MUMBAI: On-demand streaming platform Ogle has entered into a marketing tie-up with e-commerce site Snapdeal. Additionally, with this partnership, which is till the end of 2015, Snapdeal customers will get three months of free Ogle subscription when they buy smart TVs, tablets and mobiles from the website.
Ogle streaming service comes with features such as buffer-less and ad-free streaming. It also enables online streaming across various connected devices and also caters to low bandwidth issues. The subscription offerings come at Rs 49 per day, Rs 249 per month and Rs 2400 per annum.
Ogle Technology Group chairperson Pritish Nandy said, “Ogle’s one-of-its- kind association with an e-commerce giant like Snapdeal will be a great innovation for this field. This new venture will create a larger audience reach for Ogle from the subscription point of view as well as from a market leader point of view. This association will also be a favourable deal for Snapdeal. Free access to Ogle on their newly bought devices will definitely be a unique experience for the buyers. With our user friendly features, and our commitment to the association, we aim to strengthen our expertise.”
Snapdeal vice president strategic alliances Karan Khara added, “Ogle is a great addition to our digital entertainment offerings. With increasing consumption of online videos and growing preference for International content among the young consumers in India, we are confident that this streaming service being offered at an affordable price point will find great traction.”