ITV

Tag: Karishma Sharma

  • Grafdoer Ropes in bollywood actress Karishma Sharma as its brand ambassador

    Grafdoer Ropes in bollywood actress Karishma Sharma as its brand ambassador

    MUMBAI: While a sophisticated smart home is everyone's dream, a space that can truly make us comfortable and feel luxury is our bathroom. Thus, taking design inspiration from German technology, GRAFDOER, a new wave of premium category bath fittings, kitchen sinks and sanitaryware brand was launched in India in 2019, under the parent company VMS Bathware Pvt Ltd., a leading manufacturer since last 16 years. Recently, the brand collaborated with Karishma Sharma, an Indian actress, and model, as its brand ambassador. She is known for portraying Tina in Pyaar Ka Punchnama 2, Ragini in Ragini MMS: Returns, and some famous music videos Tera Ghata by Gajendra Verma and the latest one Super thirty with Hrithik Roshan

    Speaking on the development, Mr. Vinay Jain, President Marketing & CEO, Grafdoer said, “For us to become an apex player in the luxury bathware segment we needed to get associated with someone who can personify a strong connect with women who take decisions on sanitaryware requirements in their home spaces. Incidentally, Karishma through her stylish approach and various stints in Indian television series was the right fit, hence, we on-boarded her.”

    Recently, the company has also geared up its manufacturing capability to meet the growth in demand and plans to grow from 700 retail stores to 1400 by the end of this fiscal year.

    Speaking on this association, Ms. Karishma Sharma, said, “I am happy to be a part of Grafdoer. Luxury, style, modernity, and elegance have always fascinated me and Grafdoer resonates that thought beautifully in its designs. I look forward to a long, fulfilling association with the brand.”

  • Ragini MMS Returns to ALTBalaji with racy marketing

    Ragini MMS Returns to ALTBalaji with racy marketing

    MUMBAI: A tagline, splattered across auto rickshaws, that is sure to make your head turn twice. That’s the effect that the makers of ‘horrex’ digital show Ragini MMS Returns and ALTBalaji want to have on you.

    ‘Ragini ka Naya MMS Dekha Kya?’ (have you seen Ragini’s latest MMS?) is the eye catchy and racy lines visible on 20,000 autos in 11 cities of north and west India-Mumbai, Delhi, Indore, Bhopal, Lucknow, Gwalior, Kanpur, Chennai, Agra, Bangalore and Pune.

    Commenting on the auto-rickshaw branding activity to promote the digital show, ALTBalaji CMO Manav Sethi said, “Within 6 months of the launch, ALTBalaji has become India’s top repository of original, unique and edgy content. We have ensured that its digital extension, Ragini MMS Returns, is a right mix of edgy content, rich talent and a marketing strategy that will create strong visibility for the show. Auto-rickshaw branding activity is an initiative that is sure to capture attention and intrigue individuals across key cities and maximum internet consumption regions.”

    First look of the show along with teasers and trailers have already piqued audience curiosity across various online and offline platforms. This strategy is planned, keeping in mind the high usage of internet across Western and Northern belt of India.

    Ragini MMS Returns redefines boldness and sensuality all over again with actors like Riya Sen, Karishma Sharma, Nishant Malkani and Siddharth Gupta in the lead. The show explores Ragini’s life, which is entangled beyond understanding, into the deadly cocktail of horror and sensuous chaos.

    Also Read:

    Selective, snackable, short episodes, niche mktg vital, says Manav Sethi as ALTBalaji ranks among top OTTs

    ALTBalaji media mandate pocketed by Lodestar UM 

    ALTBalaji identified local talent for regional language comedy shows, says Manav Sethi