ITV

Tag: Karishma

  • NDTV back with ‘Get The Look’ with Ambika Anand

    MUMBAI: One of India’s premier lifestyle channel, NDTV Good Times, is back with its fashion makeover series ‘Get The Look’ with Ambika Anand. The longest running fashion makeover show on Indian television is donning a whole new avatar this season, as it celebrates Cutting Edge Indian Style by exploring Indian fashion with a fresh perspective #GlobalIndia. Catch the new ‘Get The Look’ from every Thursday at 8pm.

    On the agenda is getting 13 youngsters who are willing to step out of their comfort zone and make wearing quintessential Indian fabrics like khadi, banarsi, chanderi, linen and cotton amongst others, a part of their style palette. Each episode will present the beauty of wearing these fabrics in a fun yet modern way. The show aims to be an honest endeavour to translate the magic and mysticism that lies within the woven thread and make it a preferred choice, be it for daily wear or for special occasions.

    A power-packed team of experts such as designers — Rajesh Pratap Singh, Sanjay Garg, Monica and Karishma, Gaurang Shah and Rohit Bal, dermatalogist and beauty expert Dr. Kiran Lohia, and stylists such as Divya Arora, Rod Anker, Majari Malik and Vidya Tikari will get young boys and girls to make wearing contemporary Indian clothing their preferred choice. In each episode, they will analyse and style individuals to reimagine and reinvent their wardrobe and confidence level.

    Speaking about the launch of the new season, NDTV Good Times Arati Singh channel head said, “We are very proud that ‘Get The Look’ over the years has set itself a benchmark for fashion and makeover shows in the country. Our aim is to inspire young Indians to be comfortable in their own skin”.

    Speaking about the essence of the season ‘Get The Look’ #Global India, Ambika Anand said, “I’m very excited about this season because we’re sharing eclectic ways of wearing traditional, handloom fabrics. This season we are celebrating Indian handlooms and will be giving contemporary looks to 13 youngsters who dare to experiment.”

  • Naveen Anand to take up global role at Amway

    Naveen Anand to take up global role at Amway

    MUMBAI: Effective 1 December, Amway India senior vice president marketing Naveen Anand will be seen in his new role of global marketing director of core nutrition. His new position requires him to relocate to Amway headquarters in Michigan. Reporting to Naveen will be the global nutrition marketing core team. In his new role, Anand will be responsible for the development and execution of the global nutrition marketing strategy.

    He began his career at Amway India almost 16 years ago as marketing manager in India overseeing India’s marketing department, and since then has been instrumental in building the Amway India business to approximately $400 million in sales. Under Anand’s leadership nutrition and prestige beauty business (Nutrilite and Artistry) has been market leaders; Nutrition clogged a market share of 23.8 per cent in Vitamin and dietary supplements category; whereas Artistry acquired 59.3 per cent in premium facial care category in the year 2012.

    Anand also spearheaded highly successful Amway mass media campaigns, starting with mother brand Amway and later on adding Nutrilite, Artistry and Attitude to the mass media campaign.

    Anand has also been a member of the global CMO Council for over five years. In this role he contributed significantly towards strengthening of global marketing brands both in Amway India as well as across the globe.
    Prior to Amway, Anand worked at Karishma Adverting (part of Lowe Lintas) and Reckitt and Colman.
     

  • ColorPlus appoints KarishmaLintas as creative agency

    ColorPlus appoints KarishmaLintas as creative agency

    MUMBAI: Casual menswear brand ColorPlus has appointed KarishmaLintas, an IPG company and part of Lintas India Group, as its new creative agency.

    ColorPlus chief operating officer Hetal Kotak said, “We believe that KarishmaLintas’ creative ability, planning and strategic focus will help us further our brand plans for ColorPlus. Their understanding of the brand and its consumers and their skill to translate consumer insights into strategy and creative solutions provided them an edge over other agencies in the fray.”

    Launched in 1993, ColorPlus created a niche in the ready to wear market in India with a premium range of clothing for men and its distribution channel spread extends to the Middle East as well.

    KarishmaLintas executive director G V Krishnan said, “ColorPlus is an iconic brand that introduced the concept of “smart casuals” way back in the 90s, liberating the office goer of monotony. The mandate given to us is to strengthen the brand and also make it relevant to the new age consumers, while keeping the timeless values of ColorPlus-authenticity, heritage, quality, craftsmanship, design sensibilities and the loyalty the brand enjoys among the discerning Indian men.”