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Tag: Kareena Kapoor Khan

  • Kareena shines in KT Kids’ tender new TVC

    Kareena shines in KT Kids’ tender new TVC

    MUMBAI: When it comes to parenting, perfection takes a backseat and love takes the wheel. KT Kids’ new national TVC, featuring Kareena Kapoor Khan, celebrates exactly that, the unfiltered, joyfully messy world of motherhood.

    Conceptualised by Lumos Studios, the ad film positions KT Kids as “A mother’s trusted choice”, blending emotional storytelling with its promise of gentle, science-backed care. Kareena’s effortless warmth and authenticity bring a relatable charm to the film, capturing those everyday moments that define parenting, from bubbly bath times to sleepy hugs and everything in between.

    Set in a soft, cinematic palette, the visuals highlight the brand’s philosophy of care that’s pure, safe and full of heart, while subtly showcasing its range of shampoos and conditioners.

    “This campaign truly resonated with me as a mother,” said Kareena Kapoor Khan. “It captures the laughter, the chaos and the magic that come with raising children. KT Kids gives parents the confidence to care with love and without compromise.”

    KT Kids founder Dhruv Sayani added, “We wanted to celebrate the real side of motherhood, the mess and the magic. Kareena’s warmth brought that alive perfectly. Our goal remains to create products parents can trust completely.”

    Adding to the charm, the campaign introduces new SpongeBob SquarePants packaging, turning bath time into a splash of fun. Clinically tested and paediatrician-approved, KT Kids’ products are free from harsh chemicals like parabens, sulfates and silicones, a reflection of the brand’s ongoing commitment to care that’s as gentle as a mother’s touch.

    KT Kids keeps it simple: safe care, happy kids and a little love in every bubble.

     

  • Usain Bolt trades track for turf in Puma-backed Mumbai football spectacular

    Usain Bolt trades track for turf in Puma-backed Mumbai football spectacular

    MUMBAI: Usain Bolt swapped his sprinting spikes for football boots last night, tearing across a floodlit pitch at Mukesh Mills in a raucous 5v5 exhibition match that fused Indian football with  glamour. The world’s fastest man, whose passion for the beautiful game rivals his decorated athletics career, brought his trademark swagger to Mumbai in an event curated by Puma India to celebrate the country’s footballing culture.

    The Jamaican legend took turns playing for both sides, thrilling fans with bursts of pace that proved his love for football extends far beyond trackside banter. Players from Mumbai City FC and Bengaluru FC joined celebrities in an evening that blurred the lines between sport and spectacle.

    Kareena Kapoor Khan, Puma brand ambassador, conducted the toss—won by Bengaluru FC—before remaining pitch-side to cheer both teams through the match.

    “Football has been one of my first loves after track and field, and playing in Mumbai alongside athletes, celebrities and fans was electric,” said Bolt, a Puma brand ambassador. “The passion, the noise, the atmosphere—this is the kind of high that stays with you long after the final whistle.”

    The match showcased some of India’s finest footballing talent. Sunil Chhetri delivered sharp passes whilst Gurpreet Singh Sandhu produced heroic saves. Mumbai City FC stars and Puma ambassadors Suresh Wangjam, Akash Mishra and Phurba Lachenpa displayed their skill alongside celebrity  names including Dino Morea and Aparshakti Khurana, who brought star power to the pitch.

    “Usain Bolt’s visit to India is about celebrating the joy of sport and creating experiences that fans will remember forever,” said Puma India managing director Karthik Balagopalan,. “With this unique football match, Puma brought together icons from sport and entertainment on one stage, with our partner clubs Mumbai City FC and Bengaluru FC making it even more special. As a sports-first brand, Puma India has always pushed boundaries to create unforgettable moments for fans, and this match was our way of celebrating football fandom in the country.”

    The event underscored Puma India’s strategy of blending athletic performance with popular culture, creating memories as fast and unforgettable as the legend who headlined them.

  • Saif, Kareena tune in as Spotify proves it knows listeners best

    Saif, Kareena tune in as Spotify proves it knows listeners best

    MUMBAI: Sometimes your playlist gets you better than your partner and Spotify isn’t afraid to say it out loud. The streaming giant has rolled out a cheeky new campaign featuring movie royalty Kareena Kapoor Khan and Saif Ali Khan, proving that when it comes to mood swings and music cues, the app has couples beat.

    Launched over the weekend, the campaign revolves around the idea “Spotify gets you,” spotlighting three of its most personalised features Daylists, Spotify Mixes, and Song Radio. Each ad uses humour to highlight how Spotify’s recommendations adapt seamlessly to every listener’s tastes and shifting moods, often with uncanny accuracy.

    Whether it’s a Daylist that morphs through the hours, curated mixes that cater to genres and vibes, or song Rrdio that spins off from a single track into an entire listening journey, the campaign underscores Spotify’s USP: personalisation at scale.

    Running across digital and social media platforms, the films aim to drive awareness and adoption of these features, while reinforcing Spotify’s role as not just a music app but a near-psychic companion in daily life.

    With Kareena and Saif’s playful chemistry anchoring the ads, Spotify is betting big on the message that in a world full of choices, sometimes the algorithm knows you better than the love of your life.
     

  • GoaFest 2025: “I am my own favourite” – Kareena Kapoor Khan rewrites stardom with self love

    GoaFest 2025: “I am my own favourite” – Kareena Kapoor Khan rewrites stardom with self love

    MUMBAI: If loving yourself was an art form, Kareena Kapoor Khan could well hold the copyright. In a sparkling fireside session titled “Main Apni Favourite Hoon: Not Just a Line. A Mindset” at GoaFest 2025, Kareena proved that her iconic dialogue from Jab We Met wasn’t just script gold, it was a life mantra with staying power. 

    Interviewed by celebrity host Atika Farooqi at Taj Cidade de Goa Horizon, the actress peeled back the layers on fame, family, and the fine print of self-worth.

    “The line changed not just my career, but my life,” Kareena declared. Delivered 15 years ago, when ‘self-love’ wasn’t yet trending, it has since become a cultural rallying cry. “It’s a mindset, not a moment,” she said, explaining how the phrase empowered not just her but an entire generation of women to embrace their truth even if it meant standing alone.

    Celebrating over 25 years in cinema, Kareena described her personal brand in two words: “Unapologetically herself.” 

    From iconic commercial blockbusters to gritty roles like Chameli, Dev, Omkara and more recently Jaane  Jaan and The Buckingham Murders, she’s deliberately straddled both glamour and grit. 

    “If I can’t transform, I shouldn’t be doing this,” she said simply.

    Kareena Kapoor Khan

    On longevity in showbiz, she boiled it down to a cocktail of talent, brave choices, and refusing to ride trends. “Success is not just about staying visible. It’s about staying true,” she mused.

    Family life wasn’t left out either. Reflecting on her marriage with Saif Ali Khan and motherhood, she spoke candidly about the importance of mutual respect over sacrifice, calling Saif “a strong support structure.”

    For Kareena, balance isn’t about keeping score; it’s about knowing when to step up and when to pause. “Work will come and go but the love you build at home is irreplaceable,” she said.

    Asked whether she’d ever remake a Raj Kapoor classic, the answer was an emphatic no. “Some things are timeless. You don’t touch them, you preserve them,” she said, referring to her grandfather’s legendary legacy.
    She also gave props to the changing cinema landscape. From OTT to regional crossover, Kareena’s game to learn new languages and new rules.

    “Authenticity is the new glamour,” she said, crediting the likes of Jaideep Ahlawat and Vijay Varma for setting new performance benchmarks in today’s hyper-observant viewing culture.

    What keeps her going? “Staying childlike. Staying curious. And yes being my own favourite,” she grinned.

    From box office queen to boundary-pushing actor, Kareena’s session wasn’t just a rewind of her past, but a guidebook to staying relevant, radiant and real in a business that rarely forgives age, honesty or independence.

  • Magnum launches pistachio flavour, Kareena Kapoor Khan stars in campaign

    Magnum launches pistachio flavour, Kareena Kapoor Khan stars in campaign

    MUMBAI:  Magnum, that purveyor of posh popsicles, has finally unleashed a new flavour after an eight-year drought. The new Magnum Pistachio, a creamy concoction of pistachio ice cream swaddled in thick Belgian chocolate and sprinkled with roasted pistachios, aims to tickle the tastebuds of India’s premium ice cream aficionados. And who better to front this nutty venture than Kareena Kapoor Khan, who’s been sweet on the brand for a decade?

    Kareena Kapoor Khan, brand ambassador for Magnum purred: ” This year marks 10 years of devouring my favourite Magnum ice creams, one irresistible flavour at a time! I have had a great association with the brand and Magnum is everything I love and always a temptation worth giving into. I’m so happy to launch Magnum’s latest creation – the all-new Magnum Pistachio! Rich, pistachio ice cream wrapped in thick Belgian chocolate and roasted pistachios – pure bliss! So, step inside my PleasureStudio and have a taste. I hope you love it as much as I do.”

    HUL ice-cream business head Toloy Tanridagli stated, ” With Magnum Pistachio, we are bringing an ingredient that defines luxury and one of the most trending flavours globally to Indian consumers. Magnum has always been lauded for its expertise in chocolate crafting and sophisticated ice cream credentials, and we are committed to bringing this to India. The premium ice cream market in India is growing steadily, with consumers seeking indulgent and unique experiences. We aim to tap into this market with an exciting line-up in 2025, starting with the biggest – Magnum Pistachio. With the expansion of our portfolio, we remain committed to offering moments of pure pleasure through our innovative new launches.” 

    Lowe Lintas  executive creative director Vishal Bagade said: “ Our aim was to evoke luxury and pleasure through storytelling, which was an enjoyable ride given the fact that industry giants like Kareena Kapoor Khan and Bob (Shashanka Chaturvedi) were involved. We ended up creating ‘Pleasure Studio’, which is not just an ad but an ode to indulgence.”

    The new flavour, a nod to the internet-breaking Dubai chocolate trend, promises a symphony of creaminess and nuttiness. Magnum, known for its opulent partnerships and Cannes shenanigans, is banking on this new launch to keep its crown as the king of indulgent ice cream. 

    Here’s the link to the Kareena Kapoor Khan ad

  • Kiara’s scent of a woman moment as she joins Vanesa as brand ambassador

    Kiara’s scent of a woman moment as she joins Vanesa as brand ambassador

    MUMBAI: Kiara Advani has added another feather to her stylish cap this time with a hint of floral and a splash of amber. The movie actress has been named the new face of premium fragrance brand Vanesa, stepping into a role that celebrates individuality, grace and modern femininity.

    With her effortless poise and magnetic screen presence, Kiara’s journey mirrors the brand’s ethos: empowering women to embrace their true selves, unapologetically. Her signature scent preferences fresh and floral by day, warm and musky by night are now set to inspire a new chapter in Vanesa’s fragrance story.

    Expressing her excitement, Kiara Advani said,  “I’m beyond thrilled to be associated with Vanesa. For me, confidence is about embracing my true self, owning my strengths and vulnerabilities, and walking through life with authenticity. This is what makes working with Vanesa so special, as the brand celebrates individuality, and that’s something I truly believe in.”

    Hamilton Sciences Pvt. Ltd MD & CEO Saurabh Gupta said, “We are delighted to welcome Kiara Advani to the Vanesa family. Kiara embodies the essence of our brand with her elegance, charm, and relatable appeal. Her journey and personality perfectly align with Vanesa’s philosophy of celebrating individuality and modern femininity. We believe this collaboration will inspire women to embrace their individuality with confidence.”

    The move signals Vanesa’s intent to expand its emotional resonance with young Indian women who see fragrance as an extension of identity. Building on its legacy, which began with former ambassador Kareena Kapoor Khan, the brand is evolving with a fresh, contemporary appeal.

    As the face of Vanesa, Kiara is expected to front new campaigns and inspire a fragrance collection that captures the many moods of the modern woman bold, beautiful and completely herself.

  • India’s fashion powerhouses celebrate 25 years of Lakme Fashion Week

    India’s fashion powerhouses celebrate 25 years of Lakme Fashion Week

    MUMBAI: India’s fashion world threw a dazzling bash as Lakme Fashion Week marked its 25th anniversary with a glittering gala that brought together the country’s design royalty. The spectacular event, hosted by Lakme, the Fashion Design Council of India (FDCI) and Reliance Brands on 30  March, was a runway romp through a quarter-century of catwalk history.

    Kareena Kapoor KhanHollywood actor and former White House staffer Kal Penn played master of ceremonies, bringing his trademark wit to proceedings as Hindi cinema heavyweight Kareena Kapoor Khan made a triumphant return to the ramp. Draped in white, the superstar—who has twice been the face of Lakme—delivered a nostalgic speech that had fashion-watchers swooning.

    The silver jubilee extravaganza featured a who’s who of Indian fashion, with 30 celebrated designers including Rajesh Pratap, JJ Valaya, Namrata Joshipura, Varun Bahl, Manish Malhotra, Ashish Soni and Tarun Tahiliani strutting their sartorial stuff. Former Lakme models including Lisa Ray, Lisa Haydon, Indrani Dasgupta, Sarah Jane Dias, Shimona Nath and Archana Akil returned to strut down memory lane, reviving the magic of past finales.

    FDCI chairman Sunil Sethi  raised a toast to the “design-soaked journey. This year the celebrations were robust, reflecting on how we shaped design and its sinuous curves through crafts and heritage. Let’s raise a toast to the future, forward with insightful and innovative ideas that will change our relationship with style. “  

    The fashion gurus

    Lakme India vice president  Sunanda Khaitan  highlighted the brand’s “unprecedented” commitment to democratising fashion. She added: “Lakmes longstanding and consistent commitment to furthering fashion in India is  unprecedented. It has given fashion designers, makeup artists, and models a world-class platform to showcase their creativity. While fashion may sometimes feel like it’s only accessible to a select few, Lakme’s contribution to LFW has made it a cultural phenomenon, merging fashion and beauty. For the past 25 years, Lakme, through innovations debuted each season, has led the charge on beauty, bringing beauty trends to India. We have collaborated closely with the best fashion talent in the country to curate their collections, complementing the beauty trends for the season.”

     

    Said Reliance Brands  group vice-president Jaspreet Chandok:  “The platform’s 25th anniversary was not just a celebration, it was a powerful reflection of how far Indian fashion had come and the limitless possibilities that lie ahead. This Gala brought together pioneers and pathbreakers of the industry in an unprecedented showcase of design excellence. From iconic designers to global talent like Kal Penn joining us as host, the evening was a historic tribute to creativity, culture, and collaboration.” 

    With supermodel Ujjwala Raut hosting the red carpet alongside fashion pundit Jessel Tank, the evening was a feast of fabrics and famous faces—proving that after 25 years, India’s premier fashion showcase remains as catwalk-crazy as ever.

  • Mondelez India elevates gifting with Cadbury’s Studio Creations

    Mondelez India elevates gifting with Cadbury’s Studio Creations

    Mumbai : Mondelez India, the makers of leading snacking products, is excited to announce the launch of Studio creations by Cadbury, a luxurious new collection of signature pralines. This marks the brand’s most significant launch in over five years, reimagining the world of premium gifting with an artistic touch. The introduction of Studio creations by Cadbury is not just a launch—it’s a celebration of craftsmanship and innovation, created to cater to the evolving tastes of today’s discerning consumers.

    At the heart of this offering is a curated selection of beautifully crafted pralines with 3 exotic flavours- Gianduja, Brownie Aux Noix & Chocolat A L’Orange- that blend the finest ingredients with artistic elegance luxuriously encased in a meticulously crafted jewel toned box. Every piece is a story—a fusion of rich flavors and intricate design that invites consumers to savour the artistry in every bite. As gifting becomes more refined and unique, Studio creations by Cadbury stands out as a perfect choice for those looking to make a statement.

    Mondelez India vice president of marketing Nitin Saini reflected on this milestone, stating, “With Studio creations by Cadbury we’ve reimagined gifting as a tasteful and refined gesture. It’s not just about the chocolates—it’s about the thought and care that goes into choosing something truly special for someone important. The new launch also underscores our commitment towards elevating the premium portfolio; a category that’s growing significantly higher than the overall chocolate category in India.

    Our consumers are very conscious of their choice of gifts & see them as an extension of their refined tastes. With Studio creations by Cadbury, we are presenting our consumers an opportunity to Gift a taste of art; making the important ones in their life feel truly cherished. To bring this artistry to our consumers, there was no better choice of brand ambassadors than the super talented & charismatic couple, Kareena Kapoor Khan, and Saif Ali Khan. We are thrilled to welcome them to the Cadbury family.”

    Kareena Kapoor Khan and Saif Ali Khan mentioned “We’re so excited to join the Cadbury family and be a part of this incredible new launch, Studio Creations By Cadbury. This is more than just chocolates—it’s about giving a gift that feels special, refined and thoughtful. We can’t wait to share this with everyone!”

    Ogilvy India, chief creative officer Sukesh Nayak said, “This festive season Mondelez is offering a luxurious chocolate gifting experience with the launch of Studio. What stands out is how different and classy it looks and feels amongst all its competition. Saif Ali Khan and Kareen Kapoor Khan’s effortless chemistry and charm were a perfect match for the brand’s personality. The film shows how the box of Studio pralines catches attention like a piece of art does.”

    Shekhar Banerjee, Chief Client Officer & Office Head, West, North & East, Wavemaker India, states that their strategy centers on launching a premium gifting brand optimized for omnichannel growth. “This approach demands a unique perspective on audience segmentation, media usage, data, and platforms. Key to our campaign was how we segmented premium chocolate consumers, leveraged our Qcom and retail partnerships, and identified strategic corridors that drive impact. These elements were instrumental in crafting a campaign that aligns perfectly with our premium positioning.”

    Design Bridge and Partners executive creative director Southeast Asia & India Phil Dall  highlighted the strength of their ongoing collaboration with Mondelez, stating, “Studio creations by Cadbury represents the next evolution in our long-standing partnership with Mondelez. We’ve worked together to create not just a brand, but an experience that truly connects with consumers. It’s about more than gifting—it’s about crafting moments of connection through artistry and indulgence, reinforcing the creative vision we’ve cultivated together over the years.”

  • Malabar Gold & Diamonds introduces NUWA diamond collection

    Malabar Gold & Diamonds introduces NUWA diamond collection

    Mumbai: Malabar Gold & Diamonds, sixth largest jewellery retailer globally with a strong retail network of over 350 stores spread across 13 countries, unveiled its latest diamond jewellery collection named ‘NUWA’ at a grand event in the UAE. Renowned Indian actress Kareena Kapoor Khan unveiled the collection. Kareena, known for her timeless elegance embodies the very essence of the NUWA collection, making her the perfect ambassador for this launch. The collection is available at all stores in India.

    The NUWA collection is a celebration of nature’s intricate designs, waves, forms, folds and textures, masterfully crafted into luxurious pieces of diamond jewellery. Drawing inspiration from the elegance and resilience found in the natural world, each piece in the collection has been meticulously crafted, refined over time, and perfected to emerge as a glorious, intricate work of art, just like women who navigate the ups and downs, standing tall and resolute in the dreams they hold. Each piece is a testament to the elegance, strength, and grace that women embody.

    Malabar Group chairman MP Ahammed said, “We are incredibly proud to introduce the NUWA collection, which celebrates both nature and the indomitable spirit of women. Each piece in this collection has been crafted with immense care and precision, reflecting the intricate beauty of nature and the resilience of women. We are honoured to have Kareena Kapoor Khan launch this collection, as she perfectly represents the grace and awe that NUWA stands for.”

    The NUWA collection by Malabar Gold & Diamonds stands as a testament to the women of today, their commitment to excellence, celebrating the intricate beauty of nature and the empowering essence of womanhood. Like all diamond jewellery at Malabar Gold & Diamonds, NUWA also comes with the assurance of Malabar Promises like responsibly sourced natural diamonds, tested and certified diamonds, 100 per cent exchange value, diamonds of natural origin, 100 per cent transparency, guaranteed buyback, etc.

  • Sharmila Tagore & Kareena Kapoor Khan unite in myTrident home decor campaign

    Sharmila Tagore & Kareena Kapoor Khan unite in myTrident home decor campaign

    Mumbai: Setting new standards in the home décor industry, myTrident is excited to introduce its latest campaign starring it’s enigmatic brand ambassador Kareena Kapoor Khan alongside the iconic Sharmila Tagore. This extraordinary collaboration highlights the harmonious and elegant relationship between a mother-in-law and daughter-in-law, marking a notable shift from the traditional narratives typically portrayed in brand campaigns. This initiative sets a new standard in creative storytelling, celebrating the evolving dynamics of modern family relationships.

    Crafted with cinematic finesse, the campaign unveils an enchanting television commercial produced by Dharma 2.0 under the leadership of Punit Malhotra, that showcases the exquisite chemistry between Kareena Kapoor Khan and Sharmila Tagore. Radiating grace and sophistication, the duo immerses themselves in the sanctuary of their home, luxuriating amidst the opulence and comfort offered by myTrident’s premium home essentials. This unparalleled collaboration not only celebrates their innate charm but also serves as a testament to the impeccable design, beauty, and craftsmanship synonymous with myTrident’s ethos.

     

     

    “This campaign embodies a jubilant tribute to the contemporary Indian family, transcending stereotypes to embrace a tapestry of inclusivity. Kareena Kapoor Khan and Sharmila Tagore, quintessential embodiments of sophistication, elegance, and timeless allure, resonate deeply with the essence of our brand. At myTrident, we firmly believe that every home deserves the transformative touch of elegance and comfort that our offerings bring. Through the harmonious union of Kareena Kapoor Khan and Sharmila Tagore in our latest campaign, our mission is to ignite a spark within families, urging them to embrace the inherent beauty of their bonds and curate living spaces that authentically reflect their distinctive dynamics”, said myTrident Bector, chairperson Neha Gupta.

    “Working with Sharmila Tagore, for this campaign has been a deeply fulfilling experience. Together, we’re delighted to celebrate the essence of family bonds and the beauty of shared moments at home with myTrident, a brand that resonates deeply with both of us. It’s a brand we genuinely love and admire for its commitment to enhancing the warmth and unity within households. We are excited to inspire families across India to embrace love, respect, and harmony in their living spaces through this campaign.” said Kareena Kapoor Khan

    Breaking new ground within the industry, myTrident’s pioneering campaign, showcasing a harmonious mother-in-law and daughter-in-law duo, underscores our unwavering dedication to championing diversity and cultivating a profound sense of belonging for all. As one of the most loved brands in luxury and premium home furnishings, myTrident takes immense pride in its commitment to catering to the ever-evolving needs of contemporary Indian households. myTrident’s extensive range of meticulously crafted products is meticulously designed to elevate every nook and cranny of the home, ensuring that each member of the household finds solace and sanctuary within its offerings.

    This innovative campaign is set to resonate with audiences nationwide, inspiring them to embrace the beauty of familial bonds and create homes that are a true reflection of their love and harmony. Today, the campaign unfolds across a multitude of prestigious platforms, including leading news channels on television, prominent digital media outlets, and expansive social media syndications. Furthermore, strategic partnerships with esteemed premium and luxury platforms amplify our message, ensuring widespread exposure to discerning audiences. Following this expansive digital rollout, an innovative out-of-home campaign will sweep across the North and West regions, captivating audiences with its creative flair and impactful messaging.