ITV

Tag: Karan Wahi

  • Sonali Bendre brings back The Happy Pawdcast

    Sonali Bendre brings back The Happy Pawdcast

    MUMBAI: The fur’s flying again, in the best way possible. The Happy Pawdcast is back for Season 2 on RosePod, with actor Sonali Bendre and her fluffy co-host Icy Behl leading the way through laughter, lessons and lots of love.

    Produced by Rose Audio Visuals, the new season promises a richer format and a star-studded line-up of celebrity pet parents and animal experts. Viewers can expect heartfelt and hilarious stories from guests including Amala Akkineni, Rohan Joshi, Remo D’Souza, Diana Penty, Kubbra Sait, Karan Wahi and Tusshar Kapoor.

    Sonali Bendre shared, “Every episode is a gentle reminder that our pets are our greatest teachers, of love, patience and empathy. I’m thrilled to return with more stories, deeper conversations, and of course, Icy’s irresistible charm.”

    According to Rose Audio Visuals head of marketing & branded content Megha H Desai, “The Happy Pawdcast has always been about celebrating the human–animal bond. Season 2 takes that connection further, fostering awareness and compassion among India’s growing pet-loving community.”

    Whether you’re a seasoned pet parent or just someone who smiles at dog videos, this “pawsome” show is bound to tug at your heartstrings. The Happy Pawdcast Season 2 drops its first episode on 7 November on RosePod’s Youtube channel.
     

  • 4700BC and Netflix unveil new popcorn flavours with Karan Johar

    4700BC and Netflix unveil new popcorn flavours with Karan Johar

    Mumbai: 4700BC, a snacking brand, has partnered with Netflix to enhance the entertainment experience. This collaboration, featuring filmmaker Karan Johar and television actors Karan Wahi and Karanvir Bohra, introduces two exclusive popcorn flavours: Sweet & Salty and Cheese & Caramel, designed to complement Netflix’s diverse content library.

    The partnership is based on the insight that people enjoy combining flavours at the cinema, a choice previously unavailable at home. 4700BC and Netflix aim to enhance the viewing experience, offering a flavour for every genre. The Sweet & Salty flavour blends sweetness with a touch of sea salt, while the Cheese & Caramel combines cheddar cheese with Himalayan Salt Caramel. These flavours will be available at major retailers, e-commerce platforms, and the 4700BC website.

    4700BC founder and CEO Chirag Gupta expressed his excitement about the partnership: “At 4700BC, we understand the strong connection between popcorn and entertainment. Our collaboration with Netflix allows us to bring this beloved snack into more homes, making it a staple for any content-watching experience.  This partnership is a natural fit, as both brands are committed to enhancing the entertainment experience for our consumers.”

    This launch is complemented with a visually stunning ad campaign that captures the essence of this collaboration. It begins with Netflix’s familiar “Who’s watching?” interface, where the three Karans humorously debate their favourite popcorn flavours while deciding what to binge-watch. The playful banter is resolved when Karan Johar, in his signature style, combines sweet and salty flavours, showcasing the joy of mixed tastes.

    Filmmaker Karan Johar added: “As someone who loves good cinema and great food, I believe this partnership between 4700BC and Netflix is a match made in heaven. It ensures that every time you sit down to watch something, it’s memorable, truly capturing the essence of enjoying premium snacks with top-tier entertainment. I’m thrilled to be part of this venture, where every moment and every bite are perfectly paired.”

    Netflix India head of marketing partnerships, Poornima Sharma expressed her excitement: “Snacking while watching content has always been a beloved tradition. These special-edition popcorn from 4700BC complement Netflix’s blockbuster entertainment, allowing us to elevate the cherished experience of snacking and watching films and series in the comfort of our homes. Exceptional content deserves exceptional snacks, and this partnership delivers just that.”

    This collaboration marks a significant milestone in brand partnerships, setting a new standard for immersive at-home experiences. The campaign centred around the theme “Best Enjoyed Together,” is slated to run across various platforms, inviting viewers to explore the perfect pairing of 4700BC Popcorn and Netflix content.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • When Instagram chose between love and arranged marriages

    When Instagram chose between love and arranged marriages

    Mumbai: The age-old debate between love marriages and arranged marriages is a dilemma that many of us have pondered at some point in our lives. Recently, popular actor and influencer Karan Wahi sparked new discussions on this topic. In a video shared on his Instagram, he was seen taking the most important decision of his life based on the first Indian world cup match between India and Australia. He humorously quipped, “I’ll opt for an arranged marriage if the Indian cricket team chooses to wear their iconic blue jersey for the match. On the other hand, if Jaspreet Bumrah, the renowned Indian cricket player, manages to take 7 wickets in just 6 balls, I’ll lean towards a love marriage.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Karan Wahi (@karanwahi)

     

    Following Karan Wahi’s distinctive take, popular actor and influencer Maanvi Gagroo hopped on the bandwagon to say how she would prefer a love marriage. The internet quickly became divided, with some rallying behind Karan and others standing by Maanvi with hashtags #TeamArranged and #TeamLove. The ensuing discussions sparked a lively conversation, earning the topic a trending spot on Instagram.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ghantaa (@ghantaa)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Sagar (@sagarcasm)

     

    This is when Amazon miniTV leveraged the opportunity to release the trailer of their upcoming show, ‘Half Love Half Arranged’. Though creators from all corners of the internet were seen picking sides, in perfect harmony with either Team Love or Team Arranged, the brand made the internet wonder about the concept of Half love Half Arranged. In no time, Half Love Half Arranged was seen being the talk of the internet.

    This marketing tactic of the leading OTT player, Amazon miniTV along with SoCheers, an independently led creative digital advertising agency, once again generated a buzz, making their fans eagerly anticipate the unique and entertaining content it promises to deliver.

  • Shoppers Stop bids goodbye to 2020 with an epic extravaganza, ‘Goodbuy 2020’

    Shoppers Stop bids goodbye to 2020 with an epic extravaganza, ‘Goodbuy 2020’

    Mumbai: India’s leading fashion and beauty destination, Shoppers Stop has launched an epic extravaganza, ‘Goodbuy 2020’ that will witness the finest activations and series of engagements from 11th December to 31st December 2020 across all Shoppers Stop stores in the country.

    This year has been a challenging one on many counts, owing to the pandemic. To end the year on a positive note, the brand has curated a series of activations across Watches, Fragrance, Home, Beauty, Kids, Womenswear, Menswear, and Athleisure categories. For the first time, the brand will offer an immersive experience to its customers under each category, break the monotony of End-of-season-sale, and reinstate faith to come back to the store. To add to the experience, the brand has curated Shopping Segment Videos under each category with engaging storytelling and witty voiceovers by roping-in popular celebrities and influencers. The three weeklong event will offer unique and bespoke experiences, contests, live events with popular brands, celebrities and influencers along with fresh, new content on the Content Hub. 

    The brand aims to curate this as an annual property with new additions every year! Shoppers Stop’s epic extravaganza will witness the following activations.

    Watch-a-thon:

    Watches add an element of style and class to the entire ensemble! Watch-a-thon will witness an exclusive launch of coveted watch brands such as Guess, Titan, and Timex. Reputed label, Jaipur Watch Company has been roped-in for the “Design your Bespoke Watch” contest wherein contestants are invited to submit their watch designs. The winner gets his personalized watch design created from Jaipur Watch Company with a 3D printed Dial. The Fossil brand watches will also host an activation for personalised watches.

    Scent-a-thon:

    Fragrances evoke a sense of happiness and contentment. This mega-thon has attractive offers and a unique experience to be a part of. Shoppers Stop has organized a Scent-a-thon at their MGF Saket, New Delhi store. The brand has collaborated with one of the finest fragrances brands, Ajmal Perfumes to unveil 4 exclusive fragrances specially curated for Shoppers Stop customers. To take this association a notch higher, the brand has roped-in Maxime Exler, an expert French perfumer who will conduct a bespoke event with the fragrance notes. Customers will get an exclusive chance to spend time individually with the perfumer to create their signature fragrance basis their choices of ingredients. The perfume bottle will be handed over to the customer and signed-off by the expert along with the name of the customer. 

    Home-a-thon:

    This entails the bedsheet exchange offer wherein customers will be encouraged to donate their old bed sheets. These in turn will be upcycled into by-products and/or given as is to the marginalized population. This mega-thon also includes an online gamification activity with treasure hunts. That’s not it, there will be live events with brands such as Soulflower and Rosemore on DIY fragrances and interesting cooking tips with homeware brand, Wonderchef. There will be also a Cook-off contest wherein reputed chef Sanjeev Kapoor’s team will curate 15 minutes of Home MasterChef recipes.

    Glow-a-thon:

    Beauty is one of the key growth pillars of Shoppers Stop! Resonating with this, the brand has specially curated Glow-a-thon. There will be live events and tutorials with beauty experts held every day. There will be also a session on Decoding the Party Looks for 2021 in association with 7 brands. Customers will also be educated on the winter skincare regime and can avail discounts on beauty products.

    Fem-a-thon:

    The brand is also hosting Fem-a-thon across apparel, footwear, and handbag categories. This will entail Hacks for the Party Looks, Styling tips with in-house designers, Live events, Shop-able Virtual Fashion Show, and exclusive launches. One can also shop the look from Shoppers Stop’s Stylehub page!

    Play-a-thon:

    For their youngest target audience, the brand has curated Play-a-thon for kids. This will witness a Shop-able Virtual Fashion Show with Winter Carnival theme showcasing festive, private label and infant wear collection. To give wings to your kid’s imagination, the brand is also organizing, the ‘I am a Designer’– Kids design contest wherein the winner designs will be translated into merchandise with credit on tags to the designer.

    Him-a-thon:

    In the final week, Shoppers Stop is running Him-a-thon with mix ‘n’ match party hacks, styling tips with in-house designers, brand collection videos, and discounts on every purchase across the menswear category. There will be also an activation on ‘Wardrobe Makeover’ and an ‘Ultimate Lockdown Challenge’.

    Fit-a-thon:

    Last but not the least for the fitness enthusiasts, the brand is hosting Fit-a-thon! Customers get a chance to record their steps taken. These steps will be further converted into an amount equivalent and donated to be utilised to help the marginalised section of the society in meeting their daily needs. Besides, there will be many attractive deals on athleisure and sneakers and a chance to take home personalised sneakers from the store!

    The brand has associated with a popular OTT channel, Hotstar to get well known faces of the television world such as Divyanka Tripathi, Karan Wahi and Shivangi Joshi on-board. It has also collaborated with well-known influencers like, Siddharth Nigam and Mithila Palkar to curate shopping segment videos for every category and activation.

    Additionally, the much-awaited End of Season Sale that starts from 18th December will also provide more attractive offers. So, visit your nearest Shoppers Stop or log in to the website and app for more details and offers on this epic extravaganza!

  • Jacqueline Fernandez invites India to dance with Disney+Hotstar’s ‘Home Dancer’

    Jacqueline Fernandez invites India to dance with Disney+Hotstar’s ‘Home Dancer’

    MUMBAI: Disney+ Hotstar, India’s largest premium streaming platform, has roped in Bollywood star Jacqueline Fernandez to launch a first-of-its-kind online dance competition – Home Dancer. As people across India remain confined to their homes, Disney+ Hotstar is gearing up to offer a unique opportunity for dance lovers to showcase their moves from the comfort of their homes.

    Karan Wahi, popular TV celebrity and youth icon, will bring his infectious humour and energy to the show as its host. With the premier of the pilot episode slated for 25th May, Disney+ Hotstar is gearing up to motivate the dancer within you to find the stage that it truly deserves. Get ready to dance away your lockdown bluesas submissions begin from today. While sharing their excitement, Jacqueline Fernandez and Karan Wahi urged viewers across India to put on their dancing shoes and participate in Home Dancer.

    For details: https://homedancer.hotstar.com

    Bollywood star Jacqueline Fernandez said: “I am elated to launch Disney+ Hotstar’s unique dance competition, Home Dancer. As a fitness enthusiast, dance gives me an adrenaline rush while also working as a form of therapy for my body, mind and soul. This show offers dance enthusiasts a platform to showcase their talent from the comfort of their homes to millions of viewers. As we try and cope with the new realities of social distancing, it is a great time to unleash our creative instincts and dance our way to coveted prizes on ‘Home Dancer’ every week.”

    Excited to be a part of the show, Karan Wahi added: “While I have hosted iconic dance shows in the past, I’m extremely excited to host Disney+ Hotstar’s ‘Home Dancer’ because I haven’t done anything like this before. We’re all adjusting to spending a lot of time with family and doing domestic chores while we’re stuck at home. We desperately need outlets of expression and Home Dancer is just that opportunity. Dance is such a big part of our culture, and this show will draw you in with its raw appeal.”

    To participate in the show, participants can login to the Disney+ Hotstar app, select the theme of the week and choose any one of the pre-loaded tracks to submit their respective 60-90-second dance videos on the microsite. Viewers will be given the chance to vote for the winners. Spanning a period of five weeks, there will be a cash prize of Rs 4 lakh up for grabs every week.

  • Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    MUMBAI: UDigital’s digital media brand, Arré has been in the news for its bold content after announcing its first digital reality series based on social experiment Ho Ja Re- Gender. The ten months old brand is all set to take entertainment level a notch higher with its two more series Official Chukyagiri and Abbas-Mastan.

    Co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko in October 2015, the platform saw the exit of Screwvala in April 2016. The other two founders viz. B. Saikumar, Ajay Chacko along with Enam group acquired the residual stake held by Unilazer Ventures and Screwvala.

    Ho Ja Re-Gender has 20 episodes with the first episode to go on- air from July 23. It is the series is India’s first digital reality series based on a social experiment where six young people find out what it’s like to be the opposite sex. Three men and women will undergo the experience of a lifetime by transforming themselves into the opposite gender. Complete with prosthetics, makeup and clothes, they will role play the other gender through various everyday tasks and special missions inside and outside the house they live in.

    The series is about understanding what it truly means to be male or female in our times and what better way to understand it than becoming the opposite sex?

    Re-Gender, based on a licensed international format from Armoza Formats, comes to India after a successful run in Iran and Germany and will be hosted in India by popular television celebrity Ranvijay Singha and his wife. It also features Rithvik Dhanjani, Karan Wahi, Raghu Ram and Bharti Singh.

    Another series Official Chukyagiri is a slice-of-life fiction web series that is an emotionally charged yet humorous take on life in corporate India viewed through the eyes of an intern.

    Speaking about the content strategy, Arre founder and managing director B. Saikumar said, “We wanted to launch Arré with a differentiated property, one that was entertaining, contextual and clutter-breaking. I am happy that A.I.SHA was the right show to launch with, since the viewer response has been overwhelming and it has set a good benchmark for our upcoming shows. We’re excited about Season 2 and hopefully will pack in enough thrills and chills for our viewers.”

    Third series, Abbas-Mastan is a show about two peace loving terrorists who are also movie buffs. Also producer of A.I.SHA, Raghu Ram, Founder of Monozygotic announced the launch of the show’s season two.

  • Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    Arré to launch ‘Re-Gender’, ‘Official Chukyagiri’ & ‘Abbas-Mastan’

    MUMBAI: UDigital’s digital media brand, Arré has been in the news for its bold content after announcing its first digital reality series based on social experiment Ho Ja Re- Gender. The ten months old brand is all set to take entertainment level a notch higher with its two more series Official Chukyagiri and Abbas-Mastan.

    Co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko in October 2015, the platform saw the exit of Screwvala in April 2016. The other two founders viz. B. Saikumar, Ajay Chacko along with Enam group acquired the residual stake held by Unilazer Ventures and Screwvala.

    Ho Ja Re-Gender has 20 episodes with the first episode to go on- air from July 23. It is the series is India’s first digital reality series based on a social experiment where six young people find out what it’s like to be the opposite sex. Three men and women will undergo the experience of a lifetime by transforming themselves into the opposite gender. Complete with prosthetics, makeup and clothes, they will role play the other gender through various everyday tasks and special missions inside and outside the house they live in.

    The series is about understanding what it truly means to be male or female in our times and what better way to understand it than becoming the opposite sex?

    Re-Gender, based on a licensed international format from Armoza Formats, comes to India after a successful run in Iran and Germany and will be hosted in India by popular television celebrity Ranvijay Singha and his wife. It also features Rithvik Dhanjani, Karan Wahi, Raghu Ram and Bharti Singh.

    Another series Official Chukyagiri is a slice-of-life fiction web series that is an emotionally charged yet humorous take on life in corporate India viewed through the eyes of an intern.

    Speaking about the content strategy, Arre founder and managing director B. Saikumar said, “We wanted to launch Arré with a differentiated property, one that was entertaining, contextual and clutter-breaking. I am happy that A.I.SHA was the right show to launch with, since the viewer response has been overwhelming and it has set a good benchmark for our upcoming shows. We’re excited about Season 2 and hopefully will pack in enough thrills and chills for our viewers.”

    Third series, Abbas-Mastan is a show about two peace loving terrorists who are also movie buffs. Also producer of A.I.SHA, Raghu Ram, Founder of Monozygotic announced the launch of the show’s season two.

  • TV actor Tanya Sharma is voted most popular player at the Frooti BCL Season 2, gets Rs one lakh

    TV actor Tanya Sharma is voted most popular player at the Frooti BCL Season 2, gets Rs one lakh

    NEW DELHI: Television actor and cricketer Tanya Sharma has won the Frooti BCL Season popularity poll by 2,054 votes, winning a cash prize of Rs 1 lakh.

    Frooti Box Cricket League is a unique fusion of celebrities, entertainment and cricket, a one of a kind sports reality entertainment show with simple and exciting cricketing rules played indoor with a soft ball.

    The content had been run by mChamp, the official contest partner for Frooti BCL Season 2 for the last 10 weeks beginning 10 March until 16 May. Ten 10 BCL teams and over 100 television celebrities were part of the teams.

    The other four celebrities who reached the top five were Karan Wahi, Barkha Bisht Sengupta, Shikha Singh Chaudhary, and Shabbir Ahluwalia.

    mChamp Frooti BCL Contest also gave a chance to the voters to be a part of the live matches and an opportunity of meeting and greeting the celebrities, with four winners getting a chance every week to met the celebrities-click selfies and videos, and receive autographed BCL balls from them at Goregaon Film City Mumbai.

    mChamp promoter Arun Gupta said: “mChamp Frooti BCL Poll garnered a lot of excitement and interest amongst the mChamp players. The opportunity to witness the BCL shoot and meet celebrities-click selfies etc. with them made the mChamp players thrilled. A wish to meet celebrities coming true is what we many a times dream as common man and this is what mChamp as a contest app wants to give to anybody and everybody, who plays mChamp.”

    Tanya Sharma who was in the Lucknow Nawabs team said, “I am super excited and thankful to mChamp for this special award as it feels good to be appreciated for all the hard work and dedication. Getting chosen as the winner of Rs 1 Lakh mChamp Award for Most Popular Player of Frooti BCL is a bonus. The BCL journey has been exciting and it ended for me on a surprising but happy note. Meeting so many of our fans on the sets through mChamp contest on Frooti BCL was indeed a special experience.”

    BCL conceptualizer Sunny Arora said: “We are indeed very happy with the outcome and look forward to continued association with mChamp as our contest partner. The BCL contest and BCL Poll for Season 2 – with an opportunity to meet celebrities – definitely helped to create a buzz. Frooti BCL Season 2 has surely been a step up from our first season.”

  • TV actor Tanya Sharma is voted most popular player at the Frooti BCL Season 2, gets Rs one lakh

    TV actor Tanya Sharma is voted most popular player at the Frooti BCL Season 2, gets Rs one lakh

    NEW DELHI: Television actor and cricketer Tanya Sharma has won the Frooti BCL Season popularity poll by 2,054 votes, winning a cash prize of Rs 1 lakh.

    Frooti Box Cricket League is a unique fusion of celebrities, entertainment and cricket, a one of a kind sports reality entertainment show with simple and exciting cricketing rules played indoor with a soft ball.

    The content had been run by mChamp, the official contest partner for Frooti BCL Season 2 for the last 10 weeks beginning 10 March until 16 May. Ten 10 BCL teams and over 100 television celebrities were part of the teams.

    The other four celebrities who reached the top five were Karan Wahi, Barkha Bisht Sengupta, Shikha Singh Chaudhary, and Shabbir Ahluwalia.

    mChamp Frooti BCL Contest also gave a chance to the voters to be a part of the live matches and an opportunity of meeting and greeting the celebrities, with four winners getting a chance every week to met the celebrities-click selfies and videos, and receive autographed BCL balls from them at Goregaon Film City Mumbai.

    mChamp promoter Arun Gupta said: “mChamp Frooti BCL Poll garnered a lot of excitement and interest amongst the mChamp players. The opportunity to witness the BCL shoot and meet celebrities-click selfies etc. with them made the mChamp players thrilled. A wish to meet celebrities coming true is what we many a times dream as common man and this is what mChamp as a contest app wants to give to anybody and everybody, who plays mChamp.”

    Tanya Sharma who was in the Lucknow Nawabs team said, “I am super excited and thankful to mChamp for this special award as it feels good to be appreciated for all the hard work and dedication. Getting chosen as the winner of Rs 1 Lakh mChamp Award for Most Popular Player of Frooti BCL is a bonus. The BCL journey has been exciting and it ended for me on a surprising but happy note. Meeting so many of our fans on the sets through mChamp contest on Frooti BCL was indeed a special experience.”

    BCL conceptualizer Sunny Arora said: “We are indeed very happy with the outcome and look forward to continued association with mChamp as our contest partner. The BCL contest and BCL Poll for Season 2 – with an opportunity to meet celebrities – definitely helped to create a buzz. Frooti BCL Season 2 has surely been a step up from our first season.”

  • Arré’s first digital sitcom ‘I Don’t Watch TV’ to launch in March

    Arré’s first digital sitcom ‘I Don’t Watch TV’ to launch in March

    MUMBAI: UDigital’s digital media brand Arré, which is co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko, is all set to launch a wild comedy on the evolving TV entertainment industry in March this year. 

    The trailer of the web series titled I Don’t Watch TV was launched on YouTube on 11 February, while the five episodic weekly series will kick-start in March on YouTube as well as on Arré.

    As was reported earlier by Indiantelevision.com, the show is produced by Nakul Mehta’s Timbuktu Films and features other eminent actors from the industry like Drashti Dhami, Karan Wahi, Karan Patel, Rithvik Dhanjani, Kritika Kamra, Rajeev Masand, Disha Parmar, Aneri Vajani, Riddhi Dogra, Mishkat Verma, Mukesh Chhabra and Sana Sheikh in never seen before avatars.

    The link of the trailer is: 

    Directed by Ajay Singh, the show gives a close personal look at the daily soap’s world through Mehta’s eyes.

    When contacted, actor turned producer Mehta voiced, “I Don’t Watch TV is something that I have enjoyed working for. I wanted to share this with the audiences for a long time as it is personal and quite intense in a lot of ways. The show has its own language and will cater to its own audience. I produced it because I would love to watch such content. Television makes you laugh at their expense while on digital you can laugh at your expense, which is what makes me happy about the fact that IDWT is going on a platform like Arré.”

    According to information available with this website, the show’s per episode cost is approximately in the region of Rs 16-18 lakh.

    When asked about the new show, Arré co-founder Ajay Chacko added, “The need of the hour is social relevance and we not only churn out radical content but also play around with it within the social context. The show features extremely talented actors who have the advantage of taking up adventurous content with more experimental characterisation. This is new content with new talent. Digital gives you the opportunity to create different tones of content, be experimental and maybe also give form to the next big cliché. We don’t think we want to move to TV with this type of content; we are comfortable with what we have.”

    Arré had also launched a digital reality show, based on the Israeli format Re-Gender with the same name in India exploring the relationship between the sexes. The series was a social experiment that broke down the rules of gender perception and stereotypes defined by the society and the challenges faced.

    With a possibility of a second season of I Don’t Watch TV, the digital media company also has three more web series in the pipeline, which will be rolled out in the next couple of months.