ITV

Tag: Karbonn Mobiles

  • Airtel & Karbonn launch affordable smartphones for aspiring India

    Airtel & Karbonn launch affordable smartphones for aspiring India

    MUMBAI: In order to strengthen its presence in the ongoing telecom battle, Bharti Airtel will launch two new Android-powered 4G smartphones in partnership with Karbonn Mobiles.

    Airtel has also tied-up with Amazon to sell the handsets online. One handset, the A40 Indian, has become available on Amazon from 16 November, A1 Indian and A41 Power will be available on the platform starting next week.

    Telco-handset tie-up is a common practice in the West but the phenomenon has hit the Indian market only this year. For telecom companies, such strategic tie-ups with India handset makers may help them take on Reliance Jio. By August 2017, Jio claimed to have 133 million subscribers. At September end, Bharti Airtel has over 282 million subscribers while Vodafone and Idea had 207 million and 190 million subscribers respectively.

    Domestic handset maker Micromax, on Wednesday, said it was tying up with Vodafone India to offer a smartphone at Rs 999 if the buyer retains the device for three years. Karbonn had formed a similar partnership with Bharti Airtel for its previous smart feature phone A40, priced at Rs 1399 when Reliance Jio launched a smart feature phone at a starting price of Rs 1500.

    Data from Counterpoint Research show that both Micromax and Karbonn have lost market share in the handset category over the past six quarters while Chinese firms Intel and Xiaomi have climbed the charts. The market share of Micromax and Karbonn in India fell to 7.1 per cent and 3.2 per cent respectively, in the April-June quarter this year from 10.2 per cent and 6 per cent in July-September the previous year.

    The launch is part of Airtel’s ‘Mera Pehla Smartphone’ initiative, which is aimed at enabling every Indian to buy a 4G smartphone and get on the digital superhighway. The handsets come bundled with a monthly pack of Rs 169 from Airtel.

    The A1 Indian 4G smartphone will be available at Rs 1799 which otherwise would cost Rs 4390 and the A41 Power at Rs 1849 with an MRP of Rs 4290. The 4G smartphones, which are Google certified, run on the latest Android 7.0 Nougat OS and offer full access to all apps on Google Play Store, including YouTube, Facebook and WhatsApp. In addition, both smartphones come preloaded with MyAirtel App, Airtel TV and Wynk Music.

    Bharti Airtel director of consumer business and CMO Raj Pudipeddi said, “We are delighted to deepen our partnership with Karbonn to fulfil the smartphone aspirations of India. We saw very strong demand for our first offer under the ‘Mera Pehla Smartphone’ initiative, which validates the broad appeal of this innovative proposition.”

    Karbonn Mobiles MD Pardeep Jain added, “The immense response we got for our offer with Airtel helped us add 70 per cent new feature phone users to our existing portfolio. We feel that this partnership will be even more fruitful as it brings more competitively priced 4G smartphones to the market, especially with Amazon India on board.”

  • DJ BL3ND and BassJackers to headline MTV Bloc party

    DJ BL3ND and BassJackers to headline MTV Bloc party

    MUMBAI: After holding exclusive pre-parties in twelve different cities, the Karbonn Smart MTV Bloc Party will be hosted by the Juhu Bloc in Mumbai. MTV will bring together more than 30 international DJs to spin the music for the Karbon Smart MTV Bloc Party. The two day dance music festival will be headlined by DJ BL3ND and BassJackers, and will feature Rewire and Varski, Nucleya, Ash Roy, Calm Chor, Ankytrixx, Reggae Rajahs, Lost Stories, Su Real and many more spinning music right across the bloc on 11 and 12 April 2015. It will be hosted by MTV’s music man Nikhil Chinapa.

     

    MTV marketing head – media and insights – Sumeli Chatterjee said, “Crazy audio-visuals and massive sundowner live acts by our world-class DJs that spread across both the days; young people will definitely take back happy party memories from this music festival. We are playing with concept of light and geometry that will make it a spectacular and musical sunset by the beach, and a treat in the Mumbai summer.”

     

    MTV is bringing to India for the first time DJ BL3ND to headline MTV’s Bloc Party. A Los Angeles native, DJ BL3ND has 360 million YouTube views and more than four million Facebook followers for his crazy videos and electrifying live sets. He’s the record-holder on Billboard’s Uncharted Chart, holding the top spot for 62 weeks; and was also named SoundCloud ‘Artist of the Year.’

     

    Joining him are the American DJ and producer duo who share a great passion for house music, BassJackers. Comprising Marlon Flohr and Ralph van Hilst, BassJackers is known for beatport toppers like ‘Mush Mush’, ‘Hey!’, ‘Grid’ and many more. The duo have remixed for Rihanna, Enrique Iglesias and Moby; and performed in Ibiza alongside Tiësto, and in Las Vegas alongside Afrojack, and continue to tour around the globe.

     

    Speaking on the association with MTV Bloc Party, Karbonn Mobiles executive director Shashin Devsare said, “MTV has the finger on the pulse of the youth and by partnering with the channel on exclusive concepts like MTV Bloc Party, we are looking forward to reaching out to the urbane youth who prefers to be connected with their peer groups 24X7 and enjoys innovative technology.”

     

    On 11 April, gates will open at 3 pm and the party will start at the beachfront Juhu Hotel, spilling out to multiple night-party blocs across Juhu. The wrist-band that the party animals will get at this gate will serve as the entry pass for all the party venues across the entire bloc. To top it all, the party-goers will need just one ticket to attend all the parties all through the bloc. They can club hop with the MTV hop-on-hop-off Bloc Party cabs which will ferry them across venues and the music travels with them to ensure a seamless party transition.

     

  • Star Plus hops on to the IPL bandwagon

    MUMBAI: Star Plus, Star India’s flagship Hindi general entertainment channel (GEC), has signed on as the official on-ground associate sponsor of the cash-rich Indian Premier League (IPL) as it seeks to keep its numero uno position intact by riding on the popularity of the tournament.

    With Star Plus on-board, the BCCI will also heave a sigh of relief as it was having a tough time in filling the on-ground sponsorship slots left vacant by the exit of Hero MotoCorp, Citi, Karbonn Mobiles and Volkswagen. The BCCI has now locked in three associate sponsors which includes Vodafone, Yes Bank and Star Plus in addition to title sponsor Pepsi.

    According to a top sports marketing executive, the sponsorship deal between Star Plus and BCCI is in the region of Rs 300 to Rs 350 million annually.

    This is not the first time a television channel has used IPL to reach out to its audience. Last year, Star India’s newly launched Hindi GEC Life OK had associated with Chennai Super Kings (CSK) to raise its brand awareness.

    “We are happy to be associated with the IPL primarily to drive our flagship channel, Star Plus. We saw a great opportunity to use this platform to communicate our brand promise of “Rishta Wahi, Soch Nayi”. We are also very keen to deepen what is
    already a strong relationship with the BCCI. The power of Star‘s platform is unique and we are keen to leverage this to support BCCI’s efforts to increase the reach and popularity of IPL,” said Star India CEO Uday Shankar.

    “Since its inception in 2008, the tournament has provided a platform to organisations, which are as passionate about achieving and maintaining standards of excellence as the IPL itself. Star India belongs to this elite fraternity. We look forward to a fruitful association with them,” said IPL chairman Rajeev Shukla.

    The Pepsi IPL 2013 will be played from 3 April to 26 May. Nine teams will play each other twice – at home and away, in a total of 72 league matches. The top four teams, in terms of points, at the end of the league stage on 19 May will qualify for the Playoffs. The final will be played on 26 May at the Eden Gardens, Kolkata.

  • RK Swamy BBDO bags creative biz of 4 brands

    MUMBAI: RK Swamy BBDO has won the creative duties of Deccan Herald, Four Seasons Private Residences and Wienerberger. It has also won a project for Karbonn Mobiles.

    The agency is handling the accounts out of its Bangalore office. It has already started working on the communications of the brands.

    The incumbent creative agency on Karnataka-based English daily Deccan Herald was DDB Mudra Group‘s Water.

    Wienerberger is a producer of clay building materials. It had established a company in Bangalore in 2006 with the aim to produce “high quality” clay building materials for the local market. They also import a range of specialty products from their overseas factories for Indian market.

  • Taproot on board as Karbonn Mobiles creative partner

    MUMBAI: Mobile brand Karbonn Mobiles has chosen Taproot as its creative partner. The agency will be in charge of the brand‘s 360 degree creative and marketing communication including TV, print, digital and retail merchandising.

    Taproot will also be responsible for building up a strong brand imagery in Indian and global market. The communication focus will be on the smart product portfolio, and to create a strong imagery of brand Karbonn along with building up a distinctive niche for the smartphone and tablets segmentation in the highly engaged Indian mobile market.

    Karbonn Mobiles executive director Shashin Devsare, said, “After successfully creating a wider brand awareness and deeper penetration in domestic and international markets our next step is now to focus on solidifying the strong brand imagery of Karbonn Mobiles across markets. For the same, Taproot successfully came across as the best choice considering the innovative approach and understanding of the brief. Taproot has a track record for building iconic brand communication strategies for the best of the domestic and global brands. We are confident that our association with Taproot will help us engage better with our consumers, creating strong brand imagery. “

    Taproot India co-founder and chief creative officer Santosh Padhi said, “The average age of Taproot India is about 24 years old that perfectly fits the need of one of the solid, aggressive and youthful Indian brand called brand Karbonn Mobiles. All the three parties here Karbonn, Taproot and our TG are very young by nature and I feel that‘s what will work in this relationship, it‘s quite obvious when bunch of youth come together, right?”

    Taproot India managing partner Manan Mehta said, “There was no formal pitch involved in the whole process. We presented our credentials and shared our view on the brand‘s way forward and decided to join hands.” He further added that”Karbonn Mobiles has demonstrated sturdy performance during the FY11-12 amidst intense competition. This is a proof of them being a true blue blooded Indian brand and has been our inspiration to partner them. Our partnership presents an opportunity to take Karbonn Mobiles to the world and at Taproot India, we hope to build this brand that will find a place in the consumer‘s heart and also, their hands.”

    Karbonn Mobiles has also recently introduced its brand extension christened ‘Karbonn Smart‘ under whose umbrella the new range of technologically advanced products from the stable will be marketed.

    Over the past three years Karbonn Mobiles has also undertaken various initiates to create the brand awareness and to gain brand loyalty with by tying up with sporting events like Indian Premier League, SAFF, Champion League T20 and by sponsoring entertainment properties like Star Screen Awards, Sach ka Saamna.

  • Karbonn Mobiles ties up with Hockey India

    Karbonn Mobiles ties up with Hockey India

    MUMBAI: Karbonn Mobiles has announced its association with the 5-match Test series between Indian men and South African men and a 4-match series between Indian women and Azerbaijanian women, hosted by Hockey India.

    To be named the Karbonn Cup, the Test series is to be held from the 15-22 January at the Major Dhyan Chand National Stadium, New Delhi.
     
    Karbonn Mobiles MD Pradeep Jain said, “We are pleased to host the Karbonn Cup and extend our support to the national sport. We being an Indian brand and Hockey being the national sport, the connection goes a long way in establishing the lost glory of Indian Hockey. India has always had a great tradition for hockey especially at the Olympic Games. We have won 8 gold medals at the Olympics and this is the highest among all national teams. This year 2012 being an Olympic year, the Karbonn Cup is all about supporting the Indian teams on the road to the London Olympics later this year.”

    The tournament apart from providing fast paced hockey action will also provide the Indian men’s and women’s Hockey team with the opportunity to prepare themselves for the Olympic Qualifiers to be held later in the year.

  • Karbonn Mobiles is the title sponsor of SAFF Championship 2011

    Karbonn Mobiles is the title sponsor of SAFF Championship 2011

    MUMBAI: Karbonn Mobiles, the Indian domestic mobile phone brand, has become the title sponsor of the 2011 edition of the South Asian Football Federation Cup.

    ‘Karbonn SAFF Championship 2011‘, the premier football competition for South-Asia will have the top eight teams from the area which includes the first seed team of Maldives and the second seed team of India.
     
    Karbonn Mobiles executive director Shashin Devsare said, “Karbonn Mobiles, previously, has been associated with various sporting events like ‘Champions League T20‘, ‘Hockey World Cup, 2010‘ and the ‘Indian Premier League‘. It strategically chooses to get associated with various popular sports tournaments as such associations help it to get connected with its Target Audience i.e. youth. Given the popularity of SAFF Championship, which promotes the cause of football in the region and creates more awareness about the same amongst the masses, it is only apt for Karbonn Mobiles to endorse the tournament.”

    The ‘Karbonn SAFF Championship 2011‘, apart from the seeded teams of Maldives and India, also features participation of Afghanistan, Sri Lanka and Bhutan, who along with India make up Group I; while Bangladesh, Pakistan and Nepal along with Maldives make up Group II.