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Tag: Kapil Tammal

  • Scarecrow Communications beefs up art department

    Scarecrow Communications beefs up art department

    MUMBAI: Scarecrow Communications has beefed up its art department by hiring senior creative director (art) Pravin Sutar for its Mumbai office.

     

    Post this development, the art department has been divided into three groups, led by three senior art resources – executive creative directors Kapil Tammal and Anjali Rawat and senior creative director Pravin Sutar. 

     

    Tammal continues to head Scarecrow Designs as design director.

     

    Scarecrow Communications founder director Manish Bhatt said, “His experience in a digitally advanced nation like Malaysia and his stint at Geometry Global, with an experience in digital, activations and shopper marketing, will add to Scarecrow’s expertise in creating communication for e-commerce brands.”

     

    On his move, Sutar said, “To begin with, I’m happy to be back home. I’m really excited and ready to apply all my experiences and learning of three years of the challenging, yet interesting Southeast Asia market, for the brands here in Mumbai.”  

  • Scarecrow ropes in Anjali Rawat as ECD Art

    Scarecrow ropes in Anjali Rawat as ECD Art

    MUMBAI: After adding interesting new brands like Radio City, Hungama, QuikSilver, Steve Madden, Kenneth Cole and many more in its kitty, Scarecrow has beefed up its art department by hiring Anjali Rawat as executive creative director for its Mumbai Office.

     

    The office will be divided in three art groups respectively headed by ECDs – Kapil Tammal, Zohar Furniturewala and Rawat.

     

    Scarecrow founder director Manish Bhatt said,” Anjali is an articulate creative person with an edge in art, design and craft. Scarecrow is always in a hunt for great idea people with tasteful sense of craft. Adding Anjali in the senior talent pool will help us strengthening Scarecrow’s second line.”

     

    A graduated from Sir JJ school of Art, Rawat over 12 years of experience and has handled brands such as Zoom, Cadburys, Bru, Godrej, Morphy Richards, Rasna, Huggies, Malayala Manorama, Fortis hospitals, Dainik Bhaskar, Axis Mutual Fund, Platinum, Star Gold, Movies Ok, Cox and Kings, TWU, Star CJ Alive, Eureka Mobile Advertising, Relaince, Parle, Fillerton India and so on.

     

    Rawat said, “A creative persons dream is to work with creative stalwarts of the industry, always. And I am happy to have gotten this opportunity to work with Manish and Raghu. I see Scarecrow as a hub of good creativity. I hope to add a bit to it and to learn a lot from them in the process.”

  • Zohar Furniturewala joins Scarecrow as ECD

    Zohar Furniturewala joins Scarecrow as ECD

    MUMBAI: To beef up its art department – Scarecrow – is bringing Zohar Furniturewala on board as ECD.

     

    Commenting on the development, Scarecrow founder director Manish Bhatt said:  “At the current stage of Scarecrow’s nonstop four year long journey, Scarecrow handles many  brands like ITC  (Vivel & Fiama Di Wills), Joy Cosmetics, Vimal, Lava and other brands across various categories like lifestyle, personal care, beauty, fashion etc. which demand new design ideas every day. So, apart from Kapil Tammal, Scarecrow was looking for one more design mentor, which we found in Zohar. He is not only a great design mind but also a great idea person and an occasional writer too. And his experience of running a design house will help him to become one of the rare creative people who understand the business we are in.”

     

    Furniturewala will be joining the agency’s Mumbai office on 1 April. As its aftermath, Scarecrow Mumbai Art department will be divided into two groups. Kapil Tammal and Zohar Furniturewala will mentor the Art department and each group will handle more than 15 brands.

     

    Zohar has fifteen years of experience in creating and executing idea-led brand campaigns & design projects, while running agencies and creative departments. Specific areas of expertise include: creative leadership, robust knowledge of advertising and communication, great inter-personal relationships, team playing, perfectionism, freethinking and learning.

     

    Thorough with creative business management aided by a keen insight and understanding of how businesses and clients work, Zohar founded the Thunk Design Company in 2007, where he handled fashion & lifestyle brands, home appliances and media brands (Reliance Corporate, Mustang Socks and Accessories, Optima Communications -Middle East, Chromozome Men’s Innerwear, Futurebazaar.com.)

     

    After studying BFA from Sir J.J. Institute of Applied Arts majoring in Typography, Zohar started his career in Ambience in 1998.

  • Scarecrow elevates Kapil Tammal to ECD

    MUMBAI: Scarecrow Communications has elevated Kapil Tammal to the position of executive creative director.

    Tammal, earlier creative director (art) for both Scarecrow Mumbai and Delhi, has taken charge of his new role from today.

    He will also continue his additional responsibility as design director – Scarecrow Designs.

    Scarecrow Communications founder director Manish Bhatt said, “Scarecrow has seen lots of good news in the past one year and we wanted to give it a RTB (Reason to Believe). Our vision is to create the best second line and empower it from time to time. We brought Kapil on board because he is a rare talent. But his stunning performance, in the span of a year and a few months, led him to this new designation. In fact, Kapil is the fastest growing creative leader of one of the the fastest growing ad agencies in the country.”

    Prior to joining Scarecrow Communications, Tammal was with McCann Erikson Mumbai as creative director art. He has also worked at Umbrella Design, Concept Communication and McCann Worldgroup. He has handled clients like Vaseline, Pears, Liril (Unilver), Maybelline (L‘oreal), The Economic Times and Onida.

  • Scarecrow celebrates 2nd anniv with launch of design division

    Scarecrow celebrates 2nd anniv with launch of design division

    MUMBAI: Celebrating its second anniversary in style, Scarecrow Communications Ltd. announced the launch of a design division by the name Scarecrow Designs.

    The new division will provide exclusive design solutions to various clients and will be headed by Kapil Tammal as design director.

    Scarecrow Designs also endeavours to produce pure graphic design content on its own. The in house designers and talent from design schools would be roped in to create merchandise (t-shirts, bags, accessories etc), which will be showcased at the Scarecrow Art Gallery and on www.scarecrowdesigns.net

    Due to the retail boom, mall culture and entry of many international lifestyle brands in India, design has become extremely imperative.

    Many national/international brands, more often, avoid spending on full-fledged ATL campaigns due to media costs. But what they can‘t avoid spending on is to create a look, feel and imagery of the brand where design is sacrosanct.

    The idea behind the new identity of Scarecrow Designs is based on the phenomenon crop circles, which have been the biggest design mysteries in the world.

    Scarecrow Designs design director Kapil Tammal said, “Scarecrow Designs is not a conventional design house. Design for communication is what my team will focus on. Certain brands need to be looked from a design perspective, so along with the routine advertising ideas, the team will wear a designer‘s hat and think of ‘designs‘ as and when needed. I wanted to form this kind of a team since long, and today it‘s finally happening!”

    Scarecrow founder director Raghu Bhat said, “This is a systematic attempt to broaden our communication offerings. It is also a recognition of the great design talent in Scarecrow. “

  • Kapil Tammal joins Scarecrow Communications as creative director

    Kapil Tammal joins Scarecrow Communications as creative director

    MUMBAI: Scarecrow Communications has roped in Kapil Tammal as its creative director.

    Prior to this, Tammal was with McCann Erickson Mumbai serving as creative director (art).

    Scarecrow Communications founder director Manish Bhatt told Indiantelevision, “I had worked very closely with Kapil during my stint at McCann Erickson. His talent is a right mix of ideas and design. Apart from winning multiple international/national awards like Abbys, Cannes, Adfests and spikes, he was second runner up in Young Spikes 2008.”

    In his work experience spanning over 10 years, Tammal has worked for nearly seven years at McCann Erickson India, McCann Worldgroup and McCann Erickson Mumbai.

    Tammal started his career with Concept Communication as a visualiser in 2001 where he worked for more than two years, before moving to Triton Communications as an art director and then to Umbrella Design Mumbai as senior art director. He worked for seven months at both the agencies.

    At McCann Worldgroup, Tammal has worked with various clients including Vaseline, Pears, Liril (Unilevers), Maybelline (L’Oreal), Hanes, Wonderbra (Sara Lee), The Economic Times, Onida, Siemens, Britannia, Nerolac, NDTV, Cathay Pacific, Neo Cricket/Sports, Indian Oil Corporation, SBI, UTI, HDFC, Artha Money and Tata Indicom.