ITV

Tag: Kareena Kareena

  • RBNL’s maiden programming move post-acquisition, Zee content in afternoon band

    MUMBAI: Big Magic has introduced an exclusive afternoon time-band with the launch of four shows, dedicated for matinee viewership.

    After the acquisition deal with ZEEL, the channel has taken shows from Zee Channel’s library which includes ‘Kareena Kareena’, ‘Hudd Kar Di’, ‘Hum Sab Baraati’ and ‘Gudgudee’.

    The shows started airing on 20 March. These popular shows of yesteryears based on light-hearted content are being telecast between 1pm & 3pm, Mon-Fri on Big Magic Channel, thus positioning the afternoon time-band as a nostalgia band.

    The exclusive segment with an innovative content strategy of bringing back the golden era that is remembered by the audience, has been formulated after a detailed analysis of the afternoon time-band. ‘Kareena Kareena’, a show with a comic twist, airs at 1pm, followed by family entertainment show ‘Hudd Kar Di’. Viewers are further engaged with a lineup of ‘Hum Sab Baraati’, yet another comedy series, and ‘Gudgudee’, a light-hearted family entertainment show. Each episode of 30 minutes has been introduced with the objective of leveraging viewership trends of 1pm – 3pm slot.

    Speaking about the development, a spokesperson from Big Magic said, “Big Magic caters to audience across age-groups and demographics with its fresh content and innovative show formats. We have drawn insights on the untapped potential of the afternoon time-band through an intricate market analysis and thus introduced these four new shows from Zee Channel’s archive. Our objective is to diversify our offerings for our viewers while adding more value to our brand. We look forward to reaching out to a wider set of audience while engaging them with appealing formats.”

    With the re-introduction of these four popular shows, the channel is reviving the nostalgia associated with the golden era of 2000s in the minds of the viewers. It has also tapped the trend of entertaining and engaging viewers with content from the past and optimising its reach.

    Also Read

    RBNL all set to relaunch Big Magic

    Big Ganga shows now available on ZEEL’s OZee

    Tarun Katial’s big magic with Big Ganga

     

  • MIPCOM: Zee presents scripted, unscripted series

    MIPCOM: Zee presents scripted, unscripted series

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) announced its slate of six new and current formats for MIPCOM for licensing and development. For the first time, screening sessions will be held in the Zee Bollyworld Preview Theatre located at ZEE’s booth # P1-K51.

    Sunita Uchil, recently promoted to chief business officer, international ad sales, global syndication and production, said, “Zee has a rich history of developing and producing programs with universal themes that are adaptable to all regions of the world. We are looking forward to hosting buyers and showcasing our new formats, as well as the popular dance-based reality show ‘Dance India Dance’, at our Zee Bollyworld Preview Theatre. In other words, Zee Bollyworld promises a truly edge-of-the-seat experience at MIPCOM 2016”.

    Zee’s unscripted formats include India’s original dance reality show, Dance India Dance, in which contestants are judged by leading Bollywood choreographers on their dance skills. Launching its sixth
    season later this year, there have been numerous spinoffs of the format, a Singapore edition, as well as a local production in Thailand. Moksha is a brand-new game show requiring strategy, luck and
    skill.

    Zee’s scripted formats include: Phantasmagoria is a series of 12 wickedly twisted short stories. The story centers on an inconspicuous pawnshop in the corner of a decrepit by lane. Each tale brings about a series of illusions, apparitions and deception based on the elements that are uniquely characteristic of each sign of the zodiac. The Eclipse Harvest is a high-octane crime series about the NYPD Organized Crime Control Bureau. The son of a decorated officer in the Narcotics Division and the son of a drug lord each set out to eclipse their respective fathers of their glory. The mothers of the young men narrate the stories of how their lives are taken away by circumstances and how they are paradoxically connected.

    Two additional scripted formats are all-time favorites in the comedy genre are Hum Paanch (Five Is A Crowd) and Kareena Kareena.

    Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content.

  • MIPCOM: Zee presents scripted, unscripted series

    MIPCOM: Zee presents scripted, unscripted series

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) announced its slate of six new and current formats for MIPCOM for licensing and development. For the first time, screening sessions will be held in the Zee Bollyworld Preview Theatre located at ZEE’s booth # P1-K51.

    Sunita Uchil, recently promoted to chief business officer, international ad sales, global syndication and production, said, “Zee has a rich history of developing and producing programs with universal themes that are adaptable to all regions of the world. We are looking forward to hosting buyers and showcasing our new formats, as well as the popular dance-based reality show ‘Dance India Dance’, at our Zee Bollyworld Preview Theatre. In other words, Zee Bollyworld promises a truly edge-of-the-seat experience at MIPCOM 2016”.

    Zee’s unscripted formats include India’s original dance reality show, Dance India Dance, in which contestants are judged by leading Bollywood choreographers on their dance skills. Launching its sixth
    season later this year, there have been numerous spinoffs of the format, a Singapore edition, as well as a local production in Thailand. Moksha is a brand-new game show requiring strategy, luck and
    skill.

    Zee’s scripted formats include: Phantasmagoria is a series of 12 wickedly twisted short stories. The story centers on an inconspicuous pawnshop in the corner of a decrepit by lane. Each tale brings about a series of illusions, apparitions and deception based on the elements that are uniquely characteristic of each sign of the zodiac. The Eclipse Harvest is a high-octane crime series about the NYPD Organized Crime Control Bureau. The son of a decorated officer in the Narcotics Division and the son of a drug lord each set out to eclipse their respective fathers of their glory. The mothers of the young men narrate the stories of how their lives are taken away by circumstances and how they are paradoxically connected.

    Two additional scripted formats are all-time favorites in the comedy genre are Hum Paanch (Five Is A Crowd) and Kareena Kareena.

    Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content.

  • “This is the best time for Indian television”: Rajan Shahi

    “This is the best time for Indian television”: Rajan Shahi

    MUMBAI: Rajan Shahi made his directorial debut 15 years ago with the series, Dil Hai Ki Manta Nahi. What followed after that was a succession of hit shows including Jassi Jaisi Koi Nahi, Hamare Tumhare, Rishtey, Kareena Kareena, Reth, Mamtaa, Millee, Virasaat and Saathi Re. Shahi started his own production company in 2007. His first series as producer was Sapna Babul Ka Bidaai on Star Plus, followed by Yeh Rishta Kya Kehlata Hai which is presently running on television.

     

    As part of our Content Hub series, we spoke to the acclaimed director and producer on the existing content on Indian television today. Shahi tells us, “I think we are experiencing the best time for television today. There are so many different genres of programs that we see on TV. Every channel has a variety of comedy, romantic, horror, finite and reality series”.

     

    Shahi feels that there are good story tellers in the industry but the television rating numbers (earlier TV rating points) are also important. According to him, the typical Saas-Bahu dramas do very well as far as the ratings go. He points out that there have been several people who have tried to experiment with fresh content but have not achieved their desired ratings.  “So, what is the point of try something new if I know I will not achieve the same level of viewership?” he asserts.

     

    Speaking about the reach of Indian television content, Shahi elaborates, “We have a certain medium of our own. Our shows are hit abroad. People watch these typical shows as they like seeing Indian culture, traditions and customs.”

     

    When we asked whether broadcasters understand the creative freedom of directors and producers, Shahi explains, “I am seeing a very healthy trend these days. Every broadcaster is trying to get new technology and new story-telling methods. This is optimistic. Channels are willing to experiment and support new makers. They are trying to get the best of sets and costumes. Channels place a lot of time and emphasis on developing content.”

     

    Ending the conversation on a positive note, Shahi says, “The seasonal format is a really good idea if one wants to keep a brand name alive. There is a big scope for finite series and this is just the beginning.”

     

    Content Hub is a three day conference organised by Indiantelevision.com and is aimed at established professionals, newbies and anyone who is keen on taking the plunge into the fascinating world of writing, producing and creating for television and the digital space.

  • Zee launches dramedy ‘Jabb Love Hua’

    Zee launches dramedy ‘Jabb Love Hua’

    MUMBAI: Zee TV today announced the launch of its latest kid in the prime time soap block. The dramedy Jabb Love Hua will run Monday through Thursday in the 8:30 pm slot, starting 24 April.

    With Jabb Love Hua, Zee TV is exploring the dramedy genre once again, after the success it had with Kareena Kareena. The serial, set in a scenic village in Uttar Pradesh, also brings back producers Tony and Deeya Singh of the DJ’s Creative Unit to the Zee team after a gap.

    “We have something different in Jabb Love Hua. A serial, set in a rustic backdrop, is something we don’t see often, and we have explored this aspect with Jabb Love Hua,” says Zee TV programming head Ashwini Yardi.

    Zee TV kicked off the promotional campaign for the serial today. Zee TV is exploring outdoors, radio, print and its network platform to promote the serial.