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Tag: Karanpreet Bindra

  • Yubi Group unifies Corpository and Finfort under new Identity: Accumn

    Yubi Group unifies Corpository and Finfort under new Identity: Accumn

    Mumbai:  Yubi Group is pleased to announce the rebranding of Corpository and FinFort under a new identity: Accumn. This strategic development is a significant advancement in Yubi’s mission to create a comprehensive AI-ML first credit decisioning platform. Corpository, acquired by Yubi in April 2022, has been pivotal in delivering advanced credit evaluation and monitoring solutions, particularly within corporate lending. Following the acquisition of FinFort in May 2023, which expanded its capabilities into retail credit assessment, Yubi has addressed the increasingly complex demands of credit managers. Now, under the new brand Accumn, these capabilities are fully integrated, providing a robust, full-stack platform that enhances every facet of the credit decisioning process.

    Accumn, the new unified platform under Yubi Group, is set to provide a comprehensive solution for all credit decisioning needs. The platform covers the entire debt lifecycle, offering capabilities in five key areas: credit evaluation, credit process automation, end-to-end integration, AI-driven credit decisioning, and credit monitoring. By leveraging generative AI, Accumn delivers precise and efficient credit decisions, along with robust monitoring, ensuring a seamless approach to managing credit processes. This platform is designed to help businesses streamline financial management and mitigate risks with greater accuracy and efficiency.

    Corpository the co-founder & CEO Aniket Shah will lead Accumn as its CEO. Shah, who has been instrumental in driving Corpository’s growth and innovation, stated, “Accumn is designed to meet the critical need for precise, unbiased, and data-driven credit decisioning. In today’s financial environment, the challenge lies in accessing data and effectively synthesizing and applying it to make objective and fair lending decisions. Accumn leverages cutting-edge machine learning (ML) and artificial intelligence (AI) technologies to empower credit managers with sophisticated tools that improve the accuracy and transparency of every decision. This strategic shift from data management to advanced decisioning products reflects Yubi Group’s commitment to leading innovation in financial services. By bringing together the strengths of Corpository and FinFort, Accumn is positioned to become India’s most advanced AI-first credit decisioning platform.”

    On the rebrand, Yubi Group chief marketing officer Karanpreet Bindra said, “The brand name Accumn is derived from and is a celebration of the ‘acumen,’ prudence, and astute judgment displayed by the credit underwriting and monitoring community daily. Accumn as a brand stands at the unique intersection of human intelligence, data, and artificial intelligence, designed to supercharge the decision-making capabilities of the perfectionist underwriter. Acumen’s brand identity reflects the brand promise of enabling precision in every decision and being the pioneer of bringing AI tech to real-life use cases while operating within and supplementing the larger brand architecture of Yubi.”

    Financially, Corpository saw a 400 per cent Y-o-Y growth in revenue in FY24. With the new brand, Accumn is expected to be a major revenue driver for Yubi Group, with projected revenues increasing by 2x in FY25. This growth trajectory underscores the value Accumn brings to Yubi’s portfolio, aligning with the group’s vision of becoming a global credit decisioning market leader.

  • CredAvenue names Niren Yadav as communications and PR head

    CredAvenue names Niren Yadav as communications and PR head

    Mumbai: Debt markets platform CredAvenue on Thursday announced the appointment of Niren Yadav as head of communications and public relations.

    Yadav will report to CMO Karanpreet Bindra and work closely with the founder/CEO and leadership team. He will be based out of the firm’s Bengaluru office, which will also double up as the upcoming technology hub and marketing HQ of CredAvenue, said the company in a statement.

    In his new role, Yadav will play an instrumental role in setting up and leading the corporate and integrated communications vertical and build the profile of the company in line with the firm’s vision, values, and brand story, it added.

    “We are excited to have Niren on board as he brings in deep and wide expertise in the field of marketing communications and reputation management,” said Karanpreet Bindra. “He has a clear vision for building and scaling a robust communications function. I am excited to welcome him to the team and partner with him to further our strategy.”

    Yadav brings with him over 11 years of experience in successfully strategising, implementing, and strengthening corporate narratives for businesses across multiple sectors such as fintech, technology, skill development, education, HR, infrastructure, and smart lighting.

    Prior to joining CredAvenue, he worked at 20:20 MSL as a group head. Previously, he was associated with companies such as Mastercard (South Asia Comms team), Cohn & Wolfe, and Ogilvy & Mather.

    “The sheer magnitude of the addressable market coupled with the quality of talent, the company’s vision, global mandate, long-term investor confidence and CredAvenue pioneering the concept of ‘startup 2.0’ is a terrific combination,” said Yadav. “I am excited to work with a capable team to contribute to and enhance our brand love by driving strategic and impactful communications and experiences for all our stakeholders.”

  • CredAvenue onboards Karanpreet Bindra as CMO

    CredAvenue onboards Karanpreet Bindra as CMO

    Mumbai: Debt markets platform CredAvenue has brought on board former Rupeek executive Karanpreet Bindra as its chief marketing officer. He will be based out of Bangalore and report directly to Gaurav Kumar.

    In his current role, Bindra will oversee the entire gamut of digital, product and brand marketing at CredAvenue for both the enterprise and the B2C businesses.

    He will also be responsible to look after the company’s global brand strategy, digital marketing strategy and innovation, product marketing strategy, and incubation of a consumer business. As CMO, Bindra will define a digital-first path for all marketing efforts at CredAvenue, said the statement.

    “Bindra has a clear vision for the future of marketing and innovation and can build a strategic team to execute the vision at CredAvenue,” said Kumar. “He is an all-rounder veteran who also has an entrepreneurial bent and we do foresee that the team and the brand will flourish under his guidance.”

    Prior to joining CredAvenue, Bindra worked at Rupeek as head of marketing. He was also associated with Marico for close to seven years and was a group ex-pat based out of Dubai. He also had stints with Akzonobel, and Future Brands.

    As a growth specialist for over 15 years, Bindra has experience working with multiple seasoned brands ranging from FMCG, fintech, personal care, and paints across a wide geography in India and the Middle East.
     
    “This is an interesting juncture for the overall fintech space and CredAvenue in specific. The addressable market size, a global mandate, a profitable business model, the CEO’s vision, and the quality of talent within the leadership team is a great combination,” said Bindra on his new role.