ITV

Tag: Karan Yadav

  • Brands queue up for Neeraj Chopra Classic as javelin goes prime time in India

    Brands queue up for Neeraj Chopra Classic as javelin goes prime time in India

    MUMBAI: India’s golden boy of athletics is attracting more than just medals. The inaugural ‘Neeraj Chopra Classic’—India’s first global javelin competition—is drawing serious brand muscle ahead of its 5 July debut at Bengaluru’s Sree Kanteerava Stadium.

    The event is headlined by Bharat Petroleum Corporation Ltd (BPCL) and backed by a power-packed sponsor roster that includes Visa (official partner), Audi India (mobility partner), BodyArmor Lyte ORS (hydration partner), Duolingo English Test (learning partner), and Snapchat (content partner).

    Radisson Hotel Group is the hospitality partner, JioStar the broadcast partner, and FanCode Shop is handling official merchandise—making the NC Classic a 360-degree sporting spectacle both on-ground and online.

    Speaking on the response from brands to the NC Classic, JSW Sports chief commercial officer, Karan Yadav said, “The versatility and range of brands that have decided to come on board with the NC Classic is testament to the potential this competition has. These are the biggest names in world javelin, spearheaded by Neeraj, competing on Indian soil for the first time. The event has all the ingredients to be a blockbuster, and a regular fixture on the world athletics calendar. The response to partner with the event has been fantastic, and it only augurs well for the future of live sport planned to global standards, in India.”

    With the world’s top javelin throwers gearing up to compete, the Neeraj Chopra Classic is shaping up to be more than just a one-off event—it’s India’s blockbuster entry into the world of elite field sports.

  • Olympic icon Neeraj Chopra joins Audi India as brand partner in performance-first drive

    Olympic icon Neeraj Chopra joins Audi India as brand partner in performance-first drive

    MUMBAI: In a move as sharp as his throws, Olympic champion Neeraj Chopra has joined hands with Audi India, aligning world-class athleticism with German engineering finesse. The partnership, announced on 26 May 2025 by JSW Sports, brings together the double Olympic medalist and the iconic luxury carmaker in a collaboration driven by shared values of performance, precision, and progress.

    The tie-up follows Chopra’s remarkable journey from a history-making gold at the Tokyo Olympics to a silver medal finish at the Paris 2024 Games, alongside podium wins at the Asian Games, Commonwealth Games, and World Championships. Audi, known for its relentless innovation and engineering craft, sees Chopra as the embodiment of its brand ethos.

    “At Audi, we stand for those who push boundaries… Neeraj Chopra is the embodiment of that spirit”, said Audi India head Balbir Singh Dhillon. “Determined and iconic, his journey from ambition to achievement mirrors Audi’s progressive DNA”.

    The collaboration reflects not just a brand endorsement but a philosophical alignment. Chopra’s laser focus on precision and relentless pursuit of betterment mirrors Audi’s design discipline and technological edge. The athlete’s admiration for the brand adds another layer of authenticity to the partnership.

    “I’ve always admired Audi – not just for the cars, but for what the brand stands for. The pursuit of excellence never stops. I’m excited to join the Audi family”, said Chopra, speaking on the association.

    JSW Sports, which manages Chopra’s commercial interests, facilitated the tie-up. JSW Sports CCO Karan Yadav described the partnership as a landmark for Indian sport and brand synergy. “Audi is a car manufacturer Neeraj really admires, and one whose vision aligns with his as an athlete. The potential of this partnership is limitless”.

    This collaboration signals Audi’s deeper engagement with Indian sport and its commitment to aligning with icons who personify evolution, resilience, and excellence.

  • Bengaluru FC signs one-year-deal with White Gold

    Bengaluru FC signs one-year-deal with White Gold

    Mumbai: Bengaluru FC, on Monday, announced signing a one-year-deal with White Gold, the largest organised gold buyers of South India with branches across Karnataka, Tamil Nadu, and Kerala. White Gold will come onboard as an Official Gold Buying Partner for the much-awaited 2024-25 Indian Super League season and the brand’s logo will feature on the pendant of the jersey.

    White Gold CEO Rahul Joseph expressed enthusiasm about this collaboration: “Partnering with Bangalore Football Club is a fantastic opportunity for us. As a company deeply committed to supporting our local community, we are excited to join forces with a club that embodies the spirit of Bangalore. Wishing the team all the best for the upcoming season and we would like nothing better than for Bengaluru FC to bring home the Gold this season!”

    White Gold has over 50 branches across South India, established with the aim of offering an organized, tech-driven, and fully transparent gold-selling experience for their customers. White Gold also assists in releasing pledged gold from banks and other financial institutions, ensuring customers are able to realize the full value of their pledged gold ornaments while ensuring the best prices in the market. Additionally, customers can visit any White Gold branch for a free valuation of their gold ornaments.

    “We’re really glad to partner with White Gold, who are a Bangalore-first brand and one whose vision aligns with ours as a football club. We’re always on the lookout to partner with brands whose target audience is also those who may enjoy what we have to offer as Bengaluru FC, and White Gold presents a perfect opportunity for the same. All of us at BFC are looking forward to what’s to come from this,” said JSW Sports chief commercial officer Karan Yadav.

    The Blues are set to begin their 2024-25 Hero Indian Super League campaign with a clash against East Bengal FC at the Sree Kanteerava Stadium, on September 14th, with tickets up for grabs on PayTM Insider.