kartik Aaryan to aid people as they make the transition with the launch of its Relaxed Workwear collection.

    The collection showcases four latest comfort technologies- memory comfort tech, lifesole comfort tech, contour fit, and Hush Puppies Bounce to enable people to experience home-like comfort in the office.

    The TVC conceptualised by Contract Advertising features Kartik Aaryan as he listens to his roommate cribbing about having to wear formal shoes all over again. He expresses his worry about working all day long from the office in uncomfortable shoes. Kartik then proceeds to take out a comfortable pair of shoes from Bata’s Relaxed Workwear range and asks his friend to try it. The friend tries on the pair and feels surprised by the comfort of Bata shoes. As he steps out of the shoes, Kartik takes them away and cheekily asks him to visit a Bata store and get a new pair for himself.

    Bata India vice-president – marketing and customer services Anand Narag said, “With offices resuming, people are staring at yet another lifestyle-altering change in a span of just one year. We wanted to contribute in making the transition easier for people, which led us to conceptualise and develop probably footwear industry’s first Relaxed Workwear range for both women and men. Through this campaign, we want consumers to come and experience our new styles across Bata Red Label, Bata Comfit, Hush Puppies and Naturalizer in our stores and from online site bata.in. The footwear range looks formal and stylish yet offers the comfort of a casual footwear and is available in season’s latest colors and designs.”

    Contract India chief creative officer Sagar Mahabaleshwarkar said, “It was an interesting task where the official work wear brand wanted to redefine what work wear meant in the post pandemic times. Currently, there is a genuine need for relaxed footwear that one can easily wear to work as well. Kartik Aaryan, the new brand ambassador is an apt choice who delivers this message in his own tongue-in-cheek manner.”

  • Bata ropes in Kartik Aaryan as brand ambassador

    Bata ropes in Kartik Aaryan as brand ambassador

    NEW DELHI: Bollywood heartthrob Kartik Aaryan is not only making waves at the box-office, but with brands too. After being signed on by PepsiCo’s Doritos chips, footwear brand Bata India has named the actor as the company’s new brand ambassador.

    Carrying forward Bata’s fashion-forward narrative, Aaryan will be seen promoting popular brands under the Bata umbrella. The association will begin with the launch of a new campaign by Bata. The actor will be seen in a series of advertisements across television, digital and other mediums.

    Bata India VP – marketing Anand Narang said, “We are happy to have Kartik Aaryan on board as our new ambassador. At Bata, we have been transforming the brand by making our stores more inviting and changing our portfolio to have more casuals, sneaker and fashion styles to attract more millennials. Kartik with his positive energy and easy-going approach relates very well with the youth today. Our association with Kartik will help in further strengthening our connection with the youth and bringing to fore our younger brands like Bata Red Label, North Star, Power and Hush Puppies.”

    “I am delighted to be associated with an iconic brand like Bata. As a child I remember Bata being the ultimate choice for footwear for everyone and the brand still has the same impact. It has always remained trendy and relevant to its time. I am impressed with the way Bata has revamped its image to emerge as a youth-centric, fashion-forward brand. I am excited to collaborate with Bata and create something special together,” Aaryan said.

  • Kartik Aaryan is Doritos’ first brand ambassador in India

    Kartik Aaryan is Doritos’ first brand ambassador in India

    NEW DELHI: Nacho chip brand Doritos has signed on actor Kartik Aaryan as its first-ever brand ambassador in India. This partnership will further help increase the brand’s reach in India and amplify the uniquely bold messaging of Doritos.

    “Kartik perfectly embodies what the brand stands for and will help amplify the distinct crunch of Doritos in an authentic, relatable, and enjoyable manner,” the company said in an official statement.

    “Doritos has been my favourite snack especially when I am relaxing, watching a movie, or playing games with my friends. I am so excited to partner with the brand that represents a crunchy style and bold attitude. I look forward to collaborating with one of the world’s favourite nacho chip brand and entertain audiences in an original, unconventional and engaging way,” shared Aaryan.

    “The Doritos brand is all about boldness. Kartik Aaryan’s daring and charged personality helps him step out of his comfort zone and this fits perfectly with the brand,” Doritos brand head Dola Halder said. “He brings a strong connect and influence over the Doritos consumer as he embodies the spirit of the young and fearless. With him on board, we are confident of strengthening the engagement with our consumers and building greater visibility for Doritos across India. We are very excited about our dynamic collaboration with Kartik and believe it will elevate the brand proposition in an original and crunchy style.”

    As part of the association, Aaryan recently posted a picture of himself on social media holding a placard with jumbled letters “TOROIDS”, which got likes from lakhs of fans and followers and led to a comment storm. The brand will launch a campaign featuring the actor across media platforms.

    Aiming to tap smaller town markets, PepsiCo India has launched Rs 10 entry-level price point Doritos packets to drive consumption in tier-2 and tier-3 markets. The brand is available across neighbourhood stores, modern retail and e-commerce channels in the country.

  • Eros Now boosts content slate, announces 46 new titles for 2021

    Eros Now boosts content slate, announces 46 new titles for 2021

    MUMBAI: Eros Now is going big with its content strategy for 2021, in the form of 46 new titles, including 33 film premieres and 13 original series, planned for launch in the coming year. With this strategic announcement, which featured Bollywood stars Ayushmann Khurrana and Kartik Aaryan, the company hopes to engage with its existing global audience and cater to the growing consumer demand for fresh and entertaining online video content. 

    The comprehensive and diverse content slate, promoted through the campaign – #KahaaniHarRangKi, is based on insights derived from Eros Now’s proprietary user data sourced from target audience in the Indian and global diaspora. The promo featuring Ayushmann Khurrana and Kartik Aaryan showcases Eros Now’s commitment to present differentiated yet entertaining content for audiences across markets in India and worldwide.

    Regional language content slate will also get a boost with a range of program formats in varied languages such as Malayalam, Gujarati, Marathi, and Hindi, amongst others. These 33 film premieres and 13 original series will appeal to a diverse audience that is interested in exploring the best of online video streaming. In addition, Eros Now will debut 30 new Quickies and 10 new short films.  

    In the half-year ended 30 September 2020, Eros Now increased its paid subscriber base by 6.9 million, to a total of 36.2 million. The company is banking on this new content slate to further deepen user engagement and reinforce the platform’s growth.  

    Ridhima Lulla, chief content officer, Eros Group, said, "We are committed to investing in quality programming that will appeal to the Indian and global diaspora, and this huge content slate adds to Eros Now’s massive entertainment catalogue. India is witnessing significant demand growth driven by the digital shift and the consumer’s desire to watch programming in different formats and in their preferred language. This amazing slate will deepen our connection with the audience and offers entertainment like never before."

    The campaign, #KahaaniHarRangKi, will be further promoted through a 360-degree marketing outreach. Eros Now has created videos that will be amplified across digital and social media platforms. Additionally, the OTT platform has recruited several influencers to strengthen the campaign by reaching out to a vast audience and spreading the joy of entertainment to Indian as well as global audiences that enjoy diverse South Asian content.  

  • Gradeup ropes in Kartik Aaryan

    Gradeup ropes in Kartik Aaryan

    NEW DELHI:  Gradeup ropes in Bollywood actor Kartik Aaryan for the launch of Gradeup Super. The 29-year-old actor will be seen endorsing the brand’s vision to become the most effective exam preparation platform for students in India.

    The actor is known for his seamless dialogue delivery and incredible youth-connect amassing huge fan following in a short span. Despite being an outsider, the actor has made it big in Bollywood on the back of his talent and sheer hard work; a factor that encouraged him to endorse Gradeup.

    “I can totally relate to the difficulties students face while preparing for different fields simultaneously. Apart from being strenuous, enrolling for multiple coaching classes ends up taking a toll on your savings. I believe Gradeup is doing a great job in simplifying exams preparation for all,” said Kartik.

    Gradeup Super is a subscription-based exam preparation model which provides unlimited access to structured live courses and mock tests. It comes with full syllabus coverage, expert faculty, complete doubt resolution, and performance report cards for students to clear the exam.

    “As someone who grew up in Gwalior and came to Mumbai to make his mark, Kartik is relatable to our students. His journey resonates with a lot of people stepping outside their hometown to pursue their dreams. He is a self-made individual, whose youth-centric movies strike a chord with our target group. Kartik's humble, friendly demeanour is in sync with our brand’s ethos of being smart and approachable,” said Gradeup  CEO & co-founder Shobhit Bhatnagar.

    The actor pursued biotech engineering while simultaneously auditioning for movies. His unwavering faith in hard work since his academic years and an understanding of the importance of the right knowledge and medium for success is what connected him with the brand. Inspiration for the youth, the actor’s recent initiative “Koki Poochega” is a step forward in enhancing the knowledge of the people through highly engaging content, which aligns well with Gradeup’s vision.

    Established in 2015, Gradeup is loved by 23 million+ aspirants across the country. The EdTech brand has helped lakhs of students to clear the exams by providing the most effective preparation to its students.