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Tag: Karan Shroff

  • Lightfury hits it out of the park with e-cricket reveal at GDC 2025

    Lightfury hits it out of the park with e-cricket reveal at GDC 2025

    MUMBAI: Lightfury Games is taking India’s gaming industry global, announcing its highly anticipated AAA title E-Cricket at the Game Developers Conference (GDC) 2025 in San Francisco. The teaser and demo, unveiled today, showcase a groundbreaking, high-fidelity cricket gaming experience built on Unreal Engine 5, with next-gen visuals and AI-powered mechanics.

    Developed in collaboration with Amazon Web Services (AWS), E-Cricket leverages Amazon Gamelift Streams to bring console-quality gameplay to virtually any device with a browser with no high-end hardware required. Designed for both Esports athletes and cricket lovers, the game promises a competitive multiplayer ecosystem with live tournaments, immersive gameplay, and innovative mechanics that redefine the sport in a virtual arena.

    “AWS is proud to support LightFury Games as they showcase their ground-breaking work on this new title at GDC,” said AWS head of immersive technologies Chris Lee. “Amazon GameLift Streams empowers studios like LightFury Games to deliver exceptional experiences without hardware limitations and unlocks new opportunities for game developers worldwide.”

    “It’s an impactful opportunity for an Indian AAA game studio to showcase at GDC, marking an incredible milestone for the industry,” said Lightfury Games CPTO and co-founder Anurag Banerjee. “Amazon GameLift Streams is going to revolutionise mobile gaming in India – the world’s second-largest mobile market. By delivering high-fidelity visuals on mobile devices through any web browser (without app installations) and requiring only high-speed internet, this technology makes premium gaming more accessible and affordable. It reshapes the industry, unlocking bold new opportunities for gameplay, engagement, and monetisation, allowing us to take this game to the masses like never before,” he added.

    “We have announced the release of a blockbuster AAA E-Cricket game made in India, for India and the world. We are fully committed to launching it in early 2026 and are moving full steam ahead. With the right combination of world-class tech, and global and Indian talent, we are confident of building India’s AAA gaming ecosystem, and positioning the country as a key player on the global Esports stage,” said Lightfury Games CEO and co-founder Karan Shroff.

    With E-Cricket, LightFury Games is swinging for the fences, aiming to bring world-class gaming innovation to India and beyond.
     

  • Unacademy elevates Karan Shroff to partner

    Unacademy elevates Karan Shroff to partner

    Mumbai: Learning platform Unacademy has elevated its chief marketing officer (CMO) Karan Shroff to the position of partner at the company. Shroff is the first partner named by Unacademy in recognition of his exemplary contribution in helping build Unacademy into an iconic brand, stated the company.

    Making the announcement in an internal note, Unacademy Group, co-founder and CEO, Gaurav Munjal said a partner is a leader who emulates all the characteristics of a co-founder, and in that essence a partner is a co-founder of today.

    In his most recent role, Shroff held the position of CMO since September 2020 at Unacademy. He was responsible for all marketing efforts including performance marketing, digital marketing, creative marketing, brand management, ATL campaigns, brand partnerships, media buying, consumer insights, and overall brand positioning. Shroff joined Unacademy in 2019 as vice president, marketing.

    Prior to Unacademy, Shroff led brand marketing at Xiaomi India. He has won numerous accolades and has regularly been featured as a top marketer, including being named ‘CMO of the Year’ by World Asia Retail Congress in 2021.

  • BCCI announces Unacademy as official partner for IPL

    BCCI announces Unacademy as official partner for IPL

    MUMBAI: The Indian Premier League governing council (IPL GC) announced India’s largest learning platform Unacademy as official partner for IPL beginning with the 2020 edition which will be held in the UAE from 19 September onwards. The partnership will cover three seasons of the IPL.

    The Bengaluru-based edutech firm, Unacademy, aims to build an online knowledge repository for multilingual education by bringing expert educators together from across the globe.

    IPL chairman Brijesh Patel said: “We are pleased to have Unacademy on board as the ‘official partner’ of the Indian Premier League 2020 to 2022. IPL Is the most watched cricket league in India and as a homegrown Indian edutech company we believe that Unacademy can create a huge positive impact on the aspirations of the audience watching, especially the millions of Indian youth who are seeking inspiration in their careers.”

    Unacademy vice-president marketing Karan Shroff said: “We are delighted to become the official partner of IPL. Unacademy is a high-intensity brand that has disrupted the education and learning market with innovations and broken geographical barriers for Learners and Educators. The IPL has a similar history of disruption and innovation that have not only brought cricket fans closer to the game but also catapulted it to become one of the top sporting events in the world. With this partnership, we will double-down on our efforts to make Unacademy the biggest brand in the consumer-internet space in India. We thank the BCCI and IPL for the opportunity and look forward to a long and fruitful partnership.”

  • Unacademy launches 360-degree campaign ‘Let’s Crack It’

    Unacademy launches 360-degree campaign ‘Let’s Crack It’

    MUMBAI: Education technology firm Unacademy launched a 360-degree campaign titled ‘Let’s Crack It’. The OOH duties to propagate the communication was handled by OMI, the Outdoor Agency arm of Laqshya Media Ltd.

    Unacademy endeavours to connect learners to educators and help the former prepare for over 30 different entrance examinations across disciplines. It is beautifully addressing the dire need of delivering quality education to all. It is serving as a one-stop solution for all education needs.

    OMI carved a 13-city plan for them with a sole objective of highlighting their brand communication 'Lets Crack It'. A very simple message delivered to the right audiences and using the right medium does the trick. Impactful billboards carefully handpicked in cities like Delhi, Bengaluru, Kolkata, Pune, Hyderabad, Ahmedabad, Cochin, Jaipur, Indore, Kota, Lucknow, Patna and Bhubaneshwar along with all unmissable media assets catering to the college-goers.

    Laqshya Media, OMI COO Naresh Bhandari commented "Unacademy is a very noble concept connecting learners to educators instantly. Their campaign stands for this value and the belief that they are part of this journey with the students. The messaging ‘Let’s Crack It' beautifully stresses the word ‘Let’s’ to assure this to every learner. We are extremely happy to have worked with them for this campaign. It was their first time on OOH and we had to ensure them the best of noticeability. Am glad the team could deliver the campaign’s much needed OTS. The creative looks great on OOH and the messaging is just apt for the outdoor scenario. The campaign buzz is around and a 3 – week duration would ensure that it stays with the TG for long."             

    Unacademy  vice president marketing Karan Shroff, commented "We are extremely content with the OOH campaign executed by OMI for us. The visibility is great, and the media assets deployed by them are all catering to our TG. We are confident of having reached out to a million aspirants looking for quality education. ‘Let’s Crack It' is the heart of our campaign and we are ecstatic to reach and inspire our audience through a very effective mass medium like outdoor advertising.”

  • Karan Shroff joins Unacademy as VP marketing

    Karan Shroff joins Unacademy as VP marketing

    MUMBAI: The former head of brand marketing at Xiaomi India, Karan Shroff, has moved to join educational technology start-up Unacademey as vice president marketing. In his new role, Shroff will be responsible for planning the overall marketing strategies for the brand and will be based out of its Bangalore office. 

    Shroff shared the news of his departure from Xiamoi, where he worked for more than four years, via a LinkedIn post expressing his gratitude to the team he worked with during the stint and did “tons of launches, 100s of campaigns”. 

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    He had joined Xiaomi in 2015 as senior marketing manager. He ranked up steadily and was overseeing all the campaigns pertaining to the overall image and positioning of the brand in India. He was responsible for some of the iconic campaigns like “Kiska Baja”, “Naya Note”, and also the brand’s first Guinness World Record. 

    Prior to Xiaomi, Shroff has worked with companies such as Herbalife International India Pvt Ltd, Bertelsmann, Wizcraft International Entertainment Pvt Ltd and Pixies Events.