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Tag: Kareena Kapoor

  • The curious case of Imrans mismatched socks

    The curious case of Imrans mismatched socks

    MUMBAI: We know how actors these days do anything to promote their films. Recently, while promoting his upcoming film, Gori Tere Pyaar Mein in Delhi, actor Imran Khan, who looked dapper in a dark pink sweater clubbed with beige pants and blue shoes, surprised the Delhiites with a mismatched pair of socks.

     

    And the actor was flaunting it too. Imran played the same stint earlier this month on the celebrity chat show, The Front Row With Anupama Chopra. The two stints are enough to give audience an idea that the mismatched socks have something to do with the film’s story. We just hope that it has a substantial part in the film.

     

    However, Kareena Kapoor and director Punit Malhotra were also in tow with Imran. And Kareena, who has worked with Imran earlier in Ekk Main Hu Aur Ek Tu looked elegant in a black dress.

     

    The film, Gori Tere Pyaar Mein is a romantic comedy film written and directed by Punit Malhotra and is produced by Karan Johar under the banner of Dharma Productions. The film is releasing on 22 November.

  • Stranded Evelyn boards an overnight train to reach for work on time

    Stranded Evelyn boards an overnight train to reach for work on time

    MUMBAI: Some Bollywood stars are known to go out of the way to accommodate their producers, sometimes braving risks and weather. We often hear such episodes of professionalism about Salman Khan, Aamir Khan, Akshay Kumar, Priyanka Chopra, Kareena Kapoor and Deepika Padukone. Joining the list now is actor Evelyn Sharma, who became popular with Yeh Jawaani Hai Deewani.

     

    Recently, while she was on her way to shoot for DivyaKhosla Kumar’s Yaariyan in Darjeeling and Sikkim, Evelyn’s flight was rerouted from Bagdogra to Guwahati airport because of a bad storm, leaving her stranded alone with her luggage.

     

    Since the shooting was scheduled for next day, Evelyn decided to take an overnight train from Guwahati to Siliguri to reach her sets on time as she thought it would be a big hassle for any producer to reschedule location shoots.

     

    “Luckily, God sent an angel to help me. The person guided and guarded me throughout the journey – from going to the railway station, arranging for a ticket on a completely booked train, guarding me for 10 hours on the journey, inviting me for lunch in Siliguri and safely dropping me to the car which brought me to the shoot in Sikkim,” revealed Evelyn though concealing the name and gender of this ‘angel’.

     

    “Without the timely help, I would have been lost in Guwahati, as my phone was dead and the flight personnel did not help at all,” she adds.

     

    The entire film crew was impressed with Evelyn’s bravery of taking the train alone at night, just to make sure she reaches on time.

     

    Yaariyan is the directorial debut of T-Series’ head honcho Bhushan Kumar’s wife Divya Khosla Kumar and releases on 31 January next year.

  • Reliance Entertainment and Dharma Productions sign international distribution deal

    Reliance Entertainment and Dharma Productions sign international distribution deal

    MUMBAI: Dharma productions has got into an agreement with Reliance Entertainment for distributing four movies under the Dharma name overseas. Reliance entertainment’s parent company Anil Dhirubai Ambani Group (ADAG) is equal partners with DreamWorks, allowing it to market and distribute four upcoming movies namely Gori Tere Pyaar Mein, Hassi Toh Phassi, Ungli and Humpty Sharma ki Dulhaniya.

    The first in line is Gori Tere Pyaar Mein starring Kareena Kapoor and Imran Khan. Recently Reliance Entertainment had a deal with Viacom 18 India to distribute its movie Bhaag Milka Bhaag. Movies under the group include big names such as 3 Idiots, Bodyguard, Talaash and Ghajini.

    In the last four years, Reliance entertainment has expanded to around 85 countries.

  • Sony Music carries out marketing innovation for Gori Tere Pyaar Mein

    Sony Music carries out marketing innovation for Gori Tere Pyaar Mein

    Known for its marketing innovations with every release, Sony Music introduced a first of its kind concept for Dharma Productions’ Gori Tere Pyaar Mein. A special video teaser featuring Kareena Kapoor who will be introducing the brand new song Tooh will be launched on Gaana.com on 8 October where in every time a user logs on to the website, they will get to listen and view the teaser.

     

    Commenting on the same, Sony Music India marketing director Sanujeet Bhujabal said, “The film and its music has huge anticipation in the minds of the fans and they are waiting for the songs and the look of the film with bated breath. Keeping the same in mind, we decided to create a special unit where in we release a song and video teaser on Gaana.com prior to the release of the song. We are confident this build will be appreciated by the fans across the globe.”

     

    In the past Sony Music had created multimedia roadblocks for Student of the Year, Jannat 2, Shootout at Wadala, Raanjhaana, Bhaag Milkha Bhaag, across all the digital and music platforms.

    Composed by the multi-talented music director duo, Vishal-Shekhar – who has also worked on Punit Malhotra’s I Hate Luv Story – have created a truly memorable music that merges with the theme of the film.

  • Priyanka Chopra named India’s most dangerous celebrity online

    Priyanka Chopra named India’s most dangerous celebrity online

    Actress Priyanka Chopra has topped the list of the most dangerous celebrities in the Indian cyberspace this year followed by Bollywood superstars Shah Rukh Khan and Salman Khan, according to a study.

    Priyanka took the mantle from Sunny Leone, who topped the list last year but dropped to the ninth position this time, in the study by security software maker McAfee.

    Kareena Kapoor and Akshay Kumar were in the top five in the study which highlights how cybercriminals use celebrities to take advantage of fans seeking more information about their idols.

    “In India where celebrities enjoy demigod status, cybercriminals often use their names to lure people to sites which host malicious software designed to compromise personal details and disrupt devices,” McAfee India Centre VP Engineering (Consumer and Mobile Business Group) Venkatasubrahmanyam Krishnapur said.

    This year, searching for a celebrity’s name, with search terms like wall paper, videos and nude pictures resulted in the highest instances of malware-laden sites. Chopra, showed 79 infected search results, while Shah Rukh was at the second spot with 75 malicious sites, Salman ranked third, with 68 infected sites.

    The top-10 list was rounded off by Saif Ali Khan, Amitabh Bachchan, Farhan Akhtar, Leone and Hrithik Roshan.

  • Vidya Balan sheds extra kilos for her next movie

    Vidya Balan sheds extra kilos for her next movie

    Vidya Balan who started her Bollywood career with Parineeta, has been simultaneously lauded and criticised for her full-figure.

     

    The talented actress is undergoing a transformation for her upcoming film opposite Emraan Hashmi. Directed by Mohit Suri, the Vishesh Films production will see Vidya play a florist working with a posh hotel. The role demanded Vidya to shed a few kilos to fit the mould, and Vidya readily complied.

     

    The filmmakers did not ask Vidya to lose weight, but she knew that the role demanded so. She is an intelligent artiste who puts in a lot of effort to portray characters convincingly, so she is on a strict diet and exercise regime.

     

    This has not happened for the first time, many actors have actually shaped up as and when the role demands for. Best example would be Kareena Kapoor for her film Tashan, Aishwarya Rai Bachchan for Dhoom 2 and many more.

    Vidya Balan was last seen opposite Emraan in Ghanchakkar. Prior to that, the two worked together in Milan Luthria’s The Dirty Picture.

  • Colgate ropes in Kareena and Shriya as brand ambassadors

    Colgate ropes in Kareena and Shriya as brand ambassadors

    MUMBAI: Colgate-Palmolive (India), the market leader in Oral Care, has launched India’s first toothpaste to address yellowness removal – Colgate Active Salt Healthy White – which was unveiled today by Bollywood actor Kareena Kapoor Khan and rising star Shriya Saran, the newly signed brand ambassadors.

    Colgate Active Salt Healthy White is an innovation from Colgate and has been developed on a core consumer insight of using a combination of salt and lemon to remove yellowness. Integrating the benefits of salt and lemon, this new toothpaste offers an innovative every day solution to yellowness removal.

    With a market share of over 55 per cent, Colgate has a wide portfolio of products across different price points and has been leading with new product innovations based on evolving consumer needs.

    Announcing the launch VP-Marketing Ajith Babu said, “Over the years Colgate-Palmolive has led the development of the Oral Care category in India through relevant innovations and the latest technology advancements. The launch of Colgate Active Salt Healthy White is yet another step in that direction. We are applying our deep consumer insights to address unique needs such as removal of yellowness to create effective, quality solutions. Known for years as two most powerful ingredients for yellowness removal, our research teams combined the benefits of salt and lemon to develop a unique offering for our discerning consumers. With Colgate Active Salt Healthy White, consumers looking for an effective yellowness removal solution will feel and see the difference.”

    Colgate Active Salt Healthy White brand ambassador Kareena Kapoor Khan said, “Ever since I brushed my teeth, I can remember brushing them only with Colgate toothpaste. Today, being a brand ambassador to a brand that I grew up with and always trusted is an absolute honour. As actors, it’s important that we stay healthy and present the best of ourselves. And that’s exactly how Colgate Active Salt Healthy White toothpaste adds value for me. It simply helps me to ‘say no to yellow’ teeth in a refreshing manner with an age old remedy of salt and lemon. So go ahead try it and see how healthy white teeth are now a reality for you.”

     “I use Colgate products and I love them. Colgate and oral care have become synonymous over the years. Time and again, the company has introduced reliable products aimed at countering various oral care problems. Yellowness of teeth is a common problem faced by many of us. This new toothpaste from Colgate promises to solve that for you,” added Shriya Saran.

    An integrated 360 degree campaign encompassing TV, online, print, outdoor and point-of-purchase will showcase “Nimbu aur Namak ki Shakti” across the country to support the launch.

  • Satyagraha ends with Rs 32.5 crore for opening weekend

    Satyagraha ends with Rs 32.5 crore for opening weekend

    Prakash Jha’s preachy socio-political film Satyagraha lost the plot as it came into its later part which refused to move and marred the film. The mass single screen cinemas were the first to reject the film. At high end multiplexes the film did well over Saturday and Sunday as its solo release status and face value propped it up and the film ended its opening weekend with Rs 32.5 crore.

     

    This is Prakash Jha’s yet another attempt at addressing the citizens of India to rise up and bring about a revolution. The film has an ensemble cast:  Amitabh Bachchan, Ajay Devgn, Manoj Bajpayee, Arjun Ramphal, Kareena Kapoor and Amrita Rao among others.

     

    Madras Café starring John Abraham and Nargis Fakhri has not worked with the audience as, after a weekend of Rs 18 crore, the film has settled for Rs 31.45 crore for the first week. The makers of the film are now planning to request for tax exemption considering the message being delivered by the film.

     

    Once Upon A Time In Mumbai Dobara the sequel to Once Upon A Time In Mumbaai starring Akshay Kumar, Imran Khan and Sonakshi Sinha has done a little over 10 per cent of its first week collection by adding Rs 5.75 crore and taking its two week tally to Rs 54.55 crore.

     

    Chennai Express that paired Shah Rukh Khan and Deepika Padukone once again after Om Shanti Om has done fairly well in its third week by collecting Rs 16 crore to take its three week total to Rs 194.7 crore.

     

    B.A. Pass has collected Rs 35 lakh for its fourth week to take the total to Rs 7.4 crore.
    Bhaag Milkha Bhaag the biopic on the great Indian athlete Milkha Singh starring Farhan Akhtar and Sonam Kapoor has added Rs 50 lakh in its seventh week to take its seven week total to Rs 106.85 crore.

  • Kareena Kapoor to design signature “Bebo” denim line

    Kareena Kapoor to design signature “Bebo” denim line

    NEW DELHI: Actor Kareena Kapoor has always surprised many with her sense of style and dress.

    Shifting from high-street fashion to urban chic, Kapoor has caught the eye of an international couture brand which has approached the actress to design a signature line of denims.

    It is now learnt that this Bollywood numero uno will design a signature denim collection for the brand that will be called “Bebo”, which is her pet name.

    A fashion icon in the truest sense, Kapoor recently took her brand value to an all-new high as she shared her health and beauty secrets in a tell-it-all book that went on to become a best seller.

     Within the country too, Kapoor is fast emerging the face of advertising – not to mention the most popular face in the brand circuit, not just in comparison to her contemporaries but beating the likes of some of the most prominent names on television.

    She is understood to be the highest paid brand endorser and lends her face and brand name to a whopping 22 brands – a feat no other actor/actress or sportsperson has managed to achieve.

  • Kareena Kapoor continues to inspire consumers to increase their “Pyaas” with Limca

    MUMBAI: Limca has launched its new summer campaign with brand ambassador Kareena Kapoor who urges consumers to strive for bigger and better things in life, in the new communication that takes forward the idea of ‘Pyaas Badhao‘.

    Through this communication, Limca inspires consumers to challenge the status quo and aspire for more in its characteristic fresh and spontaneous manner.

    In this campaign, Kapoor continues to play the role of a friend and mentor to her co-protagonist. She provokes him in a light-hearted manner and pushes him to strive for more instead of simply accepting circumstances.

    Coca-Cola India vice president – Marketing Anupama Ahluwalia said, “This year‘s communication takes the idea “Pyaas Badhao” further and builds on the inspiring message while retaining the freshness and rejuvenation synonymous with Brand Limca. The messaging is simple – it motivates people to dream for more and put in the effort to realize their aspirations. Our focus is to stimulate the “go-getter” spirit in one and all. People should be encouraged by the TVC to “Pyaas Badhao”, which is aspire for more and work towards realising their dreams”

    The communication campaign has been conceptualised by Leo Burnett led by executive creative director Nitesh Tiwari.The campaign has been directed by Sainath Choudhary and produced by Vishnu Purple Films.

    In-addition to leveraging TV, the integrated communication initiative will also include radio, digital media and out-of-home in key Limca markets.

    Tiwari said, “This is a new round of communication based on the ‘Pyaas Badhao‘ (aspire for more) ideology and we are very excited about it. The ad extends Kareena‘s role of being a friend, guide and philosopher to her co-protagonist. This time we have added the elements of love and humour to the messaging, which gives it an impression of the ad being impactful yet funny. We are confident that the ad will motivate consumers to increase their aspirations from life and inspire them to work towards them.”

    The film opens on Kapoor sitting with a guy on a bench in a college. She notices a beautiful girl passing by and the guy looking lovingly at her. She teases the guy about his untold love for the girl, and the guy shyly brushes the feeling off. Kapoor then paints a picture in front of him and we get into a dream sequence. She is a part of the dream sequence along with the guy. The dream sequence shows a cunning looking guy whisking away the girl of the protagonist‘s dream. Then Kapoor motivates the guy and tells him, “Tum na thodi pyaas badhao…warna teri maina, koi kauwa uda le jaayega”, and offers him a bottle of Limca. The guy, after having consumed Limca, experiences a wave of freshness and is motivated to pursue the girl of his dreams.