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Tag: Karan Kumar

  • ART Fertility Clinics organised the second edition of its annual congress

    ART Fertility Clinics organised the second edition of its annual congress

    Mumbai: ART Fertility Clinics, a global player in reproductive medicine successfully organised the second edition of its annual congress, “Entering A New Epoch of ART in 2024” in Gurugram, Delhi NCR. The conference brought together more than 200 leading doctors and fertility specialists in India, creating a unique platform for knowledge sharing on the latest advancements in assisted reproductive technologies and reproductive medicine. The day-long event witnessed enthusiastic participation from top international and Indian Fertility experts from the OBS/GYNEA, IVF specialists, and embryologists who have pioneered techniques in their respective fields.

    Global Leaders Converge at ART Fertility Clinics’ Second Annual Congress to Shape the Future of Reproductive Medicine

    ART Fertility Clinic group medical director, prof. Dr. Human Fatemi, said, “Assisted reproduction technology (ART) has come a long way in recent years, with advancements in areas such as preimplantation genetic testing, in-vitro maturation, time-lapse imaging, artificial intelligence, and gene editing. These developments have improved success rates in ART and enabled individualized medicine, basing it on the patient’s histopathological and other medical needs, leading to better diagnosis and treatment for all patients.”

    Global Leaders Converge at ART Fertility Clinics’ Second Annual Congress to Shape the Future of Reproductive Medicine

    ART Fertility Clinics group chief marketing and growth officer, Karan Kumar, added, “Our emphasis on research-led, evidence-based medicine leading to the creation of proprietary treatment protocols customized to every patient’s requirement is what differentiates us, helping us consistently deliver amongst the highest pregnancy rates worldwide. Besides 4 clinics in the Middle East, ART Fertility Clinics now has 10 clinics in India, aiming to add at least another 10 in the current calendar year. This expansion is a testament to our commitment to making cutting-edge reproductive health and infertility management services more accessible to a wider population nationwide.”

    ART Fertility Clinics India co-medical director, Dr. Parul Katiyar said, “The second edition of the highly anticipated conference by ART Fertility Clinics marks a pivotal gathering for IVF experts. At ART Fertility Clinics, our commitment extends beyond conferences. We’ve spearheaded groundbreaking studies to unravel the intricacies of infertility, leveraging the latest medical technology and infrastructure. Our tireless pursuit of knowledge and prolific research and publications empower us to provide our patients with invaluable insights. It has been a fantastic experience to be a part of this academic event and exchange the ideas and views of some of the best doctors in my field.”

    ART Fertility Clinics India, co-medical director Dr. Richa Jagtap, said, “ART Fertility Clinics has consistently been at the forefront of reproductive medicine, leveraging advanced research and technology to address the complex challenges of infertility. The success of this conference further reinforces ART Fertility Clinics’ commitment to nurturing excellence in the field and providing a collaborative space for experts to push the boundaries of reproductive medicine. It also gives us a way forward to continue bringing the best in fertility treatment to our patients.”

  • Fabindia’s association with IPL helped the brand record 40-50% growth

    Fabindia’s association with IPL helped the brand record 40-50% growth

    MUMBAI: While retailers across the country have been facing a decreased footfall in the stores, Fabindia’s partnership with the Indian Premier League this year helped it record a growth of up to 50 per cent. For a brand, that had never advertised on television before, this association with the big-ticket event, which was aired on Star’s sports channels, across 8 languages, proved out to be a fine first move.

    As style partner for the exciting season of cricket, Fabindia styled more than 100 on air cricket experts in over 1000 designs from their menswear collection, as they discussed the game on air. This activity not only gave them 229 hours of brand exposure but also a 96 per cent increase in sponsorship awareness. 

    Fabindia CMO Karan Kumar said, “Post-IPL, we had an increase in footfalls and conversions in the menswear range. We recorded a growth of 40-50 per cent over the same period last year.”

    The activity also helped the brand gain a 22 per cent uplift in Google searches. 

    Brand-nomics’ Viren Razdan noted that IPL is an attractive destination but a crowded space with its own rules of play. However, Fabindia’s tactical approach did good for the brand in aiding its awareness of men’s occasion wear, which had been fairly low before the association, despite it being a powerful brand. 

    He said, “FabIndia is a powerful brand but its association/awareness of men’s  occasion wear has been fairly low, so a partnership gives them a cut through the clutter IPL’s eyeball strength is very high"

    While sponsorships like these might come out as a costly proposition, the return on investment has been spectacular for Fabindia, which got widespread popularity among the masses with strategic placement of brand visibility during the game. 

    Karan Kumar added, “We cracked a concept that was both innovative and cost-effective to showcase our comprehensive indo-western men’s range with the help of cricket.”

  • Windchimes to handle ITC Classmate’s social media biz

    Windchimes to handle ITC Classmate’s social media biz

    MUMBAI: Windchimes Communications, a social media agency, has won the social media mandate of the notebook brand ITC Classmate.

    With the help of social media, the brand aims to target two sets of audiences – teenagers in the age group of 13 to 19 years, and teachers and young parents. The brand aims at spreading its brand message across all social media platforms.

    ITC marketing manager- ESPB Karan Kumar said, “We are putting in place a dedicated and comprehensive digital marketing strategy for the medium – one that includes brand messages getting both, uniquely crafted and scientifically implemented in the digital marketing space. And through a mix of digital and social media platform, we seek to reach our brand messages to our primary consumers and the key influencers in their lives.”

    The core campaign message is- ‘Because you are one of a kind‘. The campaign aims to encourage exploration and nurturance of individuality among the target group of consumers and encourage them to be unique. The brand urges its audience to create a niche for themselves rather than trying to emulate someone else, in other words advocating becoming ‘first you‘ rather than be ‘another somebody‘. All social media activities planned, would tie in with this thought, the company said.

    Windchimes Communications head maven Nimesh Shah added, “We are proud that ITC chose us as their social media partners. The stationery segment is a very exciting space and we intend to have a lot of action for Classmate in the coming months.”