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Tag: Karenjit Kaur

  • ZEE5 LAUNCHES KHAAR, A DOCUDRAMA ON THE ICONIC DANDI MARCH

    ZEE5 LAUNCHES KHAAR, A DOCUDRAMA ON THE ICONIC DANDI MARCH

    Mumbai, 26th September 2018: After the success of recent originals like Karenjit Kaur – The Untold Story of Sunny Leone, Lockdown, Akoori, Lal Bahadur Shastri’s Death – An Unfinished Story among others, ZEE5 – India’s largest and most comprehensive digital entertainment platform for language content is set to stream Khaar. A docudrama on Mahatma Gandhi’s significant Dandi March to Dandi, Khaar will premiere on 2nd October exclusively on ZEE5.
    Watch the trailer here:

    While a lot has been said about Mahatma Gandhi’s contribution to India’s independence, not too many people know that he often had to face opposition even from his close aides from the Indian National Congress. The idea for the salt satyagraha had been his brain child and one that changed the course of our independence struggle; yet it didn’t have the popular support within the Congress. But, Gandhiji pressed on with the belief that he was on the right path. Khaar unfolds the many challenges that Gandhiji faced before initiating the Dandi March, and triggering the most dramatic chain of events that led to India’s independence.

    The docudrama features Surendra Rajan as Mahatma Gandhi, Sanjay Gurbaxani as Nehru, Amit Singh Thakur as Sardar Vallabhbhai Patel, Tarakesh Chauhan as Maulana Azad. To give the audience an immersive experience, the show has Annu Kapoor lending his voice as a narrator.
    Commenting on his association with ZEE5 and as the narrator of Khaar, Annu Kapoor said, “The Dandi March initiated by Gandhiji was an iconic movement against the British and a milestone in India’s movement for freedom. Today’s youth are hardly aware of the real story behind the movement and what better than a digital medium like ZEE5 to reach out to them with the truth behind the mission. I am extremely proud to lend my voice to this docudrama and thankful to ZEE5 for taking the initiative to recreate the story in an engaging way.”
    Manish Aggarwal, Business Head, ZEE5 India commented, “We take pride in announcing Khaar as our latest offering to the audience on Gandhi Jayanti. Docudramas have been well received on the platform, we launched Lal Bahadur Shastri’s Death – An Unfinished Story on Independence Day and Khaar is another effort in that direction. The well-researched story dives deeper into the other side of history and Gandhiji’s ideology, with a gripping storyline backed by Annu Kapoor’s spellbinding narration. We are certain that Khaar will not only entertain audiences but also give them an opportunity to learn about unknown facts of the Dandi March.”

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

  • ZEE5 goes aggressive with OOH marketing for ‘Karenjit Kaur’

    ZEE5 goes aggressive with OOH marketing for ‘Karenjit Kaur’

    MUMBAI: Despite touting digital as the next big thing, brands haven’t given up on traditional modes of marketing. Digital is great for disruption but they cannot still do without the out-of-home (OOH) marketing strategy.

    ZEEL’s digital venture ZEE5 has also been doing the same to promote its new flagship show Karenjit Kaur – the untold story of Sunny Leone which went live recently. Hoardings of the show are prominently visible in the top 10 markets which include metro cities of Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad. These cities are prime targets because users here have access to the bandwidth and appropriate devices to enjoy the content which is being marketed.

    “Outdoor also works as a great medium for impact and driving imagery. Sunny Leone chose ZEE5 as a platform to do her biopic and reach out to her fans. Of course there’s a big statement in that. Therefore, one reason is awareness, making more and more consumers aware that Sunny Leone’s biopic is available on ZEE5 as a platform. The other of course is purely impact and imagery perspective as well,” said ZEE5 India’s new business head Manish Aggarwal.

    You can channel a channel when an ad comes on linear TV, you can skip an ad on YouTube or another platform but you cannot miss a hoarding when you travel. It isn’t just ZEE5 but even Netflix, Amazon, TVF etc who don’t miss out on OOH.

    Sunny Leone’s past definitely makes her a target. The Mankind brand ambassador faced a backlash from ‘sanskari’ India last year when outdoor banners featuring her condom ad in Gujarat were criticised, forcing Mankind to pull them down.

    ZEE5 hasn’t yet seen any such backlash except for the normal social media’s abusive comments. Aggarwal says that the overall sentiments for the show are “extremely positive”.

    Apart from OOH, ZEE5 partnered with several radio stations. Digitally, it made use of Leone’s social media assets. Zee channels are featuring show promos during prime time.

    “We looked at searches for Sunny Leone on YouTube, Google and which market drives searches for us. We have triangulated our market strengths, Google trends, YouTube trends etc. Then we formulated a strategy based on where our audience resides and accordingly we reached out to them through various mediums – outdoor, digital, radio,” he said.

    The series is available in four regional languages too, including Bengali, Tamil, Telugu and Marathi. The premise of ZEE5’s launch was to ensure India’s languages aren’t deprived of good content. “You want to watch good content whether its drama, thriller or comedy. Zero KMS is a dark thriller, we dubbed it and saw other language people are also watching it,” Aggarwal said.

  • ZEE5 unveils exclusive never before offers with their biggest show Karenjit Kaur going live

    ZEE5 unveils exclusive never before offers with their biggest show Karenjit Kaur going live

    MUMBAI: ZEE5, India’s largest and most comprehensive digital entertainment platform for language content, is all set to make this week even more exciting for you! On the day that the platform launches their biggest show – Karenjit Kaur – the untold story of Sunny Leone – since its launch, ZEE5 has rolled out a limited time period offer for subscribers – monthly subscription at Rs 99 for 2 months where you save Rs.99 and annual subscription at Rs 499 for 1 year where you save Rs.500

    The OTT platform from the ZEE store works on a subscription based model, where subscribers can choose between monthly, 3 months’, 6months’ or annual subscription.

    ZEE5 India buisness head Manish Agarwal commented, “It is a very special day for us – not only are we launching our most-awaited original web-series, but we are also rolling out this limited time period exciting offer. We believe this will give our audience one more definite reason for clicking the download button. Given our extensive regional language portfolio – a combination of our originals and syndicated content – we have received a lot of interest from across the country in the past six months. And, as we continue to improve on the content as well as path-breaking technology that the platform offers, we believe this will be one more reason for viewers to explore our platform. The next few months will see our team rolling out more interesting developments via the platform itself to ensure the viewers never have a day without entertainment with us around.” ZEE5 has also extended a special gift to all the earlier users of the ZEE5 Premium club  via 1 month & 3 months pack completely free of cost as a gesture of appreciation!

    ZEE5 has an extensive repertoire of content spanning television series – both from our own bouquet of channels as well as international shows in Turkish, Korean, Japanese, Pakistani, Spanish and English languages; cinema – old classics to latest blockbusters; chartbusting music from around the world; the range of multi-lingual original content in languages such as Hindi, Bengali, Marathi, Telugu, Tamil and Malayalam.

    The offer will be valid till 15th August only. So, download now to avail the exciting offer and enjoy over 1,00,000+ hours of curated content across the language of your choice.

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

    ZEE5 has partnered with the best in the business to bring viewers a seamless viewing experience. Some of the partners include Axinom for Content Management System, Think Design that created the design language of UI/UX, Tatas that breathed life in the design and bought it to alive in the form of Web and App. The platform’s CDN is managed by Akamai, Tata CDN and AWS Cloudfront. A unique feature in this adaptive experience is that Conviva, one of the leading players globally, directs viewers to one of the best CDN service provider based on the quality of their service in your location at that moment ensuring the viewers never have to compromise on video quality. ZEE5’s servers are hosted on Microsoft Azure and AWS cloud thereby ensuring scalability and reliability of the service.

    Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

    Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content at a special offer price of INR 99 per month.

  • Zee5 looks to drive up subscription with Sunny Leone biopic

    Zee5 looks to drive up subscription with Sunny Leone biopic

    MUMBAI: Sunny Leone is back. But this time it’s not her dance moves that will sway you but rather her biopic. Zee5, the over the top (OTT) platform by the zee group, is launching Karenjit Kaur-the untold story of Sunny Leone.

    Commenting on the offbeat theme of the biopic Zee5 India CEO Tarun Katial said, “What’s the point of repeating what has been done before?”

    The platform has been bullish about original content right from day one. After launching original shows of diverse genres including ZERO Kms, The Story, Babbar ka Tabbar, this platform is set to drive up subscription by adding a biopic. While the biopic is in episodic format, Sunny Leone played her own character.

    Zee5 launches 20 originals to drive up subscription

    In addition to that, the series will be available in four regional languages including Bengali, Tamil, Telugu and Marathi which can help it garner fans outside metro cities. Other than focusing on digital marketing, there will be heavy promotion on ZEEL’s network as well as outdoor.

    Katial said that all the platforms shows are getting the required traction. “In digital, we want to build some robustness in the user data before we take decisions of preferring one genre over the other. We don’t want to get bracketed and clustered just yet,” he said.

    Katial believes that there ample opportunities in getting subscription revenue. “There’s definite room for big subscription revenue. I think you should give more credit to Indians. They didn’t want to shop online but e-commerce is such a major business now,” he commented on the future of the SVOD model.

    In the six months of Zee5, the earlier users of OZEE and Ditto TV have been integrated successfully and the platform has already rolled out a global launch. The plan is to market to different geographies on user-based segments, language-based segments and tastes and preferences. Rather than going with a very generalised marketing strategy, the platform is opting for user-based marketing strategy.