CANNES: Seoul’s Something Special has cracked India’s booming television market with a one-two punch, licensing two Korean formats to Karman Unlimited that promise to deliver both tears and laughter to subcontinental audiences. The Seoul-based agency announced the deals at Mipcom, the world’s largest television content marketplace held this month in Cannes.
First up is Unforgettable Duet, a heart-wrenching unscripted series that reunites dementia patients with their pasts through music and memory. Families curate mementos and a cherished song, which are then loaded onto a Memory Bus that triggers long-buried recollections. The finale sees the patient perform an emotional duet with a family member, crowned by a tribute song from a professional artist. It is therapeutic television at its most potent.
Then there is Hit & Miss Tour, a raucous comedy show featuring five long-time comedian friends competing in six to eight daily mini-challenges across tourist destinations. With over 210 games in the bank and sponsorship from tourism boards across Turkey and Greece, the format has proved a ratings winner on Channel S in South Korea.
Something Special president and executive producer Jin Woo Hwang sees the deals as validation of the company’s mission to export Korean creative firepower globally. Karman Unlimited founder & chief executive Sunita Uchil —who previously held sway at Zee TV International—is equally bullish, predicting that Unforgettable Duet will strike a chord with Indian families whilst Hit & Miss Tour delivers the laughs the country desperately needs. Two formats, two markets, infinite possibilities.
