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Tag: Kari Krishnamurthy

  • Truecaller announces hard-hitting campaign to protect India from harassment & scam

    Truecaller announces hard-hitting campaign to protect India from harassment & scam

    Mumbai: The global communications platform, Truecaller, launched a new brand campaign on Thursday to convey an important message. Conceptualised by Truecaller and The Womb, it depicts the true essence of India and its people.

    The films, launched under the campaign, are a humble attempt to leave a mark on the audience with the use of the “laal rang’’ to signify scam/harassment calls. It seamlessly ties back to the popular saying: “Buri nazar wale tera muh kala.” The campaign is aimed at creating a safe space in the world of online communication.

    In a quest to go that extra mile and help users stay away from spam, scams, and online fraud, Truecaller has been undertaking various initiatives in the form of campaigns, working with the government and creating awareness among the youth with the help of cyber safety training. Be it harassment in the form of unwanted/unwelcome attention or OTP and lottery fraud, Truecaller has been instrumental in helping people fight back.

    Speaking about the campaign films, Truecaller chief commercial officer Kari Krishnamurthy said, “Indian culture is very deep-rooted and the practices and customs we follow are a result of strong beliefs. With this campaign, we have not only tried to capture the core of the problem faced by people in the form of harassment and scams but also how it is the collective feedback and spam markings from the community that make such fraudulent calls appear red. I’m hopeful that with the help of these meaningful films, we will be able to further our cause and help create a line of defence against unwanted communication.”

    Further elaborating on the idea behind the campaign, The Womb co-founder Navin Talreja said, “Truecaller has been in India for more than seven years and has done significant work to make the basic functionality of smartphones safe and secure, with a special focus on women and the elderly. Through the consumer work our team did in smaller towns, i.e., “Bharat,” we realised that the product was highly relevant for them, but awareness and discovery were limited. This discovery gave us our brief: to launch Truecaller for “Bharat” in the most simple yet disruptive way. The product benefits both the individual user and the community at large. With this campaign, our intent is to start a movement and make India’s largest community help safeguard each other.”

  • Truecaller bolsters brand and marketing leadership with key appointments

    Truecaller bolsters brand and marketing leadership with key appointments

    Mumbai: Caller ID app Truecaller on Tuesday announced the appointment of Ketan Bharati as vice president of global marketing operations, Ashwani Sinha as vice president of global brand and Raj Mukherjee as head of CRM. The expansion of the marketing team is a strategic move to strengthen and support the ongoing brand expansion and capitalise on the multiple growth opportunities ahead, it said in a statement.

    The new team members will lead the brand management function and report to chief commercial officer Kari Krishnamurthy who is based in Stockholm, Sweden.

    Manan Shah, earlier director of marketing for Truecaller India, will be leading marketing efforts across India and South East Asia. Both the regions are pivotal for Truecaller’s growth and will be headed by Manan who has been with the brand for close to six years and has 18 years of work experience in the brand and marketing industry.

    Ashwani Sinha moves to Truecaller from Ogilvy, where he headed the Pernod Ricard business helping its iconic brands break new ground and lead the strategy function for BMW, helping the ultimate driving machine hold its own in a chauffeur-driven luxury car market. He has been instrumental in championing growth for some of the world’s most valuable brands, building solid partnerships with all stakeholders, and mentoring future leaders.

    Ketan Bharati joins Truecaller from GroupM (WPP) where he spearheaded multiple projects and was responsible for leading the planning and investments in media for partners. Ketan comes with a career spanning over 15 years in the industry with a rich experience of building media strategy, broadcasting, product and revenue strategy across brands like Vodafone, Star India, and Reckitt Benckiser.

    Raj Mukherjee joins Truecaller from Unacademy after a short sabbatical. Raj was assistant vice president of customer experience at Unacademy where he was responsible for developing customer experience strategies, content management, process innovation, and trust and safety. He has also worked with brands like PhonePe and LinkedIn in the past.

    “I am extremely happy to have excellent leaders coming on board,” said Kari Krishnamurthy. “It perfectly aligns with our ambition of making our brand much stronger globally. I also believe Manan’s role of handling South East Asia should take our best practices of success in India to replicate in this growth market.”

  • Truecaller appoints Jijendran Ravindran as VP, global business development

    Truecaller appoints Jijendran Ravindran as VP, global business development

    Mumbai: Caller ID app Truecaller has announced the appointment of Jijendran Ravindran as vice president (VP) of global business development. 

    In his new role at Truecaller, Ravindran will be working towards expanding business and growth across markets and report to the chief commercial officer, Kari Krishnamurthy.
    Ravindran joins Truecaller from Xiaomi, where he was associate director and the lead for MIUI India. He was responsible for managing and driving the overall business strategy for the brand. Prior to Xiaomi, he was heading app partnership for Micromax in India, Sri Lanka, Russia & Bangladesh. He has also been associated with Airtel and Vodafone in the past.

    “I am excited to have JJ on board. And I am confident that he will push our ambitions of having Truecaller in every connected device globally,” said Krishnamurthy welcoming Ravindran. “His extensive experience and accomplishments in his recent past stints will definitely take our efforts to another level.”

    Ravindran has extensive experience of working across varied sectors spanning telecom operators, smartphone brands & start-ups. His rich experience of over 16 years includes new partnerships, strategy, business development, operations, marketing, advertising & customer insights. He brings to the table an innate knack for understanding consumers, a bias for action, and people development experience.

    “I feel both honoured and humbled on being appointed by Truecaller,” said Ravindran on his appointment. “I firmly believe in Truecaller’s mission and it has been a service I have relied on myself for many years now. I’m also excited about the journey ahead.”