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Tag: Kareena Kapoor

  • Kareena shines in kids’ haircare’s starry new role

    Kareena shines in kids’ haircare’s starry new role

    MUMBAI: Talk about a hair-raising debut. Kareena Kapoor Khan is now the face of a kids’ care revolution. KT Kids, India’s first dedicated children’s haircare brand, has roped in the Hindi cinema icon as its brand ambassador, blending her glamour and credibility with the playful charm of Spongebob Squarepants. The collaboration promises to make haircare both safe and fun, turning daily routines into moments children look forward to.

    From shampoos and serums to protein creams, KT Kids’ Spongebob line delivers clinically tested, premium-quality solutions designed specifically for little ones. With age-specific ranges for boys and girls, the brand is already winning parents’ trust while adding a splash of colour and joy to everyday grooming.

    “As a mother, I know how important safe and effective products are for kids,” said Kareena, adding that KT Kids’ range balances science with fun.

    KT Kids founder Dhruv Sayani calls it a “bold leap,” combining science, trust and star power to set new standards in children’s haircare. 

    Looks like the kids’ aisle just got its most stylish upgrade yet.

  • Bissell signs Kareena Kapoor Khan to clean up with style in its latest India campaign

    Bissell signs Kareena Kapoor Khan to clean up with style in its latest India campaign

    MUMBAI: From red carpets to clean carpets—Kareena Kapoor Khan has a new role. Bissell has appointed the Hindi cinema icon as its brand ambassador for India, aiming to bring its 145-year-old homecare legacy closer to Indian households.

    Known for her effortless charm and no-nonsense attitude, Khan now lends her presence to a brand that’s redefining Indian cleaning habits. With Bissell®’s cutting-edge appliances and Khan’s relatable elegance, the partnership is poised to reframe cleanliness as a lifestyle, not a labour.

    “Kareena embodies the modern Indian consumer—discerning, forward-thinking, and deeply committed to creating a warm, healthy home environment”, said Bissell® Homecare Inc president global markets Max Bissell. “We’re incredibly proud to welcome her to the Bissell family”.

    The brand’s new campaign features Khan in a sleek, empowered avatar—echoing the innovation and functionality at the core of Bissell’s product line. The campaign highlights how Bissell helps households clean smarter, faster, and in style.

    “I am a little obsessive about my space. Clean, clear and calm, that’s my thing. So when I found a cleaning partner that actually works as hard as I do, it was a yes… Ab mera ghar bhi, Bissell Clean”, said Khan.

    Bissell’s India partner, Cavitak marketing director Sagar Mehta added, “This collaboration marks a powerful new chapter for Bissell in India… We’re excited to bring a whole new energy to Indian homes—where technology, tradition, and elegance coexist effortlessly”.

    The full product range is now available on Amazon India. To watch the campaign reel, visit:

     

     

  • Shemaroo & BharatBox sell out Jab We Met Geet digital avatars

    Shemaroo & BharatBox sell out Jab We Met Geet digital avatars

    MUMBAI: Just when we thought the digital collectible frenzy was just a passing fad, Shemaroo Entertainment and BharatBox announced that their offer of 3,333 exclusive Jab We Met collectibles based on the character Geet portrayed by Kareena Kapoor in the popular film sold out. The Geet avatars, featured in the Jab We Met themed game on The Sandbox, became an instant favorite among fans.

    The  partnership not only generated over $40,000 in revenue within just 45 days but also showcased the growing influence of such collaborations on the global stage. The campaign’s success reflects the growing appetite for culturally relevant digital assets in the country today

    Following this, the Jab We Met avatars attracted significant global interest, alongside a substantial inflow of buyers from India and across the globe. This solidified Shemaroo Entertainment’s IP on the global stage while amplifying BharatBox’s presence in mainstream entertainment. Notably, the campaign saw strong participation from Indian players, creators, and brands. 

    The primary participants included nearly 67,000 creators and users. Following the pre-launch, the campaign rolled out for the next few months, with a comprehensive strategy including teaser campaigns, educational content, and allowlist opening alongside early incentivisation through questing. 

     

    Geet avatars

    Additionally, Bharatbox and Shemaroo Entertainment worked with key opinion leaders (KOLs) followed by three Ask-Me-Anything (AMA) Sessions conducted with The Sandbox, gathering over 200,000 tune-ins. Lastly, social media giveaways for questing winners included $SAND as well as physical rewards offered by Shemaroo Entertainment to avatar holders.

    The Geet collection reinforced the potential of popular Indian cinema IPs in the metaverse, tapping into India’s strong player-creator community within the blockchain gaming ecosystem. The campaign leveraged BharatBox’s blockchain infrastructure within The Sandbox, utilising no-code tools for creators and play-to-earn (P2E) models to incentivise player engagement. These features democratise access to the metaverse, making it easier for creators to monetize and for players to participate.

    “Selling out the Jab We Met collection is a testament to innovation in the metaverse space,” said BharatBox CEO Karan Keswani. “Shemaroo Entertainment and BharatBox are bringing Indian culture to a new generation of digital-first audiences. This milestone reinforces our  ability to deliver culturally resonant and commercially successful projects in the metaverse.” 

    Geet avatars

    Shemaroo Entertainment chief operating officer Arghya Chakravarty added:  “At Shemaroo Entertainment, our mission has always been to innovate and connect with audiences through diverse storytelling. The success of the Jab We Met digital collectibles is a shining example of how Indian cinema’s timeless charm can seamlessly transition into new-age platforms like the metaverse. We are thrilled to see such enthusiastic participation from fans, and this milestone reinforces our commitment to redefining entertainment in the digital era.”

    The resounding success of the Jab We Met collection signals the massive growth potential for BharatBox and Shemaroo Entertainment and is part of a broader India story within blockchain gaming, said a press release issued by Shemaroo.

    BharatBox continues to lead the metaverse conversation in the country with India emerging as a top market, with an impressive 66,091 creators and an user base doubling from 150,000 to 350,000. This collaboration will pave the way to expand partnerships and forge new pathways for cultural IPs to thrive in a decentralised economy.

  • Panchami Ghavri challenges stereotypes: ‘Women can work together’ in ‘The Crew’

    Panchami Ghavri challenges stereotypes: ‘Women can work together’ in ‘The Crew’

    Mumbai: In an industry often dominated by male-centric narratives, casting director Panchami Ghavri stands as a beacon of change, spearheading projects that celebrate the strength and complexity of female characters. Ghavri’s upcoming project, “The Crew,” promises to be a game-changer, boasting a stellar cast led by powerhouse actresses Tabu, Kareena Kapoor, and Kriti Sanon. Now, Panchami opens up about the importance of female-centric films, the evolving preferences of the audience, and her hopes for the impact of such projects.

    “I think there always has been a disparity in the kind of box office openings female-led films take as compared to male,” Ghavri reflects candidly. “Our male-to-women ratio is not the best in general. However, I haven’t seen this much excitement about a female-led film in a long, long time. Everyone I meet is excited about ‘The Crew.’ It’s also a really exciting cast; we haven’t seen such a strong female cast in a long time.”

    Ghavri’s enthusiasm for the project is palpable, fueled by the prospect of challenging age-old norms and stereotypes. “First of all, to break the age-old norm that women can’t work together. Whoever said this was a man,” she quips with a smile. “I think women have really interesting stories to tell, and through a different lens. Rhea [Kapoor] herself is always looking for scripts that have a strong female voice in them. I think in India, we’re still a long way to go, but we’re getting there for sure!”

    Indeed, the landscape of Indian cinema is witnessing a gradual but significant shift, as audiences increasingly gravitate towards narratives centered on women. Ghavri acknowledges this trend, noting, “The audience is changing their preferences when it comes to female-led films. I’m a woman, and I love strong narratives of women. At the end of the day, women are able to hustle at work, handle kids, run a home, manage family expectations—all of it simultaneously.”

    With “The Crew,” Ghavri and her team are poised to make a significant impact, not only in challenging gender stereotypes but also in amplifying the voices of women in cinema. “Then often you hear of men needing help with getting appointments for themselves,” Ghavri remarks with a laugh. “It’s funny, but it’s true. So I think the stronger our voice, the more we will be heard. Things are changing for sure!”

    As the film industry continues to evolve, Ghavri remains committed to championing stories that resonate with authenticity and depth. With “The Crew,” she hopes to inspire a new generation of filmmakers and audiences alike, proving that women-led narratives are not only relevant but essential in shaping the cultural landscape of Indian cinema.

    On the work front, Panchami Ghavri is making waves with her exciting lineup of upcoming projects and recent releases. With “The Crew” and “Mr and Mrs Mahi” on the horizon, Ghavri is poised to showcase her knack for assembling stellar casts and championing compelling narratives. These projects promise to captivate audiences with their diverse storytelling and dynamic characters. Meanwhile, Ghavri’s recent releases, including “Murder Mubarak,” “Yodha,” “Karmma Calling,” and “Showtime,” have garnered praise for their innovative approach and engaging storytelling. As a casting director with an eye for talent and a commitment to pushing boundaries, Ghavri continues to leave an indelible mark on the Indian film industry.

  • Star Sports sees a 24 per cent increase in overall build-up programming reach ahead of IPL 2024

    Star Sports sees a 24 per cent increase in overall build-up programming reach ahead of IPL 2024

    Mumbai: Star Sports, the official broadcaster of Tata IPL 2024, has already set new viewership benchmarks for the upcoming season. Since the commencement of its IPL build-up programming, Star Sports has witnessed a remarkable 24 per cent increase in viewership compared to last year, reaching an astounding 245 million viewers as of 15 March 2024. The total consumption for build-up programming has soared to 21.3 billion minutes, an impressive 26 per cent higher compared to last year. This unprecedented engagement, even before a ball is bowled, highlights the overwhelming popularity, enhanced storytelling in multiple languages, and the network’s connection with fans across different cohorts.

    Star Sports has left no stone unturned in delivering an exciting opening. Viewers on TV will get to see exclusive interviews with 8 of the 10 IPL captains on their vision for the upcoming tournament. Outside of the opening ceremony, Star Sports will be airing exclusive content with some of the biggest celebrities including Akshay Kumar, Tiger Shroff, Kareena Kapoor, Sara Ali Khan, A R Rahman, Vijay Devarakonda, Prabhudeva and many more.

    With a Starcast of more 150 commentators and presenters, including former players with more than 40 IPL titles among them, 12 IPL team coaches, 18 World Cup Winners, 12 international captains and more, viewers can expect an engaging broadcast. There is already a lot of excitement for the comeback of Navjot Singh Sidhu in the Star Sports commentary box after almost a decade.

    This weekend, Star Sports will also be premiering some of their innovations. The biggest one being the AI technology that enables international commentators to speak Hindi in their original voice, connecting with a wider audience during the thrilling TATA IPL 2024 matches throughout the season. Additionally, the ‘Shor Meter,’ will capture real-time crowd noise decibel levels, quantifying the nation’s passion for their biggest heroes and best cricketing moments.

    The official IPL broadcaster has always believed in customising feeds. Along with the focus on languages, Star Sports is going to be launching a special feed for hearing-impaired and visually-impaired fans- Indian Sign Language feed. In addition, kids can enjoy a special Sunday feed to get closer to the game. Also, for the first time, the broadcaster is producing IPL in the unmatched combination of Dolby Atmos and Dolby Vision.

    Star Sports is geared up for an electrifying season that promises fans unprecedented access, cutting-edge technology, and a star-studded lineup of cricketing legends and esteemed commentators.

    Watch the thrilling action of the TATA IPL 2024 on television live from 22 March only on the Star Sports Network.

  • Tiger 3 and Jawan cast tops IMDb’s popular Indian celebrities list

    Tiger 3 and Jawan cast tops IMDb’s popular Indian celebrities list

    Mumbai: On this week’s list of IMDb’s popular Indian celebrities, Katrina Kaif, the leading lady of Tiger 3, has clinched the top position for her portrayal of Zoya, while Salman Khan, essaying the protagonist in the film, has secured the fourth spot. The cast of Jawan has also made its mark in the top 10, with Nayanthara grabbing the second position, Shah Rukh Khan securing the third spot, and Riddhi Dogra claiming the seventh rank. Riddhi also has a cameo in Tiger 3.

    Aishwarya Rai Bachchan, Deepika Padukone, Kareena Kapoor, Alia Bhatt, and Hrithik Roshan are in the fifth, sixth, eighth, ninth, and tenth positions, respectively, on this week’s rankings.

    The popular Indian celebrities feature, available exclusively on the IMDb app for Android and iOS, highlights the top trending Indian entertainers and filmmakers each week. This is based on more than 200 million monthly visits to IMDb worldwide. Entertainment fans can see who is trending every week, follow their favourite entertainers, and discover new breakout talent.

  • Springfit Mattress announces Kareena Kapoor as its brand ambassador

    Springfit Mattress announces Kareena Kapoor as its brand ambassador

    Mumbai: Springfit Mattress has roped in the renowned Bollywood actress and youth icon Kareena Kapoor as its brand ambassador.

    The company will be soon launching a series of 360-degree marketing campaigns for their products to promote and make people aware of the importance of choosing the right mattress to ensure a peaceful sleep.

    The mattress brand is also planning to open 150–200 Springfit Lounge showrooms in the next one year.

    Under the leadership of Springfit Mattress executive director Nitin Gupta, the company further cements its vision of doubling its revenue to Rs 1,000 crore over the next five years. The company has already been producing five lakh mattresses annually from its five manufacturing units based in Haridwar, Meerut (2), Vadodra & Coimbatore and aims to double it with its recent expansions and technology upgradation.

    Springfit’s range of mattresses goes beyond spring mattresses and includes imported latex mattresses, memory foam mattresses, pocketed spring mattresses, back support orthopedic mattresses, and complete bedding products including mattress protectors, body pillows, feather pillows, memory foam contour pillows, etc.

    Commenting on this, Gupta said, “Mattress, furniture, and high-priced home décor are sectors that still see a preference towards offline purchases since the purchase decision is heavily dependent on a touch-and-feel element. With something as unique as our certigaurd technology, the natural next step was to set up multiple touchpoints for the consumer. While we were looking for a brand ambassador, our focus was on a face who could identify with our motto and help us spread the right message among the masses. Kareena Kapoor is not only a youth icon but also a fitness enthusiast who believes that it is important to adopt the correct sleep pattern for a healthy state of mind.”

    Commenting on the association, actor Kareena Kapoor Khan said, “Ensuring a good night’s sleep is important for our physical and mental wellbeing, and there is a comforting feeling when you sink into a luxuriously designed mattress, which is designed just as per our body’s requirements. A night of good sleep is an important part of my fitness routine, and this is why I am thrilled to be associated with Springfit Mattress, a brand that has been innovating sleep solutions through its range of mattresses for over a decade. My power naps and peaceful nights’ sleep have a new meaning now, all thanks to Springfit Mattress.”

  • Tata Play announces affordable packages for its subscribers

    Tata Play announces affordable packages for its subscribers

    Mumbai: Tata Play (formerly known as Tata Sky) on Tuesday announced new affordable packs for its subscribers. With the Hindi ‘Super Value Pack’ for Rs 249, subscribers can now watch movie and drama channels from Star, Sony, Colors, and Zee, plus 203 other channels.

    Tata Play has also launched a mass campaign to raise awareness about value packs, starring Kareena Kapoor and Saif Ali Khan in Hindi-speaking markets and Madhavan and Priyamani in South Asian markets.

    Tata Play managing director and CEO Harit Nagpal said, “Entertainment is a basic human necessity. However, rising prices are forcing people to make a choice between necessities like food and fuel and discretionary spending like entertainment. As the country’s largest content distributor, we take it upon ourselves to make entertainment more affordable.”

    Marathi super saver pack contains Colors Marathi, Zee Marathi, Star Pravah, Sony Marathi, Zee Talkies, Pravah Pictures, Star Utsav, Sony Pal, Zee Anmol, Colors Rishtey, plus 203 other channels for Rs 199 only. Gujarati super saver pack contains Star Plus, SET, Colors, Zee TV, Colors Gujarati, Colors Gujarati Cinema, Star Gold, Sony Max, Zee Cinema, Colors Cineplex, plus 203 other channels for Rs 249 only.

    Bangla super saver pack contains Star Jalsha, Zee Bangla, Sony Aath, Colors Bangla, Jalsha Movies, News 18 Bangla, Zee Bangla Cinema, Colors Bangla Cinema and 203 other channels for Rs 199 only. Odia super saver pack contains Zee Sarthak, Tarang TV, Colors Odia, Siddharth TV, Star Kiran, Alankar, and News 18 Odia, plus 203 other channels for Rs 199 only.

    Kannada super saver pack contains Colors Kannada, Zee Kannada, Udaya TV, Star Suvarna, Udaya Movies, Star Suvarna Plus, Colors Super, Zee Pichar, Colors Kannada Cinema, News 18 Kannada, plus 203 other channels for Rs 209. Tamil super saver pack contains Sun TV, Star Vijay, Zee Tamil, Colors Tamil, KTV, Vijay Super, Nick, Sony Yay, Jaya TV, Raj TV, Star Sports Tamil and 203 other channels for Rs 209.

    Telugu super saver pack contains ETV Telugu, Star Maa, Gemini TV, Zee Telugu, Star Maa Gold, Gemini Movies, Star Maa Movies, Zee Cinemalu, Kushi TV, ETV Cinema, plus 203 other channels for Rs 209. Malayalam super saver pack contains Flowers, Asianet, Zee Keralam, Surya TV, Surya Movies, Asianet Movies, Kochu TV,News 18 Kerala,Surya Comedy, Asianet Plus, and 203 other channels for Rs 209.

  • Tops ropes in Kareena Kapoor Khan as brand ambassador

    Tops ropes in Kareena Kapoor Khan as brand ambassador

    Mumbai: FMCG brand Tops has roped in Bollywood actor Kareena Kapoor Khan as its new ambassador. Tops has also launched a new and exotic range of pickles and sauces based on its survey in tier 1 and 2 markets. 

    With the new product launch, the brand has taken the total tally of its pickle variants to 51. Its upcoming marketing campaign will flaunt the punchline ‘Ab Poore 51 Flavours Mein’ on various visual mediums. This new campaign is conceptualised by Leo Burnett and it features Kareena promoting the brand.

    Tops vice-chairman Nitin Seth said that the association with Kareena has come at a time when the brand is on the cusp of launching a new range of pickles and sauces. “Kareena Kapoor is a personification of exuberance and resoluteness, virtues that resonate well with the values exhibited by Tops for its range of pickles and sauces,” he added.

    Through this campaign, the brand aims to further strengthen its connection with the consumers across markets by roping in a celebrity brand ambassador. To reiterate the brand’s commitment, Kareena has been brought on board as the face of the brand in India, said the statement. 

    Speaking on this partnership with Tops, the Bollywood actor said that she’s really happy to be associated with Tops as “it is one of her favourite brands.”

    A recent survey carried out by the research team of Tops surmised that people have aspirational desires and want ‘variety’ and ‘convenience’ in their options, coupled with ‘taste’ and ‘trust’ as the prime factors, before zeroing on a particular purchase decision. Taking a cue from this, the company decided to leverage its strengths and bring out products that meet the demand of the consumers. With pickles and sauces being the main growth drivers in the product portfolio at Tops, the company decided to launch a ‘new and exotic range’ under both these product categories.

  • Oberoi IBC launches series of TVC campaigns for Vectus featuring Saif & Kareena

    Oberoi IBC launches series of TVC campaigns for Vectus featuring Saif & Kareena

    MUMBAI: Advertising agency and films productions house, Oberoi IBC, has launched a series of TVC campaigns ‘India Ki Waterline’ for Vectus Industries Ltd (Vectus Group), a water storage and piping solutions provider company.

    The agency has recently announced the endorsement association of Saif Ali Khan and Kareena Kapoor for Vectus. The first TVC has gone live on major TV channels. The 360-degree campaign will be led by television and digital platforms. The series of ad films were shot pre-Covid2019 and have been launched now.

    The first film in the campaign shows the duo discuss how they haven't worked together in a movie for a while. They then decide against it as 'romance in the house and outside it' (on screen) could me monotonous. That's when Saif comes up with the idea of working in an advertisement together and suggests that they should work for Vectus as it's a very good brand.

    The earlier campaign done for Vectus by Oberoi IBC featuring Bollywood actor Rajpal Yadav had gone viral on the internet generating 46 million views and engagement for the brand. The agency also engaged actor Nana Patekar for a viral TVC Campaign ‘Baap Ko Bhej' which established the brand and its tag line generating engagement and views on social media. The agency has been working on viral campaigns for various home grown brands to boost the brand image and connect with the audience.

    The idea was developed focusing on real situations as Saif and Kareena have not worked together in a film for long and Ramkrishana Murugan, national creative director, Oberoi IBC thought to use the situation for the brand relevance.

    Murugan has worked as creative director with Bates and Mudra and has nurtured brands like Onida, Hamam Soap, Lever Ayush, Benadryl, Dabur Toothpaste, Tata Salt and Reliance ADAG. He is now nurturing brands in Oberoi IBC like Goldiee Masale (Salman Khan) – “Jahan jaayen, rishte banayen”, Zed Black (MS Dhoni) – “Prarthna hogi sweekar” and Vikram Chai (Nana Patekar) – “Kadakpan zaroori hai”. Oberoi IBC has engaged Salman Khan for Goldiee Masale, MS Dhoni for Zed Black and Nana Patekar for Vikram Tea, Rakul Preet Singh for Elleys Switches and Vidyut Jamval for Essdee Innerwear.

    Vectus Industries MD Ashish Baheti said, “We are very happy with the TVC Campaign with Saif & Kareena. Oberoi IBC has conceptualised and executed the whole campaign very well. We have got very good responses for the TV Campaign from our distributors, dealers, trade and customers alike.”

    Oberoi IBC national creative director Ramkrishna Murugan said, “We are glad to have this opportunity to take the brand a step ahead with our creative strategies and TVC campaign. We have curated this campaign and shot five films with our in-house production team. The campaign has been created for a very specific engagement for the brand focusing on trust”

    Headquartered in Mumbai, Oberoi IBC has a strong client base throughout India. The agency lends its branding and creative expertise to Indian family managed businesses across the country and in fact, a number of brands nurtured by Oberoi IBC have gone on to become leaders in their respective categories.