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Tag: Karthik Reddy

  • RED FM & Bengaluru police helm road safety with Ganesha

    RED FM & Bengaluru police helm road safety with Ganesha

    MUMBAI: Lord Ganesha may have been blessed with a second head, but Bengaluru’s riders won’t be as lucky. That’s the message 93.5 Red FM and the Bengaluru Traffic Police hammered home this Ganesh Chaturthi with their cheeky yet sobering campaign, ‘Second chance nahi milega’.

    Running from 18–29 August, the initiative took a mythological twist on road safety, reminding riders that while Ganesha was revived after his beheading, mortals don’t get divine do-overs. The only shield between life and tragedy? A helmet.

    And Red FM made sure that message wasn’t just lip service. Rjs hit the city’s busiest junctions such as Indiranagar, Silk Board, MG Road, Rajajinagar, Koramangala, and more, alongside the traffic police, stopping bare-headed bikers in their tracks. Instead of just a fine or lecture, riders got a free, ISI-marked helmet and a much-needed reality check.

    The campaign went beyond the roads, too. On-air banter, live bytes, and social media snippets carried commuters’ stories and witty safety reminders to thousands more, weaving road sense into festive celebrations.

    “Through ‘Second Chance Nahi Milega’, we transformed festive celebration into civic action,” said Red FM, general manager – Karnataka, Suresh Ganesan. “By linking mythology with modern road safety, we gave people a reason they could never forget.”

    Bengaluru’s traffic police were just as upbeat. “A helmet is not for the fear of law, it is for your own safety,” stressed joint commissioner of police, traffic, Karthik Reddy. “We are happy Red FM took up this initiative and gave free helmets to riders.”

     

  • WebEngage deepens data science and AI capabilities with an Aquihire

    WebEngage deepens data science and AI capabilities with an Aquihire

    Mumbai: WebEngage, a full stack Retention Operating System, today announced a significant bolstering of its data science and AI practice with the acqui-hiring of the talented Data Scientists from Propellor.ai. This strategic move is aimed at leveraging the billions of data points in the WebEngage CDP to enable clients with comprehensive best in class verticalized analytics and AI driven solutions as Predictive Segmentation, Recommendations and persona building.

    WebEngage is intensifying its focus on demonstrating deeper value delivery and ROI from the engagement via a data-enabled Retention Consulting practice. Despite billions of data points and powerful engagement capabilities, the adoption of the platform has room to grow substantially. Unlike acquisition-first advertising platforms like Google and Facebook which have matured over the last couple of decades, the retention and user engagement space is still relatively new and talent supply in the ecosystem is in nascent stages.

    “Unlike productivity SaaS, WebEngage is uniquely placed to make a 20-40% impact on a customer’s revenue and profit metrics. Marketers across the world use ~ 20% of their retention tech stacks, limiting the ROI and impact they draw from it. We saw a clear need to deepen our advisory interventions to help move the needle for them. The exceptional team of Data Scientists will now supercharge how we leverage our customers’ data to deliver value. We’re calling this skin-in-the-game consulting because we only win if our customers win,” said WebEngage co-founder & CEO Avlesh Singh.

    Abhijat Shukla, the 20 year veteran Data professional and the founder of Propellor says, “I’m excited to find such a vast playground to deploy all the skills and lessons with me and my team on delivering deep insights in easily consumable ways that can enable effective decision making. Data-hungry customers are in for a treat.”

    Blume Ventures managing director Karthik Reddy, an investor with WebEngage says, “WebEngage has a tradition of accelerating product sophistication, driven by their customers’ needs. As an investor, we are proud to see this enhanced approach to a data and advisory practice. This can be orbit-shifting in terms of utilization of data for even better retention for the client’s customers. Propellor now means an even more impactful WebEngage inside more global consumer marketing teams.”