ITV

Tag: Karcher India

  • Kärcher powers up ‘Make in India’ with locally-made WD 3–17L vacuum

    Kärcher powers up ‘Make in India’ with locally-made WD 3–17L vacuum

    MUMBAI: In a move that aligns sparkle with strategy, Kärcher India has unveiled the WD 3–17L, a wet-and-dry vacuum cleaner now proudly manufactured in India. The launch marks a milestone in Kärcher’s commitment to the Government of India’s “Make in India” initiative, combining global engineering with homegrown production to deliver powerful, affordable, and accessible cleaning solutions.

    Available across Kärcher’s official webshop, Amazon, Flipkart, and leading retail outlets, the WD 3–17L is designed to meet the evolving needs of Indian households, from everyday spills to balcony dust and garage grime.

    “Our proud German legacy of quality and reliability is now being carried forward in India,” said Kärcher India director Prashanth Srirangam. “By blending German engineering with local manufacturing, we’re ensuring greater accessibility, service support, and long-term value for customers nationwide.”

    Built on Kärcher’s signature WD Series platform, the WD 3–17L features a 17-litre container, a 1000w motor, and an integrated blower function for hard-to-reach areas. Its one-piece cartridge filter allows seamless switching between wet and dry vacuuming, no filter change required. With a compact design, energy efficiency, and clever storage hooks, it’s built for homes short on space but big on cleanliness.

    By localising production, Kärcher can now respond faster to seasonal demand, improve parts availability, and expand its after-sales service network across India.

    A subsidiary of Alfred Kärcher SE & co KG, Kärcher India continues to lead the way in domestic and industrial cleaning technology. Under its vision 2025, the company aims to fuse innovation, sustainability, and customer focus to clean up quite literally, in one of the world’s fastest-growing markets. 

  • Don’t let cleaning drive you crazy: The wow choreography with Kärcher

    Don’t let cleaning drive you crazy: The wow choreography with Kärcher

    Mumbai: Kärcher, a global pioneer in cutting-edge cleaning solutions, has disrupted the conventional cleaning narrative with its latest digital ad campaign, “Beautiful Insanity,” launched on 1 March 2024.

    The campaign strategically leverages the universal truth that the perception of inconvenience can overshadow the actual task’s simplicity. Cleaning becomes a mere struggle when viewed through the wrong lens, especially without considering the game-changing indoor cleaning tools from Kärcher.

    “Don’t let cleaning induce madness. Rediscover the WOW factor with Kärcher’s effortlessly effective indoor cleaning tools,” advocates the campaign.

    At its core, the campaign features an avant-garde video titled “Beautiful Insanity” showcasing a young couple elevating their cleaning routine into a visceral, insane dance. The choreography serves as an extraordinary expression of two minds embracing the unconventional, turning a mundane task into an engaging performance. The couple seamlessly integrates their mop, broom, and rag into this captivating dance, not only highlighting the prowess of Kärcher’s indoor cleaning tools but also injecting joy and entertainment into the cleaning process.

    “We aimed to astonish our audience by adopting a radically different approach to cleaning. ‘Beautiful Insanity’ isn’t just an ad; it’s an immersive experience challenging the conventional perception of cleaning and injecting a new level of excitement into the process,” remarked Kärcher India managing director Jatinder Kaul.

    “In the world of cleaning, where monotony meets madness, our ‘Beautiful Insanity’ campaign isn’t just a disruption; it’s a symphony of innovation. We’ve dared to redefine the narrative, turning cleaning into a dance, a spectacle, and an experience. Because at Kärcher, we believe in elevating the mundane, challenging perceptions, and making every chore a celebration of innovation and joy,” said Kärcher India AGM – marketing Ayesha Prasad Narain.

  • Six Inches bags creative responsibilities for five brands

    Six Inches bags creative responsibilities for five brands

    MUMBAI: Mumbai-based creative ad agency Six Inches Communication is excited to add new clients to their portfolio. These are — B. Lab, Caressaa Spa, Karcher India, QuikMart and Global Wellness Day. Except for QuikMart, all of the brands were part of a multi agency pitch.

    Six Inches Communication plans to build a strong community on social media for B.Lab- a company that exists to create the fine quality hair and skin care products designed for effectiveness and simplicity catering especially to professionals. Caressaa Spa is a spa that employs a fusion of modern and ancient rituals for physical and mental wellness. The role of Six Inches Communication is to create awareness on new age wellness and to create interesting content to attract and engage the relevant audience on social media and direct them to spa locations.

    Karcher India is a global provider of cleaning technology and one of the leading providers of efficient and energy saving cleaning systems. Six Inches objective is to establish and create awareness about them on social media and portray them as a premium brand in the arena of cleaning technology. For QuikMart – a Bangalore based upcoming retail chain with physical stores and online platform, Six Inches plans to solidly establish the brand before it’s launch and create buzz and hype on the launching day itself. A non-profit initiative, Global Wellness Day is a social project that is entirely volunteer run with a focus on health and wellness. The role of Six Inches Communication would be to continuously engage the community and to create and build a new audience and get more volunteers involved for the upcoming wellness day in June 2018.

    Six Inches CEO Pravin Shah said “We believe in “value partnerships.” Too many agencies get carried away ‘data’ and ‘programmatic media’. I believe while these are key tools and enable decision-making, they don’t make for great ideas or contagious content. Hence, our focus is to stick to the core of big ideas and strengthen the digital strengths on User Experience design and creative ideas for digital marketing – to be an interactive web platform, an app or a social media campaign.”