ITV

Tag: Karan Johar

  • “This year’s’ was the best lineup of speakers at Goafest,” Nakul Chopra

    “This year’s’ was the best lineup of speakers at Goafest,” Nakul Chopra

    MUMBAI: Be it statistics or experience, Goafest 2016 has outdone previous editions by a healthy margin much to the pride of Goafest Organising Committee chairman Nakul Chopra.

    “We got lot of feedback on the spot in Goa, and most complimented the speaker sessions. They all also appreciated the leadership summits. For many, this year’s was the best line up of speakers atGoafest. Broadly speaking, the feedback has been good on the whole production of the event as well,” Chopra added.

    While on the one hand the likes of Arjuna Ranatunga,  Rajdeep Sardesai, Shobha De, Karan Johar, R Balki upped the ante of the celeb factor at the three day conference, international creative geniuses like Benny Thomas, Fergus O’Hare, Tara Marsh, Carter Murray and Jean Lin gave industry insights and look aheads from a mature market perspective.

    Looking at logistics and itinerary, “This year was a huge improvement on timings. While last year wasn’t bad either, for this one we managed to stay on time for the most part,” Chopra shared. While day one saw a slight delay at the Abbys, the organisers tried their best to make day two and day three awards nights within enjoyable timings and kept the delays under check.

    Speaking about the highlights of the three day Abbys Chopra said, “I am definitely happy about Publicis’ performance at the Abbys. We have won several metals for meaningful work and that makes me proud of the team.

    Between several small and big tweaks, the organising committee did manage to address several logistical and experiential issues, and introduced a fresh fervour to the advertising festival. “We tried introducing Wifi for all at the venues and the Goafest 2016 app kept everyone tuned in with the proceedings of the day, those inside the auditorium or outside on the lawn alike. The innovations were a huge success and we plan to work and make it even better for the coming year as well.”

    Going by sheer numbers, Goafest outweighed its predecessors fairly well. “The total number of organisations who participated, either through their delegates or through their entries in the creative Abbys has gone over 350 this year, which is saying something,” revealed Chopra..

    This year also saw the biggest number of sponsors for the advertising festival. While this couldn’t be confirmed, the very obvious branding on display for various media showcased the collective interest in making the festival more interactive and fun. Starting from the Times Network branding at the entrance to the several fun booths that TLC, ABP Live, Magic Bricks Now, Movies Now Plus, and ZOOM etc., set up across the festival, the sponsors truly livened up the three days in creative and interactive ways.

    Given the successful execution of this year’s Goafest, the bar is definitely set higher for next year. Chopra however is optimistic that this ‘ By the fraternity, of the fraternity and for the fraternity’ festival will only get bigger and better in years to come.

     

  • When stars collide: Karan Johar and R Balki on Goafest day 2

    When stars collide: Karan Johar and R Balki on Goafest day 2

    MUMBAI: Post lunch sessions are always a challenge at any event: between people busy with their extended luncheons, grouping to go on smoke breaks, and fighting the urge for a siesta and so the house is often checkered with empty seats.

    But Goafest presented a completely different picture on its second day with a packed house eagerly waiting for the afternoon knowledge summit to start. This was no surprise, as two of the biggest stars in advertising and film fraternity were the speakers and so when they took the stage, the audience welcomed the speakers with thunderous applause. It was hard to decide who got the loudest cheer — Karan Johar or R. Balki.

    ‘Won’t make an ad film’
    The conversation kicked off with the two giving their take on what connects the two industries represented. “I just know that advertising pays a lot of money to the actors and celebrities, making it easier and cheaper for us to cast them in interesting films,” joked the sharp Johar, before going on to share his utter displeasure when his shoots are moved thanks to an actor’s endorsement schedule.            

    Johar was also quick to say how money was still flowing strongly in advertisements, while ‘god knows that our (film) footfalls are falling.”

    If that is so, would Johar like to make an ad film himself? “Nope” came his quick and precise answer. His reason? When at one time he was asked to shoot an ad film for Shah Rukh Khan, Johar was subjected to the infamous PPM or Pre Product Meeting. That didn’t go down well, and since then he hasn’t dared to shoot another as film, chuckled Johar.

     ‘Digital”: a word that floats with few understanding it

    Given the chance, would Balki consider making a film on the digital platform? “Certainly. Why not? It isn’t much of a question of what medium but more of a content issue. If there is a story which needs to be told, it wouldn’t matter if it’s in the digital platform. Budget is a deciding factor as well depending on the kind of story one is telling and treatment they want to give it.”

    Johar said that ‘digital’ was one word floating about in his industry without a shred of comprehension of the medium meant to the industry. “I believe there is a tremendous potential in the medium, but right now, people are simply throwing the word around without actually understanding it.”

    Which is a serious threat to the industry, both the speakers agreed. Johar went on to add, “Footfalls have reduced by 10 to 12 per cent this year. There are multiple alternative mediums of entertainment for the audience. If filmmakers do not push up their content ante, and don’t empower the writers well, the industry will soon see its death.”

    ‘How we market films is all wrong’:

    A knowledge summit at Goafest is incomplete without a direct advertising and marketing question, and so Balki popped the question to Johar: Why has the film fraternity not approached the advertisers or vice versa to market their films better? Is what being done currently working for them?

    “If the amount of talent in Indian advertising in this very room could sell soaps well, or another product, they could do far more for the films. Why don’t we see more collaboration between the industries?”

    “As much as I love my industry, and how solid it is, we are a very big victim of the herd mentality,” confessed Johar. “Currently what you see us doing to promote a film has perhaps been done by one person and the rest followed. No one really sat and strategized what will work or not. There is no science to it and perhaps we need it. Maybe we should get some help to do some actual market research. Right now, we have these promotions and launch events where actors and actresses turn up wearing designer clothes, and only fashion sites are having fun. Is it helping consumers to come and buy a ticket and watch the film? I am not sure at all. This entire bubble is going to burst. Over Marketing of a film can sometimes kill the product. We need to change the way we market films because right now we are doing it all wrong.”

    ‘It’s a myth that products pay a lot to be in the films’

    When quizzed about product placement in films, Balki started off with clarifying misconceptions about this. “There is a science to it. You can’t just randomly place a product in a film just because a brand has paid you money. First of all, it’s a myth that products pay a lot to be in a film. All they help is may be in promoting the film. They do not help in making the film.”

    Balki continues, “product placement works when it is part of a given scene, not randomly posed there. People are getting clever, and clients are also getting smart and not wanting that kind of product placement. Brands and directors are realising that it is when s product is integrated into the storyline and has a real role to play in the story or a particular scene that the product gets the right mileage.”

    On being on the Social media, the necessary evil

    Celebrities, mostly in the film industry, love to hear about themselves and in this era of social media everyone has an opinion.

    The speakers were asked their take on free speech on social media. Johar said. “I confess I love hearing about, reading about myself. Be it good bad or ugly I need to know what people are talking about me. I don’t believe one can be like ‘I do not care’, in today’s world. One cannot be indifferent to the reality of our times. That’s what keeps you grounded. I think the social media is a good reality check for us celebrities. You can’t beat them, so you must join them. I am on all major social media platforms and very active online. I don’t need PR to write my twitter, it’s all me.”

    Balki had a dramatically opposite take on the subject. Taking a cue from Johar’s answer, Balki added, “I am deluded enough to think I am the worst. I do not people to tell me that, nor do I want people to tell me how good I am. I do not feel the need to listen to it. I find it tiring. I am not in it for the practically.”

    Parting shots

    While the entire session gave enough fodder to fill several online ‘powerful quotes’ sites, there were a few takeaways: Johar’s honest and straightforward acknowledgement that he is through and through ‘an unapologetic Hindi filmmaker’ and that he had no plans to make films in Hollywood.

    And Balki’s explanation of how people tend to judge creativity – on films or in advertisements: “We have defined patterns of creativity. We think good must be like this. We have a picture to what good should be and when we see something violently breaking that, the first reaction is to feel uncomfortable. Because people don’t care about innovation, they are simply looking for relativity. Pain is the biggest risk in taking the risk. It is a pain everyone who breaks a mould will live with for quite some time.”

  • When stars collide: Karan Johar and R Balki on Goafest day 2

    When stars collide: Karan Johar and R Balki on Goafest day 2

    MUMBAI: Post lunch sessions are always a challenge at any event: between people busy with their extended luncheons, grouping to go on smoke breaks, and fighting the urge for a siesta and so the house is often checkered with empty seats.

    But Goafest presented a completely different picture on its second day with a packed house eagerly waiting for the afternoon knowledge summit to start. This was no surprise, as two of the biggest stars in advertising and film fraternity were the speakers and so when they took the stage, the audience welcomed the speakers with thunderous applause. It was hard to decide who got the loudest cheer — Karan Johar or R. Balki.

    ‘Won’t make an ad film’
    The conversation kicked off with the two giving their take on what connects the two industries represented. “I just know that advertising pays a lot of money to the actors and celebrities, making it easier and cheaper for us to cast them in interesting films,” joked the sharp Johar, before going on to share his utter displeasure when his shoots are moved thanks to an actor’s endorsement schedule.            

    Johar was also quick to say how money was still flowing strongly in advertisements, while ‘god knows that our (film) footfalls are falling.”

    If that is so, would Johar like to make an ad film himself? “Nope” came his quick and precise answer. His reason? When at one time he was asked to shoot an ad film for Shah Rukh Khan, Johar was subjected to the infamous PPM or Pre Product Meeting. That didn’t go down well, and since then he hasn’t dared to shoot another as film, chuckled Johar.

     ‘Digital”: a word that floats with few understanding it

    Given the chance, would Balki consider making a film on the digital platform? “Certainly. Why not? It isn’t much of a question of what medium but more of a content issue. If there is a story which needs to be told, it wouldn’t matter if it’s in the digital platform. Budget is a deciding factor as well depending on the kind of story one is telling and treatment they want to give it.”

    Johar said that ‘digital’ was one word floating about in his industry without a shred of comprehension of the medium meant to the industry. “I believe there is a tremendous potential in the medium, but right now, people are simply throwing the word around without actually understanding it.”

    Which is a serious threat to the industry, both the speakers agreed. Johar went on to add, “Footfalls have reduced by 10 to 12 per cent this year. There are multiple alternative mediums of entertainment for the audience. If filmmakers do not push up their content ante, and don’t empower the writers well, the industry will soon see its death.”

    ‘How we market films is all wrong’:

    A knowledge summit at Goafest is incomplete without a direct advertising and marketing question, and so Balki popped the question to Johar: Why has the film fraternity not approached the advertisers or vice versa to market their films better? Is what being done currently working for them?

    “If the amount of talent in Indian advertising in this very room could sell soaps well, or another product, they could do far more for the films. Why don’t we see more collaboration between the industries?”

    “As much as I love my industry, and how solid it is, we are a very big victim of the herd mentality,” confessed Johar. “Currently what you see us doing to promote a film has perhaps been done by one person and the rest followed. No one really sat and strategized what will work or not. There is no science to it and perhaps we need it. Maybe we should get some help to do some actual market research. Right now, we have these promotions and launch events where actors and actresses turn up wearing designer clothes, and only fashion sites are having fun. Is it helping consumers to come and buy a ticket and watch the film? I am not sure at all. This entire bubble is going to burst. Over Marketing of a film can sometimes kill the product. We need to change the way we market films because right now we are doing it all wrong.”

    ‘It’s a myth that products pay a lot to be in the films’

    When quizzed about product placement in films, Balki started off with clarifying misconceptions about this. “There is a science to it. You can’t just randomly place a product in a film just because a brand has paid you money. First of all, it’s a myth that products pay a lot to be in a film. All they help is may be in promoting the film. They do not help in making the film.”

    Balki continues, “product placement works when it is part of a given scene, not randomly posed there. People are getting clever, and clients are also getting smart and not wanting that kind of product placement. Brands and directors are realising that it is when s product is integrated into the storyline and has a real role to play in the story or a particular scene that the product gets the right mileage.”

    On being on the Social media, the necessary evil

    Celebrities, mostly in the film industry, love to hear about themselves and in this era of social media everyone has an opinion.

    The speakers were asked their take on free speech on social media. Johar said. “I confess I love hearing about, reading about myself. Be it good bad or ugly I need to know what people are talking about me. I don’t believe one can be like ‘I do not care’, in today’s world. One cannot be indifferent to the reality of our times. That’s what keeps you grounded. I think the social media is a good reality check for us celebrities. You can’t beat them, so you must join them. I am on all major social media platforms and very active online. I don’t need PR to write my twitter, it’s all me.”

    Balki had a dramatically opposite take on the subject. Taking a cue from Johar’s answer, Balki added, “I am deluded enough to think I am the worst. I do not people to tell me that, nor do I want people to tell me how good I am. I do not feel the need to listen to it. I find it tiring. I am not in it for the practically.”

    Parting shots

    While the entire session gave enough fodder to fill several online ‘powerful quotes’ sites, there were a few takeaways: Johar’s honest and straightforward acknowledgement that he is through and through ‘an unapologetic Hindi filmmaker’ and that he had no plans to make films in Hollywood.

    And Balki’s explanation of how people tend to judge creativity – on films or in advertisements: “We have defined patterns of creativity. We think good must be like this. We have a picture to what good should be and when we see something violently breaking that, the first reaction is to feel uncomfortable. Because people don’t care about innovation, they are simply looking for relativity. Pain is the biggest risk in taking the risk. It is a pain everyone who breaks a mould will live with for quite some time.”

  • Kapoor & Sons full of good performances, but will World T20 mar its box office?

    Kapoor & Sons full of good performances, but will World T20 mar its box office?

    MUMBAI: Kapoor& Sons is a family drama. One can slot it as a contemporary family drama extending to three generations. The title of the film does not quite convey the theme as it unfolds on the screen. It is about a dysfunctional family where just about everybody is at crossroads and has a reason to grudge the other, except the fun-loving patriarch, Rishi Kapoor. 

    Rishi Kapoor, an ex-army man, has settled in the picturesque hill station of Coonoor in the South with his elder son, Rajat Kapoor, and daughter in law, Ratna Pathak. On the verge of his 90th birthday, Rishi Kapoor wishes that his two grandsons, Fawad Khan and Sidharth Malhotra join him. While, Fawad is a successful writer based in London, Sidharth tends a bar in New Jersey while also aspiring to be a writer. This also sort of establishes that the two brothers are poles apart. 

    Fawad is Mr Proper and organized, Sidharth is a drifter who can’t stick to one task. He lives an uncharted life. Both plan to land in India at about the same time and head to Coonoor. Rishi Kapoor has this habit of faking his death. But, when the brothers reach, Rishi Kapoor is actually admitted into a hospital having suffered a heart attack. He is heavily made-up to look 90, and that takes some time accepting for a viewer. 

    As you go along, you see the difference in the way the brothers are treated, especially by Ratna and Rajat; Fawad gets most of the attention and priority in everything. Sidharth catches up with an old friend and, through him, meets Alia Bhatt. Alia is an orphan having lost both her parents in a plane crash. She is in Coonoor to deal with her family property. Fawad visits her property and meets Alia. Out on a dinner date with Fawad, Alia ends up kissing him. However, she spends most of her time with Sidharth and finds his company more comforting.

    Sidharth and Alia exchange notes and he tells her about how the manuscript of his book resembled Fawad’s bestseller. He is not ready to believe this was a coincidence. The gap widens between brothers when Alia confesses to kissing Fawad.

    In this family, the brothers are not the only ones at war. Rajat and Ratna are always at loggerheads too. Rajat’s business is in doldrums and he has added to the problems by getting involved with another woman. Everything comes together to spoil the 90th birthday celebrations of the patriarch. Kapoor may be 90 but his interest in women is intact and his pinup girl is Mandakini under a waterfall in film Ram Teri Ganga Maili. He relishes sweets, which he is barred from, porn films and an occasional puff of pot.

    When the skeletons start coming out of the closet, it creates rifts between brothers, mother and ends up costing the life of one. 

    Kapoor& Sons breezes through its first half, but the attempt to cram too much into the second half makes it heavy as well as jerky, as attention shifts from one character to another. There is a sort of happy ending as the family comes together once again on Kapoor’s request but it is not all that happy a moment as Kapoor has not only lost a family member, but also his verve and humour.

    The film gives the feeling of being stretched. Except for Kapoor’s earlier exploits, there is little to entertain. Besides, music too does not help. The romance is kind of there and not there. ShakunBatra’s direction is generally good as he tries to keep this a real life kind of narration. The dialogue is effective. Shot on lush Coonoor locations, visually the film is pleasing.

    Actually, this film is all about performances. While all the actors playing the main characters excel, Fawad gets the best part to play, which adds to his fan following. Rishi Kapoor, being the only one providing light moments, is very good. Sidharth, Alia, Rajat and Ratna too do well.
    Kapoor & Sons is a slow starter. Its appeal will be limited to a certain section of audience with single screen patrons ruled out. World T20 is bound to affect its prospects, especially during India Pakistan tie on 19th.

    Producers: HirooYashJohar, Karan Johar.

    Director: ShakunBatra

    Cast: Rishi Kapoor, Sidharth Malhotra, Alia Bhatt, Fawad Khan, Ratna Pathak, Rajat Kapoor.

  • Kapoor & Sons full of good performances, but will World T20 mar its box office?

    Kapoor & Sons full of good performances, but will World T20 mar its box office?

    MUMBAI: Kapoor& Sons is a family drama. One can slot it as a contemporary family drama extending to three generations. The title of the film does not quite convey the theme as it unfolds on the screen. It is about a dysfunctional family where just about everybody is at crossroads and has a reason to grudge the other, except the fun-loving patriarch, Rishi Kapoor. 

    Rishi Kapoor, an ex-army man, has settled in the picturesque hill station of Coonoor in the South with his elder son, Rajat Kapoor, and daughter in law, Ratna Pathak. On the verge of his 90th birthday, Rishi Kapoor wishes that his two grandsons, Fawad Khan and Sidharth Malhotra join him. While, Fawad is a successful writer based in London, Sidharth tends a bar in New Jersey while also aspiring to be a writer. This also sort of establishes that the two brothers are poles apart. 

    Fawad is Mr Proper and organized, Sidharth is a drifter who can’t stick to one task. He lives an uncharted life. Both plan to land in India at about the same time and head to Coonoor. Rishi Kapoor has this habit of faking his death. But, when the brothers reach, Rishi Kapoor is actually admitted into a hospital having suffered a heart attack. He is heavily made-up to look 90, and that takes some time accepting for a viewer. 

    As you go along, you see the difference in the way the brothers are treated, especially by Ratna and Rajat; Fawad gets most of the attention and priority in everything. Sidharth catches up with an old friend and, through him, meets Alia Bhatt. Alia is an orphan having lost both her parents in a plane crash. She is in Coonoor to deal with her family property. Fawad visits her property and meets Alia. Out on a dinner date with Fawad, Alia ends up kissing him. However, she spends most of her time with Sidharth and finds his company more comforting.

    Sidharth and Alia exchange notes and he tells her about how the manuscript of his book resembled Fawad’s bestseller. He is not ready to believe this was a coincidence. The gap widens between brothers when Alia confesses to kissing Fawad.

    In this family, the brothers are not the only ones at war. Rajat and Ratna are always at loggerheads too. Rajat’s business is in doldrums and he has added to the problems by getting involved with another woman. Everything comes together to spoil the 90th birthday celebrations of the patriarch. Kapoor may be 90 but his interest in women is intact and his pinup girl is Mandakini under a waterfall in film Ram Teri Ganga Maili. He relishes sweets, which he is barred from, porn films and an occasional puff of pot.

    When the skeletons start coming out of the closet, it creates rifts between brothers, mother and ends up costing the life of one. 

    Kapoor& Sons breezes through its first half, but the attempt to cram too much into the second half makes it heavy as well as jerky, as attention shifts from one character to another. There is a sort of happy ending as the family comes together once again on Kapoor’s request but it is not all that happy a moment as Kapoor has not only lost a family member, but also his verve and humour.

    The film gives the feeling of being stretched. Except for Kapoor’s earlier exploits, there is little to entertain. Besides, music too does not help. The romance is kind of there and not there. ShakunBatra’s direction is generally good as he tries to keep this a real life kind of narration. The dialogue is effective. Shot on lush Coonoor locations, visually the film is pleasing.

    Actually, this film is all about performances. While all the actors playing the main characters excel, Fawad gets the best part to play, which adds to his fan following. Rishi Kapoor, being the only one providing light moments, is very good. Sidharth, Alia, Rajat and Ratna too do well.
    Kapoor & Sons is a slow starter. Its appeal will be limited to a certain section of audience with single screen patrons ruled out. World T20 is bound to affect its prospects, especially during India Pakistan tie on 19th.

    Producers: HirooYashJohar, Karan Johar.

    Director: ShakunBatra

    Cast: Rishi Kapoor, Sidharth Malhotra, Alia Bhatt, Fawad Khan, Ratna Pathak, Rajat Kapoor.

  • dittoTV to air Zee Cine Awards 48 hours before its television premiere

    dittoTV to air Zee Cine Awards 48 hours before its television premiere

    MUMBAI:  A great treat for all Indian movie lovers is in store this year, with dittoTV, India’s first OTT platform created by ZDCL (Zee Digital Convergence Limited, the digital arm of Zee Entertainment Enterprises Limited). dittoTV is all set to show this year’s Zee Cine Awards 48 hours before its television premiere, through its beforeTV feature. With this pioneering move, dittoTV viewers will be on top of things – knowing what their favourite stars were wearing, what they said, the heart-warming speeches, and most importantly,  the winners and the electrifying performances. The awards show, which would be first aired on TV on Saturday, March 5, 2016, will be available for dittoTV viewers on 3rd and 4th of March 2016. 

    Ditto TV business head Archana Anand elaborated,“ dittoTV was developed with an effort to empower viewers to consume their favourite content anytime they want and anywhere they want. With our beforeTV feature, we have been able to take this to the next level by telecasting content even before it hits the tube. We are excited to telecast this year’s Zee Cine Awards two days before its television premiere, and we hope our viewers are going to love it! We look forward to bring more content to our viewers with our beforeTV feature truly saying, ‘Pehle Aap’”

    This year, the award function will be hosted by Shahid Kapoor and Karan Johar. The event will be in the presence of celebrities such as Salman Khan, Ranveer Singh, Sonakshi Sinha, Anil Kapoor, Arjun Kapoor, Parineeti Chopra, Kriti Sanon, Subhash Ghai, Sonam Kapoor, Shatrughan Sinha, Sushant Singh Rajput and Ankita Lokhande, Rohit Shetty, Vidyut Jamwal, Kajol, Riteish Deshmukh. 

    Apart from the Zee Cine Awards 2016, dittoTV subscribers can also view top rated shows such as Kumkum Bhagya on Zee TV, Dil Dosti Duniyadaari on Zee Marathi and Bhabiji Ghar Par Hai on &TV amongst others. To know more, follow us on Twitter #ZCA2016beforeTV.

  • dittoTV to air Zee Cine Awards 48 hours before its television premiere

    dittoTV to air Zee Cine Awards 48 hours before its television premiere

    MUMBAI:  A great treat for all Indian movie lovers is in store this year, with dittoTV, India’s first OTT platform created by ZDCL (Zee Digital Convergence Limited, the digital arm of Zee Entertainment Enterprises Limited). dittoTV is all set to show this year’s Zee Cine Awards 48 hours before its television premiere, through its beforeTV feature. With this pioneering move, dittoTV viewers will be on top of things – knowing what their favourite stars were wearing, what they said, the heart-warming speeches, and most importantly,  the winners and the electrifying performances. The awards show, which would be first aired on TV on Saturday, March 5, 2016, will be available for dittoTV viewers on 3rd and 4th of March 2016. 

    Ditto TV business head Archana Anand elaborated,“ dittoTV was developed with an effort to empower viewers to consume their favourite content anytime they want and anywhere they want. With our beforeTV feature, we have been able to take this to the next level by telecasting content even before it hits the tube. We are excited to telecast this year’s Zee Cine Awards two days before its television premiere, and we hope our viewers are going to love it! We look forward to bring more content to our viewers with our beforeTV feature truly saying, ‘Pehle Aap’”

    This year, the award function will be hosted by Shahid Kapoor and Karan Johar. The event will be in the presence of celebrities such as Salman Khan, Ranveer Singh, Sonakshi Sinha, Anil Kapoor, Arjun Kapoor, Parineeti Chopra, Kriti Sanon, Subhash Ghai, Sonam Kapoor, Shatrughan Sinha, Sushant Singh Rajput and Ankita Lokhande, Rohit Shetty, Vidyut Jamwal, Kajol, Riteish Deshmukh. 

    Apart from the Zee Cine Awards 2016, dittoTV subscribers can also view top rated shows such as Kumkum Bhagya on Zee TV, Dil Dosti Duniyadaari on Zee Marathi and Bhabiji Ghar Par Hai on &TV amongst others. To know more, follow us on Twitter #ZCA2016beforeTV.

  • nexGTV strengthens VOD portfolio with #fame integration

    nexGTV strengthens VOD portfolio with #fame integration

    MUMBAI: Subscription-driven, video-entertainment app – nexGTV, has enhanced its portfolio of exclusive, premium, digital content by integrating the digital entertainment network #fame on its platform.

    The initiative marks the first time that entertainment app, which comprises 150+ Live TV channels, a slew of movies, TV Shows and Videos on Demand content, has integrated content from another pure-play ‘digital’ entertainment network into its portfolio.

    As part of the agreement, #fame will create and ‘premiere’ content exclusively on nexGTV prior to publishing it on alternate channels. The arrangement also covers its Karan Johar-hosted series Lakme School of Style. In addition to premiere content, nexGTV viewers will also get access to #fame’s existing repository of original digital content from its other channels and properties including #fame comedy, fashion, music, food, websinger etc.

    nexGTV COO Abhesh Verma said, “We make constant efforts to bring contemporary content on the app for our users. nexGTv is the preferred mobile entertainment destination for a host of consumers since years and while Live TV is what we are best known for, our association with #fame will strengthen our Video on Demand portfolio. It’s important for us to return the trust and time our subscribers spend with us making sure that the most relevant content is available on our platform. We are hopeful that content from #fame will work well with both our existing and prospective customers, helping us retain our fresh & edgy appeal.”

    #fame content will be available for all nexGTV subscribers under a special category by the same name.

  • nexGTV strengthens VOD portfolio with #fame integration

    nexGTV strengthens VOD portfolio with #fame integration

    MUMBAI: Subscription-driven, video-entertainment app – nexGTV, has enhanced its portfolio of exclusive, premium, digital content by integrating the digital entertainment network #fame on its platform.

    The initiative marks the first time that entertainment app, which comprises 150+ Live TV channels, a slew of movies, TV Shows and Videos on Demand content, has integrated content from another pure-play ‘digital’ entertainment network into its portfolio.

    As part of the agreement, #fame will create and ‘premiere’ content exclusively on nexGTV prior to publishing it on alternate channels. The arrangement also covers its Karan Johar-hosted series Lakme School of Style. In addition to premiere content, nexGTV viewers will also get access to #fame’s existing repository of original digital content from its other channels and properties including #fame comedy, fashion, music, food, websinger etc.

    nexGTV COO Abhesh Verma said, “We make constant efforts to bring contemporary content on the app for our users. nexGTv is the preferred mobile entertainment destination for a host of consumers since years and while Live TV is what we are best known for, our association with #fame will strengthen our Video on Demand portfolio. It’s important for us to return the trust and time our subscribers spend with us making sure that the most relevant content is available on our platform. We are hopeful that content from #fame will work well with both our existing and prospective customers, helping us retain our fresh & edgy appeal.”

    #fame content will be available for all nexGTV subscribers under a special category by the same name.

  • Remembering the milkman of India Dr. Verghese Kurien through Amul’s ads

    Remembering the milkman of India Dr. Verghese Kurien through Amul’s ads

    MUMBAI: Today is the milkman of India’s’ 94th birthday, Dr Verghese Kurien, famously known as the Father of the White Revolution after his pioneering work in increasing milk production in the country proved to be a success. Amul is celebrating the National Milk Day on the occasion of his birth anniversary on 26 November 2015. Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.

    He was born on 26 November 1921 in Kerala and he passed away on 9 September 2012 in Gujarat. Kurien had dedicated his entire life for the cooperative movement which boosted the production of milk in India. It is because of his vision and efforts that India is the largest producer of milk in the world. Kurien has also authored some books which includes I Too Had a Dream, An Unfinished, etc.

    Amul has an extravagantly huge range of products which includes milk, milk powder, butter, ghee, cheese, dahi, yoghurt, buttermilk, chocolate, ice cream, just to name a few.

    The home-grown dairy cooperative created an adorable mascot – the Amul butter girl in 1966 and had celebrated her golden jubilee a couple of years back. Amul is known for its mascot commenting on all things by capturing the spirit of India with beguiling charm. Amul’s advertisements have always given out spoofy satirical messages to Indians.

    On this heart-warming day, we at indiantelevision.com have tried to pay our tribute to one of the most significant souls born in India. We have listed out the brand’s most admired videos and print advertisements which have been widely loved by Indians.

    Here is the list:

    The famous dialogue from Amitabh Bachan’s movie Sharaabi goes like “Moochein ho toh Nathulal jaise ho, warna na ho?” One is just bowled over by Amul in this ad. The ad puts some ‘swag’ element to a young girl who gets a moustache after drinking Amul Lassi in a men’s salon.

    Today’s Indian woman is pushing her limits, is redefining boundaries, and is subsequently earning herself top position in everything she does. Women are making their presence felt and are always trying to leave a mark on every person they come across. Appreciating and recognising the role of women in everyone’s lives, this Amul advertisement raises a glass to women power.

    The advertisement embraces a very important message to the people in India. It shows how important and valuable the older generation is.  The advertisement puts light on how we treat our elders during certain situations and imparts importance of friendship.

    The theme telling advertisement depicts the story of an everyday Indian family. The advertisement shows a family comprising of parents with a young boy. It shows the parents taking turns to wake up and get the boy ready for school. It further shows how the parents get tired of the daily process and the boy notices this change and is visibly unhappy with it. The young boy, one fine morning, rises up himself and prepares for school without any help from his parents.

    This Amul advertisement celebrates the economic independence of women in the villages. It shows the role that the co-operative movement has played in elevating the lives of women dairy farmers.  The women are shown multi-tasking and running dairy sheds, tending to their business, using laptops, teaching and even taking up leadership roles in their village.

    Amul, the taste of India, is known for personalised print ads which have often been a challenge for the print media.  It is generally difficult to make a ‘one-on-one’ connection, but Amul has set an example since everyone likes topical stuff; it is very quick to talk about anything that happens. Controversies and obstacles have not stopped Amul from expressing the situation of the country through its ads.

    The few good and strong personalised print advertisements done by the dairy cooperative are listed below.

    A lot was talked about AIB’s roast on Karan Johar, Arjun Kapoor and Ranveer Singh with an animated poster. They did the poster by taking a serious topic in a much hilarious and light-hearted way.

    Amul presented an advertisement during the economic slowdown in 1983.

    When Facebook bought Whatsapp, Amul showed Facebook’s love for shopping when they boughtsapp. This advertisement was released in February 2014.

    Amul advertisement on the Indo-US tie up in January 2015.

    It was the time for Amul to come up with an advertisement on the biggest blockbuster of Indian Cinema Baahubali and it didn’t disappoint us at all. It definitely is Bahut Butterli! This ad was released in July 2015.