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Tag: Karan Johar

  • Lokmat Most Stylish Awards is back with its seventh edition

    Lokmat Most Stylish Awards is back with its seventh edition

    Mumbai: Lokmat Most Stylish Awards is back with the seventh edition, bringing forth India’s most prestigious accolades that honor the biggest stars and exceptional talents. Scheduled for 12 September 2023, at the ST. Regis in Lower Parel, this year’s event promises to be an exquisite celebration of style and achievement. The event will be hosted by Maniesh Paul, one of the most versatile anchors in the industry.

    Igniting the stage anew, the Lokmat Most Stylish Awards will witness an evening of Bollywood stars and leading influencers as they join the red carpet with their unparalleled sense of style. Building upon the legacy of past years, where popular stars including Salman Khan, Rashmika Mandanna, Hrithik Roshan, Ranveer Singh, Ajay Devgan, Karan Johar, Sara Ali Khan, Deepika Padukone, Sonam Kapoor, Abhishek Bachchan, Vidya Balan, Raveena Tandon, Jackie Shroff, Riteish Deshmukh, Mrunal Thakur, Kartik Aryan, Shraddha Kapoor, Ananya Panday, Radhika Apte, Ayushmann Khurrana, Jhanvi Kapoor, Malaika Arora and many more who added to the event’s brilliance, the seventh edition promises to continue this tradition of grandeur.

    The much anticipated Lokmat Awards serve as a source of inspiration, urging people to appreciate India’s diverse culture, talents, and emerging trends. This prestigious event will honour individuals who take the initiative, value uniqueness and achieve success in their chosen fields. The remarkable event will be graced by prominent figures from entertainment, fashion, business, sports, industry, and politics, adding to its attraction. This year’s event has Amazon as one of its partners.

    Lokmat Most Stylish Awards have truly become iconic symbols of style, flair, and fashion. They go beyond considerations of age, gender, or occupation, acknowledging a unifying style that stretches across business, politics, sports, and leisure, creating an exceptional display that brings the nation together.

    Lokmat Most Stylish founder and Lokmat Media Group joint managing and editorial director Rishi Darda said, “The Lokmat Most Stylish Awards are an expression that acknowledges and empowers personalities that drive change and inspire people around us. The 7th edition will undoubtedly magnify this vision with increased grandeur, beauty, and style.”

  • Legends League Cricket ropes in Munish Rao as director of business operations

    Legends League Cricket ropes in Munish Rao as director of business operations

    Mumbai: Legends League Cricket (LLC) has expanded its team. Munish Rao has joined as the director of business operations. Legends League Cricket is focused on bringing top talent to the organization as part of its vision to create a world – class upcoming sports event. Legends League has announced its new season, which will be played in India from 18 November – 9 December.

    Rao is hands-on in sports management with over 18 years of experience, along with investment management with a strong focus on sports assets and athlete management. This experience has exposed him to developed and emerging market landscapes through his involvement in projects across India, Middle East & ASEAN. In recent years, Rao has worked with Institutions such as Bahrain Islamic Bank, CG Corp Global, Rhiti Sports, SportsKingdom, etc. He has also worked on several sports initiatives for MS Dhoni & Rohit Sharma contributing to the business development and operation of their sports ventures.

    Legends League Cricket co-founder and CEO, Raman Raheja said, “After setting a benchmark with the previous 3 seasons, we are now getting ready for the next level. Enhanced fan experience is the utmost priority and our team will work on it. Business Operation is the backbone of the smooth execution of the league. Munish brings immense experience from various aspects of operations and we are looking forward to his contribution in the business.”

    Rao said, “Legends League Cricket has created a niche for itself in the cricketing fraternity as well as the fans. I am up for a challenge to match and deliver on the promise. I am very excited to be part of Legends League Cricket, being a cricket fan myself; I look forward to this new journey and bringing new values to the whole equation”.

  • The Sleep Company launches its latest campaign, ‘#MadeToFlaunt’

    The Sleep Company launches its latest campaign, ‘#MadeToFlaunt’

    Mumbai: Pioneers of the comfort-tech movement in the country and Asia’s first and only SmartGRID mattress makers, The Sleep Company, has launched its latest campaign, ‘#MadeToFlaunt,’ in partnership with filmmaker and style maven, Karan Johar. This campaign showcases the company’s revolutionary Elev8-Smart Recliner Beds and cutting-edge SmartGRID mattresses – designed to redefine comfort, luxury, and sophistication.

    Renowned for his unmissable style and love for luxury, Karan Johar effortlessly joins the #MadeToFlaunt campaign, skilfully highlighting The Sleep Company’s Elev8- Smart Recliner Bed and SmartGRID mattress. These exceptional products mirror Karan’s talent for making a statement with premium and luxurious choices, captivating with unrivalled attributes. Just as Johar earns admiration for his taste in luxury and curated items, Elev8 demands attention with its unparalleled comfort-tech features.

    Elev8 is the most advanced smart recliner beds in the market, designed to elev8 sleep quality and daily comfort. Its diverse range of customised preset modes encompassing sleeping, working, lounging, and relaxing functionalities like recliner mode, TV mode, massage mode, and zero gravity mode – adds to its allure, making it more than just a bed. Coupled with SmartGRID mattresses, it is a testament to the fusion of intelligence, innovation and unabashed flair.

    Commenting on the collaboration, The Sleep Company co-founder Priyanka Salot expressed, “Since 2019, The Sleep Company has led the way in revolutionising comfort and sleep solutions. Rooted in sleep science, our unwavering mission is to enhance our customers’ quality of life. Our latest brand campaign, #MadeToFlaunt, is a celebration of exceptional products that seamlessly merge luxury, style, and comfort; Karan Johar perfectly embodies this philosophy, boldly embracing luxury. With his widespread popularity, this campaign brings us closer to making our SmartGRID technology accessible to an even broader audience, further cementing our leadership in innovative sleep and seating solutions.”

    The Sleep Company CMO Ripal Chopda also commented on the campaign and said, “Our main motive behind the #MadeTo Flaunt campaign is to connect with audiences who appreciate innovative products with cutting-edge technology. The Sleep Company’s Smart Recliner Bed complemented by our patented SmartGRID mattresses is a product which redefines sleeping comfort blended with luxury and innovation. With Mr. Karan Johar on board we are sure that this new campaign will lead to high visibility and help us strike a chord with modern consumers of today”

    “In keeping with the spirit of Mr. Johar for #MadeToFlaunt, we at The Sleep Company hope that this campaign is ‘The Biggest Blockbuster of the year!” added Chopda.

    Designed in collaboration with World Without Walls, the #MadeToFlaunt campaign introduces a lifestyle reimagined, embodying The Sleep Company’s dedication to crafting exceptional sleep solutions seamlessly aligned with modern living. With a focus on unmatched comfort and style, it elevates the very essence of luxury, creating a novel way of living that’s both stylish and distinctive.

  • Korean beauty meets Alkaline Hydration Laneige and Evocus team up for a refreshing partnership

    Korean beauty meets Alkaline Hydration Laneige and Evocus team up for a refreshing partnership

    Korean Skincare brand Laneige and Evocus clear alkaline mineral Water have collaborated to redefine how we approach holistic hydration. This innovative partnership brings the best of both worlds – Laneige’s expertise in skin hydration and Evocus’s revolutionary approach to body wellness create a comprehensive solution for all-around hydration and well-being.

    Laneige is well-known for its emphasis on skin hydration and has been conceptualised with the core purpose of promoting proper hydration for healthy and radiant skin. On the other hand, Evocus has gained recognition for its groundbreaking approach to maintaining body hydration.

    By merging these two areas of expertise, the collaboration aims to create a comprehensive solution that addresses hydration and well-being from a holistic perspective. The primary objective of this partnership is to underscore the importance of proper hydration, not just for the skin but for overall well-being.

    Many influential people, including, David Warner, David Miller, Sara Ali Khan, Malaika Arora, Karan Johar, Manish Malhotra, Gauri Khan, Kajal Aggarwal, Shruti Haasan, Dinesh Karthik, Sai Sudharsan and a few other celebrities & athletes, have also been seen spotted and praising Evocus Alkaline Water due to its health benefits.

    “This collaboration is an exciting fusion of our shared values and expertise. We believe that true beauty and wellness radiate from within, and with EVOCUS, we can now provide a comprehensive solution that caters to the hydration needs of our consumers from head to toe said AmorePacific Group assistant director and head of marketing and training Mini Sood Banerjee, ’’.

    “We are thrilled to join forces with Laneige for this remarkable collaboration. Together, our brands bring an unparalleled fusion of skincare expertise and hydration innovation. Get ready to elevate your skincare and hydration journey like never before, said PR, Evocus head of digital marketing & Zulkarnain Shaikh,’’.

    This Collaboration will feature the Laneige Water Bank Collection along with  Evocus alkaline clear mineral water. Evocus alkaline mineral water represents a remarkable blend of enhanced minerals and alkaline water, meticulously crafted to achieve a unique composition.

    Meanwhile, the Laneige Water Bank Collection is infused with mineral-enriched water, strategically formulated to restore and balance the skin’s inherent moisture barrier. This results in a complexion that is revitalised, supple, and radiant. Offering an array of products, including moisturisers, serums, and masks, the Laneige Water Bank range presents an ideal solution for those seeking to replenish their skin’s hydration and attain a vibrant, luminous appearance. Elevate your skincare regimen today with the exclusive range.

  • IIFA Weekend & Awards: Abu Dhabi to host the 23rd edition of the event in Feb 2023

    IIFA Weekend & Awards: Abu Dhabi to host the 23rd edition of the event in Feb 2023

    Mumbai: The International Indian Film Academy (IIFA) Weekend And Awards, which brings together the best of the Indian film industry, will return to Yas Island, Abu Dhabi, in February 2023. IIFA 2023 will be held in collaboration with the department of culture and tourism in Abu Dhabi (DCT Abu Dhabi) and Miral, which creates immersive destinations and experiences.

    The 22nd edition of IIFA this year at Yas Island, Abu Dhabi, was hosted by Salman Khan, Riteish Deshmukh and Maniesh Paul. It had performances by talent from the Indian film fraternity. The three-day awards weekend was attended by more than 350 media from 17 countries across the globe, and more than 20,000 people thronged the arena.

    The 23rd edition of IIFA will again be hosted at the world-class Etihad Arena, Yas Island, Abu Dhabi—the Middle East’s largest state-of-the-art indoor entertainment venue in February 2023. The upcoming edition will see Salman Khan, Varun Dhawan, Karan Johar, Kriti Sanon, and many more in attendance.

    For many decades, India and Abu Dhabi have had strong cultural and commercial ties. IIFA Weekend & Awards will be a celebration of togetherness and positivity, returning to Yas Island in Abu Dhabi and enhancing, strengthening, and building even stronger bonds. IIFA 2023 will be a grand celebration of the best talent in Indian cinema, bringing together global dignitaries, international media, fans, and film enthusiasts worldwide. The aim is to also present a greater opportunity for long-term impact in tourism, trade, and the film production business for the destination.

    IIFA VP Noreen Khan said, “IIFA this year was an amazing experience thanks to the wonderful partners Miral and DCT. Coming back after two years, we really worked hard to deliver the very best of live entertainment again. The best part was that the entire weekend delivered a positive experience for everyone who witnessed or experienced the event in any way. We have been inundated with unprecedented appreciation and comments from everyone who truly has had a wonderful time this year in Abu Dhabi, and so we are pleased and excited to bring it all back again, but with much more magic to come next year.”

    DCT Abu Dhabi DG for Tourism HE Saleh Mohamed Al-Geziry said, “We are honoured to once more welcome the IIFA Weekend and Awards to the Etihad Arena. With the eyes of the world’s film industry upon us, we have an amazing opportunity to share with the world Abu Dhabi’s exciting nightlife, inspiring cultural experiences, and restorative escapes. The awards in February can only enhance our reputation as a global centre for top-tier leisure, entertainment, and business events.

    Miral executive director of group communications and destination marketing Taghrid Al Saeed said, “We were thrilled to see the immediate impact that IIFA presented to Yas Island, Abu Dhabi when we hosted the event last June, which created great engagement around the world. We are excited to be back hosting again this year and to be the first destination to consecutively hold the IIFA Weekend and Awards.  We are proud of this partnership, which is already delivering valuable business and tourism opportunities from India to the island.  The return of this great event is another testament to Yas Island’s position as a global entertainment and leisure destination as well as an international events hub.”

    People can now buy tickets to the awards ceremony spanning over three days at https://www.etihadarena.ae/en/ from 30 September 2022. The price range begins at 100 AED and goes up to 1,500 AED. People can now get an opportunity to buy tickets to the celebration of Indian Cinema at https://www.etihadarena.ae/en/box-office or head to www.yas island.ae where fans can add all that they need for their visit to Yas Island as a travel package.

  • Disney+ Hotstar announces three Indian shows for Disney fan event-D23 Expo

    Disney+ Hotstar announces three Indian shows for Disney fan event-D23 Expo

    Mumbai: Disney+ Hotstar today announced three Indian titles at the global Disney fan event D23 Expo. The new lineup includes the talk show Koffee with Karan (Season 8), along with Showtime and Mahabharata. On September 9-11, D23 Expo will be held at the Anaheim Convention Centre in Anaheim, California.

    This announcement further strengthens the platform’s collaboration with ace Bollywood producer, director, actor, and host Karan Johar (Koffee with Karan and Showtime), and mints a new association with maverick producer Madhu Mantena, Mythoversestudios, and Allu Entertainment (Mahabharata).

    Koffee with Karan (Season 8) is produced by Karan Johar, Apporva Mehta and Aneesha Baig, Dharmatic Entertainment Production and Showtime is produced by Karan Johar, Apporva Mehta and Somen Mishra, A Dharmatic Entertainment Production.

    Disney Star head – content, Disney+ Hotstar & HSM Entertainment Network Gaurav Banerjee joined a panel on international content along with The Walt Disney Company chairman-international content and operations Rebecca Campbell, LATAM SVP, media distribution & production Fernando Barbosa, APAC head of content & development Jessica Kam-Engle, and EMEA director of scripted content Lee Mason. The discussion focused on eclectic global content trends, particularly highlighting Disney+ Hotstar’s role in shaping content in India and beyond.

    Sharing his views on the upcoming Indian lineup, Banerjee said, “Over the last several years, India has emerged as a content powerhouse, pushing the envelope with stories that transcend language and cultural boundaries. For a nation at the centre of the OTT revolution, Disney+ Hotstar’s pioneering stories have been dominating viewers’ preferred content library. We couldn’t have asked for a more profound curtain raiser on our upcoming lineup at a globally coveted platform such as D23 Expo 2022, where we have an opportunity to share a glimpse of soon to be launched shows Showtime, Mahabharata, and Koffee with Karan Season 8.”

    Producer, director, and host Karan Johar added, “I am excited to associate with Disney+ Hotstar for our new collaboration, announced at the prestigious D23 Expo. In addition to yet another exciting season of my beloved show, Koffee With Karan (Season 8), I am happy to announce an all-new Dharma Production series, Showtime, which will lift the curtain on India’s entertainment industry’s biggest trade secrets.”

    Producer Madhu Mantena said, “For centuries, Indian epics have captured the imagination of billions around the world. These epics are deeply woven into the very fabric of our nation. The Mahabharata is one of the oldest epics in India and, despite being as old as time, is still relevant today for the many lessons and words of wisdom hidden within its ancient verses. It is said that every known emotional conflict experienced by mankind finds form in the Mahabharata through its complex characters and storylines. We at Mythoverse are absolutely delighted to have this opportunity provided by Disney+ Hotstar to bring out a rendition of this great Indian epic, Mahabharata, and to announce this news on a prestigious global platform at the D23 Expo.”

  • Colors brings back its celebrity dance reality show ‘Jhalak Dikhhla Jaa’

    Colors brings back its celebrity dance reality show ‘Jhalak Dikhhla Jaa’

    Mumbai: Colors is now set to bring back its celebrity dance show Jhalak Dikhhla Jaa after a hiatus of five years.

    Produced by BBC Studios India Production, the 10th season of this celebrity dance reality show is based on a BBC Studios global format.

    Presented by Patanjali Dantkanti with Mutual Funds Sahi Hai as special partner, the show is set to premiere on 3 September and will air every Saturday and Sunday at 8 p.m. only on Colors.

    The iconic show follows the dancing journeys of celebrities from various walks of life as they let down their guards and ignite the dance floor.

    The show is supported by an enthralling cast of contestants who will be paired with talented choreographers who will pump up the energy and mentor them.

    Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “At Colors, it has been our endeavour to bring to our audience unique storylines, endearing characters, and variety offerings. Thus, making the channel not only the #2 player but also the leader in weekend programming in the HGE category. On the heels of the success of Khatron Ke Khiladi, the No. 1 non-fiction show of the year 2022, it gives us great pleasure to bring back one of our most celebrated and innovative dance shows, Jhalak Dikhhla Jaa. 

    She further added, “In the past, the show has enjoyed immense popularity and remained a viewer and advertisers’ favourite. We are delighted to welcome Patanjali Dantkanti as the presenting sponsor and Mutual Funds Sahi Hai as the special partner for the show, and look forward to a great partnership.” 

    Returning to the Jhalak stage as judges will be actor Madhuri Dixit, filmmaker Karan Johar and actor Nora Fatehi. Maniesh Paul will be returning as the host. 

    Viacom18 Hindi mass entertainment chief content officer Manisha Sharma said, “Jhalak Dikhhla Jaa has been recognised as one of the most loved celebrity dance shows of the country and after a hiatus of five years, it is now set to return. The show offers a great platform for celebrities from different walks of life to experience a unique journey through dance. Its uniqueness and innovative format not only set it apart from any other dance show but also make it an entertaining watch for the viewers.”

    She further added, “We are happy to have Karan Johar and Madhuri Dixit return to the judges’ panel, joined by Nora Fatehi, while Maniesh Paul will be the host. The new season is going to be packed with some great dance performances, acts, and lots of entertainment, fronted by a great mix of celebrities and choreographers.” 

    An Indian adaptation of the international celebrity dance show, Dancing with the Stars, Jhalak Dikhhla Jaa is a combination of glamour, talent, and passion as the celebrity contestants team up with professional choreographers and learn new dance forms.

    BBC Studios India general manager Sameer Gogate said, “Dancing with the Stars is a sterling example of how our formats have the power to travel and connect with a global audience.  Jhalak Dikhhla Jaa has anchored itself as a widely acclaimed celebrity dance show, and I am confident that its popularity will continue to soar as it makes a return to Colors. The new season promises to increase the entertainment quotient with exceptional acts and performances. With an expert panel of judges, stellar contestants, and an entertaining host, we promise to leave no stone unturned to present a grand season.”

    This season’s star-studded line-up includes actor Dheeraj Dhoopar with choreographer Sneha Singh, actor Paras Kalnawat with choreographer Shweta Sharda, bold and beautiful Nia Sharma with choreographer Tarun Nihlani, youth icon Niti Taylor with choreographer Akash Thapa, the talented Gashmeer Mahajani with choreographer Romsha Singh, popular chef Zorawar Kalra with choreographer Suchitra Sawant Sangare, multifaceted  Amruta Khanvilkar with choreographer Pratik Utekar, Dance Deewane 3 fame Gunjan Sinha with choreographer Tejas Varma, the effervescent Shilpa Shinde with choreographer Nischal Sharma, internet sensation Faisal Shaikh aka Faizu with choreographer Vaishnavi Patil, artist – comedian Ali Asgar with choreographer Lipsa Acharya and boss lady Rubina Dilaik with choreographer Sanam Johar. 

    Speaking on the show, actor Madhuri Dixit Nene said, “Jhalak Dikhhla Jaa, I believe, is one show that has gone beyond the confines of being just a celebrity dance show. It beautifully traces the dance journeys of various celebrities, turning them into life-changing experiences. It is my absolute delight to be back on the judges’ panel, reunite with Karan and Maniesh, and welcome the very talented Nora Fatehi. For us and contestants alike, it is going to be a joyful and fulfilling ride marked by some exceptional and unforgettable dance performances.”

    Producer and director Karan Johar commented, “With Jhalak Dikhhla Jaa, I made my debut as a judge on television, and it truly feels like a homecoming to return to the show. The viewers are in for an entertaining ride filled with extraordinary dance acts coupled with lots of energy and oomph. I am extremely excited to have the quintessential and OG diva, Madhuri Dixit, by my side on the panel along with Nora Fatehi, and I am looking forward to reuniting with Maniesh Paul. Some of the industry’s biggest and most popular names are going to explore the realm of dance this season, and I cannot wait to witness their journeys.”

    “It feels surreal to be judging a show wherein I once participated as a contestant. Jhalak Dikhhla Jaa celebrates the beautiful art form of dance unlike any other show, and I feel this is where I belong. This is my second stint as a judge, and it gives me immense pleasure to join the illustrious panel along with Madhuri Dixit and Karan Johar. The lineup of contestants this season is fiery and feisty, and they are all geared up to burn the dance floor. I am very excited and looking forward to it,” added Nora Fatehi.

    Actor and Jhalak Dikhhla Jaa season 10 host Maniesh Paul said, “I am elated to be back as the host of Jhalak Dikhhla Jaa, a show that I love so immensely. As the show makes a ‘dhamaakedar’ comeback, not only do I get to reunite with the Colors’ family, but also work again with Madhuri ma’am, Karan sir, and now Nora Fatehi as a part of the judge’s panel. This year, the show is going to knock everyone’s socks off with a power-packed line-up of contestants. It’s going to be a one-stop destination for wholesome entertainment and fun and I’m sure the fans are going to shower their love upon us as always.”

  • MyGlamm becomes presenting sponsor of Koffee with Karan season 7

    MyGlamm becomes presenting sponsor of Koffee with Karan season 7

    Mumbai: The leading direct-to-consumer beauty brand, MyGlamm comes on board as the presenting sponsor for season seven of the reality talk-show Koffee with Karan. The brand has also launched a new campaign #GlammUpLikeAStar with brand ambassador Shraddha Kapoor leading the way on creating celebrity inspired makeup looks.  

    With this collaboration, MyGlamm wishes to inspire women to glamm up like their favourite Bollywood celebrities.  

    As presenting sponsor, MyGlamm will be creating a MyGlamm Zone at the show where the celebs will indulge in fun and gaming sessions making it more entertaining for the viewers. Furthermore, viewers can participate by downloading the MyGlamm App and playing quizzes and getting a chance to win complimentary makeup products. The brand has partnered with a large network of influencers to bring alive the celeb looks of the week and can experience makeovers across our select stores in India.    

    MyGlamm’s association with the new season of Hotstar Special’s Koffee with Karan is the brand’s step towards tapping all sides of the glamour industry by reaching out to its core target audiences. The brand stands tall with its belief to keep on introducing exciting innovations to achieve its single, focused goal – to make looking glamorous and effortless.

    Speaking on this collaboration, The Good Glamm Group beauty and FMCG brand CEO Sukhleen Aneja said, “We are thrilled to announce our collaboration with the iconic Koffee with Karan Season 7. MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from their favourite Bollywood stars. With this collaboration, we aim to further our endeavour to democratise beauty at a whole new level. As the largest DTC beauty brand in India, MyGlamm creates innovative and personalised beauty products by understanding from women their beauty needs and then working with the finest global labs to create extensive formats, textures and colours that have high-efficacy, made with good-for-you ingredient and are toxin-free and cruelty-free.”

  • Disney+ Hotstar’s ad inventory for ‘Koffee with Karan Season 7’ sold out; on boards 8 sponsors

    Disney+ Hotstar’s ad inventory for ‘Koffee with Karan Season 7’ sold out; on boards 8 sponsors

    Mumbai: Disney+ Hotstar has sold 100 per cent of its ad inventory for the upcoming season seven of the country’s beloved chat show – Koffee with Karan. The latest season is scheduled to begin streaming on 7 July.

    After seven successful seasons, the upcoming season of Koffee with Karan, sponsored by eight brands, will stream exclusively on Disney+ Hotstar. The show will be co-powered by Ajio Luxe and Bru while Amazon Alexa, BoAt and Only Natural Diamonds will be special partners. Just like its previous seasons, the show will be propelled by its driving partner, Audi and its lighting partner will be Jaquar Bath+ Light. India’s premium makeup platform, MyGlamm will serve as the presenting sponsor.

    In a quest to offer a bigger, better and more transcendental show to its viewers, season seven, hosted by the iconic Bollywood personality, Karan Johar, will infuse new segments and deeper conversations. Broadening the horizon, while the show will retain its usual candid conversations, it will also feature a monologue by Karan himself on current events and trending conversations, belting the naughty and nice while introducing his guests.

    The eight brands on-boarded for this season, echo the sentiment of Koffee with Karan driving synergies with their unique offerings and some of these will see interesting in-show integrations. Karan Johar will be turning on the Jaquar lights for the show’s signature Rapid Fire Round where a series of fast-paced questions bring out the hidden truth from the stars. Adding to the heat will also be the challenging buzzer round in the ‘MyGlamm Zone’ of sizzling slams and games. In addition to the fun and games will be Bru-ing conversations where stars share what floats their BoAt. Additionally, accompanying Karan Johar’s vocals request will be Amazon Alexa as he quizzes his guests to spill their beans on Diamonds and fashion.

    “The popularity of reality shows has been growing, and as one of India’s longest-running reality talk shows, Koffee with Karan establishes new standards with each new season, creating extraordinary excitement for viewers and advertisers alike. The complete sell out of the show’s ad inventory is a testimony to this fact, and with Koffee with Karan going Disney+ Hotstar exclusive, it offers a great opportunity for our advertisers to connect with their audiences, said a Disney+ Hotstar spokesperson. He further added, “We are thrilled to welcome onboard our sponsors for the latest season of the legacy talk show and are excited to see the response of the audiences.”

    Through a legacy show like Koffee With Karan, Disney+ Hotstar provides brands a unique opportunity to reach a highly engaged, urban, affluent and digitally savvy audience. The platform offers a variety of advertising and branded content solutions to help businesses across sectors engage with their audiences more effectively.

     

  • IITIIMShaadi.com onboards Karan Johar as brand ambassador

    IITIIMShaadi.com onboards Karan Johar as brand ambassador

    Mumbai: Matrimonial platform IITIIMShaadi.com has announced Indian filmmaker Karan Johar as its brand ambassador. As a part of the association, the portal will release a series of digital campaigns starring the filmmaker across the digital platforms in the coming months, fuelling its messaging around finding someone with the same mental wavelength.

    IITIIMShaadi.com founder and CEO Taksh Gupta said the platform caters to the highly educated community when it comes to finding matrimonial matches. “Understanding the niche that we are trying to serve, we see the filmmaker Karan Johar as the perfect face to promote the brand,” Gupta added.

    The portal has already registered over 1.5 lakh members since it launched in 2014, according to the statement. “The matrimonial platform aspires to cross a mark of 2.5 lakh members in the next two quarters following the new marketing initiatives,” it added.

    One the association, Karan Johar affirmed, “It is a matter of pleasure to be associating and promoting such a brand that has introduced a whole new concept in society. It is not just about finding potential life partners from any particular set of institutions, but about connecting with someone with whom you share a similar background and mental compatibility.”