ITV

Tag: Kareena Kapoor Khan

  • Global Citizen Festival enables us to drive behavioural change, says Viacom18’s Sudhanshu Vats

    Global Citizen Festival enables us to drive behavioural change, says Viacom18’s Sudhanshu Vats

    MUMBAI: Viacom18 has entered into a strategic tie-up with the Global Citizen Festival to amplify a hi-decibel public awareness campaign in India on the issues of quality education, gender equality and clean water and sanitation.

    As part of this partnership, the festival will be telecast live exclusively on Vh1, streamed exclusively on Voot, with the network’s flagship channel Colors airing it in December while Colors Infinity and MTV will showcase content around the festival.

    The Global Citizen Foundation India has been mobilising Indian youth in the run-up to the festival to take action on various challenging issues for India. These are in the areas of quality education, gender equality, and clean water & sanitation; causes that Viacom18 has been supporting, through both, its corporate and media brands, since inception.

    On the GCF partnership, Viacom18 Group CEO Sudhanshu Vats said, “We saw this partnership as a natural extension of our own beliefs and perfectly in sync with the kind of work we have been doing since inception. It gives us the ideal springboard to channel a much larger force towards driving change in modern-day India. The Global Citizen Festival enables us to work with like-minded organisations as we use all our media assets to drive behavioral change when it comes to WASH (Water, Sanitation and Hygiene) related matters.”

    The festival will see a galaxy of international musicians like Colday, Jay Z and Demi Lovato and Indian icons like A. R. Rahman, Aamir Khan, Ranveer Singh, Katrina Kaif, Farhan Akhtar, Kareena Kapoor Khan, Arijit Singh, Arjun Kapoor, Amitabh Bachchan, Ayushmann Khurrana, Dia Mirza, Freida Pinto, Malaika Arorha Khan, Monali Thakur, Parineeti Chopra, Sachin Tendulkar, Sakshi Malik, Shah Rukh Khan, Shankar-Ehsaan-Loy, Shraddha Kapoor, Sonakshi Sinha, Vidya Balan, Vijendar Singh and Vivek Oberoi come together in support of the GCF’s cause at MMRDA Grounds on 19 November 2016.

    Viacom18 will be multiplying the reach of the festival by broadcasting it live on the all new VH1, streaming it on the network’s OTT service VOOT with repeat telecasts on MTV and Colors Infinity, and telecast of Hindi content on Colors at a later date.

  • Prime Focus provides VFX, DI & Cameras for ‘Udta Punjab’

    Prime Focus provides VFX, DI & Cameras for ‘Udta Punjab’

    MUMBAI: From Abhishek Chaubey, the critically-acclaimed writer and director of ‘Ishqiya’, comes ‘Udta Punjab’, a gritty, crime thriller exploring the drug abuse in Punjab from a number of perspectives: a rock star, a migrant labourer, a doctor and a cop. Prime Focus provided visual effects (VFX), Digital Intermediate (DI) services and camera rental for ‘Udta Punjab’, which stars Shahid Kapoor, Alia Bhatt, Kareena Kapoor Khan and Diljit Dosanjh.

    Prime Focus delivered more than 345 VFX shots for ‘Udta Punjab’, including crowd multiplication and LED screen compositing for the ‘Chitta Ve’ song sequence, set extension and enhancement, picture-in-picture (PIPs) and clean-up work. One of the most challenging VFX sequences was a drug injection sequence which required the creation of a surreal dreamlike environment.

    “In the scene in which Alia can be seen freefalling against a pitch-black backdrop, the idea was to portray the calming and sedating effect of drugs on a junkie,” commented VFX Supervisor Vishal Kapoor. “Even after grading we weren’t quite satisfied with the static look of the frame, so in order to impart more dreaminess to sequence we added subtle transverse wave motions to help bring the sequence to life.”

    The grade of the film varied for each of the main characters – from colourful and vibrant for Tommy (a high-on-drugs, Punjabi rockstar), to earthy and raw for Pinky (a Bihari migrant who works in the fields). A rather cold treatment was given to the scenes featuring Preet and Sartaj – the characters battling the drug menace in the state of Punjab.

    “In addition to the overall dark treatment of the movie a grungy texture was added to the drug sequences to bring about the squalid, drug-fuelled underbelly of the region,” said Prime Focus Colourist Aashirwad Hadkar.

    Produced under the banner of Phantom Films & Balaji Motion Pictures, which was also the distribution company, ‘Udta Punjab’ released on 17th June 2016.

  • Prime Focus provides VFX, DI & Cameras for ‘Udta Punjab’

    Prime Focus provides VFX, DI & Cameras for ‘Udta Punjab’

    MUMBAI: From Abhishek Chaubey, the critically-acclaimed writer and director of ‘Ishqiya’, comes ‘Udta Punjab’, a gritty, crime thriller exploring the drug abuse in Punjab from a number of perspectives: a rock star, a migrant labourer, a doctor and a cop. Prime Focus provided visual effects (VFX), Digital Intermediate (DI) services and camera rental for ‘Udta Punjab’, which stars Shahid Kapoor, Alia Bhatt, Kareena Kapoor Khan and Diljit Dosanjh.

    Prime Focus delivered more than 345 VFX shots for ‘Udta Punjab’, including crowd multiplication and LED screen compositing for the ‘Chitta Ve’ song sequence, set extension and enhancement, picture-in-picture (PIPs) and clean-up work. One of the most challenging VFX sequences was a drug injection sequence which required the creation of a surreal dreamlike environment.

    “In the scene in which Alia can be seen freefalling against a pitch-black backdrop, the idea was to portray the calming and sedating effect of drugs on a junkie,” commented VFX Supervisor Vishal Kapoor. “Even after grading we weren’t quite satisfied with the static look of the frame, so in order to impart more dreaminess to sequence we added subtle transverse wave motions to help bring the sequence to life.”

    The grade of the film varied for each of the main characters – from colourful and vibrant for Tommy (a high-on-drugs, Punjabi rockstar), to earthy and raw for Pinky (a Bihari migrant who works in the fields). A rather cold treatment was given to the scenes featuring Preet and Sartaj – the characters battling the drug menace in the state of Punjab.

    “In addition to the overall dark treatment of the movie a grungy texture was added to the drug sequences to bring about the squalid, drug-fuelled underbelly of the region,” said Prime Focus Colourist Aashirwad Hadkar.

    Produced under the banner of Phantom Films & Balaji Motion Pictures, which was also the distribution company, ‘Udta Punjab’ released on 17th June 2016.

  • Star Gold plans marketing blitz for ‘Bajrangi Bhaijaan’ TV premiere

    Star Gold plans marketing blitz for ‘Bajrangi Bhaijaan’ TV premiere

    MUMBAI: Salman Khan’s latest blockbuster Bajrangi Bhaijaan, which is still running at the Indian box office after eight weeks with more than Rs 300 crore in its kitty, is all set to premiere on television. And Star Gold has planned a marketing blitzkrieg to promote the movie’s world television premiere slated for October. The movie will be premiered on Star Gold as well as Star Gold HD.

     

    An extensive 360 degree marketing campaign comprising print, outdoor, radio, cinema and digital mediums kickstarted from 10 September and will lead up to the premiere day.

     

    Apart from this, a consumer engagement activity called ‘Selfie with Salman Contest’ will be initiated on social media platforms, giving Khan’s fans a chance to get a digitally modified ‘Selfie with Salman.’ The winner images will also be showcased on the channel during the movie’s premiere.

     

    A Star TV spokesperson said, “Staying true to our brand identity, home of blockbusters, Star Gold offers its viewers an opportunity to watch the most entertaining blockbusters on television. Bajrangi Bhaijaan with a Rs 620+ crore worldwide collection is Salman’s biggest blockbuster till date and it is all set to re-create that magic on the television screens. An extensive marketing campaign has been planned to enable our consumers to get more of their favourite star.”

     

    Bajrangi Bhaijaan also stars Kareena Kapoor Khan and Nawazuddin Siddiqui along with child actor Harshaali Malhotra.

     

    It has been directed by Kabir Khan.

  • Emami ropes in Kangana Ranaut as brand ambassador

    Emami ropes in Kangana Ranaut as brand ambassador

    MUMBAI: The FMCG major, Emami, has taken a relook at the competitive body lotion category, with the launch of the all-new BoroPlus Total Results Moisturising Lotion. The body lotion is expected to drive the winter sales and bolster the growth momentum of Rs 400 crore BoroPlus portfolio which contributes significantly to the company’s overall turnover.

     
    The company has signed actor Kangana Ranaut for the new product. The company believes that the actor with the rare combination of mass and niche appeal epitomises an independent-minded modern woman and essentially a beauty with brains—a trait which resonates with the TG of the brand.   

    Talking about her association with the brand, Ranaut said, “I am thrilled to be associated with BoroPlus, an iconic brand that is synonymous with protection. Hailing from a small-town in Himachal Pradesh, I am well aware  of the havoc which winters can create to one’s skin. After all these years, I have finally got a body lotion which combats 8 signs of dryness effectively making the skin look luminous and glowing. BoroPlus Total Results Moisturising Lotion is now my answer to all my winter woes.”

    Emami director Priti A Sureka said, “Winter Lotion is a category on a high growth path, both in urban and rural centres, with more than 800 crore in value sales in 2013-14. The category being populated with many players, competition is cut-throat. We have reworked on the overall capability by infusing new advanced product formulations, packaging etc which will deliver heightened customer satisfaction. The all-new BoroPlus Total Results Moisturizing Lotion differentiates itself through its efficacy of treating 8 signs of dryness, thus offering total results.  Kangana, with her rare combination of mass and niche appeal across urban and semi urban cities gels well with our brand persona and is a perfect choice as one of our brand ambassadors…”

    The brand endorsers’ list of brand BoroPlus has a legacy of star power of legendary actor Amitabh Bachchan, Kareena Kapoor Khan, Sonakshi SInha and Bipasha Basu.

    The launch of BoroPlus Total Results Moisturising Lotion would be supported by a 360 degree integrated communication, including digital media.  Directed by White Light Moving Pictures,   a TVC featuring Kangana Ranaut will go on air soon this month.  The campaign would be supplemented by a formidable modern trade and point of sales approach to connect with customers nationally along with print, outdoor and digital promotions.

     

  • GECs go patriotic this Independence Day!

    GECs go patriotic this Independence Day!

    MUMBAI: With a long weekend stretching ahead, Hindi general entertainment channels (GECs) don’t want to miss the opportunity to keep people inside their homes. Come 15 August, along with the whole of India, GECs will also celebrate the 68th Independence Day.

     

    Commemorating the upcoming Independence Day, Colors has planned a special two-hour recorded event titled Jashn-E-Azaadi that will display India’s rich culture from Kashmir to Kanyakumari.

     

    A dose of humour will be given by popular comedian Kapil Sharma with gags and parody by the entire cast of Comedy Nights with Kapil (CNWK). Along with the CNWK cast, other artists who will be seen performing on the latkas and jhatkas are Eijaz Khan, Sophie Chowdhry, Karan Wahi, Dadi as dadi,  Vishal Singh (representing Punjab), Rashmi Desai, Shakti Mohan (representing UP), Karishma Tanna (representing Gujarat) and Akshat (representing South). It will air twice on Independence day- 1pm to 3pm and from 5pm to 7pm.

     

    Apart from the special event, the theme of I-Day will be reflected in Balika Vadhu also, where Shiv will save the CM who’s going to be assassinated through a ticker bomb at an Inauguration ceremony held on 15 August.

     

    Talking about Sony Entertainment Television, it will celebrate Independence Day on 15 August and 16 August at 10pm. A special episode of its oldest and highest rated properties – CID will show a terrorist attack.

     

    Talking about Star Plus’s sister channel Life OK, it will celebrate the flavor of Independence with Bollywood diva Kareena Kapoor Khan on the very famous Life OK Now Awards. With Independence as the central theme, viewers will see some spectacular performances by some of the biggest names in Bollywood and television. The anchors for the evening Chintu aka Sunil Grover and Varun Sharma, will keep everyone in splits with their gags and comic timing.

     

    The audience will get to witness some power packed performances that wont only kept them entertained, but also brought out the spirit of patriotism. Actors who will perform include Sushant Singh Rajput, Shraddha Arya, Esha Gupta, Prateek and Sneha.

     

    While media planners says that channels witness a 10-15 per cent hike in their revenues during special occasions like Holi, Women’s Day and Valentine’s Day, for Independence Day, channels which have a special line up plan earn some extra bucks, but regular programming does not see a huge shift or hike in the revenues.

  • America gears up for the 15th IIFA Weekend and Awards 2014 in Tampa Bay

    America gears up for the 15th IIFA Weekend and Awards 2014 in Tampa Bay

    MUMBAI: As we draw closer to the 15th International Indian Film Academy (IIFA) Weekend & Awards in Tampa Bay, Florida, the Academy held a press conference on the lawns of the U.S. Consulate in Mumbai, today. Friends of IIFA, members from the film fraternity were present today along with U.S. Ambassador Peter Haas, and the Tampa Bay delegation to show their support for the upcoming celebrations in the United States of America. The 15th Videocon D2H IIFA Weekend and the Tata Motors IIFA Awards will be held from the 23rd – 26th of April.

     

    Actors Anil Kapoor, Madhuri Dixit Nene, Saif Ali Khan, Kareena Kapoor Khan, Bipasha Basu and music director Pritam were on hand to announce the details of the Videocon D2H IIFA Weekend. Leading the delegation from Tampa were Mayor of Tampa Bay – Bob Buckhorn, Hillsborough County Commissioner – Al Higginbotham and Santiago Corrada, President and Chief Executive Officer of Visit Tampa Bay and the IIFA hosts from Tampa Bay, Dr. Kiran Patel and Dr. (Mrs.) Pallavi Patel.   

     

    Peter Haas, U.S. Consul General in Mumbai said, “I’m excited by IIFA’s decision to hold this year’s awards ceremony in Tampa, Florida.  Bollywood fans across the United States will be thrilled that India’s biggest film stars are coming.  We look forward to other Indian companies choosing the United States as their travel destination and stand ready to assist.”

     

    The 15th edition of the Videocon D2H IIFA Weekend in April 2014 is set to include multiple star-studded events including the IIFA Rocks (a fashion and music spectacular), the IIFA Magic of the Movies & Technical Awards, and the crown jewel Tata Motors IIFA Awards.

     

    The Tata Motors IIFA Awards will be hosted by Shahid Kapoor and Farhan Akhtar. The first set of star performers at the Videocon D2H IIFA Weekend include Hrithik Roshan, Priyanka Chopra, Madhuri Dixit Nene, Saif Ali Khan, Kareena Kapoor Khan, Ranveer Singh, Sonakshi Sinha, Bipasha Basu, Pritam and Vir Das among others. The performances would be choreographed by the internationally-renowned Shiamak Davar. More stars would be announced in the next few weeks.

     

    The sale of tickets for the Tata Motors IIFA Awards has been brisk with more than 15000 tickets being already sold without any announcement of performing stars. The response from the audience is phenomenal and the Indian contingent is looking forward to the first-ever IIFA Celebrations in America.

     

    Business events include the FICCI-IIFA Global Business Forum which focuses on business opportunities across the two geographies, the Global Leadership Honours and a Media and Entertainment Strategy Summit led by Ernst & Young and FICCI’s Entertainment division.

     

    The FICCI IIFA Global Business Forum will take place over two days (24th & 25th April) at the Tampa Convention Center. Hosted by the University of South Florida College of Business, the business forum will be addressed by several leading visionaries and business leaders including Indian IT visionary, founder and Executive Chairman of Infosys, Mr. Narayan Murthy and FICCI President Siddharth Birla. The business forum’s verticals will focus on renewable energy, pharma, healthcare & life sciences, tourism, IT and cyber security, infrastructure, education and higher education.

     

    For the first time this year, the IIFA EXPO comprising a B2C showcase of businesses from India and US would be on view. The focus areas are property, wellness and tranquility, jewelry, banking, tourism, bridal wear, clothing, handicrafts and artifacts.

     

    Additional unique events include an IIFA Masterclass with an international actor and IIFA Stomp which is a celebration by the Tampa Bay community to welcome IIFA on April 23rd – a unique celebration of Indian music, dance and cuisine in the Curtis Hixon Waterfont Park in Tampa. This open for general public event, will feature popular DJs led by Ravi Drums and Akbar Sami.

     

    Long time friend & supporter of IIFA, International Actor, Anil Kapoor said “There is nothing as unique as Bollywood, and Tampa is in for a treat this year! The IIFAs are a great platform for us to showcase our work to the world. This April, IIFA will bring the magic of Indian Cinema to America.”

     

    Speaking on her years in the US, Madhuri Dixit Nene said, “Very few know that I lived in Florida for a while. I have been to Tampa Bay and I can tell you honestly it is a beautiful city and the people there are warm and welcoming. Thank you for hosting us. We are gonna rock.”

     

    Saif Ali Khan commented saying, “It’s always amazing to give our Indian and international audience a once-in-a-lifetime opportunity to witness one of the finest celebrations of Indian culture and cinema. IIFA is really going to rock this year!”

     

    Mr. Ranjit Yadav, President, Passenger Vehicles, Tata Motors said, “After an exciting debut last year, Tata Motors is again joining hands with IIFA to delight their global audiences. With our newly showcased, next-generation cars – the Zest and the Bolt, at the recent Auto Expo 2014, we also have some new emerging superstars to add to the excitement. Engineered for global markets, through global teams across India, UK and Korea, these cars will set new standards in their respective segments just like the IIFA Awards. These cars are a true representation of our Horizonext philosophy, with best-in-class offerings and will showcase the Next in Design, Performance and Infotainment. We will bring many more such exciting best-in-class offerings and we hope to receive your support in our journey, in the Future”.

     

    Kareena Kapoor Khan said, “There is a great pride when representing your country and the Indian film industry, and IIFA makes that possible for all us. I am excited to reach out to our fans and Indian Cinema aficionados in the USA and across the world. I’m sure IIFA 2014 is going to be a phenomenal success as it ventures into USA.”

     

    Mr. Sabbas Joseph, Director, Wizcraft International & IIFA said, “In our 15th year, IIFA continues to build bridges through cinema across communities throughout the world. We are determined to bring the magic and magnitude of Indian culture as Tampa Bay is set to witness the spectacle that is Indian cinema, when IIFA comes to the US, this April.”

     

    Bipasha Basu said, “Over the years, I have been privileged to have been a part of and performed at several IIFAs and have watched them grow from strength to strength. It is commendable that IIFA continues to be a magnificent celebration of Indian Cinema and IIFA’s efforts to promote Indian Cinema on a global scale are really praiseworthy. As an ambassador of Cinema, I whole-heartedly support this noble endeavor and will continue to do so. It would be fun to be in North America this year, because with a huge number of Bollywood fans in the country, it will only be a remarkable celebration.”

     

    At the onset of IIFA 2014, Videocon announced the launch of Videocon 4K 4 IIFA Facebook contest where the users can participate, play and win a chance to experience IIFA in Tampa Bay, US. Mr. Anirudh Dhoot – Director, Videocon Group stated, “In our 6th year of successful association, Videocon d2h along with IIFA, shares a similar outlook of promoting excellence in entertainment. The focus of both IIFA and Videocon d2h is adding variety and value in its entertainment quotient.  Videocon d2h which is now Asia’s Most Promising DTH brand strives to provide the best viewing experience in Asli HD through its DTH services and now reaches more than 10 million homes. We provide a very good platform for IIFA as well to reach out to this discerning audience.”

     

    Gaurav Banerjee, General Manager, Star Plus said, “We are proud to partner Wizcraft for over the last ten years in the biggest celebration of Indian Cinema with the IIFA weekend. This year with Tampa Bay as the host, a fantastic line up of talent and support from the industry, we promise to create a blockbuster evening reaching IIFA to millions of households worldwide through Star Plus.”

    Having travelled to some phenomenal destinations across the globe over the last 15 years, IIFA has graced the shores of the UK, Europe, Middle East, South East Asia, South Africa, Sri Lanka Amsterdam and Canada. Fans and enthusiasts of Indian Cinema from around the world can expect to see their favorite stars descend into Tampa, Florida during the weekend and witness Indian Cinema’s most glorious event unfold for the first time in America. With world-class infrastructure and facilities and having hosted a myriad of international concerts, events and the Super Bowl four times, Tampa Bay is the ideal choice for the 15th IIFA celebrations.

     

    The Videocon D2H IIFA Weekend is presented by Videocon D2H and the Tata Motors IIFA Awards is presented by Tata Motors. The IIFA Weekend &Awards will be broadcast globally on Star Plus, for the 10th year running.

  • Karans back with hot Koffee

    Karans back with hot Koffee

    MUMBAI: Those who missed their weekly fix of caffeine for the past two years, fret not! A certain brand of ‘Koffee’, served hot with dollops of sugar, spice and all things Bollywood, is about to return to a television screen near you.

     

    Starting 1 December, a brand new season of Koffee with Karan will air on Star World India every Sunday at 9.00pm.

     

    Hosted by filmmaker Karan Johar (KJo), the chat show, made popular by a slew of Bollywood celebrities, not to mention all the inside gossip and drama apart from standard KJo-isms, debuted on the channel back in 2004, with the third season ending in 2011.

     

    Season 4 promises to be bigger, better and juicier, what with a tagline that reads: ‘Behind the Scenes, Beneath the Sheets’. While the makers have retained the basic format along with popular elements like ‘Rapid Fire’ and ‘Koffee Hamper’, the guest list includes the likes of Salman ‘Dabangg’ Khan, who will appear in the first episode for the first time ever.

     

    Other invitees include Kareena Kapoor Khan and Ranbir Kapoor, Juhi Chawla and Madhuri Dixit, Deepika Padukone and Priyanka Chopra, the three leads of Student of the Year (Alia Bhatt, Varun Dhawan and Siddharth Malhotra) and Zaheer Khan and Arjun Kapoor.

     

    Johar sums it up when he says: “The new season is going to be the most exciting yet, with a host of new guests, a fantastic set and some great conversations.”

     

    Asked for details, Star India, English Channels, vice president marketing Pallavi Tibrewal simply says: “The basic format of the show is the same, but we are not divulging too much. I urge you guys to come and see the first episode, and I am sure it will leave you breathless. I am confident, with the kind of concept; the show will shape up quite well.”

     

    Exults Star India English Channels general manager Kevin Vaz: “Koffee with Karan is the only show where Bollywood’s biggest celebrities are willing to give viewers an insight into their lives. As he returns with his fourth season to Star World, Karan has taken it up a notch higher and he will be seen talking to several new faces on the show. Karan is an extremely engaging host and his show has proven to be one of the most entertaining ones on television till date.”

     

    But why didn’t the show return earlier? “It went through a lot of consultation with Karan Johar. Plus, Bollywood has also changed so we thought this is the right time to have juicy and full of entertainment content available for the episodes,” says Tibrewal.

     

    About the saucy new tagline she says: “As you know, it’s a Bollywood thing; celebrities will share their own views about what they think about behind the scenes. So that is what it came from and it has always been a nice, chatty and exciting show. Thus, we wanted to keep the tagline also interesting and related to the concept.”
    His show has proven to be one of the most entertaining ones on television till date, says Kevin Vaz

     

    Season 4 will air for nearly four to five months and three to four episodes have already been canned. With Star World India aired on both Standard Definition (SD) and High Definition (HD) mediums, there are separate sponsors on board.

     

    On SD, Idea is the show’s presenting sponsors and it is powered by Sensodyne whereas on SD, Forest Essentials is the presenting sponsor and the show is powered by both Sensodyne and Idea.

     

    Coming to marketing of the show, most of you may already have seen Johar’s moves in the special Broadway-style promo that went on air earlier this month. The promo was made public on YouTube as well and got over 1.9 lakh views in less than a week. It will be telecast on all English channels and the entire Star Network.

     

    Elaborates Tibrewal: “It’s a very exciting promo we shot with Karan. For the first time, he danced and that has got us very good interest levels; it has really built up the show because Karan has never danced like this. It is very true to the kind of promo. And that is what we have really focused on and that has built up the show really very well.”

     

    She goes on to add: “We have quite an exciting marketing plan, but as you know Koffee with Karan does not need much awareness, people already know about it, they are just waiting for the show.”

     

    On the digital front, Star World India is churning out web exclusives, images and lots of innovations on Twitter. While there is no official page for the show, the channel is promoting it on its official page on Facebook. “Our Facebook pages have a lot of koffee information. Koffee with Karan does not need any introduction or building up with the celebrities or anyone. That is the reason we have not launched any official page,” reasons Tibrewal.

     

    Interestingly, on Twitter, hashtags such as #KWKRapidFire and #KWKFirstGuest trended nationally on 24 November; #KWKcrossword trended nationally on 25 November; #KWKUnscramble trended in Mumbai on 26 November; #KWKMovieQuote trended in Mumbai on 27 November and #KWKTranslate trended number two in India on 28 November plus #KWKFirstGuest trended again in Mumbai and other cities.

     

     “It is already an established property. Through promotions, we are just building excitement once again among the people and getting it there. We have exciting things coming up on digital exclusively,” Tibrewal signs off.

  • Krrish 3 continues its strong run; others struggle to make a mark

    Krrish 3 continues its strong run; others struggle to make a mark

    MUMBAI: Sunny Deol’s action film, Singh Saab The Great is old wine in a plastic bottle. With so much use of Punjabi language, it could well have been a Punjabi film due to which it loses out on patronage in South and East India while limiting it in other parts. The film’s appeal is only limited to single screens. The movie collected Rs 14.2 crore for its opening weekend which is not very encouraging.

     

    Gori Tere Pyar Mein – the second flick featuring Imran Khan and Kareena Kapoor Khan together – has failed to attract the audience from day one and failing to improve even on Saturday and Sunday. A poorly conceived and executed film, it draws neither youth nor the compulsive moviegoer. The film has managed a poor Rs 7.8 crore for its opening weekend.

     

    Goliyon Ki Rasleela: Ram-Leela crossed one more hurdle in UP as there were objections to the film’s title by certain people following which a court had stopped its screening in the state of UP. There were no shows on Friday and Saturday (22 and 23 November) in UP. The producer gave the film a new title, G-K.R.R, for UP and availed of the Censor Certificate following which the screening resumed from Sunday (24 November) onwards. The film has collected Rs 69.7 crore for its first week.

     

    Rajjo has proved to be a futile exercise with the film barley managing to collect Rs 1.65 crore in its first week.
    Krrish 3 has added Rs 8.5 crore for its third week taking its three week total to Rs 171.8 crore.

  • Colgate and IDA announce the Oral Health Month 2013 campaign

    Colgate and IDA announce the Oral Health Month 2013 campaign

    Colgate-Palmolive (India) Limited, the market leader in Oral Care, in partnership with the Indian Dental Association (IDA) rolled out the tenth edition of the Oral Health Month (OHM) 2013. Spanning two months – October and November – Oral Health Month 2013 is focused on educating consumers about Oral Care across the country.

     

    In the tenth year of OHM, Kareena Kapoor Khan, Allu Arjun, Shriya Saran and Kajal Agarwal extend their support to the initiative, encouraging families to adopt good oral care regimen. By taking a Healthy Mouth Pledge, all the celebrities are urging people to benefit from the free dental check-up provided during OHM.

     

    Announcing Oral Health Month, Prabha Parameswaran, Managing Director, Colgate-Palmolive (India) Limited, said, “As market leaders in Oral Care, Colgate has always been at the forefront of investing in initiatives that educate consumers on good oral hygiene practices. Oral Health Month is a unique, large scale initiative that reaches out to consumers nationwide. It offers an opportunity to people across the spectrum to avail of free dental check-ups either through free in-clinic visits or via the mobile dental vans that will be travelling to 45 cities covering schools and underprivileged areas as well. In 2013, Colgate aims to reach 5 million consumers. This would not be possible without the unstinting support of our valued partners the Indian Dental Association. ”

     

    Kareena Kapoor Khan – “I am delighted to be a part of Colgate’s Oral Health Month spreading the message of good Oral Care practices. I have taken the Healthy Mouth Pledge to ensure total Oral Care for me and my family.”

     

    In its tenth year, Oral Health Month 2013 will bring together a wide spectrum of awareness-related initiatives to highlight the importance of overall oral health. With an increased participation of over 30,000 IDA affiliated dentists; OHM 2013 aims to reach 5 million consumers across the country. The two-month long awareness drive will cover free in-clinic dental check-ups and mobile dental vans travelling to 45 cities across underprivileged areas covering schools as well. Many such initiatives to engage the consumers will be initiated during OHM 2013.