Tag: Kartik Aaryan

  • Four days until Creators United 2024

    Four days until Creators United 2024

    Mumbai: With just four days left until Creators United 2024, the excitement is building as fans eagerly anticipate the gathering of Asia’s most prominent creators and influencers. Leading the event is Bollywood sensation Kartik Aaryan, whose undeniable charisma is sure to electrify the audience. Hosting the prestigious Creators United Awards Gala Night will be the talented Aparshakti Khurana.

    Joining the bandwagon are a diverse array of creators and influencers, including Technical Guruji, Scout OP, Nikhil Mumbaiker, Jannat Zubair, Sakshi Sindwani, Saurav Joshi, Harshita Gupta, Aakash Gupta, and many more. Creators United 2024 promises to deliver an exciting lineup that will captivate audiences and showcase the best of Asia’s creative talent. Fans can stay tuned to their favorite creators’ Instagram handles for all major announcements!

    In response to the overwhelming demand and fervent requests from fans, Creators United has decided to announce the availability of tickets at BookMyShow. Now, even fans can attend the glamorous Creators United Awards Gala night, ensuring that no one misses out on the action and excitement of this exclusive event.

    Creators United 2024, organised by Mad Influence in partnership with the Government of Maharashtra, is set to take place on 15 March at NESCO, Mumbai. This exclusive event will convene over 1000 influencers, along with brands, agencies, and industry experts. Attendees can anticipate a diverse lineup of interactive sessions, workshops, and live performances, fostering creation, collaboration, and celebration.

    Mad Influence CEO and founder Gautam Madhavan expressed his excitement about the upcoming event, stating, “Creators United 2024 is more than just a festival; it’s a celebration of creativity and collaboration. We’re thrilled to bring together such an incredible lineup of creators and influencers, and we can’t wait to see the magic they’ll create on stage. This year’s festival promises to be bigger and better than ever before, and we’re proud to be a part of it.”

    Don’t miss your chance to be a part of this unforgettable experience! Secure your tickets now on BookMyShow and join us at Creators United 2024 for a day filled with creativity, inspiration, and entertainment.

  • News18’s Showsha Reel Awards returns to honour the best of Indian entertainment

    News18’s Showsha Reel Awards returns to honour the best of Indian entertainment

    Mumbai: The world of cinema has come a long way with a massive explosion of content and the popularity of OTT platforms changing the entertainment landscape. In a bid to honour the talent shaping the Indian entertainment industry, News18 is set to host the News18 Showsha Reel Awards 2024 on 9th March 2024 in Mumbai. To be hosted by Aparshakti Khurana and Neha Dhupia, this edition will honour outstanding films, web series, as well as the best cast and crew from the Indian entertainment industry, promising a grand celebration of talent.

    Like every year, this edition of the News18 Showsha Reel Awards will bring together many film/web series stars on one stage, including Rani Mukerji, Shraddha Kapoor, Janhvi Kapoor, Varun Dhawan, Kartik Aaryan, Aditya Roy Kapur, Ananya Panday, Karan Johar, R Madhavan, Sharmila Tagore, Manoj Bajpayee, Bobby Deol, Wamiqa Gabbi, Vijay Varma, Sonakshi Sinha, Raj & DK, Sandeep Reddy Vanga, Bhushan Kumar, Vikramaditya Motwane, R Balki, Prasoon Joshi, Boney Kapoor, Aanand L Rai, Medha Shankr, Shilpa Rao, among others.

    The panel of jurors of the award features eminent personalities such as filmmaker Aanand L. Rai, screenwriter Prasoon Joshi, actor Kabir Bedi, actress Meenakshi Seshadri, and Tavishi Paitandy, Entertainment & Lifestyle Editor of News18.com. The panel will select from categories such as Best Film, Best Actor, Best Actress, Best Director, Best Debut (Male/Female) and Best Director. Rocky Aur Rani Ki Prem Kahani, Animal, Jawaan, 12th Fail, Gulmohar are some of the most popular contenders in the Jury and Popular Choice categories.

    Puneet Singhvi, Chief Executive Officer (Digital) & President – Corporate Strategy at Network18 said, “Through the News18 Showsha Reel Awards, we aim to recognize and honour the exceptional talent within the Indian film and OTT ecosystem. We take immense pride in celebrating the vibrance of creative voices that not only captivate audiences with their commercial success, but also push the boundaries of visual storytelling. We are excited to celebrate the talent that defined the dynamic landscape of Indian entertainment over the past year.”

    News18 Eng editorial and content & executive editor Ameya Bhise said, “The News18 Showsha Reel Awards serve as a glittering celebration of talent, creativity, and the magic of storytelling. In a world where storytelling transcends boundaries and connects diverse cultures, the awards play a pivotal role in acknowledging the exceptional contributions of artists who navigate the complex realm of films and web shows.”

     

  • Creators United 2024 welcomes Kartik Aaryan as the ultimate headliner

    Creators United 2024 welcomes Kartik Aaryan as the ultimate headliner

    Mumbai: Creators United 2024, the most anticipated creator festival of the year, is thrilled to announce that Bollywood sensation Kartik Aaryan will be the ultimate headliner at this year’s event.

    Known for his charismatic on-screen presence and massive fan following, Kartik Aaryan’s participation is set to make Creators United 2024 even more spectacular. As the ultimate headliner of CU 2024, Kartik will bring his star power to the stage, captivating audiences with his charm and energy.

    “The creator economy in India is flourishing like never before, transforming the way we consume entertainment and media. This boom is not just about the numbers; it’s about the diverse stories being told and the innovative ideas coming to life. “It’s an exciting time to be a creator in India, and this vibrant ecosystem has my full support,” said Kartik Aaryan.

    As a prominent figure in Bollywood, Kartik Aaryan understands the significance of creators and their impact on shaping modern entertainment. His endorsement underscores the growing relevance of the creator economy, highlighting its potential to revolutionize the digital landscape. Kartik’s involvement not only amplifies the excitement surrounding CU 2024 but also reaffirms his commitment to empowering creators and fostering innovation in the industry.

    CU 2.0, organised by Mad Influence in partnership with the Government of Maharashtra, is set to take place on 15 March at NESCO, Mumbai. This exclusive event will convene 1000 plus influencers, in addition to brands, agencies, and industry experts. Attendees can anticipate a diverse lineup of interactive sessions, workshops, and live performances, fostering collaboration, innovation, and celebration.

    “We are thrilled to have Kartik Aaryan join us as the showstopper at Creators United 2024,” said Mad Influence CEO & founder Gautam Madhavan. “His presence adds an extra layer of excitement to the event, and we can’t wait for attendees to experience the magic he brings to the stage.”

    Creators United: https://thecreatorsunited.com/fest

  • Urbn signs Kartik Aaryan as its brand ambassador

    Urbn signs Kartik Aaryan as its brand ambassador

    Mumbai: Urbn, the leading homegrown D2C charging solution brand has announced signing Bollywood actor Kartik Aaryan as its brand ambassador. This move marks the next step in Urbn’s proposition of delivering the best charging solutions while remaining accessible and stylish to build a connection with users across all key markets. This partnership is more than just a collaboration; it’s a commitment from Urbn to push boundaries and ride the wave of innovation that aligns perfectly with the younger generation.

    Urbn is known for its advanced technology and creative approach to seamlessly merging power solutions with our daily lives. Catering to the preferences of today’s youth, Urbn emphasises the need for on-the-go charging while staying in style. As the brand ambassador, Kartik is a true blend of creativity, perpetual energy, and spontaneous creation. With his unique and relatable personality, Kartik is the ideal representative for Urbn, amplifying the brand’s vision of making innovative and convenient products accessible to everyone. His vibrant and versatile persona will add charm to Urbn’s portfolio, extending across new product launches and campaigns. Additionally, Kartik will also be featured in a slew of commercials spread across Urbn’s social and digital media channels in coming months.

    Aaryan said, “As someone who is living out of a suitcase, hopping from one set to another, the struggle for an on-the-go charging buddy is real. While I strive for excellence in films, Urbn is leading the way in India’s charging needs that ensures people like me do not get stuck with a dead phone and stay juiced up. I am all powered-up to join Urbn and look forward to being a part of their growth journey.”

    Urbn CEO & founder Sagar Gwallani said, “Urbn and Kartik Aaryan together forge a power-packed combination for our brand. His unique personality, coupled with Urbn’s dynamic approach, creates a synergy that will not only strengthen the brand perception but also connect authentically with our tech-savvy Gen-Z audience. We look forward to powering up the future together and making Urbn the number one charging solutions brand in India.”

  • Gen Z Superstar Kartik Aaryan: Sony Sports Network’s Football brand ambassador

    Gen Z Superstar Kartik Aaryan: Sony Sports Network’s Football brand ambassador

    Mumbai: Sony Sports Network, the premier destination for football in India, has joined hands with Bollywood’s Gen Z superstar and youth icon – Kartik Aaryan, who is known to be a die-hard football fan, to become their brand ambassador for football. During his partnership with Sony Sports Network, Kartik will be seen promoting Live football action on Sony Sports Network around the year with 900 matches from marquee football tournaments and leagues which include UEFA EURO 2024, UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Nations League, Bundesliga, Emirates FA Cup, Durand Cup and Roshn Saudi League amongst others.

    Kartik Aaryan who has enthralled audiences with stellar performances on the silver screen is also known for his enthusiasm and fandom for the game of football. His love for the game began at an early age and he is a dedicated Real Madrid fan, the most successful club in the history of the UEFA Champions League.

    Comments:

    Sony Pictures Networks India chief revenue officer – distribution & international business and head – Sports Business  Rajesh Kaul:

    “It gives us immense pleasure to announce Kartik Aaryan as the Brand Ambassador of football on Sony Sports Network. Kartik is a true star on the silver screen and a passionate voice for football which resonates very well with audiences.  We aim to connect with the Indian youth and create a deeper engagement with our ever-growing football viewers through Kartik Aaryan for our diverse portfolio of football offerings that includes the live telecast of over 900 football matches and positions Sony Sports Network as the premier destination for football.”

    Kartik Aaryan, Bollywood actor & brand ambassador for Football on Sony Sports Network:

    “I have been an ardent football fan since I was a child and I feel privileged to partner with Sony Sports Network for promoting a sport that is so close to my heart. Sony Sports Network will be home to some of the best footballing action for the year ahead from UEFA EURO 2024 to UEFA Champions League, Bundesliga and more. I am excited about the football broadcast calendar which will showcase the best players and teams from across the world. I’m really looking forward to watching my favourite footballers play on the ground and meet them. I can’t wait to share the adrenaline rush in the stadium with other football fanatics and live the madness!”

    Armed with the vision of reaching out to a wider stratum of Indian audiences and bringing them closer to the game, Sony Sports Network has launched the first film from the ‘Your Home of Football’ campaign which will be followed by four additional films in the coming weeks. The films featuring Kartik Aaryan will showcase the broadcaster’s repertoire of football offerings along with the actor’s deep love for the game.

    Film: Every Football Fan is Different

    The film is an ode to the fans of the various football properties on Sony Sports Network, highlighting the broadcaster’s depth of football content. In the film, Kartik is seen essaying the role of the different types of fans for different leagues and tournaments while donning their team jerseys. All with one common link between all the offerings: establishing that there is only one destination for all these football fans and that is Sony Sports Network.

    Fans can watch the LIVE coverage of the UEFA Champions League, Bundesliga, Emirates FA Cup, Bundesliga, Roshn Saudi League, UEFA EURO 2024, Europa League, UEFA Conference League, UEFA Nations League, Durand Cup and more on Sony Sports Network.

  • &Pictures presents Satyaprem Ki Katha – A Magical Love Story for Dussehra

    &Pictures presents Satyaprem Ki Katha – A Magical Love Story for Dussehra

    Mumbai: This Dussehra get ready to witness a revival of pure, heartwarming romance as the magical jodi of “Satyaprem Ki Katha” prepares to make its grand World Television Premiere on &pictures. Starring the fresh, charismatic & talented Jodi of Kartik Aaryan and Kiara Advani in lead roles, this unusual love story is all set to grace your screens on 24 October at 8 p.m. to rekindle the romantics within you.

    In an era where Bollywood has ventured into various genres, “Satyaprem Ki Katha” proudly stands as a beacon of hope bringing back the essence of Bollywood to its fullest. It is a film that celebrates love and stages in all its glory. Har love story ki shuruwat perfect nahi hoti, the story of Satyaprem and Katha, too has a unique beginning but as they say, love always finds its way. The film promises a timeless storyline with over-the-top performances, a pinch of magic, and two people entangled in a love that has a start as intricate as if it were woven from the stars.

    One cannot speak of “Satyaprem Ki Katha” without acknowledging the profound impact of its soul-stirring music. The melodies in this film are not merely songs; they are an emotional symphony that touches viewers’ hearts. Composed with finesse and sung with heart by composers Tulsi Kumar, Vishal Mishra, Payal Dev, and Manan Bhardwaj, soundtracks like ‘Naseeb Se’ and ‘Aaj Ke Baad’ with over 42 million and 65 million views respectively on YouTube have resonated with audiences across the nation, turning the film into an unforgettable journey into the world of love.

    “Satyaprem Ki Katha” promises a must-watch experience for the entire family. Dive with us and the entire cast into this magical experience of love on 24 October at 8 pm, only on &pictures.

    Sharing his excitement about the world television premiere Kartik Aaryan, who portrays the lead character, said, “I am thrilled for the world television premiere of ‘Satyaprem Ki Katha’ on &pictures this Dusshera. This film holds a very special place in my heart. It’s a beautiful narrative that delves into the timeless power of love. My character, Sattu, in the film, who is deeply in love, embarks on an emotional journey that I believe will resonate with viewers of all ages. It’s quite different from the ones I have worked on – with its nostalgic charm and heartfelt moments, it brings back the kind of romantic storytelling we all cherish. The response to our movie has been heartwarming and netizens hailed my character and coined a trending hashtag – #BeLikeSattu – highlighting the importance of having green flags in your partner.”

    Kiara Advani, who captivates hearts with her portrayal in the film, shares her thoughts, “Working on ‘Satyaprem Ki Katha’ was an incredible experience, and I am absolutely delighted for its world television premiere. This film is not just a love story; it’s a celebration of the enduring power of love, and it delivers a beautiful message that resonates with everyone. My character – Katha is my most special and loved character yet, in the film she goes on a profound journey of finding and reconnecting with herself. The film beautifully captures the essence of pure and unconditional love. Working with an extremely passionate cast and crew brought the story to life in the most magical way.”

    Celebrate Dussehra by watching the World Television Premiere of Satyaprem Ki Katha on 24 October at 8 PM only on &Pictures.

  • Kartik Aaryan collabs with Disney+ Hotstar for #ItnaSabFreeKa campaign

    Kartik Aaryan collabs with Disney+ Hotstar for #ItnaSabFreeKa campaign

    Mumbai: After emerging victorious in Asia Cup 2023, the excitement for ICC Men’s Cricket World Cup 2023 is palpable, with the entire nation rooting for Team India. As a run-up to the highly anticipated cricket tournament, Disney+ Hotstar has collaborated with the screen sensation, Kartik Aaryan, and released their ad film focusing on the platform’s ‘free on mobile’ offering of the tournament this year along with free first-class entertainment!

    The film starring the blockbuster star turns the table on the relationship between the star and his fans in a funny, light-hearted way. In his quintessential style, Kartik Aaryan interacts with his fans only to find out that his limelight has been stolen by Disney+ Hotstar and its free content offerings of ICC Men’s Cricket World Cup 2023- and first-class entertainment such as Freddy, Brahmastra Part One: Shiva, Cuttputlli, Vikram and many others. The ad film is conceptualised by the internal Disney+ Hotstar team and directed by Rajesh Krishnan.

    Talking about the collaboration, Disney+ Hotstar India head–marketing Sidharth Shakdher said, “We are delighted to collaborate with Kartik Aaryan for the ICC Men’s Cricket World Cup 2023 campaign for Disney+ Hotstar. His energy resonates with the spirit of the game, and together, we aim to elevate the cricket-watching experience for viewers across India. With this campaign, we want to reach our users in every nook and corner of India and provide them with first-class access to sports and entertainment.”

    Commenting on this association, Kartik Aaryan said, “ICC Men’s Cricket World Cup is more than just a game for me, it’s an emotion for me and I believe for everyone globally. I am excited to be associated with Disney+ Hotstar to celebrate ICC Men’s Cricket World Cup 2023 and there’s more – Disney+ Hotstar is offering first-class free entertainment, this makes it a double celebration for all of us.”

    Team India begin their ODI World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October adding another thrilling chapter to the ‘Greatest Rivalry’.

    Tune in to Disney+ Hotstar to stream the ICC Men’s Cricket World Cup 2023, LIVE and free on mobile. It will also broadcast LIVE on the Star Sports Network.

     

     

  • A|X Armani Exchange unveils new fall/holiday 2023 collection with Kartik Aaryan

    A|X Armani Exchange unveils new fall/holiday 2023 collection with Kartik Aaryan

    Mumbai: The fall/holiday 2023 collection by A|X Armani Exchange brings new and expanded watch platforms for men and women, featuring unique textures, eye-catching design details, and fresh minimalist watch styles. The range of Holiday products will be available from October this year.

    “The minimalist theme of the A|X Armani Exchange Fall/Holiday 2023 Collection is a brilliant showcase of understated design. While subtle, the unique textures, and prismatic hues of the collection make it an exciting choice to pair with a varied range of outfits and occasions. My personal approach to fashion is characterised by constant experimentation and evolution, and the new A|X Armani Exchange range offers me the perfect accessories to accentuate all my varied style choices.” A|X Armani Exchange brand ambassador Kartik Aaryan.

    FALL 2023 COLLECTION

    A|X Armani

    The men’s collection welcomes a bold and updated execution of a well-known A|X Armani Exchange shape. Reminiscent of ocean waves, the unique ombre texture on the dial draws attention to these timepieces. At 44MM, the watches feature a rotating bezel and 100 metre/10 ATM functionality. Range begins at Rs 17,495.

    A|X Armani

    Our newest shape perfects a minimalist unisex design, available in black, gold-tone and silver-tone plating. A slim 40MM case and sleek dial make the collection a necessary addition for the season, versatile and easy to wear all day long. Priced at Rs 9,995.

    A|X Armani

    This watch takes inspiration from a classic prep style that feels new again. In the same deep petrol blue that weaves its way from this season’s A|X Armani Exchange ready-to-wear styles, this timepiece features a simple stripe, stainless steel bracelet, and a lightweight 46mm dial. The timepiece is available in silver-tone plating and is priced at Rs 13,995.

    A|X Armani

    This 42mm watch features a black and white matte sunray dial. With multifunction movement and black leather strap, it is priced at Rs 11,995.

    A|X Armani

    Our newest gift set includes a stainless steel chain bracelet and a 44mm watch featuring a black sunray dial, chronograph movement and two-tone stainless steel bracelet. Priced at Rs 19,495.

    HOLIDAY 2023 COLLECTION      

                A|X Armani

    A|X Armani Exchange’s bestselling styles are refreshed with classic preppy stripes that feel fresh, eye-popping subeyes and new season colorways. A deep burgundy colour is king in the Holiday 2023 collection, while visible A|X logos are present throughout this season’s timepieces. Range begins at Rs 14,995.  

      A|X Armani

    The core chronograph and Diver platforms are updated with new classic and inspired color combinations. Each timepiece features a full metal case and a 44 mm dial. The range begins at Rs 17,495.

    Available in select online and offline stores.
     

  • McDonald’s India – North and East’s new TVC features Kartik Aaryan’s iconic monologue

    McDonald’s India – North and East’s new TVC features Kartik Aaryan’s iconic monologue

    Mumbai: McDonald’s India- North and East, one of India’s most loved restaurant brands, has launched a quirky television commercial featuring its brand ambassador, Kartik Aaryan revealing his favourite McDonald’s meal. The TVC takes the fans on a laughter-filled roller coaster with his signature monologue style in a unique McDonald’s way.

    The Kartik Aaryan Meal includes his favourite, go-to menu items from McDonald’s – the classic McAloo Tikki Burger, delicious cheesy fries, ever-so favourite Pizza McPuff with a regular beverage, served as a four-piece meal. To add to the fans’ delight, the 4-pieces meal will be served in a special Kartik Aaryan-themed, QR-code-enabled packaging offering fans an opportunity to take a virtual selfie with their favorite celebrity.

    Talking about the launch of the TVC, McDonald’s India – North and East MD Rajeev Ranjan said, “This campaign is all about knowing a little better the ones we like & love and celebrating the feel-good delicious moments and shared laughter at McDonald’s. We’re proud to unveil and bring Kartik’s favourite go-to McDonald’s meal to our customers and fans and provide a limited-time-opportunity to our customers to eat as their favourite celebrity and youth Icon. We are hopeful of this campaign reigniting our customer’s and fans’ love for our food and creating another cultural moment for our brand’s association with youth and the younger generation.”

    Conceptualised by DDB Mudra, the TVC opens in a McDonald’s restaurant, where Kartik Aaryan and his friend stand at the counter, greeted by a warm smile at the front counter. Before Kartik can respond, his friend asks about his order. Kartik looks at him a little annoyed and begins to vent about how his friends always ask the most obvious things in every imaginable scenario. Just when he mentions that his best friend doesn’t even know his favourite meal, the server smoothly slides a tray in front of Kartik, revealing the “Kartik Aaryan Meal.” The TVC ends with Kartik suggesting McDonald’s to create a meal named after him so that his friend never forgets it.

    “No matter who you are, everyone has a go-to McDonald’s order. This truth forms the basis of McDonald’s global platform called ‘Famous Orders’. The new Kartik Aaryan Meal aims to transform a visit to McDonald’s into an opportunity for people to connect with their hero, creating a one-of-a-kind cultural experience for youth tastemakers,” said DDB Tribal creative head Iraj Fraz.

  • Lava signs Kartik Aaryan as brand ambassador to unveil latest smartphone in Blaze series

    Lava signs Kartik Aaryan as brand ambassador to unveil latest smartphone in Blaze series

    Mumbai: Lava International has on-boarded Kartik Aaryan as the brand ambassador to endorse its smartphone category while launching the Lava Blaze Pro.

    Lava will soon commence a 360-degree marketing campaign featuring Kartik and the range of its smartphones.

    An inspiration to millions, Kartik is a self-made man who exudes energy, vitality, and versatility and with his content projects a progressive, innovative, and challenging spirit, which aptly resonates with Lava’s philosophy.

    Sharing his thoughts on the new brand association, the actor said, “I am delighted to associate with Lava, a home-grown brand that has established itself as a leading Indian end-to-end smartphone company. It is a matter of sheer excitement to see how Lava is bringing technologies that appeal to the youth of the country. My association is based on the resonance of our shared ethos of being #ProudlyIndian and standing apart from the crowd with a unique proposition.”

    Taking the consumer experience a notch higher, Lava is also offering a brand-new pre-sales experience “Demo@home,” which will allow customers to experience Blaze Pro first-hand while at home or any other location of their convenience. Customers can avail these aforementioned services by visiting the official Lava website.

    “Signing Kartik Aryan is the perfect fit for Lava. Both are challenging the norms of their industries and creating new expectations. Kartik’s superlative performances have earned him a massive fan following, and Lava’s exciting new launches are setting new standards in the smartphone segment. We are on a mission to provide smartphone customers an excellent Indian alternative, and with Kartik’s stardom and persona, we are confident of getting there faster,” said Lava head of marketing, sales and distribution strategy Mugdh Rajit.

    The newly launched smartphone Blaze Pro is styled with frosted glass back and comes with high camera quality, rightfully designed to specifically uplift the customer experience. Blaze Pro comes with 6X zoom & 50MP triple rear camera for a superior photography experience. Blaze Pro is loaded with features like Android 12, 4 GB RAM + 64 GB ROM for storing pictures, videos, and large files, eight MP front camera for a superior photography experience and selfies, bottom firing speaker, type C charging, side fingerprint scanner for enhanced security, among others.

    The Blaze Pro has a MediaTek helio G37 chipset for unmatched performance, a large 5000 mAh battery for long-lasting usage, and a 10W type-C fast charger to fully charge the phone in lesser time. It also has a 6.5 & 20:9 notch HD display for an unmatched viewing experience.

    Priced at Rs 10,499, Blaze Pro comes in four different colour variants – glass green, glass orange, glass blue, glass gold available on Flipkart, Lava e-store and retail stores.

    Lava products are developed after extensive research with a strong emphasis on quality and driving innovation. Lava is constantly looking for ways to provide its customers access to state-of-the-art features on their phones to enhance their experience significantly. With the on-boarding of Kartik Aaryan as the brand ambassador, Lava aims to increase its consumer base by attracting more prospects, especially millennials and gen-z, who form the largest chunk of consumers.