ITV

Tag: Karan Kundrra

  • Karan Kundrra dons the driver’s hat as the ‘Special Uber’ driver to promote Amazon miniTV’s latest web series ‘Love Adhura’

    Karan Kundrra dons the driver’s hat as the ‘Special Uber’ driver to promote Amazon miniTV’s latest web series ‘Love Adhura’

    Mumbai: Amazon miniTV – Amazon’s free video streaming service, has captivated audiences with a host of stellar multi-genre shows. The Amazon miniTV team has always found new and innovative ways to take the service to its fans, by bringing their favourite artists closer to them. To promote its latest romantic thriller series ‘Love Adhura’, the service had a unique idea: the lead actor, Karan Kundrra, surprised customers by becoming their Uber driver for a day and dropping them off to their destinations. Karan drove an Uber Green – the company’s latest offering promoting zero-emission rides.

    Karan Kundrra is a known figure in the entertainment industry and is admired for his witty charm and charisma. As part of the initiative, Karan was seen surprising riders and talking to them about his experience while shooting for Love Adhura, and grooving to a romantic track from the show, on-route to their destinations. The surprise encounter with him driving an Uber left the passengers delighted.

    A passionate romance laced with a nail-biting thriller, Love Adhura stars Karan Kundrra and Erica Fernandes in lead roles and has been receiving phenomenal reviews from both critics and fans. The quintessential engagement of Karan donning the role of an Uber driver joins the innovative Metro ki Sawari campaign by the lead cast which recently made headlines during the promotions of the show.

    Amazon miniTV business head Aruna Daryanani said, “At Amazon miniTV, our endeavor is always to find opportunities to integrate brands organically with our content. Teaming up with Uber for the promotion of our new romantic thriller ‘Love Adhura’ reflects the same. Uber Green is working towards building sustainability in transportation, which our youthful audiences at Amazon miniTV relate to, and is a great example of how both brands can build a symbiotic relationship.”

    Talking about his experience of being a part of this unique association, Kundrra expressed, “Being part of this unique promotional idea was truly an exhilarating experience. It was thrilling to surprise and interact with passengers, which gave me a unique opportunity to connect with people in a real-world setting, outside of Television screens. The excitement and joy on the faces of the riders were priceless, and I’m grateful for the opportunity to be a part of this.”

    Directed by Tanveer Bookwala from Ding Infinity and starring Karan Kundrra, Erica Fernandes, Saaquib Ayubi, Vivek Madaan and Abhilasha B Paul in pivotal roles, Love Adhura is streaming exclusively for free on Amazon miniTV. You can watch it on the Amazon shopping app, Fire TV, or download the Amazon miniTV app on Playstore.

     

     

  • Amazon miniTV unveils teaser of Love Adhura featuring Karan Kundrra and Erica Fernandes

    Amazon miniTV unveils teaser of Love Adhura featuring Karan Kundrra and Erica Fernandes

    Mumbai: Amazon miniTV, Amazon’s free video streaming service,adds yet another feather to its hatas it announced its latest romance thriller, Love Adhura with a riveting teaser. The gripping teaser excites fans as it showcases Karan and Erica in never-seen-before avatars. The short and snappy teaser builds intrigue via stunning visuals, leaving the viewers in awe of this deadly cat-and-mouse game.

    Directed by TanveerBookwala from Ding Infinity, the show encapsulates passionate romance laced withnail-biting thrillerthat will keep the viewers on the edge of their seats. Packed with fatal attraction, mystery, and a high-octane chase, Love Adhura will feature Karan Kundrra and Erica Fernandes as Sumit and Nandita. What begins as an unlikely encounter between these two strangers quickly evolves into a complex web of love and betrayal and only time will tell who wins.

    Amazon miniTV head of content Amogh Dusad shared, “Love Adhura is a modern-day drama set in scenic locale of Munnar shrouded in mystery. An enticing narrative, featuring heartthrobs Karan and Erica, with their sizzling chemistry and spice of intrigue promises to take the viewers on a thrilling journey. Viewers across India will be hooked to this show for free and I am excited to see their reaction!”

    Talking about the series, Kundrra expressed his thoughts and said, “I am thrilled to be a part of this riveting romance thriller Love Adhura on Amazon miniTV. My portrayal of Sumit is different from the characters that I have played previously. The narrative of this series is the perfect amalgamation of modern-day romance with a compelling tease of thriller. I hope the viewers will enjoy watching the series as much as we enjoyed working to create it.”

    Sharing her excitement, Fernandes expressed, “Portraying Nandita was truly a remarkable experience for me, as it presented a unique challenge unlike any other character I’ve tackled before. Delving into the layers of Nandita required dedicated time and effort, which I eagerly invested before stepping onto set. I meticulously crafted notes on how to breathe life into this multi-dimensional character, ensuring a portrayal that diverged from my previous roles yet remained authentic. Juggling the intricacies of Nandita’s journey amidst parallel storylines was both exhilarating and fulfilling. Walking in her shoes felt like an unforgettable adventure, blending excitement with genuine passion for my craft. Despite the stark contrast in her persona as a con artist, I can’t say I fully resonate with Nandita’s mindset. Yet, deep down, there’s a glimmer of that lovely girl buried within her, adding another layer of complexity to this compelling role.”

    The series will stream exclusively for free on Amazon miniTV. You can watch it on the Amazon shopping app, Fire TV, Smart TVs or download the Amazon miniTV app on Playstore.

  • Castrol POWER1 presents India’s ULTIMATE Motostar on MTV

    Castrol POWER1 presents India’s ULTIMATE Motostar on MTV

    Mumbai: Castrol POWER1, India’s leading performance lubricant brand, has joined forces with Viacom18, India’s fastest growing network for iconic reality shows, and Rajni Academy for Competitive Racing (RACR), India’s top-performance bike-racing academy. Together, they are set to launch an exhilarating hunt for India’s next motorcycling talent with ‘Castrol POWER1 presents India’s ULTIMATE Motostar on MTV’.

    This unique initiative, supported by Castrol India Ltd, aims to spotlight India’s most promising racing talents, igniting the country’s passion for moto-racing. These moto racing enthusiasts will be shortlisted via a thorough audition process testing them on the racetrack. The participants will receive professional training from RACR—that won 2023’s top spots at the Indian National Motorcycle Racing Championship (INMRC). The ultimate winners will have the incredible opportunity to get trained at the esteemed LCR Honda Castrol MotoGP™ Team’s racing facility in Europe.

    Renowned actor-influencer and avid biking enthusiast, Karan Kundrra, will headline the adrenaline-fueled content series, to be exclusively showcased on MTV and JioCinema.

    Aspiring racers can learn about entry  process through the microsite (www.mtvindia.com/CastrolPOWER1). After successful registration, participants will undergo multi-phase selections, starting with regional auditions in Mumbai, Delhi, Kolkata, and Chennai. Those who pass the rigorous process will receive intensive training by RACR at Coimbatore Training Academy, leading to a thrilling final race to determine the ULTIMATE Motostar winners. The winner will then embark on an unforgettable moto-racing training experience at the LCR Honda Castrol MotoGP™ Team facility in Europe. The entire journey will be captured and aired as a limited series on Jio Cinema and MTV.

    Castrol India Ltd managing director Sandeep Sangwan stated, “Castrol POWER1 presents India’s ULTIMATE Motostar on MTV, is a platform uniting motorcycle enthusiast, enabling them to showcase their skills and train with the best in India and LCR Honda Castrol MotoGP™ Team in Europe. This initiative underscores Castrol POWER1’s unwavering support for India’s racing community, invigorating and nurturing their passion for premier motorcycling.”

    Castrol, a stalwart supporter of competitive motorcycle racing globally, has been associated with legendary riders and machines since the first Isle of Man TT in 1907. In 2023, Castrol partnered with the LCR Honda Castrol MotoGP™ team, emphasizing their commitment to pushing boundaries and achieving outstanding performance both on and off the racetrack.

    LCR Honda Castrol MotoGP™ Team, owner & team principal Lucio Cecchinello stated, “Castrol’s collaboration with Team LCR Honda symbolises our shared vision of pushing boundaries, fostering innovation, and consistently achieving outstanding performance, both on and off the racetrack. Collaborating with Castrol India Limited on the search for ‘Castrol POWER1 presents India’s ULTIMATE Motostar on MTV’ is a testament to our commitment to tap into India’s moto-racing landscape and elevate it. We are eager to witness the extraordinary moto-racing talent in the country and expect a tremendous response to this initiative.”

    Viacom18 network sales – head Mahesh Shetty expressed excitement about the alliance, highlighting their commitment to bringing this unique concept to life. “This partnership underscores our dedication towards crafting solutions that intricately weave brand USPs into engaging narratives. Viacom18 is always known for interesting reality formats and with ‘Castrol POWER1 presents India’s ULTIMATE Motostar on MTV’ we harness the passion for premier motorcycling racing and elevate it through captivating storytelling. This format specifically created for Castrol, is a prime example of how we seamlessly integrate brand uniqueness into our content, ensuring that it stands out and leaves a lasting impact.”

  • Temptation Island India on JioCinema: Love, drama, and temptations!

    Temptation Island India on JioCinema: Love, drama, and temptations!

    Mumbai: JioCinema, India’s biggest entertainment destination, is all set to elevate the entertainment quotient for its viewers with the launch of the Indian adaptation of one of the world’s biggest reality formats, Temptation Island. Starting 3 November at 8 pm, the show will have two of the most seasoned personalities of Indian television, the stunning Mouni Roy play The Queen of Hearts and the relationship expert, and the charismatic Karan Kundrra takes charge as the host. In this ultimate Pyaar Ki Pariksha, Mouni will be guiding the contestants in their journey of self-discovery, while Karan will test the strength of the relationships. Social media’s most sensational stars, Elvish Yadav and Abhishek Malhan (Fukra Insaan) will also be seen together in the show, who will help the contestants explore connections in the villa. Temptation Island is an original format owned by the Banijay Group and is produced in India by Banijay Asia.

    Shot at an exotic tropical island, this unique social experiment will see couples tempted to sever old ties and explore new romances as they willfully separate in the Girls Villa and the Boys Villa and immerse themselves in an environment filled with irresistible allure. Surrounded by charming singles, they will grapple with their feelings, confront unfamiliar temptations, and delve into their deepest desires. Through the course of the show, the boys and the girls will explore new bonds through romantic dates, interesting activities, and theme parties that will help them understand each other better. The special bonfire segments as part of the special weekend episodes with Mouni Roy and Karan Kundrra will unfold all the drama and emotions as they will get a glimpse of the evolving dynamics of their respective partners in the villas.

    Presented by Too Yumm, Powered by Paytm, and along with Skore as the Digital Partner, Temptation Island India will span across 42 episodes, with an extended version called Temptation Channel streaming on the platform all day. The show will also introduce an array of interactive features, enhancing the viewer experience like never before, ensuring non-stop entertainment on the platform. Leaked Chats will give viewers a sneak peek into their most intimate conversations including photos, videos, voice notes, and text messages. The platform will feature Ask Love Guru for relationship advice from an expert, Horizontal Hype Trivia for quick facts and info about contestants. With Jeeto Dhan Dhana Dhan viewers will be in for a rewarding experience where they’ll win daily prizes by answering simple questions as they watch the Temptation Channel. Not to miss the very engaging JioCinema Super Squad, giving viewers a chance to make their own team and win big rewards. Temptation Awards will let viewers vote for their favorites, while Hype Chats and Stickers will provide real-time engagement.

    Speaking on the launch of the reality series, a spokesperson at JioCinema said, “At JioCinema, we are deeply invested in our audience while continuing to expand our portfolio with genre defining content that set new benchmarks. Reality is a key part of our overall content strategy and Temptation Island India will truly be a game changer for this category. As we bring the iconic global IP to India, we are sure to redefine the ‘unscripted’ entertainment making it the new reality phenomenon for the nation.”

    Commenting on the launch, Banijay Asia & Endemol Shine India founder & Group CEO Deepak Dhar said, “Temptation Island has left an indelible mark on the global reality TV landscape, with its immense success spanning over 20 countries. We are thrilled to now bring this iconic show to India. Given the show’s unique concept, JioCinema’s wide reach, and an interesting mix of participants, Temptation Island India is all set to redefine the way Indian audiences experience reality television.”

    Speaking on the partnership, a spokesperson at Too Yumm said, “Too Yumm! always seeks to find interesting and disruptive ways to engage with its consumers and form deeper connections with them. As we launch one of the most disruptive tasting snack for our consumers TooYumm! Twisties, we felt it needed an equally disruptive launch medium. What could have been better than one of the most successful reality shows in the world Temptation Island, as it debuts in India through JioCinema. We are sure, together, we will be creating lots of twisti-es and masaledaar experiences for our consumers.”

    Too Yumm presents Temptation Island India, powered by Paytm and digital partner Skore, starts 3 November at 8 pm on JioCinema.

  • Viacom18 teams up with Seagram’s Imperial Blue & Wavemaker India to celebrate Diwali

    Viacom18 teams up with Seagram’s Imperial Blue & Wavemaker India to celebrate Diwali

    Mumbai : Viacom18 Network’s branded content team has once again collaborated with Pernod Ricard – Seagram’s Imperial Blue Packaged Drinking Water and Wavemaker India to celebrate Diwali, the festival of lights.  

    This association is an extension of their collaboration following the huge success of their Holi campaign earlier this year.

    Viacom18 and Wavemaker collaborated to create the lighthearted campaign videos, which are being widely promoted across platforms.

    Ex-Bigg Boss contestants Rubina Dilaik, Karan Kundrra, Pratik Sehajpal, Nishant Bhat, and ex-Bigg Boss Marathi contestants Jay Dhudhane, Meenal Shah, Vikas Patil, and Vishal Nikam appear in the campaign.

    The campaign features these celebrities, who are also friends, as they celebrate the festival of lights. The campaign video celebrates the oddities associated with the exchange of sweets and gifts during Diwali.

    The lighthearted and entertaining video capitalises on a common and very popular emotion that every Indian probably feels when they receive a box of soan papdi as the rotational gift every year. What happens when this group of friends is faced with the same dilemma, and it is presented by someone you cannot refuse? The film concludes on a lighthearted note that will make viewers smile.

    Commenting on the association, Viacom18 branded content head Vivek Mohan Sharma said, “We are thrilled to be to partnering with Imperial Blue packaged drinking water again and celebrate the festival of lights. The campaign is a beautiful rendition of friends coming together and celebrating Diwali with loved ones. Though the spirits are visibly low at the beginning, the mood lights up when a loved one comes in to share the joy. We are sure this fun filled campaign will strike a chord and help the brand message be more conspicuous, leaving an impact on the audience.”

    Pernod Ricard India Marketing general manager Ishwindar Singh commented, “The festival of lights, Diwali, is the symbol of joy and prosperity bringing loved ones together for celebrations. The brand Imperial Blue inspires its consumers to embrace life with a smile and with this campaign we bring forth a light-hearted take on the festivities and the art of ‘gifting’ around Diwali.”

     Wavemaker India  chief content officer and GroupM India  branded content head  Karthik Nagarajan commented, “It is a great collaboration on Wavemaker’s part with Pernod Ricard India
    and Viacom18 of putting together this creative and innovative campaign. We are sure this campaign will connect well with the audience and elevate their festive spirits through brand messaging of celebratory times of the year.”

    The campaign is aimed at the Hindi and Marathi markets and is intended to convey the message of unconditional love and celebration with loved ones. The video is available on the COLORS and Colors Marathi television channels, as well as VOOT and the networks’ and artists’ social media accounts.