Tag: Karan Johar

  • After Madhuri Dixit, Shahid Kapoor debuts as judge on ‘Jhalak Dikhhla Jaa’

    After Madhuri Dixit, Shahid Kapoor debuts as judge on ‘Jhalak Dikhhla Jaa’

    MUMBAI: Colors popular dance reality show Jhalak Dikhhla Jaa has always given popular stars a platform to debut on TV as a judge. Madhuri Dixit being the biggest example, who was a part of the Jhalak panel for three years.

     

    To focus on other projects, Dixit has decided to take a break from the show this year. Replacing her will be critically acclaimed actor and dancer, Shahid Kapoor as a judge on the show.

     

    Kapoor will take viewers on a whirlwind journey of his dance roots that have been instrumental in catapulting his acting career as well.

     

    Colors CEO Raj Nayak believes that television has become the primary choice of engagement for the film industry with its reach and direct audience connect making it centre stage for mainstream popular entertainment. 

     

    He said, “At Colors, we have a legacy of providing the perfect platform to the biggest names from the film industry like Salman Khan, Anil Kapoor , Akshay Kumar, Rohit Shetty , Anupam Kher  Priyanka Chopra , Madhuri Dixit-Nene etc among others, to move one step closer to their viewers through interactive and engaging formats. We are excited to welcome Kapoor to the Colors family through his TV debut as judge on Jhalak Dikhhla Jaa; on the back of the box-office success of his latest films, with the most recent feather on his cap by bagging the top honours at IIFA.”

     

    Kapoor added, “When I first took up dancing, I had the privilege to work closely with some great mentors who not only honed my dance skills, but also helped me to shape my personality. As I join the Jhalak Dikhhla Jaa family as its judge, I am looking forward to share my learnings and experience with the contestants. Being a dancer brought discipline to my life and changed it completely; I’m now hoping to transfer some of the knowledge towards shaping the young and talented choreographers in our country.”

     

    “Kapoor’s appeal is enormous across age groups, especially amongst youth who take inspiration from his career graph from being a dancer to becoming one of today’s most sought after actors. His understanding of dance is unparalleled and his contribution to Jhalak Dikhhla Jaa will enable us to raise the bar of entertainment that the show brings to viewers year-after-year. Having said that, we would also like to thank Madhuri Dixit-Nene for being the ultimate connoisseur of Jhalak; this journey would not have been possible without her.”

     

    As per sources close to the development, the show is going on floors from 29 June and will go on-air in July. 

  • Fox Star Studios inks nine film production & distribution deal with Karan Johar

    Fox Star Studios inks nine film production & distribution deal with Karan Johar

    MUMBAI: In one of the biggest deals in recent times, Fox Star Studios has inked a nine-film deal with Karan Johar’s Dharma Productions.

     

    As per the deal, which will run over the next three years, the two companies will jointly produce and distribute films, which will be helmed by directors like Johar, Ayan Mukerji and Karan Malhotra amongst others. The films are also likely to stars names like Ranbir Kapoor, Aishwarya Rai Bachchan, Shahid Kapoor and Alia Bhatt to name a few.

     

    Under the terms of this deal, while some films will be co-produced by the two companies, others will be for distribution only.

     

    Star India CEO Uday Shankar said, “The Indian film industry is an important market for us and this strategic partnership offers us an excellent opportunity to fundamentally change the content quality paradigm. This venture is the natural step in our progression to create entertaining and eclectic content for a global audience and to grow the business through game-changing innovation in content, marketing and distribution.”

     

    Johar added, “Movies for me have always been a blend of artistic and commercial resources. Dharma Productions has always endeavored to attain the highest form of celluloid excellence and entertain simultaneously. I am glad we have found a partner in Star India and Fox Star Studios for a visionary nine films alliance. This partnership will not only be the coming together of two forces who understand the need of the cinematic hour but also work as a unit to increase the footfall strength at the movies and empower other verticals. It’s a new age of cinema and this association is a glorious reflection of the times.”

     

    Fox Star Studios CEO Vijay Singh said, “This strategic alliance is path-breaking as it envisages the stakeholders pooling in their collective strengths and thereby chalking a new path for Bollywood, specifically in the way in which films are marketed and distributed. Consolidation through strategic alliances is the way forward in the film industry.”

     

    Dharma Productions CEO Apoorva Mehta added, “It is by far the biggest collaboration that the Indian film Industry has ever seen. With this strategic deal, Dharma has entered into a new phase of movie business, which will provide a disruptive growth model for all the parties involved. This landmark decision will bring on board the most visionary and astute leaders together who will drive the overall strategy for making, promoting and distributing movies. I am happy to say that Dharma is excited and geared up for these new opportunities in the coming years and it definitely looks like the beginning of a game-changing era for the industry.”

  • Star Gold HD announces ‘Director’s Cut’

    Star Gold HD announces ‘Director’s Cut’

    MUMBAI: Star Gold HD, India’s favorite destination of movies, is all set to entice its viewers by bringing the best of director’s movies starting from 1st June to 14th June, daily at 9pm. The festival will showcase blockbuster movies by renowned directors like Karan Johar, Rakesh Omprakash Mehra, Prakash Jha, Imtiaz Ali, Farah Khan, Zoya Akhtar and many others.

    The festival has curated 14 best films from the library of these renowned directors. The two week-long festival will begin with ‘Rajneeti’, directed by Prakash Jha starring Ranbir Kapoor & Katrina Kaif. Followed by ‘Om Shanti Om’ directed by Farah Khan, ‘Bhaag Milkha Bhaag’ & ‘Rang De Basanti’ by Rakesh Omprakash Mehra, ‘Highway’ and ‘Rockstar’ by Imtiaz Ali, Zoya Akhtar’s ‘Luck By Chance’ and ‘Zindagi Na Milegi Doobara’. Karan Johar’s blockbuster hits like ‘My Name Is Khan’ and ‘Kabhi Khushi Kabhi Ghum’, R Balki’s ‘Cheeni Kum’ and Sanjay Leela Bhansali’s ‘Guzaarish’ are also a part of the movie festival. 

    Experience the biggest hits of your favourite directors in Director’s Cut on Gold HD from 1st June to 14th June at 9.00 pm.

  • NDTV Prime to air online series ‘The Big Indian Picture T?te-?-T?te’

    NDTV Prime to air online series ‘The Big Indian Picture T?te-?-T?te’

    MUMBAI: Continuing their efforts of bringing the path-breaking independent publishers to the fore, NDTV Prime is all set to launch a brand new series, The Big Indian Picture T?te-?-T?te.

     

    Premiering on Monday, 1 June at 9 pm the show will aim at unraveling the mysterious lives of Bollywood personalities.

     

    The Big Indian Pictures T?te-?-T?te will feature in-depth and intimate interviews of film personalities who are critical to this era of filmmaking. The series will be hosted by the multi- talented editor-in-chief of The Big Indian Picture, Pragya Tiwari. Shot in real locations, the show will bring to light the real star from the reel star.

     

    The premier episode on 1 June at 9 pm will see Pragya Tiwari digging deep into the personal life of the only fourth generation star of bollywood, Ranbir Kapoor. In this exhaustive interview he dissects his life and career journey, relationships and friendships. We will also see him talking about how he sees himself and how he thinks the world sees him.

     

    Some of the other celebrities featuring on the show will be Amitabh Bachchan, Karan Johar, Vishal Bhardwaj, Ayushmann Khurrana, Kalki Koechlin, Farah Khan, Huma Querishi and many more.

  • ‘Bombay Velvet’: A disaster

    ‘Bombay Velvet’: A disaster

    MUMBAI: A film’s first test is in its title. Teasers, promos and the rest come much later. A bad or irrelevant title displays utter lack of imagination besides having no connect with the film. Bombay Velvet is based on a historian, Gyan Parakash’s book, Mumbai Fables.

    Bombay/Mumbai is comparatively a new city turned metro during mid-20th century and Karachi enjoyed the status Mumbai grabbed later. It started after the seven islands were linked as one land mass. 

    In this case, Mumbai has a history and its passing heroes, villains and other legends but no fables to speak of. The book’s title being a misnomer, the film makes its story a fantasy a la Dick Tracy sans Tracy, the cop, of the comic strip, who is missing here while his main villain, Flattop Jones, a hired gun is made the hero. Otherwise, you may call it a prohibition era American film transplanted as a 1960s Hindi film with Mumbai background. 

    Ranbir Kapoor arrives in Mumbai with a woman he thinks is his mother but is not so sure. All heroes need a sidekick, soon he cultivates one too. By scene two, both are grownups and
    have graduated to petty crimes. As has been seen in many such films, while the hero is impulsive and violent, the sidekick is more balanced and logical. 

    Ranbir has no scruples and he can clobber a man to death as easily as he can pick a pocket. His only ambition is to become a big shot; when he grows big, he wants to be bigger. If you have not found anything novel or interesting so far, there is no hope of it coming your way hereafter.

    The film is about all the wrong people coming on one screen (though Mumbai was never that way nor it is now). Mumbai was a city where even its dons were respected till
    the early 1990s. 

     

    There are big players in the city and they realize the talent of Ranbir, the most impressed being Karan Johar. Karan is a fixer, who turns deals and is in cahoots with Siddharth Basu though you never learn what Basu is: a lawyer, a politician or another fixer? He is impressed just because Ranbir tries to enter a bank and tries to steal his money by barely poking his two fingers pretending he has a gun! Karan is a big shot, wielding great power and one wonders why he’s at a bank to withdraw money when his personal staff can do it for him.

    Karan, however, is mighty impressed and offers Ranbir contracts to kill people. You don’t know where this film is going until the reality hits that it is going nowhere! Ranbir is a pawn in the hands of Karan but not for long. He wants his share of the pie to be well-defined now that he is in the inner circle of the clique. 

    Ranbir has to frame an honest politician who can’t be bought with money. He is a hurdle in Karan and his clique’s plans. It is unclear why they don’t shoot him dead like they do all others. On such occasions, Karan uses his wife as a bait to lure the person. The politician is so honest, he accepts only Scotch and women in his bed. This film has some legendary character sketches. 

    Meanwhile, there is also a chapter on Portuguese Goa. Anushka Sharma, a choir singer child impresses Remo Fernandes. You are not told who he is or what he amounts to but he convinces her mother to send her with him. Next you know, he is torturing and sexually abusing her. Again, by scene two, she is a grown up. This time when Remo enters her room to deliver her daily lashes, she beats the hell out of him and escapes to land in Mumbai to come acros who else but Ranbir. 

    These absurdities go on and on for over 150 minutes until the film comes to a predictable yet welcome end. Phew! 

    As for a script, none exists. The film proceeds on whims. Everybody is double-crossing or backstabbing the other for no apparent reason. No character is etched out in detail. They come and it is left to you to figure out but soon you don’t care. 

    The script is poor and has no consistency. It was such an amateur idea to start the film in sepia and duo tone when you are going to show rest of the film in colour. (Manoj Kumar did that to great effect in Purab Aur Paschim when he shot his film in black and white until a flight from London enters Indian airspace and then turns in to colour film). In those days, gang wars were fought with Rampuri knives, swords and soda water bottles, nobody used guns, let alone Tommy guns. 

    Direction? There is none in this film. The director is obsessed with his period film idea so much so that he carries his vintage cars into 1960 when Fiat and Ambassador ran the roads. The edifices created for the era were non-existent (this reviewer having grown through that era). 1960s belonged to Beatles and other popular pop groups but the film sticks to jazz.
     
    Mumbai night clubs were famous for their late night cabarets, not Goan jazz singers, which found its patrons mainly in five star ball rooms not in a seedy night joint like Bombay Velvet. The director is totally at sea when it comes to knowing Mumbai of those days. Editing is poor. Music is out of sync. 

    And, what is it with getups? Ranbir Kapoor, a fairly decent looking guy has been made to wear an MGR kind of wig and, resultantly, he looks like a comic character. Anushka Sharma is made to look like 1950s and 60s Hollywood B grader. Karan can’t act; the only time he evokes a reaction is when he wants to know what Ranbir saw in Anushka that he did not in Karan! But then, that was the era of closet gay. 

     

    Kay Kay Menon, the only decent actor in the supporting cast, plays a Crime Branch cop in the era when Mumbai Crime Branch was compared to Scotland Yard. But, he is nowhere around when Ranbir litters the South Mumbai streets with corpses. And, CID in felt hats and ties and blazers? This man, Kashyap, is joking. There are a few other side players who hardly matter since the director does not even bother to introduce them.
     
    Bombay Velvet is a disaster. 

    Producers: Vikas Bahl, Vikramaditya Motwane, Fox Star Studios.

     

    Direcor: Anurag Kashyap.

     

    Cast: Ranbir Kapoor, Anushka Sharma, Kay Kay Menon, Karan Johar, Manish Choudhary, Siddharth Basu, Remo Fernandes, Satyadeep Mishra, Vivaan Shah, Ravina Tandon (cameo).

     

  • Indian film industry bats for simplified tax structure

    Indian film industry bats for simplified tax structure

    NEW DELHI: The Indian film industry is up in arms against the Goods and Services Tax Bill proposed by the government, as far as entertainment levies go.

     

    It has been voicing its concerns on the forthcoming GST bill as the proposed bill does not subsume all the taxes levied on the film sector.

     

    The film industry strongly feels that entertainment taxes levied by local bodies must be subsumed in the proposed GST regime. To this effect, the Film and Television Producers Guild urged the Government that all entertainment taxes, whether levied by the States or local bodies, be subsumed in the GST.

     

    The Government can implement this proposal by making amendment to the Constitution (122nd Amendment) Bill 2014 by deleting entry 62 to the List II (State List) to the Seventh Schedule to the Constitution of India.

     

    In a statement, the Guild said that the Constitution (100th Amendment) Bill 2014 passed earlier this month by the Lok Sabha gives effect to change in taxing powers of the State and Central Governments and making suitable changes to introduce Goods and Services Tax in India. The Bill has now gone to the RajyaSabha.

     

    The Bill seeks to subsume almost all indirect taxes charged by Central and State Governments.

     

    However, the Guild noted that most of the taxes would be subsumed in GST with one notable exception of the entertainment tax levied and collected by local bodies. The Bill allows the entertainment tax to be levied and collected by local bodies (that is, panchayats and municipalities). The tax would be over and above the State and Centre GST on entertainment.

     

    The local body entry tax (such as Octroi) estimated at Rs 14,000 crore per annum for Maharashtra alone, has been fully subsumed in GST. However, local body entertainment tax estimated at Rs 25 -Rs 30 crore across India is kept out of GST allowing such local bodies to charge an incremental entertainment tax over and above GST.

     

    The Bill has deleted exclusive power of the Central government to tax all services and manufacture of goods (except for excise duty on tobacco products, petroleum and alcohol for human consumption). Similarly, exclusive power to tax on sale and purchase of goods, all types of entry of goods, luxury, betting and gambling and entertainment tax (unless levied and collected by local bodies) except for tax on purchase and sale of alcohol for human consumption has been taken away.

     

    Film and Television Producers Guildpresident Mukesh Bhatt said, “Internationally, films are considered as arts and cultural ambassadors and offered many incentives and financial support governments around the world. Indian films have contributed significantly in uniting the nation and taken Indian culture to international audience. Films should be treated at par with other services and not be singled out for the additional entertainment tax. In fact, the Government implies to treat entertainment at par with sin goods such as alcohol and tobacco, which are also kept out of GST.”

     

    An Ernst and Young report titled “Subsume entertainment tax in GST” states that supplementary levies in addition to GST are warranted only for products that are harmful to health such as tobacco and alcohol or those that are detrimental for the environment (petroleum). There are no negative externalities associated with entertainment. It must be considered at par with other goods and services and should be given a fair tax treatment.

     

    Producer and Excel Entertainment co-founder Ritesh Sidhwani added, “Besides, levy of this tax at the local body level will neither be simple nor yield much revenue. India has a total of 640 districts, even if a small percentage of the local bodies seek to impose the tax, compliance and enforcement will be a nightmare.”

     

    The EY report states that for local governments, the most suitable tax base is considered to be real property, which is immobile and can readily be identified within the boundaries of a given jurisdiction. Entertainment, being mobile and available in diverse forms, is not a suitable base for municipal/local taxation. The situs of entertainment is important for municipal/local bodies that collect tax if the source of entertainment is within the boundaries of their jurisdiction. With the advent of modern technology, movies and films can be watched not just in cinema halls or through cable or DTH connections, but also on computers, laptops and media players.

     

    Entertainment signals could be beamed from a satellite and receivedanywhere within the footprint of the signals, which could be the whole of the country or the continent.

     

    At any given time, it would be difficult to determine whether the film is being watched within the limits of the municipal or local body.

     

    Dharma Productions’ Karan Johar said, “It will be almost impossible for the film producers to estimate the tax revenues with any precision. This appears to be against the government policy of facilitating ‘ease of doing business and ‘tax certainty’ in India.”

     

    It is believed that even though the tax would be charged and collected from the theaters, film producers are impacted by it since the producers generally enter into revenue sharing arrangements with the theaters, which are based on revenues net of any taxes applied on the admissions. They would need to know the taxes applied by each of the local bodies to determine their share in the revenue pool.

     

    Film and Television Producers Guild CEO Kulmeet Makkar added, “The Film Guild has on numerous occasions reached out to the Central Government, Empowered committee of State Finance Minister, Parliamentary Standing Committee. However, this has not been addressed in the bill.”

  • ‘Bombay Velvet’ exclusive preview unveiled on Hotstar

    ‘Bombay Velvet’ exclusive preview unveiled on Hotstar

    MUMBAI: Stepping up on its film marketing initiatives by setting new precedents, Fox Star India has rolled out its third digital-first initiative on Hotstar in less than a month for its upcoming movie Bombay Velvet.

     

    The studio unveiled an exclusive preview of the film to Hotstar’s 15-million-strong audience base on 10 May.

     

    The Hotstar movie preview of Bombay Velvet comprises four minutes of handpicked scenes from the soon-to-be-released film. The preview was packaged with a specially shot sequence, which had Karan Johar introducing the movie’s stars Ranbir Kapoor and Anushka Sharma with their on-screen names of Johnny Balraj and Rosie Noronha, and inviting the audience to watch the exclusive footage that followed. It ended with the trio reminding the audience of the film’s release date, and inviting them to watch it in theatres on 15 May.

     

    Fox Star Studios India CMO Shikha Kapur said, “We are delighted to be the first studio in India to introduce a series of Digital-first initiatives for film marketing on mobile, and that too with a huge multi-starrer like Bombay Velvet. While initially it was all about creating buzz, with the film now getting closer to its release date, we thought the audience would be excited to preview some of Bombay Velvet’s high-quality content, and hence the Movie Preview. This is a part of the build-up strategy which has worked very well so far.  Hotstar is poised as the go to destination for digital content platform on mobile today, and we believe it will help us effectively fill the market gaps for movie promotions on digital, and through the innovations, set a precedent for film marketing not only in our country, but also in other world markets.”

     

    This promotional activity came on the heels of a one-hour talk show featuring Ranbir Kapoor, Anushka Sharma, Karan Johar and Anurag Kashyap, which was shot for and premiered exclusively on Hotstar. This was preceded by yet another world-first initiative, the video premiere on Hotstar of the popular song, Mohabbat Buri Bimari, from Bombay Velvet.

  • Lloyd signs Shruti Hassan as brand ambassador

    Lloyd signs Shruti Hassan as brand ambassador

    MUMBAI: Consumer durable major Lloyd has appointed Shruti Hassan on board as its brand ambassador in India.

     

    The contract entails Hassan to endorse the products of Lloyd in India through promotion, advertising and marketing. The product portfolio includes air conditioners, LED TVs, washing machines, refrigerators and small home appliances.

     

    “Lloyd has been associated with Bollywood stars like Karan Johar, Akshay Kumar and now with Shruti Hassan. We believe Shruti Hassan encapsulates all the qualities that Lloyd stands for and will enable our customers to have a better connect with our products,” said Lloyd Electric & Engineering director Nipun Singhal.

     

    Lloyd Electric marketing head Atul Seth added, “At Lloyd, we are currently rejuvenating our brand identity with a renewed focus on innovation and superior technology & we are making earnest and relentless efforts to ensure that every customer gets superior quality product and a super-efficient after-sales service. Shruti is highly aspirational and an ideal fit for our brand. We are confident and excited that with the onset of our multi-media campaign featuring Shruti, there would be a far-reaching impact and greater awareness of our brand.”

     

    Hassan said, “It is an honor and privilege to be associated with Lloyd, which has state of the art innovative and technologically advanced products which are exceptionally stylish in their design. I believe they provide brand promise of ‘Khushiyon ki Guarantee’ to each and every customer who buys a Lloyd product. I look forward to an amazing journey with Lloyd.”

  • Star launches campaign with celebs to drive donations for Nepal & N. India

    Star launches campaign with celebs to drive donations for Nepal & N. India

    MUMBAI: Star India has launched a nationwide public service campaign ‘Ek Padosi Hi Padosi Ke Kaam Aata Hai’ with the NGO CARE India to mobilise relief for the natural disaster that struck Nepal and parts of northern India claiming more than 5,000 lives.

     

    A massive earthquake of 7.8 magnitude struck Nepal on 25 April, 2015, the worst to hit the Himalayan Kingdom in 80 years. In India, states of Bihar, West Bengal and Uttar Pradesh have also suffered the wrath of the earthquake.

     

    The Star India campaign will involve Bollywood celebrities like Ranbir Kapoor, Karan Johar, Anushka Sharma, Preity Zinta and a host of Star network’s icons, who will appeal to Indians for donations, which will be channeled directly to CARE India. Viewers will have an option to donate online, or through cheques or demand drafts. The campaign will work along the lines of Operation Maitri, initiated by the Indian government.

     

    “A tragedy has struck our neighbouring country resulting in a devastating loss of life, infrastructure and resources. We believe it is our responsibility to leverage the power of television as a force for good to help mobilise relief and provide immediate life-saving assistance to those affected. We are happy to associate with CARE India, an NGO highly respected for its humanitarian and development work in India and extremely humbled to see that our initiative has been embraced by some of the leading lights of the entertainment industry to appeal for relief,” said Star India CEO Uday Shankar.

     

    CARE India is assessing the situation on the ground in all the affected areas of Nepal and moving relief material where it is needed most. CARE has begun distribution in some of the areas and hopes to reach out to more than 50,000 people in the coming days.

     

    “We would appeal to all Indians for funds to ramp up the emergency response and provide immediate life-saving assistance to those affected. We are thankful to Star India for helping us raise funds for Nepal where millions are awaiting humanitarian relief. The country is running out of food, water and shelter and the onus is now on us to help them,” added CARE India board chair Dr. Nachiket Mor.

     

  • Colors celebrates new age talent in ‘India’s Got Talent 6’

    Colors celebrates new age talent in ‘India’s Got Talent 6’

    MUMBAI: With a number of adrenalin pumping performances, Colors is back with sixth season of its reality show – India’s Got Talent.

     

    This season, India’s Got Talent will celebrate new age talent like never before and revel in highlighting the quirkiest hunarzaades that reside in the country.

     

    Slated to go on air from 18 April, the show will be aired over the weekend at 9 pm.  Talent gurus Karan Johar, Kirron Kher and Malaika Arora Khan will return for the third consecutive season together. Produced by FremantleMedia, the show will be hosted by Nakuul Mehta and Bharti Singh. The channel believes that talent resides in every individual; it is the multiplier for energy, determination and hard work and Colors provides a platform for people to flaunt their hidden flair.

    The channel has roped in a volley of sponsors including Maruti Suzuki as the presenting sponsor, OLX as the powered by sponsor, whereas Amul Macho, Layyer Wottagirl and Ultratech Cement have come on board as the associate sponsors.

     

    With the Golden Buzzer up for grabs gifting the hunarzaade’s a direct entry into the semi-finals, talent will go beyond the four walls of the studio and explore the outer landscape to showcase newer elements including an ‘underwater’ act, a rustic ‘mela’ setup amongst others to bring out the vivid and vibrant colors of life and create the perfect backdrop for oodles of drama touching unparalleled peaks of entertainment.

     

    Colors programming head Manisha Sharma said, “Our focus, this season, is to highlight the hunarzaades – whose talent have the ability to enthral viewers but who have been largely unacknowledged in their growing years. The talent we have seen are those, which have had the courage to follow their heart and vie for success. Karan Johar, Kirron Kher and Malaika Arora Khan are the three jewels in the India’s Got Talent crown, which have sieved out the best of the best talent over the years, and we are pleased to see them raise the bar this year as well. Be it the Golden Buzzer or just leaving the judges spellbound, this edition of India’s Got Talent will feature new-age and techno talent that will leave viewers awe-struck.”

     

    Judging gets tougher, as talent speaks volumes about itself through acts that go beyond convention as they raise the degree of difficulty to create mind-boggling moments.

     

    Touted as the tough-to-please judge, Johar said, “Talent needs to inspire while creating a certain level of thrill in the mind of the viewer. And of course, any good talent needs to entertain. As a judge, I choose to utilize the India’s Got Talent platform to give performers a creative opinion about the degree of complexity they add to their performances. This is my third year judging this show and I am looking forward to seeing how the participants this year surpass the benchmarks set by those who have rocked the stage in the past. They say talent speaks for itself and I am waiting eagerly to see what the talent has to say this year.”

     

    Kher, who has been the part of the show since its inception six years back, added, “It feels wonderful for having been associated with India’s Got Talent for its entire tenure because there are so many new and exciting elements, which ensure that there is never a dull moment on the sets. It feels like home to me. India’s Got Talent is known to encourage new kinds of talent every time. For me, it is an opportunity to truly understand the real and aspirational India through this show. It is the first-hand connect with the viewers that I enjoy the most about this show. It is going to be yet another exciting season and I am really happy to be back.”

     

    Khan opined, “India’s Got Talent is such a larger than life show that it is a challenge for us as judges because inevitably we are caught in moments where one participant is better than the other. We get to see exceptional performances every year. This season, too, I am looking forward to having some fun with many more such mind blowing acts. Bring it on, India.”

     

    As new age talent takes the forefront, the look of the show will adopt a similar flavor. The techno and grunge feel of the sets will highlight the raw appeal of the hunarzaade adding to the overall viewing proposition. Adding a personal touch to the show, home videos of the contestants showcasing their journey of talent discovery will also be aired. Colors will also have a ‘Khulasa’ segment, which will reveal some personal quirks of the judges.

     

    FremantleMedia MD Anupama Mandloi said, “India’s Got Talent has evolved over the years to become a show that defines talent in its true form. This year, our approach is to focus on talent and their ability to transcend thought boundaries to present the unexpected. With talent and an element of challenge being the spotlight, we are looking forward to defying traditions and welcoming a new wave of talent that will be India’s answer to the world.”

     

    Marketing push

     

    To enhance engagement and involve viewers at every stage of the show, an integrated marketing and digital campaign has been chalked out incorporating multiple mediums including television, mobile and cinema amongst others.

     

    The digital campaign will have a fun-filled ‘Challenge Pappu Campaign’ wherein the character of Pappu will throw challenges at the viewers and in the process bring out some of the most outstanding talents to the fore on social media.

     

    With extensive mobile penetration in smaller towns, the promos of the show will be pushed via MMS across key markets along with YouTube. The show will also be promoted during the Indian Premier League (IPL) through  Starsports.com and Hotstar.