ITV

Tag: Karnataka Tourism

  • Orissa Tourism top TV advertiser in travel & tourism category during Jan-July 2019: TAM AdEx

    Orissa Tourism top TV advertiser in travel & tourism category during Jan-July 2019: TAM AdEx

    MUMBAI: Karnataka State Tourism Development Corporation recorded an indexed growth of 297 times in ad insertions on TV during January-July 2019, as compared to the same period in 2018, a TAM Ad Ex India data revealed. The data comprises of the names of top 10 state advertisers in the travel and tourism category on Indian television.

    Two other states which witnessed growth in ad volumes were Jharkhand and Uttarakhand. They saw 118 times and 3.2 times indexed growth respectively. Also, Uttar Pradesh Tourism and Maharashtra Tourism Development Corporation were not advertising in the period during 2018 but made an entry into the top 10 list this year, the data showed.

    While these states made an upward stride in the ad volumes on TV, there was a minor 1 per cent indexed drop in the ads from travel and tourism category in January-July 2019.

    Rajasthan Tourism Development Corporation witnessed a dip of 85 per cent in ad volumes, Orissa of 62 per cent, and Kerala of 26 per cent.

    Despite the dip, Orissa remained the top advertiser in the list followed by Uttar Pradesh and Karnataka.

    Jan-Jul'19

    		  

    Rank

    Top 10 Advertisers (State)

    Indexed Growth

    1

    Orissa Tourism Devp Corp.

    38

    2

    Up Tourism

    –

    3

    Karnataka State Tourism Devp Corp

    297 (Growth Figure in times)

    4

    Kerala Tourism Devp Corp

    84

    5

    Assam Tourism Devp Corp

    91

    6

    Jharkhand Tourism Development Corp

    118

    7

    Uttarakhand Tourism Devp Board

    3.2 (Growth Figure in times)

    8

    Rajasthan Tourism Development Corp

    15

    9

    Tourism Corporation Of Gujarat

    85

    10

    Maharashtra Tourism Devp Corp

    –

     

  • BIAL, Karnataka Tourism and Thomas Cook India to launch Brand ‘Kaapi Trail’

    BENGALURU: Taking a cue from the success of Scotland‘s ‘Scotch Trail‘, GVK‘s Bangalore International Airport (BIAL) in partnership with the Ministry of Karnataka and tour operator Thomas Cook (India) Ltd., announced the launch of ‘Kaapi Trail‘ (‘Kaapi‘ is the colloquial term for coffee) to attract tourism into South India and more specifically the places between Chikmaglur and Coorg in Karnataka.

    The Kaapi Trail is a voyage of discovery of South India via the ‘Journey of the Coffee bean‘. Three travel packages for the tourist covering Leisure, Heritage and Adventure Trails have been created.

    Thomas Cook India managing director Madhavan Menon said, “Kaapi Trail is different from ‘Incredible India.‘ South India has much to offer today‘s traveller who is hungry for unique and meaningful experiences. Thomas Cook will endeavour to implement ‘Kaapi Trail‘ in the travel brochure of every tour operator in the world.” he added.

    “We believe that Kaapi Trail will help increase the popularity of the region as a much sought after travel destination. It is an attempt to put the coffee growing regions of South India on the global map, exposing travelers from across the world, to the taste, culture, heritage and overall rich experience associate with coffee,” said Karnataka State Tourism additional chief secretary Arvind Jadhav.

    “We have so much to showcase to the world and make them aware of an entire new side of the region. It has been our intention to play a significant role in the economic development of the state by becoming a gateway to the South of India,” said BAIL managing director Sanjay Reddy.

  • Media2win to handle Bharat Benz’s digital biz

    Media2win to handle Bharat Benz’s digital biz

    MUMBAI: Media2win has won the digital business of Bharat Benz (Daimler India Commercial Vehicles) based in Chennai.

    The digital agency will be responsible for the digital marketing initiatives encompassing website development, creative ideas, social media, digital media planning/ buying and search.

    The business will be handled out of the agency‘s Bengaluru office.

    Media2win COO Namrata Balwani said, “We are delighted to work with the prestigious Daimler brand. They have exciting plans for the Indian market. The level of investment that they have lined up in India will surely see positive results in the coming months. This is an interesting category & we hope to create some great digital work with the Daimler team.”

    Media2win also works with clients like Tata Sky, Max Life Insurance, Bajaj Auto, Karnataka Tourism and Ericsson.