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Tag: Karan Johar

  • Adar Poonawalla acquires 50 per cent stake in Dharma Productions for Rs 1000 Cr

    Adar Poonawalla acquires 50 per cent stake in Dharma Productions for Rs 1000 Cr

    Mumbai: In a blockbuster deal that blends Bollywood glamour with business acumen, Serum Institute of India, CEO, Adar Poonawalla has acquired a 50 per cent stake in Karan Johar’s Dharma Productions for Rs 1000 crore. This partnership not only infuses the storied film production house with fresh capital but also marks Poonawalla’s strategic entry into the entertainment sector, broadening his portfolio beyond healthcare.

    Dharma Productions, known for producing some of Bollywood’s biggest hits, will now benefit from Poonawalla’s business expertise and resources. The deal is set to drive the company’s expansion into new content forms and strengthen its position in the evolving Indian film industry. The acquisition also brings an added layer of financial strength and strategic backing that is expected to propel Dharma into new ventures.

    Johar, expressing his optimism about the partnership, stated, “I am thrilled to welcome Adar Poonawalla to the Dharma family. His vision aligns with ours, and this investment will open up new avenues for us to create engaging and meaningful content.”

    This agreement symbolises a fresh chapter for Dharma Productions, which has been a cornerstone of Bollywood for decades. With Poonawalla on board, the company aims to accelerate its growth plans, expand its reach across platforms, and capitalise on emerging digital opportunities. The funds are likely to be used for producing high-budget films, expanding the company’s digital content division, and exploring international collaborations.

    Poonawalla commented on his latest investment, saying, “Bollywood has always fascinated me, and this partnership is a step towards not only investing in a successful business but also in the future of Indian cinema. I look forward to working closely with Karan Johar and the team at Dharma to achieve great things.”

    The deal puts Dharma Productions in a stronger position to compete with other major players in India’s entertainment industry. Prior to Poonawalla’s entry, the stake was hotly contested, with Reliance and Saregama among the potential buyers. However, Poonawalla’s winning bid underscored his serious intent to diversify his investments beyond the pharmaceutical industry.

    Industry insiders believe this move will encourage more industrialists to look at the entertainment sector as a viable investment avenue. With content consumption surging across digital platforms, Poonawalla’s financial backing could help Dharma Productions expand its footprint in streaming and international markets.

  • Serene Productions and Dharma Productions team up for next-gen global content

    Serene Productions and Dharma Productions team up for next-gen global content

    Mumbai – Adar Poonawalla led Serene Productions has announced that it has entered into a binding agreement to invest Rs 1,000 crore into Karan Johar’s Dharma Productions and Dharmatic Entertainment (collectively, “Dharma”). Through this investment, Serene Productions will hold a 50 per cent stake in Dharma, with Karan Johar retaining the remaining 50 per cent ownership.

    Johar as the executive chairman will spearhead the company’s creative vision, while Apoorva Mehta, in his role as the chief executive officer, will work with Karan in steering the strategic direction and overseeing the operational excellence of the organization.

    India’s entertainment industry has experienced significant expansion, driven by surging digital penetration and a diverse audience seeking high-quality content across multiple platforms, with growing global relevance. This strategic partnership between Serene Productions and Dharma is designed to capitalize on these opportunities by combining Dharma’s rich legacy in storytelling with Adar Poonawalla’s strategic acumen and resources. The collaboration aims to further transform content creation, distribution, and audience engagement by integrating advanced technologies and pioneering production methods.

    By leveraging this synergy, Serene Productions and Dharma seek to meet the evolving demands of today’s digitally savvy consumers while pushing the boundaries of creative storytelling. Together, they aspire to shape the future of entertainment for digital-first generations, embracing new platforms and formats to deliver compelling narratives that entertain, inspire, and engage audiences worldwide.

    This alliance signifies a transformative step toward elevating the Indian entertainment industry on the global stage, in an era where the relationship between audiences and entertainment platforms is more dynamic and interactive than ever before.

    Talking about the partnership, Poonawalla said, “I am delighted to have the opportunity to partner with one of the most iconic production houses in our nation, along with my friend Karan Johar. We hope to build and grow Dharma and scale even greater heights in the years to come.”

    Commenting on the partnership, Johar stated, “From its inception, Dharma Productions has been synonymous with heartfelt storytelling that captures the essence of Indian culture. My father dreamed of creating films that would leave a lasting impact, and I’ve dedicated my career to expanding that vision. Today, as we join forces with Adar, a close friend and an exceptional visionary and innovator, we’re poised to elevate Dharma’s legacy to new heights. This partnership represents a perfect blend of our emotional storytelling prowess and forward-thinking business strategies.

    It’s about honoring our roots while embracing the future of global entertainment. Dharma’s journey has been remarkable, and this collaboration opens up a world of possibilities for creating content that will resonate across borders and generations.”

    Mehta said, “Over the years, I’ve witnessed Dharma’s transformation into a multi-faceted content powerhouse. This partnership with Adar realizes our vision and marks a new era where cinema, streaming, and global content converge. It enables us to explore new avenues in content creation and distribution, elevating the Indian entertainment ecosystem. More importantly, this investment allows us to take bigger creative steps.”

  • Is Reliance Industries investing in Karan Johar ‘s Dharma Productions?

    Is Reliance Industries investing in Karan Johar ‘s Dharma Productions?

    MUMBAI: Mukesh Ambani’s Reliance Industries is looking to acquire film czar Karan Johar’s Dharma Productions, if media reports are to be believed.  Apparently, the changing clime in the entertainment business with rising talent and production costs, theatrical  releases bombing left and centre,  and evolving consumption habits of viewers towards streaming  services are making life financially difficult for India’s mostly family-owned studios.

    As is the case with Karan Johar which is almost wholly owned by him  and his mother Hiroo Johar. With no massive box office hits under his belt for a couple of years, and his getting on in years, Karan is believed to be looking at corporatising his studio by bringing in a corporate strategic investor.  Earlier reports were that he was in conversation with Saregama – a part of the RPG Sanjiv Goenka group – which the latter later denied.

    Reliance which has invested in Balaji Telefilms, owns Jio Studios, Studios, and Colosceum Media, could find adding Dharma to their portfolio of content creators  an interesting proposition. Johar is known to be pretty close to Nita Ambani. Additionally, telecom player Jio, and Viacom18’s streaming service JioCinema needs partners to constantly feed it with films and shows. Acquiring a stake in Dharma would help bring in a celebrated story teller like Johar in its fold.

    The Reliance group has been partnering strategically with fashion designers such as Abu Jani and Sandeep Khosla, Satya Paul, Raghavendra Rathore, Ritu Kumar, Anamika Khanna, Manish Malhotra, Rahul Mishra and Abraham & Thakore to grow its retail fashion segment. Could it follow that in entertainment too?

    However, with neither Johar nor Nita Ambani confirming or denying media reports, one can only wait until a deal is announced – or denied. 

     

    Picture courtesy Karan Johar’s instagram account
     

  • The matter of high ticket & F&B pricing in cinema halls

    The matter of high ticket & F&B pricing in cinema halls

    MUMBAI: Film maker Karan Johar’s plaint that high ticket and F&B prices are what are keeping cinema-goers away from theatres has been seriously objected to by the Multiplex Association of India (MAI) which has issued a clarification. 

    It may be recalled that Karan Johar, Zoya Akhtar and other directors had sat down and done a free-wheeling conversation with the debut podcast of The Hollywood Reporter India editor Anupama Chopra, the video of which was released earlier this week. During the course of the chit-chat, Johar had mentioned that a single visit to the cinema would set back a family by about Rs 10,000; hence the visits have fallen, films are failing  and the box office is getting affected. 

    MAI president Kamal Gianchandani has issued a note in which he has stated that the issue of ticket pricing and F&B needs to be viewed in a “more balanced manner.”

    According to Gianchandani, the average ticket price (ATP) in 2023 across all theatres in India was Rs 130 per ticket. “The country’s largest cinema chain, PVRInox, reported an ATP of Rs 258 for the fiscal year 2023-24. Additionally, the Average spend per head (SPH) on F&B at PVRIox during this period stood at Rs 132. This brings the total average expenditure for a family of four to Rs 1,560 —significantly different from the Rs 10,000 figure carried in the media reports,” he explained.

    Gianchandani further pointed out that cinema pricing is dynamic and flexible and fluctuates based on factors like location, day of the week, seat type, film format, and cinema format. “Exhibitors utilise sophisticated digital tools to stimulate audience demand and optimize pricing, frequently offering discounts and promotions that make cinema outings more affordable, not just during off-peak times but even on popular days. Many of these initiatives can lower the overall cost of a cinema visit by more than 50 per cent providing families and moviegoers with affordable options. All pricing structures are clearly listed both at cinemas and online, ensuring transparency and choice for customers,” he elucidated.

    “More than anything else, it’s a well-recognised fact that the demand for a film is largely driven by its content and appeal, rather than by pricing alone. Any evaluation of pricing in the cinema industry must account for the broader economics of the movie business, which involves multiple stakeholders, including producers, distributors, and exhibitors. Each of these players contributes to the final cost to consumers, with prices ultimately shaped by the market forces of demand and supply. If lowering prices could optimize revenue for everyone involved, cinema operators would naturally make those adjustments without needing to be told. “

    “Additionally, unavoidable factors such as inflation play a role, and India has historically experienced high inflation rates. Nevertheless, cinema exhibitors continuously experiment with pricing models, collecting customer feedback and leveraging data analytics to refine their strategies,” he spelt out. “This ensures that the current pricing is both competitive and fair in the context of today’s market.” 

    Gianchandani concluded the note whilst saying: “At the heart of it all, our industry remains committed to delivering a diverse, high-quality, and accessible entertainment experience for all moviegoers. We believe it’s crucial to consider the full picture before drawing conclusions about pricing, as it’s a complex issue involving many moving parts. The goal remains the same: to provide audiences with the best possible experience at a fair value.”

  • Call Me Bae’s ‘Yaara Tere Bin’ music video is here to steal hearts!

    Call Me Bae’s ‘Yaara Tere Bin’ music video is here to steal hearts!

    Mumbai: The success of Call Me Bae, starring Ananya Panday, has dominated social media, with fans praising the series and the track ‘Yaara Tere Bin’. After high demand for the music video, it has finally been released. The song’s deep emotion and unplugged style resonated with listeners, and the visuals bring the raw emotions to life.

    Composed and sung by RUUH, JOH, and Lisa Mishra, with lyrics by RUUH and Smriti Bhoker, ‘Yaara Tere Bin’ is an acoustic ballad about the void left by lost love. Its visuals and melody capture the emptiness and longing that follows.

    Lisa Mishra, who brings her signature soulful touch to the track, added, “When I first sang ‘Yaara Tere Bin,’ it felt like my voice was carrying the weight of every unspoken emotion I’ve ever felt. I think we all have those memories of people who leave an imprint on our hearts. The song taps into that universal experience of missing someone and those emotions while letting them flow through the music. I am glad the music video is finally out now on popular demand and I hope fans will love it.”

    RUUH, who not only composed but also lent his voice to the song, reflected on his connection to the song’s emotional depth, “I feel overwhelmed with the response and love that we are receiving for this track. This track is close to my heart as we’ve all experienced this kind of love that stays with you even when it’s gone. ‘Yaara Tere Bin’ is like a conversation with those memories that you can’t quite shake and I wanted the music to mirror that feeling, simple, bare, but powerful. I hope it resonates with anyone who’s experienced that aching emptiness.”

    “To see how Yaara Tere Bin has connected to the listeners is a dream come true. Creating the track was a deeply personal journey. This song was meant to capture those quiet, intense moments of love and loss, and I’m beyond thrilled that it’s resonated so deeply. YI hope the music video adds another dimension to the story we’re telling,” added composer JOH.

    Lyricist Smriti Bhoker shared, “‘Yaara Tere Bin’ is a reflection of my own emotional journey. The overwhelming response to the song has been incredibly touching, and it’s truly amazing to see how the audience has connected to the emotions behind the words.”

    Call Me Bae is a Dharmatic Entertainment production, with Karan Johar, Apoorva Mehta, and Somen Mishra as executive producers. The series is created by Ishita Moitra, who has co-written it alongside Samina Motlekar, and Rohit Nair. Directed by Collin D’Cunha, Call me Bae is the story of Bae, who upon being downsized from heiress to hustler, discovers that her most valuable assets aren’t her diamonds, but her street smarts and style. Broke but refusing to be broken, she navigates the newsrooms of Mumbai, finding beaus, behens, and her better self.  This eight-part series stars Ananya Panday in the lead role, and features an ensemble cast including Vir Das, Gurfateh Pirzada, Varun Sood, Vihaan Samat, Muskkaan Jaferi, Niharika Lyra Dutt, Lisa Mishra, and Mini Mathur. The series premiered exclusively on Prime Video on 6 Sept in India and 240 countries and territories worldwide.

  • 4700BC and Netflix unveil new popcorn flavours with Karan Johar

    4700BC and Netflix unveil new popcorn flavours with Karan Johar

    Mumbai: 4700BC, a snacking brand, has partnered with Netflix to enhance the entertainment experience. This collaboration, featuring filmmaker Karan Johar and television actors Karan Wahi and Karanvir Bohra, introduces two exclusive popcorn flavours: Sweet & Salty and Cheese & Caramel, designed to complement Netflix’s diverse content library.

    The partnership is based on the insight that people enjoy combining flavours at the cinema, a choice previously unavailable at home. 4700BC and Netflix aim to enhance the viewing experience, offering a flavour for every genre. The Sweet & Salty flavour blends sweetness with a touch of sea salt, while the Cheese & Caramel combines cheddar cheese with Himalayan Salt Caramel. These flavours will be available at major retailers, e-commerce platforms, and the 4700BC website.

    4700BC founder and CEO Chirag Gupta expressed his excitement about the partnership: “At 4700BC, we understand the strong connection between popcorn and entertainment. Our collaboration with Netflix allows us to bring this beloved snack into more homes, making it a staple for any content-watching experience.  This partnership is a natural fit, as both brands are committed to enhancing the entertainment experience for our consumers.”

    This launch is complemented with a visually stunning ad campaign that captures the essence of this collaboration. It begins with Netflix’s familiar “Who’s watching?” interface, where the three Karans humorously debate their favourite popcorn flavours while deciding what to binge-watch. The playful banter is resolved when Karan Johar, in his signature style, combines sweet and salty flavours, showcasing the joy of mixed tastes.

    Filmmaker Karan Johar added: “As someone who loves good cinema and great food, I believe this partnership between 4700BC and Netflix is a match made in heaven. It ensures that every time you sit down to watch something, it’s memorable, truly capturing the essence of enjoying premium snacks with top-tier entertainment. I’m thrilled to be part of this venture, where every moment and every bite are perfectly paired.”

    Netflix India head of marketing partnerships, Poornima Sharma expressed her excitement: “Snacking while watching content has always been a beloved tradition. These special-edition popcorn from 4700BC complement Netflix’s blockbuster entertainment, allowing us to elevate the cherished experience of snacking and watching films and series in the comfort of our homes. Exceptional content deserves exceptional snacks, and this partnership delivers just that.”

    This collaboration marks a significant milestone in brand partnerships, setting a new standard for immersive at-home experiences. The campaign centred around the theme “Best Enjoyed Together,” is slated to run across various platforms, inviting viewers to explore the perfect pairing of 4700BC Popcorn and Netflix content.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • ‘Call Me Bae’ series’ first track ‘Vekh Sohneyaa’ releases

    ‘Call Me Bae’ series’ first track ‘Vekh Sohneyaa’ releases

    Mumbai: Following the strong response to the trailer of Ananya Panday’s upcoming series Call Me Bae, the excitement continues with the release of its first track, ‘Vekh Sohneyaa’. The song, composed, written, and performed by Charan and Bombay the Artist, marks their debut on an OTT platform and sets the stage for Bae’s journey. Produced by Dishant, ‘Vekh Sohneyaa’ is set to attract listeners.

    The music video dazzles with its dynamic visuals, capturing Ananya a.k.a Bae as she steps into her new life in Mumbai. Amid the hustle and bustle, Bae learns more about herself through her close-knit friendships and her new beau. The video vividly brings to life Ananya’s portrayal of a young woman navigating the complexities of identity and romance, making it the perfect curtain-raiser for the series.

    “The love and enthusiasm for the trailer has been overwhelming and I couldn’t have asked for a better introduction to my character Bella and the series. From the moment I first heard ‘Vekh Sohneyaa,’ I’ve been hooked, it has truly captured my heart and been on repeat in my playlist. Big kudos to the music team for creating such a vibe that’s got everyone, including me, grooving!”, shared Ananya Panday.

    Singer, composer, and co-writer of the track, Charan added, “‘Vekh Sohneyaa’ is about the beauty of self-discovery and finding love in unexpected ways. We wanted to create an experience that mirrors the emotional journey of the series, captures the essence of Ananya’s character and the vibrant spirit of BomBae!”

    Lending her voice to Vekh Sohneyaa, singer, lyricist and composer Bombay the Artist, shared, “It’s been a fantastic experience bringing ‘Vekh Sohneyaa’ to life. The track pulls you into the world of Call Me Bae from its first note and is all about the vibrant vibes of BomBae and Bella’s journey – that is fast-paced yet soulful! I am thrilled for the audience to step into the world of Call Me Bae with this track.”

    Call Me Bae is a Dharmatic Entertainment production, with Karan Johar, Apoorva Mehta, and Somen Mishra as executive producers. The series is created by Ishita Moitra, who has co-written it alongside Samina Motlekar, and Rohit Nair. Directed by Collin D’Cunha, Call me Bae is the story of Bae, who upon being downsized from heiress to hustler, discovers that her most valuable assets aren’t her diamonds, but her street smarts and style. Broke but refusing to be broken, she navigates the newsrooms of Mumbai, finding beaus, behens, and her better self.

    This eight-part series stars Ananya Panday in the lead role, and features an ensemble cast including Vir Das, Gurfateh Pirzada, Varun Sood, Vihaan Samat, Muskkaan Jaferi, Niharika Lyra Dutt, Lisa Mishra, and Mini Mathur. The series will premier exclusively on Prime Video in India and 240 countries and territories worldwide on 6 September.

  • Crocs launches new campaign celebrating unfiltered self-expression

    Crocs launches new campaign celebrating unfiltered self-expression

    Mumbai: Crocs, a footwear company has launched a playful and exciting new campaign that engages Gen-Z with a captivating blend of wit, creativity, and fashion. Teaming up with iconic filmmaker Karan Johar and the ever-quirky Orhan Awatramani (Orry), Crocs presents a campaign that celebrates unfiltered self-expression, encouraging Gen-Z to boldly showcase their unique personalities and redefine what it means to be truly cool.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Orhan Awatramani (@orry)

    This campaign marks Orry’s debut in the #CrocsSquad, and highlights the power of personalization, showing how anyone can create their unique style with Crocs Jibbitz™ charms. Orry and Karan Johar’s playful interactions showcase the creativity involved in personalizing Crocs, as they work to build a “Crorry”- the ultimate pair of Crocs for Orry, and demonstrate how fashion and fun can coexist for Gen-Z. In this campaign, Orry’s vibrant personality and Karan’s iconic style come together to inspire everyone to express themselves through their personalized Crocs, making each pair their own.    

    Commenting on the new campaign, Yann Le Bozec – marketing vice president of Crocs ROW & Hey Dude International said, “At Crocs, personalisation and unfiltered self-expression are at the heart of what we do. This new campaign celebrates these values by showcasing the versatility of our Jibbitz™ charms, which empower consumers to elevate their unique style. By collaborating with style icon Karan Johar and trendsetter Orry, we aim to inspire consumers to engage with Crocs in a fresh, dynamic way, reaffirming our commitment to authenticity.”

    After captivating the audience with their Holi and Monsoon campaigns, Crocs has once again teamed up with Kulfi Collective to produce this fresh and witty campaign for Crocs India.

    Kulfi Collective VP of production Mitali Sharma shared her enthusiasm for the campaign, “We are thrilled to partner with Crocs India on this campaign, featuring the cultural icons Karan Johar and Orry. Their unique synergy and impeccable comedic timing have allowed us to craft a narrative that is both hilarious and engaging. This campaign is designed to resonate deeply with the Gen-Z audience, showcasing Crocs as a fundamental element of their individualistic style.”

    Crocs India invites everyone to join the fun by sharing their unique moments using #WhatsYourCrorry and #OrryMadeUsDoIt. Celebrate your individuality and creativity with Orry, Karan Johar, and Crocs!

  • ZEE5 unveils ‘Gyaarah Gyaarah’ with 3D projection at Mumbai’s David Sassoon Library’s Clock Tower

    ZEE5 unveils ‘Gyaarah Gyaarah’ with 3D projection at Mumbai’s David Sassoon Library’s Clock Tower

    Mumbai: Mumbai’s iconic David Sassoon Library’s clock tower was the centre of all attention on Friday evening as ZEE5 held a captivating 3D projection of its just released mystery thriller ‘Gyaarah Gyaarah’. Mumbaikars were in for a spectacular surprise as the multilingual storyteller enthralled commuters and by-standers with a sneak peak into the highly anticipated mystery drama. A collaboration between Guneet Monga’s Sikhya Entertainment and Karan Johar’s Dharmatic Entertainment, ‘Gyaarah Gyaarah’ is directed by Umesh Bisht and stars the trio of Raghav Juyal, Kritika Kamra and Dhairya Karwa.  

    Known for its Victorian Gothic architecture, the David Sassoon Library is an integral part of Mumbai’s heritage. The showcase which took place on the day of the show’s launch, 9 August, offered a visually stunning preview of the series, bringing its time-bending narrative to life against the backdrop of one of Mumbai’s most historic landmarks. This takeover by ZEE5 is a testament to the brand’s vision to entertain and engage diverse audiences through concerted high impact initiatives. Prior to the 3D showcase, ZEE5 had held a high-octane trailer launch and a power-packed special screening for industry stalwarts and cinephiles.

    Leveraging the creative brilliance and expertise of both Sikhya Entertainment and Dharmatic Entertainment, Gyaarah Gyaarah has opened to rave reviews. In a bid to meet the massive audience anticipation for the show, ZEE5 dropped all eight episodes of the mystery thriller on 8 August at 11:11 pm. The much-awaited show is a strong step forward in solidifying the homegrown streaming platform’s leadership in India’s OTT ecosystem.

    Gyaarah Gyaarah, starring Raghav Juyal, Kritika Kamra and Dhairya Karwa follows the story of Yug Arya (Raghav Juyal), a young police officer in the present day (2016), who discovers a mysterious communication link with Shaurya Anthwal (Dhairya Karwa), a senior detective from the 1990s through a mysterious walkie talkie. The main hook of this temporal mystery is Vamika Rawat (Kritika Kamra), once mentored by Shaurya before his mysterious disappearance, and now guiding Yug in the present. As Shaurya and Yug collaborate to solve cold cases across time, they unknowingly set off a chain of events that alters the course of history. With each tick of the clock, ‘Gyaarah Gyaarah’ peels the layers of mysteries where past and present collide, leaving viewers questioning the very fabric of time itself.

    ZEE5 India chief business officer Manish Kalra stated, “At ZEE5, we are dedicated to providing quality storytelling and entertainment to our viewers. ‘Gyaarah Gyaarah’ embodies this vision with its innovative mix of crime-thriller, mystery, and drama. As part of our broader strategy to create immersive and unique marketing initiatives, the 3D projection mapping at the iconic David Sassoon Library in Mumbai serves as the perfect launch for this mystery series. We’re following a 360-degree high-impact marketing campaign to do justice to a show of this stature. ZEE5 remains committed to delivering best in class viewing experiences and engagement to our viewers so we can continue to delight them”.

    Raghav Juyal shared his excitement, “Finally, the wait is over! All of us are super excited for the premiere of ‘Gyaarah Gyaarah’ on ZEE5. This show is unlike anything I’ve ever been a part of, and I can’t wait for audiences to experience it. The Clock Tower event at David Sassoon Library was mind-blowing. Seeing our story come to life through cutting-edge 3D projection mapping on this historic building was the perfect way to announce the arrival of the series on ZEE5. I urge everyone to binge-watch the show right away. Trust me, you’re in for a wild ride through time and it is going to be your best investment this weekend.”

    Kritika Kamra mentioned, “We are so excited that ‘Gyaarah Gyaarah’ has finally dropped on ZEE5, and I’ve actually started believing in the magic of 11:11! The 3D projection at the David Sassoon Library’s clock tower was such a proud moment for all of us. It was thrilling to see the magic of Gyaarah Gyaarah come alive via 3D projection, lights, sound and drama. It’s a great start, drawing attention to this iconic landmark and giving everyone a glimpse of the adventure that lies ahead. I can’t wait for everyone to experience ‘Gyaarah Gyaarah’ on ZEE5.”

    Dhairya Karwa added, “Three police officers, two time zones, and one thrilling experience! ‘Gyaarah Gyaarah’ has finally made its way to the fans. What sets our show apart is how it explores the ripple effects of our actions across decades. The 3D projection at David Sassoon Library wasn’t just a visual treat; it was a ‘jhalak’ of how exciting and extravagant our show is. I believe ‘Gyaarah Gyaarah’ will hit you on multiple levels – it’s a gripping mystery, a thought-provoking drama, and a fresh take on the concept of time. So, get ready to say ‘Kya baat hai!’ because this series will keep you guessing until the very end.”

  • Why athletes & celebrities are ditching regular water for black Alkaline water

    Why athletes & celebrities are ditching regular water for black Alkaline water

    Mumbai: In the world of health and wellness, staying hydrated is paramount, and celebrities are leading the charge with a new trend: black alkaline water. Known for its distinctive colour and unique health benefits, black alkaline water is quickly becoming a staple among top celebrities, including Anil Кароог, Varun Dhawan, Badshah, Malaika Arora, Sara Ali Khan, Kajal Aggarwal, Karan Johar, Trent Boult, Rachin Ravindra, Arshdeep Singh.

    Anil Kapoor during his recent movies’ promotion was spotted with spoke Black Alkaline Water, he said “My fitness, my passion, my quest for more. Black alkaline water from the fighter in me to the fighter in you, trust me it works.”

    Trent Boult, New Zealand’s International cricketer was spotted with Black Alkaline Water and when asked what was in his hand, he said “It’s Black Alkaline Water, in hot weather like this, you need to stay hydrated.”

    Karan Johar, on being asked ‘Do you drink black water?’  He replied- “Sab peete hai mai bhi peeta hu. Healthy hai peena zaruri hai.”  

    Ranvijay Singha said “I moved to black alkaline water some time back and I’ve been extremely happy with it as it is multifunctional and more than just water. Its pH is more than eight which reduces the acid built-up in the body and the minerals flush out the toxins and detoxify the body. Never thought even water can be black in colour.”

    Celebrity Nutritionist Pooja Makhija said “Staying healthy, staying hydrated with boosted immunity is quite the need of the hour. India’s first black alkaline water has 70 essential minerals which are derived from the core of the Earth and all these minerals have high potency, help you detoxify, reduce acidity and stay hydrated for longer duration.”

    Celebrity Nutritionist Yasmin Karachiwala said, “As Evocus is loaded with minerals and high alkalinity, it continuously flushes out toxins from our body and provides detoxification. I started using it 30 days ago and I surely see a difference.”

    This surge in popularity is not just a fleeting fad. Black alkaline water stands out in the crowded beverage market with clinical research backing its benefits. Studies have shown that black alkaline water can enhance hydration and reduce exercise-induced fatigue, it maintains the body’s gut health, and detoxification, making it a perfect fit for the active lifestyles of celebrities.

    The appeal of black alkaline water among celebrities can be attributed to its functional benefits beyond simple hydration. As the demand for functional beverages grows, more individuals are seeking drinks that offer additional health advantages. Black alkaline water fits this demand perfectly, offering a unique composition that supports overall well-being.

    In an era where health and fitness are paramount, the rise of functional beverages is undeniable. Black alkaline water’s unique properties, including its enhanced hydration capabilities and ability to combat fatigue, make it an attractive choice for those committed to maintaining peak physical condition.