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Tag: Karthik Sharma

  • Karthik Nagrajan joins Wavemaker India as chief content officer

    Karthik Nagrajan joins Wavemaker India as chief content officer

    MUMBAI: Media agency network Wavemaker has appointed Karthik Nagarajan as chief content officer.

    In his new role Nagarajan will be working closely with Wavemaker chief executive officer South Asia Kartik Sharma to build and integrate content, creative and technology services.

    Sharma said, “Content is at the heart of our value proposition along with media and technology. These three pillars drive our rapid growth planning agenda. With Karthik coming on board, I am confident we will be able to elevate our content narrative through his vision and drive growth and innovation.”  

    On his new role Nagarajan said, “Content has given brands an opportunity to create occasions of conversation, that are relevant to the purchase journey. We are at an inflection point in the business of content in India, where brands have a unique opportunity to not just ride this wave but also shape this industry. And I firmly believe that Wavemaker is uniquely positioned to drive this change for our clients.”

    He has been with GroupM for the last seven years, prior to this he led NM Incite the JV between Nielsen and McKinsey in India. Karthik also led marketing for Shipcom Wireless – an RFID start-up based in Houston.

  • Maxus strengthens top management in south; appoints Anil Sathiraju as GM

    Maxus strengthens top management in south; appoints Anil Sathiraju as GM

    MUMBAI: In a move to further strengthen their top management, global media and communication planning firm Maxus has appointed Anil Sathiraju as general manager Maxus South 2.

     

    Maxus South has been growing rapidly and handles some of the biggest clients of the region. Sathiraju will report to Maxus South India & South Asia managing p Sanchayeeta Verma.

     

    With Sathiraju coming on board, Maxus consolidates the senior management strength in the South, along with Kishankumar Shyamalan as GM South 1.

     

    Maxus South Asia managing director Kartik Sharma said, “Our South operations have been the trail blazers in many areas for Maxus and we are looking forward to scale new heights. Anil is an important and strategic addition keeping this in mind.”

     

    Commenting on the new appointment Verma added, “The media landscape is possibly at its most dynamic state today. It’s a time of rapid and big changes. Not only do we have to stay on top of this and ensure that we incorporate the new state of things in the way we do the communication planning for our brands, we also have to ensure executional excellence so that strategy translates to reality. On top of it, in today’s uncertain economic conditions, our media monies have to result into tangible business results for our brands. All of this means, more engagement and more speed at the senior management level. This prompted us to create two distinct SBUs within Maxus South and bring in the best people to man them, i.e, Anil and Kishan. Anil typifies Maxus PACE and we are delighted to have him on board.”

     

    Elaborating on his new role, Sathiraju said, “Moving from an agency after 15 yrs was not at all easy for me. Maxus gave me that confidence and motivation to take the leap. With the vision that Maxus has, and the kind of work that they do, my decision making became that much easier.”

     

    Armed with an experience of 19 years, Sathiraju worked with Mudra Max prior to this.

  • News X strengthening its editorial team

    News X strengthening its editorial team

    MUMBAI: Well known anchor on Headlines Today, Rahul Shivshankar, is packing his bags back to his favourite news channel – News X – with a mission in mind. From 2 September, he will be seen as managing editor with the channel and will be hosting the primetime show. Diptosh Majumdar, former National affairs editor with DNA, also joins the team in the same capacity. Majumdar will be reporting to Shivshankar while Shivshankar will report to Karthik Sharma, the owner of the channel.

     

    Shivshankar has years of experience. He was associated with News X as editorial director for a year between February 2011 and 2012 and six years with Times Now before that. He was also one of the members of the core team that launched Headlines in 2003. “I am emotionally involved with News X and my plan is to consolidate and give the channel a new direction and focus, which I have successfully done for Headlines Today as well,” says Shivshankar. He will be filling a vacant position.

        
    Majumdar has been political affairs editor with CNN-IBN and editorial director with News X in 2010 after which he left for DNA and now he’s back with News X. Recently, News X was acquired by India News. Financial constraints at the channel had led to Shivshankar leaving for Headlines but now since it seems stable he is back with it. One of the things Shivshankar plans to do is build the weekend news programming. This is one affinity to a channel!

     

    Three months ago, Priya Sehgal joined them as political editor from India Today magazine.

     

    When the whole industry seems to be laying people off, News X seems to be doing the opposite. More people are expected to join the channel in the coming months.