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Tag: Kapoor

  • Viacom18 to launch Hindi movie channel with big ticket movies

    Viacom18 to launch Hindi movie channel with big ticket movies

    MUMBAI: Expanding its current portfolio of channels, Viacom18 is now poised to launch a Hindi movie channel called Rishtey Cineplex.

    The latest entrant in the Hindi movies channels’ genre will face stuff competition from established players like Sony Max, Zee Cinema, Star Gold, Movies OK and &Pictures. 

    However, Rishtey Cineplex – the first Hindi movie channel from the house of Viacom18 – has armed itself with big ticket movies like the recently released Bajirao Mastani, Airlift and Pyaar Ka Punchnama 2 as well as the yet to release Force2, Kapoor and Sons and Ae Dil Hai Mushkil amongst others.

    The channel’s launch further paves the way for new film acquisitions to offer quality film-based entertainment and big television premieres to viewers.

    Viacom18 Group CEO Sudhanshu Vats said, “With the launch of Rishtey Cineplex, we are entering the large Hindi movie genre thereby filing a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable. At Viacom18 we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey Cineplex is a key milestone in  that journey.”

    “The movie channel will bolster the networks reach across India and help us dial-up our engagement levels with our viewers. Rishtey Cineplex will also enable us to offer 360-degree value to our advertisers creating more opportunities for on-air promotions enabling optimisation of ad inventory across the network,” he added.

    Colors & Rishtey CEO Raj Nayak said, “We have scripted a great success story for brand Colors with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey Cineplex that will help us fortify our Hindi entertainment portfolio. With the best in films and entertainment lined up, we are confident that we will be able to strengthen audience affinity with Rishtey Cineplex.”

    Rishtey Cineplex marks the extension of Viacom18’s portfolio, which has under its umbrella Hindi general entertainment channels like Colors, Colors HD and Rishtey, a bouquet of regional entertainment channels – Colors Marathi, Colors Gujarati, Colors Bangla, Colors Kannada, and Colors Oriya and an English entertainment channel – Colors Infinity.

  • Viacom18 to launch Hindi movie channel with big ticket movies

    Viacom18 to launch Hindi movie channel with big ticket movies

    MUMBAI: Expanding its current portfolio of channels, Viacom18 is now poised to launch a Hindi movie channel called Rishtey Cineplex.

    The latest entrant in the Hindi movies channels’ genre will face stuff competition from established players like Sony Max, Zee Cinema, Star Gold, Movies OK and &Pictures. 

    However, Rishtey Cineplex – the first Hindi movie channel from the house of Viacom18 – has armed itself with big ticket movies like the recently released Bajirao Mastani, Airlift and Pyaar Ka Punchnama 2 as well as the yet to release Force2, Kapoor and Sons and Ae Dil Hai Mushkil amongst others.

    The channel’s launch further paves the way for new film acquisitions to offer quality film-based entertainment and big television premieres to viewers.

    Viacom18 Group CEO Sudhanshu Vats said, “With the launch of Rishtey Cineplex, we are entering the large Hindi movie genre thereby filing a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable. At Viacom18 we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey Cineplex is a key milestone in  that journey.”

    “The movie channel will bolster the networks reach across India and help us dial-up our engagement levels with our viewers. Rishtey Cineplex will also enable us to offer 360-degree value to our advertisers creating more opportunities for on-air promotions enabling optimisation of ad inventory across the network,” he added.

    Colors & Rishtey CEO Raj Nayak said, “We have scripted a great success story for brand Colors with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey Cineplex that will help us fortify our Hindi entertainment portfolio. With the best in films and entertainment lined up, we are confident that we will be able to strengthen audience affinity with Rishtey Cineplex.”

    Rishtey Cineplex marks the extension of Viacom18’s portfolio, which has under its umbrella Hindi general entertainment channels like Colors, Colors HD and Rishtey, a bouquet of regional entertainment channels – Colors Marathi, Colors Gujarati, Colors Bangla, Colors Kannada, and Colors Oriya and an English entertainment channel – Colors Infinity.

  • Yeh Jawaani Hai Deewani: Fun, frolic and a bit of love

    Yeh Jawaani Hai Deewani: Fun, frolic and a bit of love

    MUMBAI: One of the tried and tested genres of film, acceptable to just about all kind of audience is a feel good love story with music to back it if one knows how to. This ‘how to‘ involves the romance to be plausible, clean and emotional. Yeh Jawaani Hai Deewani is only the second outing for writer-director Ayan Mukerji. His first was a coming of age film, Wake Up Sid, which was also with Ranbir Kapoor. While Kapoor has since done almost a dozen films, Mukerji, to his credit, has not only come of age, he has matured into an accomplished writer-director.

    Producers: Hiroo Yash Johar, Karan Johar.
    Director: Ayan Mukerji.
    Cast: Ranbir Kapoor, Deepika Padukone, Kalki Koechlin, Aditya Roy Kapoor, Kunaal Roy Kapoor, Poorna Jagannathan.

    Yeh Jawaani Hai Deewani has no side characters, no comedians or villains and no distractions. To make up for all that, it has been shot extensively on pleasant outdoor locales and generally carries a positive flavour throughout. And, during these parts, the film carries that whiff and charm of those Nasir Hussain romances.

    The clique of school backbenchers, Kapoor, Kalki Koechlin and Aditya Roy Kapoor, decide to go on a track with a group of 25 others when a top ranker, scholarly, bespectacled Deepika Padukone, bored of her bookworm life, decides to join in. She has none of the traits of the three and is an odd one out in the group. They believe in enjoying each moment, something she has never had the inclination or the time to do in pursuit of her studies, earlier for school and now medical. But everybody is enjoying and it does not take her long to join in. The trek outing is all about having fun, drinking, games and bonhomie. There are two one-sided romances happening: Padukone is gradually drawn to the charm and youthfulness of Kapoor while Koechlin loves Aditya; why the latter is indifferent is not known while Kapoor does not agree with the concept of love, marriage and being tied down to one girl or one place.

    The outing is over. Kapoor proceeds to the US with the scholarship he has been offered and takes to travel photography. Just the dream he nourished, roaming places and meeting people. He has no intentions of returning to India, having lost his father, Farooq Shaikh, while having no communication, and has no ties with stepmother, Tanve Azmi. His contact with his friends is almost negligible. He has been busy filling his scrapbook with notes on places he visits. Now, he has been offered a dream posting, an assignment in Paris. That is when he receives a message from Koechlin asking him to attend her wedding, a five day affair in Udaipur.

    The four friends come together again. Koechlin is marrying Kunal Roy Kapoor, Aditya runs a bar which he is about to lose having incurred heavy losses (It seems he is never without alcohol in his hand, and he probably drank up his bar!). Padukone is a doctor running her own clinic and Kapoor, of course, is a TV host of international repute now. Elaborate weddings being a favourite with filmmakers, this part is all about fun and dances and every Indian identifies with it. There is no melodrama but, yes, the buried romance is rekindled in Deepika‘s heart and, unwittingly though, this time Kapoor too succumbs. It is time for the film to head for its happy ending.

    The feeling is that the film stretches its length at least by 15 minutes; this becomes more evident as there are just two able artistes to carry it through its 161 minutes marathon duration in Kapoor and Padukone. As the film begins, for some time the proceedings are dull, the Madhur Dixit item number is unnecessary and is not even good. Otherwise, the first half of the film passes smoothly. The second half becomes slow towards the latter portions, as one expects some drama towards the end.

    For positives, the film has a well written script and competent direction from Mukerji. Pritam‘s music is a definite plus with almost all songs having appeal, while Amitabh Bhattacharya has provided perfect lyrics to blend with the theme of the film. Filmed mostly outdoors, between snow-capped mountains and picturesque Udaipur, it makes for a pleasant viewing. Kapoor is getting better with each film; he is a natural. Padukone is a perfect foil and justifies her lovelorn look throughout. Aditya carries on with the glass he picked up in his earlier film; no idea what he would have done with his hands otherwise. Koechlin has a limited range. Kunaal is okay.

    Yeh Jawaani Hai Deewani has opened reasonably well, especially at multiplexes and, with its positive reports, is sure to get better over the weekend.