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Tag: Karan Narvekar

  • Rajkumar Hirani Films and Askme cast Ranbir Kapoor in AskMePay’s first TVC

    Rajkumar Hirani Films and Askme cast Ranbir Kapoor in AskMePay’s first TVC

    MUMBAI: Askme has launched a campaign ‘Baap of all Pay apps’for its e-wallet app, Askmepay. The TV commercial starring Ranbir Kapoor was released today establishing for the first time payments through an app for both online and offline merchants with Askme network and beyond.

    Conceptualised by Rajkumar Hirani Films and the marketing team at Askme, the TV commercial shows Kapoor as a new age, digital native, who shops on his mobile for widest range across products and services on Askme app and pays using AskmePay. And he chooses to pay for all of this using his phone rather than traditional formats of currency, cards etc. In today’s world, where people seek easy ways of shopping given the paucity of time, AskmePay comes with a premium payment platform to help create a value for both its customers and merchants.

    Speaking on the occasion Askme digital strategy head and group CMO Manav Sethi said, “For us it’s an obvious and logical product offering. Askme Network has 15M+ SMEs who offer either a product or a service. In most of the cases the transaction consummates on our platforms itself. POS (Point-of-sale) systems for payments acceptance has been colossal failure in India due to prohibitive costs. Mobile phone is ubiquitous device for merchants ranging from grocery seller to a Doctor who pays for premium listing on Askme or a restaurant manager/owner who offers awesome deals fornext Sunday Brunch. Askmepay aims to be that vehicle that allows payments for these scenarios in both online & offline world. ”

    Creative Director Karan Narvekar said, “The idea behind ‘Baap of all Pay apps’ was to showcase how today’s generation use mobile apps & services to their advantage. The whole concept of cashless payment which is the trend of the new age is reflected through this campaign with range of offline services and online products available on AKSME Network of apps.”

  • Rajkumar Hirani Films and Askme cast Ranbir Kapoor in AskMePay’s first TVC

    Rajkumar Hirani Films and Askme cast Ranbir Kapoor in AskMePay’s first TVC

    MUMBAI: Askme has launched a campaign ‘Baap of all Pay apps’for its e-wallet app, Askmepay. The TV commercial starring Ranbir Kapoor was released today establishing for the first time payments through an app for both online and offline merchants with Askme network and beyond.

    Conceptualised by Rajkumar Hirani Films and the marketing team at Askme, the TV commercial shows Kapoor as a new age, digital native, who shops on his mobile for widest range across products and services on Askme app and pays using AskmePay. And he chooses to pay for all of this using his phone rather than traditional formats of currency, cards etc. In today’s world, where people seek easy ways of shopping given the paucity of time, AskmePay comes with a premium payment platform to help create a value for both its customers and merchants.

    Speaking on the occasion Askme digital strategy head and group CMO Manav Sethi said, “For us it’s an obvious and logical product offering. Askme Network has 15M+ SMEs who offer either a product or a service. In most of the cases the transaction consummates on our platforms itself. POS (Point-of-sale) systems for payments acceptance has been colossal failure in India due to prohibitive costs. Mobile phone is ubiquitous device for merchants ranging from grocery seller to a Doctor who pays for premium listing on Askme or a restaurant manager/owner who offers awesome deals fornext Sunday Brunch. Askmepay aims to be that vehicle that allows payments for these scenarios in both online & offline world. ”

    Creative Director Karan Narvekar said, “The idea behind ‘Baap of all Pay apps’ was to showcase how today’s generation use mobile apps & services to their advantage. The whole concept of cashless payment which is the trend of the new age is reflected through this campaign with range of offline services and online products available on AKSME Network of apps.”

  • Kangana Ranaut TVC for MebelKart App

    Kangana Ranaut TVC for MebelKart App

    NEW DELHI: A new ad campaign featuring actor Kangana Ranaut showcasing the ‘Ease of Buying Furniture’ through a mobile application and getting them home delivered in one click was launched today by online marketplace MebelKart across television and digital platforms.

    Conceptualized by Rajkumar Hirani Films, AskMe and MebelKart team, the campaign is going live on television today. The idea behind this TVC is to create a space in the furniture category highlighting the ease of buying furniture by just sitting at home and ordering.

    The story is told from the perspective of a tech-savvy new age girl who uses technology to her advantage. She convinces her strict father and hoodwinks him that she was looking for furniture the entire day in her own impish way.

    Speaking on the occasion, MebelKart co-founder and CEO Rahul Agrawal said: “There is a huge problem of service, warranty, design availability, cost effectiveness and brand absence in furniture market which is primarily unorganized. Our aim is to remove these hassles through technology and speed its growth by focusing on mobile sales, augmented reality-based app and the services market.”

    “Home furniture market of India has observed a steady evolution over the past decade with a shift in customer perception to choose organized brands instead of developing furniture products from carpenters. The increase in knowledge about designs, wood materials and pricing schemes has propelled the Indian customer to choose more branded products,” AskMeGroup CMO & head of Digital Strategy Manav Sethi added.

    AskMe holds a majority stake in the online furniture marketplace MebelKart. With furniture being available at AskMe.com now, one does not have to travel around to choose their furniture, instead all they need to do is browse through the wide range of furniture at AskMe.  This is precisely what the advertisement suggests, with added flavor of Kangana’s acting skill.

    Creative Director Karan Narvekar said, “Our interpretation of ‘Ease of Buying Furniture’ was quiet interesting and the campaign is completely based on hassle free shopping experience starting from search to the delivery of the product. It reflects the idea of designing every home in India at the most affordable prices with best services.”
     To view the advertisement, please follow the link

  • Kangana Ranaut TVC for MebelKart App

    Kangana Ranaut TVC for MebelKart App

    NEW DELHI: A new ad campaign featuring actor Kangana Ranaut showcasing the ‘Ease of Buying Furniture’ through a mobile application and getting them home delivered in one click was launched today by online marketplace MebelKart across television and digital platforms.

    Conceptualized by Rajkumar Hirani Films, AskMe and MebelKart team, the campaign is going live on television today. The idea behind this TVC is to create a space in the furniture category highlighting the ease of buying furniture by just sitting at home and ordering.

    The story is told from the perspective of a tech-savvy new age girl who uses technology to her advantage. She convinces her strict father and hoodwinks him that she was looking for furniture the entire day in her own impish way.

    Speaking on the occasion, MebelKart co-founder and CEO Rahul Agrawal said: “There is a huge problem of service, warranty, design availability, cost effectiveness and brand absence in furniture market which is primarily unorganized. Our aim is to remove these hassles through technology and speed its growth by focusing on mobile sales, augmented reality-based app and the services market.”

    “Home furniture market of India has observed a steady evolution over the past decade with a shift in customer perception to choose organized brands instead of developing furniture products from carpenters. The increase in knowledge about designs, wood materials and pricing schemes has propelled the Indian customer to choose more branded products,” AskMeGroup CMO & head of Digital Strategy Manav Sethi added.

    AskMe holds a majority stake in the online furniture marketplace MebelKart. With furniture being available at AskMe.com now, one does not have to travel around to choose their furniture, instead all they need to do is browse through the wide range of furniture at AskMe.  This is precisely what the advertisement suggests, with added flavor of Kangana’s acting skill.

    Creative Director Karan Narvekar said, “Our interpretation of ‘Ease of Buying Furniture’ was quiet interesting and the campaign is completely based on hassle free shopping experience starting from search to the delivery of the product. It reflects the idea of designing every home in India at the most affordable prices with best services.”
     To view the advertisement, please follow the link