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Tag: Karan Jaitapkar

  • iProspect India launches personalised landing page solution – iCapture

    iProspect India launches personalised landing page solution – iCapture

    MUMBAI: iProspect India, digital performance agency from the house of Dentsu Aegis Network, has announced the launch of its new offering, iCapture. The tool is a one-of-a-kind intelligent landing page CMS (Content Management System) that captures data in LMS (Lead Management System).

    iCapture is a customer experience management platform, which instantly creates landing pages that can dynamically match the creative & messaging of the campaign creative. This gives users a familiar experience throughout their journey from the ad they clicked on to the resulting page they land on. Since it’s dynamic and hyper-personalised page, the conversion ratio is higher than a generic one-for-all landing page. iCapture also comes with best in class SEO (Search Engine Optimization) and AMP (Accelerated Mobile Pages) abilities.

    iProspect has always put clients first. The agency, time and again, has worked upon understanding clients’ problems and providing solutions to help them expand their business. The tool was launched to help clients maximize their ROI for their campaigns. It will also help clients capture leads from these pages, resulting in better conversions and deeper understanding of their users.

    Commenting on the new tool, iProspect India EVP – technology Karan Jaitapkar said, “We need to deliver a more consistent consumer experience throughout the entire journey starting from the campaign creatives to the landing pages. Consistent Consumer experiences along with page speed efficiency will be the benchmark to manage consumer delight.”

  • iProspect India ropes in Karan Jaitapkar as EVP tech

    iProspect India ropes in Karan Jaitapkar as EVP tech

    MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Karan Jaitapkar as executive vice president – technology.

    With more than 15 years of experience, Jaitapkar, a master’s in computer applications, has worked in numerous media companies and helped them grow in today’s fast-paced digital world. His core strengths lie in tech architecture design, web/app development, SEO and data analytics. He has worked with companies like ZEE, The Times of India, Venture Infotek among others in the past.

    In his last stint, Karan worked at Network18 as VP – head of engineering.

    On the new appointment, iProspect India CEO Rubeena Singh said, “There is a huge overlap of technology and marketing in the digital space.  At iProspect, we want to offer technology-driven marketing solutions to our clients. We believe Karan is the right addition in team iProspect as we continue to forge ahead in the integrated world of tech and marketing and drive ahead our clients business performance.”

    On joining iProspect, Karan Jaitapkar, EVP – tech said, “iProspect has always embraced the rapid evolution in digital and media spaces. Consumer data analytics and insights will be the next biggest differentiator in the coming years and iProspect will be at the forefront of this movement. I am excited to be a part of the iProspect family during this next Martech phase.”

  • OZEE plans to expand reach through brand campaign created by Point of View Brandcom

    OZEE plans to expand reach through brand campaign created by Point of View Brandcom

    MUMBAI: Ozee, the new Video-On-Demand platform form Zee Digital Convergence Ltd. (ZDCL) has rolled out a campaign to build awareness for the brand. Conceptualised by Point of View Brandcom India Pvt. Ltd. (POV), the campaign covers TVC, print, out-of-home, digital and social mediums. With the idea of ‘Entertainment Now’, the campaign captures the simple ethos that there is an entire generation of audiences that expects the world to revolve around their pace of life.

    POV founder and CEO Vishant Kotian said, “The Entertainment Now campaign is an over-the-top, comic take on what we are seeing all around us. A generation that has got used to doing things at their pace and everything else has to wait while they are doing their thing. The initial response to the campaign has been phenomenal, specially the ‘Not Now’ sound track. We’re confident this campaign will create a brand to watch out for in the category.”

    “This has been a fun campaign to do and execute. Between the client and us, we instantly recognized that we had a kick ass idea. Fortunately, the entire creative deck looks slick and has turned out the way we visualized it. More importantly, the idea has really come alive seamlessly across mediums, be it digital, the TVC, the design touch points, or others,” said POV chief creative officer Bhushan Pandit.

    Ozee business head Karan Jaitapkar said, “People are too busy living their lives to be tied down to appointment viewing. OZEE is built around this need and delivers superb video entertainment content to its audiences, anytime, anywhere. While the product is committed to keeping the simple yet astute “click to play” promise, the brand campaign also captures this ethos beautifully using a very simple, effective idea for its messaging.”

    The links of the new campaign are:

  • OZEE plans to expand reach through brand campaign created by Point of View Brandcom

    OZEE plans to expand reach through brand campaign created by Point of View Brandcom

    MUMBAI: Ozee, the new Video-On-Demand platform form Zee Digital Convergence Ltd. (ZDCL) has rolled out a campaign to build awareness for the brand. Conceptualised by Point of View Brandcom India Pvt. Ltd. (POV), the campaign covers TVC, print, out-of-home, digital and social mediums. With the idea of ‘Entertainment Now’, the campaign captures the simple ethos that there is an entire generation of audiences that expects the world to revolve around their pace of life.

    POV founder and CEO Vishant Kotian said, “The Entertainment Now campaign is an over-the-top, comic take on what we are seeing all around us. A generation that has got used to doing things at their pace and everything else has to wait while they are doing their thing. The initial response to the campaign has been phenomenal, specially the ‘Not Now’ sound track. We’re confident this campaign will create a brand to watch out for in the category.”

    “This has been a fun campaign to do and execute. Between the client and us, we instantly recognized that we had a kick ass idea. Fortunately, the entire creative deck looks slick and has turned out the way we visualized it. More importantly, the idea has really come alive seamlessly across mediums, be it digital, the TVC, the design touch points, or others,” said POV chief creative officer Bhushan Pandit.

    Ozee business head Karan Jaitapkar said, “People are too busy living their lives to be tied down to appointment viewing. OZEE is built around this need and delivers superb video entertainment content to its audiences, anytime, anywhere. While the product is committed to keeping the simple yet astute “click to play” promise, the brand campaign also captures this ethos beautifully using a very simple, effective idea for its messaging.”

    The links of the new campaign are: