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Tag: Karan Shah

  • Society Tea’s brand campaign celebrates ‘The Tea Society Called India’

    Society Tea’s brand campaign celebrates ‘The Tea Society Called India’

    Mumbai: Known in the country and internationally for its impeccable sense of taste, a celebrated household name, Society Tea’s brand campaign, ‘The Tea Society Called India’ celebrates the unifying and proudly home-grown tea drinking culture across the length and breadth of our country.

    The premium tea makers and a celebrated household name, Society Tea’s wonderful human interest campaign ‘The Tea Society Called India’- is a visually appealing photo essay campaign, capturing the tea drinking culture of India.

    Talking about this wonderful campaign, Mr. Karan Shah, Director, Society Tea said, “Society Tea has always been invested in the cause of charity. 'The Tea Society Called India' campaign gave us an opportunity to go back to our roots. It is a unique campaign to unlock the human bond. These artistically shot images can be framed in households, offices or can be gifted to your loved ones, while at the same time, making a difference to the society. Through this campaign we are hopeful to reach out to underprivileged children, deprived women & living creatures, who will get to see a better day because of the support.”

    To essay a wonderful human interest brand story campaign idea, the right set of photographers and filmmakers were arduously handpicked for lyrical, ‘documentary’ style of photography and film.

    An extension to their brand campaign – The Tea Society Called India, https://teasocietycalledindia.com/ offers photo essays of human interest. These pictures can be bought on the website, proceeds of which will be donated to the NGO of buyer’s choice. Donate to your choice of charity and make a difference.

  • Society Tea combines taste of cinema and chai in new TVC

    Society Tea combines taste of cinema and chai in new TVC

    MUMBAI: Society Tea has launched its latest Masala Tea TVC campaign ‘Masala Nahi Toh Mazaa Nahi’ that revolves around the union of two biggest shared experiences in India – Love for Cinema and Chai. The TVC has been created and conceptualised by Black Swan Life and produced by Skylark Productions.

    Commenting on the occasion Society Tea director Karan Shah said, “With our latest Masala Tea TVC, we at Society Tea wanted to brew a campaign that reflects a beautifully balanced emotion between our country’s two favourites – cinema and chai. And what better way to do it than our quintessential ‘Dadi Ma Ki Masala Chai’. Society Tea’s Masala Tea is all about the highest quality, the traditional taste which is fortified with spices, an original masala recipe that is an excellent elixir and we definitely recommend you to try our grandmothers’ personal recipe blend. Titled ‘Masala Nahi Toh Mazaa Nahi’, the TVC has beautifully captured a perfect blend of human emotions and an all-season National favourite beverage- Masala Tea.”

    The TVC has been released in Hindi and Marathi across Maharashtra, Nasik, Nagpur, Aurangabad, and Raipur. The bi-lingual method is in sync with Society Tea’s strategy of augmenting their Maharashtra and nearby regions’ target audience. 

  • Society celebrates India’s tea-drinking culture

    Society celebrates India’s tea-drinking culture

    MUMBAI: If there is one thread that binds us unequivocally as a nation, no matter what our differences may be, it is our love of tea. Being innately Indian is synonymous with starting the day with a steaming cup of chai-be it a time held, homemade recipe, or that of the ever-dependent tapri chaiwallah around the bend near the office building, tea is a constant in our lives.

    To take the love for tea a notch further, Society Tea has launched its latest brand campaign – The tea society called India. It celebrates this unifying and proudly home-grown tea drinking culture across the length and breadth of our country.

    Society Tea director of business development Karan Shah says, “The idea of the campaign emerged serendipitously from the brand name itself, Society Tea. Society Tea has always strived to maintain a consistent quality with infallible taste. Our travails whilst executing this campaign across several regions in India is testimony to our passion for quality. The campaign is a perfect amalgamation of people who are unique and diverse as it perfectly captures our brand footprint across incredible India.”

    To essay a wonderful human interest brand story campaign idea, the right set of photographers and filmmakers were arduously handpicked for lyrical, documentary style of photography and film.

    The film features photography mavens-Palani Mohan, a Hong Kong based award-winning photographer with a wealth of experience and Rakesh Haridas, whose Instagram feed showcases a truly unique style of photography. These mavens covered the length and breadth of India, right from Kanyakumari to Kashmir and Meghalaya to Mumbai. Between endless cups of tea, all-nighters and travel secrets, this human interest campaign was spearheaded by Sachin Pillai, a young and dynamic director from the film production company, Epitome.